Brilliant premise, brilliant execution, brilliant acting. The best send-ups are driven by their own internal logic and this is no exception: spy boss, known simply as The Chief (Wilfred Hyde White), determines in most un-British fashion to get rid off a mole in the operation by eliminating all potential suspects. Bristling Colonel Mostyn (Trevor Howard) recruits Boysie Oakes (Rod Taylor) for the job, believing Oakes showed particular gallantry during World War Two, unaware this was pure accident. Oakes is given all the perks of a super spy – fast cars, fashionable apartment – and attracts women in a way that suggest this is also a perk and once realizing that being a killer is outside his comfort zone delegates the dirty work to another hit man Griffen (Eric Sykes).
The sweet life begins to unravel when Oakes takes a weekend abroad with Mostyn’s secretary Iris MacIntosh (Jill St John) and is kidnapped. Forced to battle for survival, another Oakes emerges, a proper killer. Cue the final section which involves trapping the mole.
Where films featuring Matt Helm and Derek Flint imitated the grand-scale espionage they aimed to spoof, the laughs here come from small-scale observation and attacks on bureaucracy. According to regulations, Oakes’ liaison with MacIntosh is illicit. There is endless paperwork. Apart from an aversion to needless killing, Oakes has terrible fear of flying. Nobody can remember code names or passwords. Oakes’ automobile numberplate is BO 1 (the letters in those days being a standard acronym for “body odor”). It is all logical lunacy. And even when the story gets serious, it follows logic, a ruse, a dupe, a climax pitting resolve against human weakness.
Best of all, the parts appear custom-made for the players. Rod Taylor (The Birds, 1963), in his first venture into comedy, displays a knack for the genre without resorting to the slapstick and double takes requisite in the Doris Day pictures to follow. And he is a definite screen charmer.
By this point in his career the screen persona of Trevor Howard (Von Ryan’s Express, 1965) had been shorn of subtlety. He was generally one choleric snort away from a heart attack. Here, while the narrative pricks his pomposity, he remains otherwise ramrod certain. The audience is in on the joke, but nonetheless his genuine ability as a spy master is not in question. On the other hand Jill St John (Who’s Minding the Store, 1963) is allowed considerable leeway in the subtlety department, as a demure English rose rather than the sexier roles into which she was later typecast. In some respects British television comedian Eric Sykes is miscast. It is a particular English joke to present him as a killer since on television (in shows unlikely to be shown in America) he was hapless.
And it is worth mentioning Akim Tamiroff whose villainous stock-in-trade is allowed greater depth. David Tomlinson (Mary Poppins, 1964) and Gabriella Licudi (You Must Be Joking!, 1965), have small parts. Aso watch out for future British television stars Derek Nimmo (Oh, Brother, 1968-1970) and John Le Mesurier (Dad’s Army, 1968-1977) as well as Jennifer Jayne (Hysteria,1965) and Betty McDowall (First Men in the Moon, 1964).
Director Jack Cardiff had tried his hand at comedy before with My Geisha (1962) starring Shirley Maclaine but was better known for Oscar-nominated drama Sons and Lovers (1960) and action picture The Long Ships (1964). John Gardner, who wrote seven books in the Boysie Oakes series, later penned James Bond novels.
It is well worth considering whether The Liquidator would have punctured the success of both Our Man Flint (1966) and The Silencers (1966) and sent spy spoofery in a different direction. It had premiered in the U.K. prior to both but litigation held up its American launch until long after that pair had gone on to hit box office heights.
Catch-Up: Previously reviewed in the Blog are Jack Cardiff’s The Long Ships, Rod Taylor in The Glass Bottom Boat (1966) and Hotel (1967) and Trevor Howard in Operation Crossbow (1965) and Von Ryan’s Express (1965).
The cardinal rule of the grand hotel picture was that it featured major stars. That is not so much the case here although the portmanteau of stories is up to scratch. Traditional hotel manager Peter McDermott (Rod Taylor) and boss Warren Trent (Melvyn Douglas) battle ruthless financiers, aristocrats Geoffrey (Michael Rennie) and Caroline (Merle Oberon) are involved in a fatal car accident, hypocritical God-fearing businessman Curtis O’Keefe (Kevin McCarthy) has a mistress Jeanne Rochefot (Catherine Spaak) on the side. Added into the mix are hotel thief Keycase Milne (Karl Malden) and hotel detective Dupere (Richard Conte). Not forgetting a dodgy elevator (you know where that’s headed!).
None of the stars mentioned comes up to the marquee standard set by the original in the subgenre – Grand Hotel (1932) boasted Jean Harlow, Greta Garbo, Joan Crawford and Wallace Beery – while an offshoot of the same idea The VIPs (1963) had Elizabeth Taylor, Richard Burton Orson Welles and the later Airport (1970) would rustle up top attractions Burt Lancaster, Dean Martin and Jean Seberg.
It’s a fair bet that Warner Brothers felt audiences would be satisfied that the storylines were augmented by the behind-the-scenes insider information promised by the Arthur Hailey bestseller on which the film was based, such as how B-girls stole hotel keys, the tricks employed by a hotel thief and the various corrupt opportunities open to hotel staff. But it’s a major miscalculation to assume an audience cares that much who owns a particular hotel. And in the year in which In the Heat of the Night and Guess Who’s Coming to Dinner dealt with racism head-on, it was odd to see desegregation parlayed as a device to lower the asking price for the business or introduced out of economic necessity rather than high-minded principle.
Such gripes aside, this is movie comfort food, a picture that moves at a leisurely pace among its interwoven tales. Kevin McCarthy’s ruthless arrogant businessman steals the show, closely followed by Merle Oberon’s scheming duchess. To use a soccer analogy Rod Taylor is more like an old-fashioned center half rather than a midfield maestro, holding the picture together rather than setting it alight and his romance with McCarthy’s mistress (half his age) is an unlikely diversion, although the soft-spoken French actress, confronted by conscience, is particularly good. Melvyn Douglas as the aging owner mixes curmudgeon with affection and it’s hard not to feel sorry for Conte, outwitted by an older woman, and especially for Malden as the thief finding out how much the credit card has cut into the larceny business.
This was the last big-budget production for director Richard Quine whose career had been on the slide since box office highs The World of Suzie Wong (1960) and Sex and the Single Girl (1964). But he may have been somewhat restrained by having screenwriter Wendell Mayes (Von Ryan’s Express, 1965) as his producer. While well-crafted affair and glossy it lacks the inherent tension of an Airport.
Non-exploitative films about the psychologically vulnerable were thin on the ground during the 1960s and although The Third Secret is a bit talky nonetheless it does explore issues normally dealt with in heavy-handed fashion. Catherine Whitset (Pamela Franklin) the young daughter of a famous psychiatrist convinces television journalist Alex Stedman (Stephen Boyd) to investigate her father’s supposed suicide. Whitset needs the murder verdict because otherwise she will lose her home (no insurance payout on suicide). Stedman, Whitset’s patient, wants a similar outcome because his world would be turned upside down if the psychiatrist had committed a deed which he appeared steadfastly opposed.
The main suspects are all patients of the dead doctor – judge (Jack Hawkins), gallery owner (Richard Attenborough) and secretary (Diane Cilento). Although all outwardly successful socially-functioning upstanding members of society each is mired in mental agony – anger management, sexual inadequacy, depression, low self-esteem among problems addressed – defenses against which are perilously thin. Under sustained pressure each of the individuals will crack to reveal the cowering creature underneath.
But are they the killer or just condemned to torment? With the one man who could keep them sane removed from their lives, who knows what carnage they can self-inflict. All, even Stedman – given to bouts of terrible rage and drunkenness – seem capable of murder and there is every likelihood (as any viewer will guess) that his investigation could lead back to himself.
Director Charles Crichton (The Lavender Hill Mob, 1951) might have been suffering from low self-esteem himself having been unceremoniously dumped from The Birdman of Alcatraz (1962) and certainly the atmosphere is one of severity, not just characters teetering on the brink, but the black-and-white photography rendering London a wasteland, the tide on the Thames always out so the shore is just mud. However, his compositions do have style. The title’s explanation by the way is that the first secret is what you keep from the public, the second is what you hide from yourself, but the third is the truth.
Boyd (Ben-Hur, 1959) and Franklin (The Innocents, 1961) appear often on the point of hysteria, the girl’s high-pitched voice set against his growling outbursts. Attenborough (fresh from the heroics of The Great Escape, 1963) plays against type as a hand-wringing wannabe artist stuck in a role he despises. Hawkins, too, more used to heroic roles, is convincing as a man trying to escape his past. The neurotic Cilento has the best scenes, touching in her efforts to cling to normality. Judi Dench makes her debut in a bit part. The investigation takes the form of character analysis rather than “where were you on the night of…” which gives the picture an unique flavor, but best to know that going in rather than complain about the slow pace. If the psychological does not keep you hooked, there are sufficient twists to keep you watching.
To celebrate the 60th anniversary of the opening of The Guns of Navarone I am offering a copy of my book “The Making of The Guns of Navarone.” This is a revised and enlarged edition – the first time with illustrations (over 30 of them) – of the original version which was published in 2013.
The Royal World Premiere of the film took place at the Odeon Leicester Square, London, on April 27, 1961. But it was not released in the U.S. until June, opening at the Criterion and Murray Hill cinemas in New York. At all three cinemas it broke the box office record.
All you have to do to enter is guess from all the films reviewed in the Blog in April which five proved the most popular (judged from the number of views).
Put the five you have chosen in ascending order.
Email your answers to me at firstname.lastname@example.org
The person who gets the most right in the proper order will be declared the winner.
The book will be posted free of charge anywhere in the world and, being the author, I can arrange for it to be signed. The closing date is Monday, May 17.
Blistering B-film from writer Roy Huggins (TV’s The Fugitive) that marries political chicanery to legal jiggery-pokery in a movie that races from one twist to another. In his role as producer Huggins calls upon actors he made stars from the television series he created – Efrem Zimbalist Jr. (77 Sunset Strip), Jack Kelly (Maverick) – and gives Angie Dickinson (Oceans 11) the female lead. Huggins’ brilliant premise is to ignore the dilemma of the man, Walter Thornwall (Rhodes Reason), nephew of a former Governor, wrongly accused of the murder of his wife. Instead the film concentrates on accuser District Attorney Dan Callahan (Kelly) and Judge Lee Hoffman (Zimbalist Jr), both of whom, running for the vacant Governor post, stand to make massive political capital from the publicity surrounding a sensational trial.
Former buddies, Callahan and Hoffman are now bitter rivals after the former had reneged on a promise to support the latter’s bid for the political post. Also throwing his hat into the ring is Senator Alex Simon (Don Ameche) whose wife Cathy (Dickinson) once had romantic yearnings for Hoffman. The only one of the trio who had anything approaching a conscience is Hoffman and that is immediately tested when the Senator offers him a bribe to stand down from the race, which the Judge, after an appeal from Cathy, does not report to the authorities. There is another ploy open to Hoffman. Should he find reason to declare a mistrial, that would sabotage Callahan’s bid since he would not be riding high in the media after convicting a celebrity killer.
The picture jumps from intense politics, the wheeling-dealing and the wrapping up of votes, to a trial in a packed courtroom very much in the Perry Mason vein with surprise witnesses, shocks, objections sustained or overruled, clever arguments, dueling attorneys, and last-minute evidence. A witness has Thornwall running away from the scene of the crime and when his wife is painted as a nymphomaniac that provides ample motive. Further evidence pushes the defendant into a worse corner. But all the while over the trial hangs the stink of political machination.
There are another half-dozen brilliant twists not least of which is Judge Hoffman letting conscience go hang and embarking on a couple of dodgy endeavors himself including what amounts to sheer blackmail. The District Attorney, one of the sharpest tools in the box, reacts to every setback with a cunning that would have been criminal had it not been legal. Also hanging there is potential adultery between Cathy and the widowed Hoffman.
The writer in Huggins is a past master at shifting the cards in the deck and this has so many twists and turns it feels like a whole series of The Fugitive crammed into one episode. There is as much self-awareness of the underbelly of politics as in Advise and Consent (1962), as much deceit and corruption, as much principle disguised as honor. But the plot here is so tight, the characters dealing with twists and turns that the movie has no requirement for the depth of characterization that would have been brought to the picture by a Henry Fonda or Charles Laughton. Huggins proves you can have just as much fun without the big boys. None of the stars with the exception of Angie Dickinson made a dent on the Hollywood A-list but they are all perfectly acceptable, and once Huggins tightens the screws plot-wise the last thing on your mind is wishing for a better cast.
Politics, conspiracy, thwarted romance and historical inaccuracy take center stage in this Hammer romp that attempted to create another sex symbol to follow in the footsteps of Ursula Andress (She, 1965) and Raquel Welch (One Million Years B.C., 1966) in the shape of Finnish model Carita. Let’s put the dodgy historical elements to one side given Hollywood trampled over history all the time, but the title is a misnomer, the story owing more to British folk heroine Boadicea than anyone who came from longship land.
On his deathbed British tribal king (Wilfred Lawson), against the wishes of powerful Druid chieftain Maelgan (Donald Houston), signs a peace treaty with Roman governor general Justinius (Don Murray) against the wishes of his lieutenant Octavian (Andrew Keir). In different ways, the Druid and Octavian conspire to end the peace. Had new queen Salina (Carita), after falling in love with Justinius, been permitted to marry him that would have created a peaceful bond, but that is also prevented.
There’s a lot more sex and violence than you would have expected for the period, plenty scantily-clad slaves administering to the rich and the Romans, an extended brutal flogging sequence involving Salina, an offscreen rape, a cageful of Roman prisoners dropped into a burning pit, and when the British strap scythes onto the wheels of their chariots it’s a bloodbath. (Quite why the Romans never thought of importing their own chariots, given their popularity in the Colosseum, is never explained.) The chariots, whether in a race or battle, are the best thing about the picture, adding tremendous energy.
It takes quite a while for Salina to take up arms but when she does the film catches fire. She leads from the front, tearing through the Roman legions, and handy too with a sword. Ambushes appear the order of the day so any marching column or peaceful village soon ends up in a spot of bother.
There’s some of “what did the Romans ever do for us” with a snatch of Robin Hood thrown in – Justinius takes from the rich to give to the poor – plus religious fanaticism to stir the pot into a heady brew. But mostly it’s hokum, if rather plot-heavy. Quite how the Oscar-nominated Don Murray (Advise and Consent, 1962) was talked into this is anybody’s guess. Carita, of course, would have believed she was on a surefire route to stardom but in fact this was her last picture. They two stars don’t really have that much to do and do it well enough. In supporting roles you will spot Patrick Troughton (a BBC Dr Who), Nicola Pagett making her movie debut and Adrienne Corri (Africa – Texas Style, 1967). Director Don Caffey (One Million Years B.C., 1966) is better at action than drama.
Absolutely cracking, brilliantly structured, gangster thriller featuring two fabulous heists and three legendary French stars in Jean Gabin, Alain Delon and Lino Ventura. Roger Sartet (Delon) is a trigger-happy robber whose prison escape is organized for a hefty fee by French-based Mafia chieftain Vittorio Manalese (Gabin). Le Goff (Ventura) is the rugged cop hunting down the escapee which brings him into the orbit of Manalese, about whose existence he is completely unaware, the gangster having kept an extremely low profile, never engaging in violence, hiding behind the legitimate front of a pinball machine business. Veteran French director Henri Verneuil (Guns for San Sebastian, 1968) dukes between the twin storylines with ease.
Sartet brings Manalese the opportunity to pull off the most audacious jewel robbery in history, even though the older man despises Sartet’s penchant for violence and sex. We often see Manalese at family gatherings, head of the dinner table, the family watching television together, frowning at one son’s liking for alcohol, playing with his grandson. He is not just a calm and clever businessman, but very quick-thinking, his sharp mind in a couple of instances preventing disaster. Sartet, on the other hand, will happily endanger his life and freedom by consorting with prostitutes and breaking an unspoken code of honor in an affair with Manalese’s daughter-in-law (Irina Demick).
The result combines dogged detective work by Le Goff and the inspired planning and execution of the jewel robbery until the two worlds collide. The investigation alone would have made this an outstanding picture. Le Goff, always seen with an unlit cigarette in his mouth although he is trying to give up smoking, concentrating initially on Sartet, sets up surveillance on the thief’s innocent sister and begins an involved – and engrossing – process of tracking down every potential lead and when at last he has Sartet in his sights it brings him up close to Manalese.
Le Goff’s professionalism is matched by that of Manalese and the picture develops into an absorbing battle of wits and the latter’s family values and moral compass puts him at odds with loner Sartet. There is some brilliant invention, the sacrificial watch, for example, and the unexpected appearance of a faithful British wife, although you do guess just how long Le Goff will go before lighting his ever-tempting cigarette.
The ultra-cool Delon excels in this kind of amoral part, but Gabin and Ventura as old-style gangster and cop, respectively, steal the show. Demick thrives as the bored wife of a dull gangster who is attracted by the violent Delon, at one point deliberately putting herself in the line of his potential fire for the thrill. Actually, it’s the jewel heist that steals the show. Unlike other heist pictures where you have fair idea in advance of the details of the theft, here the audience is kept completely in the dark. Just as important in any heist is that the thieves get away with their plunder and the plan in this instance is breath-taking.
Off-beat examination of the fantasy vs. reality conundrum with an ever-watchable Julie Christie as the woman on the titular hunt. One of the great lost pictures – the only film of acclaimed British theater director Peter Wood is a more whimsical cousin to the more deliberately obscure works of Alain Resnais (Last Year at Marienbad, 1961) and Michelangelo Antonioni (Blow-Up, 1966) which pivoted upon the question of whether events presented actually occur or exist only in the head of the leading character.
Catherine (Julie Christie) is enticed to Geneva by her father (Adolfo Celi) for his latest wedding on the basis that she will meet the impossibly handsome Gregory (Michael Sarrazin). On arrival she discovers the agoraphobia of younger brother Daniel (John Hurt) has been temporarily lifted by Gregory. Catherine appears set to meet Gregory on a number of occasions, but either he does not turn up (the wedding) or somehow they miss each other, even at one point occupying adjoining phone booths. And it would have been a pretty dull picture if that was all that was going on. But whether the result of reality or Catherine’s imagination, the Gregory we see is a vivid screen presence. The world the character inhabits is unusual to say the least, so unique that it is either obviously real or fake, but virtually impossible to determine which.
The best Gregory sequence, of which Steve McQueen would be proud, involves the character moving by means of the windscreen from one side to the other of a car driven at high speed. In another scene Gregory plays the equally perilous game of Autoball, a kind of polo with stock cars. As convincing is Gregory’s avant-garde orchestra consisting of two guitars, bottles, a bicycle wheel, a waste bin and coins in a glass.
The detail is so extraordinary that it must be real. The brother seems real enough, too real if anything, close to enjoying (or pining for – the poster promises more than the picture delivers) an incestuous relationship with his sister. But for every moment that appears questionable – did she really witness Gregory making love to her future mother-in-law – there are others where doubts are immediately quelled (an address which appears non-existent is not). And long before anybody came up with the idea of selling bottled water, Gregory is apparently in the business of selling tinned Alpine air. Other moments she does not witness – Daniel riding a Lambretta/Vespa with feet on the handlebars – add to the prospect of genuine reality.
Catherine might even have met Gregory except that in going to bed with the man who looks very much like what we believe Gregory to look like she determines that he shall remain anonymous. So it’s anybody’s guess whether Gregory is a figment or phantom of her imagination. And why, of course, should such invention be necessary? Does it mean that her father and brother do not exist either? These days the unreliable narrator is a common literary device but that was not the case at the tail end of the 1960s, so in some senses this was way ahead of its time.
It’s interesting, of course, to attach logic to the idea that it all takes place in Catherine’s imagination. You can kind of understand that maybe she thinks her father’s latest bride is going to betray him at the slightest opportunity. But it’s some imagination that sends Gregory into devilry in the car with Daniel. And it begs the question if none of it is real why does she keep on missing Gregory all the time? Does that relate to an even deeper psychological feeling that she is always going to miss out?
It’s an entertaining mystery. There’s no great angst. Antonioni had the sense or cunning to ensure that consequence mattered in Blow-Up – a murderer escaping justice. But there’s no such tension here. While Catherine is tabbed a nympho by her brother (who never questions her father’s predilection for multiple marriages), the suggestion that she’d fly from Rome (where she lives with her boyfriend) to Geneva is the hope of a hook-up seems too far-fetched. Despite the presence of Julie Christie – who can certainly carry even as slight a picture as this – and a quixotic turn from John Hurt (Sinful Davy, 1969) it’s neither obscure enough to be arthouse nor sufficiently plot-driven to be mainstream and remains an oddity.
If you are going to be irritated beyond belief that will occur in the first fifteen minutes or so, but if you stay the course, you will find it a highly rewarding watch rather than a cinematic car crash.
Your best bet to catch this film is Ebay or other secondhand routes.
Doris Day never quite replaced Cary Grant or Rock Hudson in her romantic comedy ventures. This is her second outing with James Garner – The Thrill of It All had appeared earlier the same year. Ironically, it’s based on a Cary Grant film, My Favorite Wife (1940) with Irene Dunne. Having been lost at sea for the requisite five years, this version kicks off with Day being pronounced legally dead in court to pave the way for Garner to marry Polly Bergen (Cape Fear, 1962). Naturally, she turns up on the day of their wedding and the first part of the movie is Garner trying to keep the women apart. Cue comic pratfalls, double takes, diving in an out of bedrooms, but Day and Bergen seem to be trying to out-screech each other. The idea of bigamy, scandalous at the time, has lost its power to shock.
While Day spent much of the picture in hysterics, I didn’t, and wished they had moved quicker to the complication which was that she had shared her desert island with a hunk (Chuck Connors). The pace picks up a bit after that as Day has to pretend that it was nerd (Don Knotts) with whom she was stranded while Garner knows the truth. There is some good reversal, her kids, who naturally don’t recognize her, complaining about her singing. A number of set pieces save the day – two court scenes with an exasperated judge (Edgar Buchanan), Day disguised as a Swedish masseuse giving Bergen a savage work-over and Day trapped in car wash.
Michael Gordon had helmed Pillow Talk (1959) but missed the mark here. Don Knotts, prior to his incarnation as The Incredible Mr Limpet (1964) show his potential as the shoe salesman recruited by Day to impersonate Connors. Accomplished comedienne Thelma Ritter holds back on the comedy instead playing a straight role as the meddling mother-in-law. Fred Clark as the alternately bemused and suspicious hotel manager gets the best of the double takes. Garner, unfortunately, has little opportunity to exhibit his sly sense of humor or the laid-style that worked a treat in Support Your Local Sheriff (1969).
Hal Kanter, who worked on the George Gobel and Milton Berle television shows and scripted Blue Hawaii (1961) fashioned the screenplay along with the more versatile and sometime director Jack Sher (Paris Blues, 1961).
When it was known as Something’s Got to Give, George Cukor was set to direct a cast that included Marilyn Monroe, Dean Martin, Cyd Charisse, Tom Tryon and Phil Silvers from a script by Nunnally Johnson and Walter Bernstein. Monroe had nixed working with Garner and Knotts. When Monroe was fired, Kim Novak and Shirley Maclaine refused offers to replace her. Dean Martin refused to continue without Monroe and although re-hired she died before production recommenced.
Yesterday was the 55th anniversary of the launch of the European premiere of Doctor Zhivago (1965) in London and would you believe it the English weather came to the promotional aid of the David Lean epic with an unseasonal snow shower as fur-clad models took to the streets on a sleigh. As was common in the 1960s, there was no such thing as a global release date. The film had been launched in the U.S. in December 1965 but only a couple of countries since then, the main drawback being the lack of available prestigious cinemas for a big budget roadshow. The delay was also caused by hope of major success at the Oscars – given Lean’s two previous films had won Best Picture – held in March.
Doctor Zhivago launched at the 1,330-seat Empire, Leicester Square, in the heart of the capital’s West End in the presence of Princess Margaret and with the director and five stars in attendance. The first public demonstration of colour television in Europe was a feature of the launch, a large screen set up in the theater foyer to relay the arrival of royalty and celebrities to the audience already seated in the cinema.
MGM had pulled out all the publicity stops, the massive advertising campaign beginning on February 1, twelve weeks prior to the opening, with the switching-on of a 40ft by 20ft electric sign in Piccadilly Circus. That triggered an advertising campaign in the press about two weeks later announcing the premiere. That served only to stoke up interest, another two weeks elapsing before tickets went on sale. Advertisements ran virtually non-stop in national daily newspapers and London evening papers as well as entertainment and film magazines.
Roadshows benefitted from press advertising more than normal pictures. The bulk of the adverts for Doctor Zhivago carried a booking form so money started rolling in to the cinema long before the first screening. Selling tickets in this way was also a bulwark against sudden changes in weather – torrential rain or glorious sunshine as equally likely to deter moviegoers – whereas if you had already booked your ticket well in advance it did not matter whether you turned up or not, and most people would attend even in sweltering heat rather than forego their ticket.
MGM also undertook the biggest advertising campaign in its history in Britain. Unlike today, when there is one universal advertisement, in those days a film might have half a dozen different pieces of artwork. Doctor Zhivago boasted fifteen. Four weeks ahead of the opening 8,000 double-crown posters were plastered over the city. One-third of the entire London bus fleet carrying such artwork, while 50 Underground stations had 48-sheets (three times the size of the normal posters) on train platforms. In addition, closer to the launch, double quads were posted in a thousand locations. A special mobile box office toured the city advertising the film and selling tickets.
A special “Background to Doctor Zhivago Exhibition” was set up in the Garringes department store opposite Victoria Station, one of the capital’s biggest travel hubs, by the Historical Research Unit and including many costumes from the production. Tie-ins were far more numerous than for the New York launch. Mansfield Fashion launched a range of popular-priced clothing based on the film promoted by a sleigh-ride through London with a bevy of models against the unexpected background of snow on April 14. A more upmarket manufacturer Sidney Massin was promoting a more expensive fur coat.
Among the other fashion tie-ins were: a white coat of Kalgan lamb with a Mongolian lamb collar from Swears and Wells, long black wool coat with white fox fur hood and collar from Femina Furs, fur hats for men and women from Edmund Mann, evening dresses from Berkertex and fur-lined fabrics from Clarewood Fashions. Hardy Amies designed male fur coats for Hepworths department stores and range of gloves for either sex for Dent Allcroft. Worldwide the Zhivago look had been reflected in collections designed by St Laurent, Dior, Cardin, Chanel and Rabanne.
Outside of fashion, there was a tie-up with Cossack Vodka. There was also a Cossack hair cream while Waddingtons produced a jigsaw puzzle. As well as hardback and paperback editions of the famous Boris Pasternak novel, there was also a hardback of the Robert Bolt Oscar-winning screenplay. The music also provided promotional crossover, the theme tune and original soundtrack already big hits. BBC2 aired a documentary on the filming of the movie and the stars and director appeared on numerous television and radio talk shows.
BBC News, Pathe newsreel cameras and CBS America all covered the premiere. Stars in attendance were Geraldine Chaplin, Julie Christie, Siobhan McKenna, Ralph Richardson and Rita Tushingham as well as Lean, Bolt and producer Carlo Ponti.
Although the movie failed to win any of the main Oscars, it still took home six: screenplay (Robert Bolt), color cinematography (Freddie Young), color art direction (John Box, Terence Marsh and Dario Simoni), set decoration (also Box, Marsh and Simoni), color costume design (Phyllis Dalton) and music score (Maurice Jarre). MGM promoted these accomplishments in its advertising and revamped its pressbook. And the studio was also able to take advantage of the fact that Julie Christie had been named Best Actress at that year’s Oscars for Darling (1965). Noted the new-look Pressbook: “probably no other motion picture actress has achieved the meteoric success and worldwide fame accorded Julie Christie.”
The Pressbook mainlined on awards of one kind or another. As well as Oscars, the Russian epic had picked up five Golden Globes included Best Dramatic Picture, Best Director and Best Dramatic Actor (Omar Sharif). It was named best film by the New York Daily News and was named one of the year’s top ten by the National Board of Review, and received awards from magazines as diverse as Seventeen, Parents and Scholastic.
Also contained in the Pressbook were snippets that might appeal to local journalists such as: six tons of nails were used in constructing the ten-acre set, Phyllis Dalton created 5,000 costumes and John Box 117 settings, rats in one scene were tested for infections, rumors of Omar Sharif shaving off his normal curly hair were false, movie livestock was donated to a local church at the end of filming.
As ever, exhibitors were bombarded with promotional ideas by MGM publicists via the Pressbook. One idea was to ask female members of the audience whether they preferred Omar Sharif clean shaven or with a moustache with the intention of interesting the local women’s editor in the results of the informal survey. Cinema owners were encouraged to send bottles of vodka to entertainment editors with a message in Russian. Empty shop windows were often available “for the asking” from rental specialists and could be used for advertising. Since Zhivago has a son in the film, one aspect encouraged was a “father and son” competition and of course it was a no-brainer to dress doormen and ushers as Cossacks.
MGM had also made special efforts to promote the movie to younger audiences and combined that with marketing the music. More than million copies of the soundtrack album had been sold and “Somewhere My Love,” a single by Teddy Randazzo incorporating lyrics to “Lara’s Theme,” had also caught fire. The combination of records and sheet music plus general publicity material could encourage record store window displays.
One of the taglines I most remember is “one man…two women…and a nation ablaze.” But it was certainly not one of the initial official taglines when the movie was originally launched. Many of the British posters had no tagline at all beyond perhaps “the entertainment event of the year.” The post-Oscar Pressbook went with either “A love caught in the fire of revolution…Turbulent were the times and fiery was the love story of Zhivago, his wife…and the passionate, tender Lara” or “The story of Zhivago – a man torn between his love for his wife and the passionate and tender Lara…told against the flaming background of revolution.”
SOURCES: Supplement to Kine Weekly, May 5, 1966; MGM Pressbook.