We tend to view movie marketing as the business of selling movies to the general public. What we forget is that in order for a cinemagoer to attend a showing of an individual film in a particular cinema, that the movie has to be rented by said cinema and before that can happen someone has to convince the cinema manager to take on the picture.
The most common method of selling movies to exhibitors was via the Pressbook/Campaign Manual. But this had three drawbacks. In the first place cinemas were flooded with Pressbooks that might arrive in the post at the rate of 10-15 a week. The other downside was that such items were generally only useful once a cinema had signed on to screen a particular movie and manager would turn to the Pressbook for hints on publicizing the movie and for the advertising blocks required to run a campaign in a local newspaper. The final problem was that Pressbooks appeared fairly close to a film’s launch so not that helpful in driving up interest.
So the studios turned to the trade magazines. They might embark on a well-planned long-term campaign running upwards of a year. It would kick off with an advert announcing a movie was being made or close to completion – Universal placed a four-page bound insert for Isadora in June 1968, five months prior to the world premiere. Then it would produce some artwork that was close to the posters being prepared for public consumption.
Then it would generate more material that explained how confident the studio was in the picture, demonstrating that money that had been spent on promotion in newspapers, magazines and television, and various tie-ins. The back page of a four-page ad for The Green Berets (1968) was devoted to the promotional activities surrounding its immediate upcoming launch. The sameheld true for Barbarella (1968).
After that it would harness the fact that the film was opening simultaneously in an exclusive number of first run houses in the major cities or that it was scheduled for a huge number of cinemas again simultaneously. These were intended to show that other exhibitors had demonstrated faith in the product, suggesting you had better get in line quick. The final avenue was advertising the box office figures that usually suggested the film was breaking some record or another.
Not all campaigns took all of these steps. In fact, most selected just two or three of them. And they were not always presented in the same fashion. The box office ads tended to be just printed on the same kind of paper as usual, perhaps with color or spot-color (i.e. some part of the ad picked out in blue or red and the rest in black-and-white).
But the ads used in the general build-up would be of a more expensive material. These would employ thicker glossier paper. They would usually be specially designed. They might run to four- six- or eight-pages and they might have some version of a gatefold (not just opening horizontally but potentially vertically). These adverts were printed separately and then inserted into the magazine at the production stage so were known as “bound inserts” meaning they weren’t loose inside the pages but part of the magazine.
There was a major, immediate, bonus from going down this route. I’ve got a massive collection of trade magazines and I always know the moment I pick up an issue whether it contains a bound insert. Not only does the magazine feel heavier but it automatically opens at the insert.
Sometimes, smaller distributors just stuck an entire Pressbook inside a magazine – The Devil’s 8 (1969) a gangster version of The Dirty Dozen (1967) – was promoted in this fashion and the 8-page insert for Doctor Zhivago (1965) contained nothing but promotional ideas and details of tie-ins.
Sometimes adverts that appeared in the trades were try-outs for the kind of poster ideas being considered by the marketing department for public distribution, the illustrations shown here for Tony Rome (1968) and Who’s Afraid of Virginia Woolf (1966) a good example.
Other times studios got it into their heads that, just as had occurred in the Hollywood Golden Age, that the studio name was somehow an imprimatur for good business and that if you stuck with MGM, for example, you couldn’t go wrong and to prove its point it would cross-reference in one advert films as disparate as Doctor Zhivago, Blow-Up (1966) and Grand Prix (1966).
It was pretty obvious to keen observers that studios sometimes placed movies in cinemas with smaller seating capacities in the hope that demand would outstrip supply and consequently they could crow about the box office. Often, studios chose specific outlets deliberately as a guide to other cinemas which were similar. But, mostly, it was just to have something to give a movie a boost.
You might have needed an adding machine (calculators not a thing then) to calculate from figures presented just how well a film was doing, but even just presenting the box office was seen as a sign of studio confidence and exhibitors, presented with a set of box office figures in a trade advertisement, tended not to question their validity.
The one shown for The Sand Pebbles (1966) was also in the nature of a teaser – here’s what’s it done in selected openings, guess what it’ll do for you – whereas for Divorce, American Style (1967) the range was much wider, suggesting the movie would do just as well in cinemas around your way, whether playing in first run or simultaneously in suburban showcase.
Occasionally, there would be more strategic purpose involved. When, in 1965, Twentieth Century Fox got ahead of the game in terms of television promotion and wanted to show exhibitors they were committed to this kind of advance, that was what dominated their 4-page insert in Box Office magazine’s “anniversary issue.” The studio claimed it was “pioneering a new era” promising to use network television (i.e. the “Big Three” of CBS, ABC and NBC) on a year-round basis.
It had committed to purchasing 189 one-minute commercials that would cumulatively attract nearly 800 million “viewer impressions” in 191 cities nationwide. Just to make sure cinema owners exhibitors were in no doubt about the importance of this development in their favor, the studio pointed out it was “the kind of continuing deep-sell no other company in the industry offers exhibitors
Two or three things you don’t know about me. Firstly, I run a second-hand bookshop in Paisley, Scotland, called Abbey Books. Secondly, I have a massive collection of movie posters, pressbooks, magazines and what-have-you. And, thirdly, I’ve connected these interests in an exhibition of movie memorabilia on the walls and bookcases of the shop.
1950 window card.
You’ll probably have seen my various Behind the Scenes articles on Pressbooks relating to a particular movie and perhaps not realized I was able to write it because I had the Pressbook (also known as a Exhibitor’ Campaign Manual) to hand. I’ve also got a stack of trade magazines which contain very rare material – ads that never saw the light of day in consumer magazines or newspapers, many of them pop-up, gatefolds or fold-outs.
1965 insert poster.
My all-time favorite in that department is the four-page glossy pull-out teaser ad that ran in Box Office magazine in April 1977 that announced Close Encounters of the Third Kind would appear at Christmas 1977, unaware that by that point Star Wars would have rewritten the genre.
1955 quad poster.
I’ve got quads (both vertical and horizontal), half-sheets, insert posters, heralds, window cards, stills, pressbooks, double-page spread trade mag ads and souvenir programmes. Among my magazine selections are Box Office, Motion Picture Herald, Kine Weekly, ABC Film Review, Films & Filming, Focus on Film, Cinema Retro, Sight and Sound, Star Wars magazine and books, Lord of the Rings magazines and various MCU and DC comics and graphic novels.
1951 Pressbook for Jean Renoir acclaimed picture.
The exhibition covers the walls of the three rooms of the bookshop, so that’s around 12 walls of movie memorabilia. The oldest item is the Pressbook for Edward G. Robinson’s gangster picture Thunder in the City (1937). John Wayne in 1940 is represented by the insert poster for Dark Command and window card for Seven Sinners with Marlene Dietrich. I’ve got a window card from For Whom the Bell Tolls (1943), the Pressbook for Love Happy (1949) – Marilyn Monroe Meets The Marx Bros – and for the 1952 reissue of Hitchcock’s Rebecca, a half-sheet for The Rains of Ranchipur (1955) starring Lana Turner, and a quad for The Prisoner (1955) starring Alec Guinness.
Four-page herald from 1965.
You might want to check out the Pressbook for Sudden Fear (1952) starring Joan Crawford or Lady in Cement (1968) with Frank Sinatra tangling with Raquel Welch or window cards for another Gary Cooper effort Casanova Brown (1944) or Lew Ayres in early John Sturges western The Capture (1950). Or pressbooks for Dillinger (1973), The Female Bunch (1971), the original movie version of Westworld (1973), Clint Eastwood in The Beguiled (1971) and The Headless Ghost (1959).
1968 quad poster
There also posters etc from Where Eagles Dare, She, War and Peace (1956), Bigger Than Life, Cat Ballou, That Darn Cat!,The Scalphunters, Marooned, Mackenna’s Gold, Lawrence ofArabia, Macao, Giant, Blindfold, Chinatown, Play Dirty, The Secret of Santa Vittoria, The Diary of Anne Frank, The Las Vegas Story, The Collector, Zulu Dawn, and so on and so on.
1951 Pressbook. Early film by John Sturges.
Among our selection of movie souvenir brochures are: The Guns of Navarone (1961), Lawrence of Arabia (1962), Isadora (1968), Paint Your Wagon (1969), El Cid (1961), The Agony and the Ecstasy (1965), Cleopatra (1963), Hawaii (1966), Cromwell (1970), Camelot (1967), Lord Jim (1965) and Far from the Madding Crowd (1967). I had imagined that souvenir brochures had disappeared at the end of the roadshow era but actually I have ones for The Horsemen (1971) and The Valachi Papers (1972).
1963 souvenir brochure.
Famous illustrators featured throughout the collection include Tom Chantrell, Robert McGinnis and Howard Terpning.
As far as I can see there are precious few movie memorabilia shops left anywhere in the world. Most items are now sold online or at auction. So here’s a very rare chance to see these old posters and memorabilia relating to favored movies or ones that trigger a memory.
1966 insert poster.
Pop in and see the exhibition. Everything is for sale.
One of the most appealing features of Box Office trade magazine was that once a fortnight it cut out the baloney, ignored all the glossy ads trumpeting a studio’s next big hit and the editorial that promised a golden future, and got down to the nitty-gritty of how movies performed once they were way down the food release chain, far removed from the big city first run houses where they premiered.
While critics pontificated and effectively told their readers what worthy movies to head for and while studios spent their advertising bucks trying to persuade the public trying to do the same (though often the films chosen by critics were not those backed by the studios), exhibitors were caught in the middle. They were the bottom line. This was where the golden buck of promise stopped – and sometimes died.
The exhibitors who fessed up in the “Exhibitor Has His Say” section were the kind of movie theaters that you’d see in The Last Picture Show, the thousands that serviced small towns well away from the big cities and which might be playing new films many months after they were first shown in New York or Chicago or Los Angeles. Of the cinemas features in the March 13, 1967, edition of weekly trade magazine Box Office, only one serviced a population of more than 2,500, and even then it was only 6,000.
The movies shown in these houses didn’t run a full week. At best they’d last three days, but sometimes it was only two. These cinemas would change programmes three or four times a week. But the exhibitors who contributed to this section did so on a regular basis, so other exhibitors could compare notes and everyone felt they had a voice.
The biggest participating cinemas was the Star Theatre in St Johnsbury (population 6,000) in Vermont, run by Peter Silloway. He played his big pictures Wednesday through Saturday. He made reports on three. Khartoum starring Charlton Heston was “a pretty good action picture” and based on his experience he reckoned “adults should enjoy the picture very much.” He also had a positive response to William Holden western Alvarez Kelly which he deemed “an excellent outdoor action picture and enjoyed by everyone.” He was less sanguine about Hitchcock’s Torn Curtain. “People were very disappointed…they expected to see the mystery that Hitchcock is famous for.”
Another regular contributor was Arthur K. Dame who ran the Scenic Theatre in Pittsfield (pop 2,300) in New Hampshire. The Great Sioux Massacre (playing Fri-Sat) was an “okay western” but his audiences “just won’t buy secret agents here” so that affected The Second Best Secret Agent in the Whole Wide World (Fri-Sat). Flipper (Sat only) “wears well.”
Terry Axley at the New Theatre in England (pop 2,136) in Arkansas “wouldn’t especially recommend” Cary Grant comedy Walk, Don’t Run (Sun-Mon). There was “fair business” for Elvis Presley musical Spinout (Thu-Sat). How to Steal a Million (Sun-Mon) with the topline cast of Peter O’Toole and Audrey Hepburn had “no appeal,” racking up “one of the lowest grosses in my history of show business” while results for for Rock Hudson thriller Blindfold (Sun-Mon) were “way off.”
The Calvert Drive-In at Prince Frederick (pop 2,500) in Maryland was run by Don Stott. Steve McQueen number Baby, the Rain Must Fall (Thu-Sat) “did pretty well.” But for How the West Was Won (Thu-Sat) despite the all-star cast and the marketing hullabaloo business was “only average” and the gross was “okay” for anthology The Yellow Rolls-Royce though many people left halfway through and another Steve McQueen picture Nevada Smith proved “not bad at all” and Hush, Hush, Sweet Charlotte was a “sure crowd-pleaser.”
S.T. Jackson of the Jackson Theatre in Flomaton (pop 1,480) in Alabama did “poor business” with the reissue of Butterfield 8 (Sun-Mon) and Glen Hall of the Hall Theatre in Cassville (pop 3,000) in Missouri received “many complaints” over Lady L.
Response to Herman’s Hermits picture Hold On! (Fri-Sat) was so good that Jim Townley of the Silver Hill Theatre in Oshkosh (pop 2,500) in Nebraska “ran an extra show after the basketball game.” For The Great Race (Fri-Sat) he received a “good haul to the bank” and The Singing Nun “really drew the crowd” so much so that he “might even run it again.”
Bear in mind this is March 1967, so it gives an idea of how far down the queue such cinemas were in the food release chain. Khartoum opened in the United States in June 1966, as did Hold On! with Torn Curtain a month later. The Great Race, The Yellow Rolls-Royce and Baby, the Rain Must Fall dated back to 1965, Flipper to 1963. The Singing Nun opened in April 1966, Nevada Smith the following month. Spinout (three months) and Alvarez Kelly (six months) endured the shortest wait, How the West Was Won the longest, around four years.
Substitute contemporary artwork/installation/performance art for practical joke and this will come up trumps. Taken in the artistic sense, where artists are pillorying society, there are gems – a stage Hamlet performing a striptease, feeding scraps of money to the ducks, ship passengers experiencing an apparent voyage when the vessel hasn’t left land, cutting up a famous work of art. Although I have to point out this will inevitably be remembered by some for a bikini-ed Raquel Welch cracking the whip over a galley of topless oarswomen.
Effectively a series of comedy skits loosely tied together under the theme of money, mostly in the form of bribery. Billionaire Sir Guy Grand (Peter Sellers) sets out to teach adopted son Youngman (Ringo Starr) just what money can buy. Could you pay one of the teams sufficient dough in the annual Boat Race for them to ram the other? Would a parking warden (Spike Milligan) eat the parking ticket he has just issued? In the spirit of fair play is it okay to down a pheasant with an anti-aircraft gun?
When the going slows down, surrealism enters the equation: ship’s captain kidnapped by a gorilla, vampire waitperson, black head on white body, urine-soaked banknotes given away to a crowd, the occasional nun or Nazi, newspapers where apologies are written in Polish.
Plot-wise, there’s not much to it and the satire is merely repetitive as Sir Guy embarks on educating Youngman on the perverse uses of money. It has the feeling not of following a storyline but of “what can we get up to next” and attempting to layer shock upon shock in the manner, it has to be said, of some contemporary directors.
But there’s neither sufficient bite to the satire nor punch to the shock so it remains an elaborate series of disconnected sequences. Luckily, nobody’s having to pretend to put in an acting shift which is just as well because Ringo Starr proves he can’t act.
And it’s not much helped by a host of cameos – Laurence Harvey (A Dandy in Aspic, 1968), Richard Attenborough (Guns at Batasi, 1964), Christopher Lee (Dracula, Prince of Darkness, 1965), Raquel Welch (Bandolero!, 1968), director Roman Polanski (Rosemary’s Baby, 1968), Wilfred Hyde-White (P.J. / New Face in Hell, 1967), comic Spike Milligan and various members of the future Monty Python team including John Cleese (A Fish Called Wanda, 1988) and Graham Chapman. Harvey and Welch make the biggest splash.
Excepting Dr Strangelove, Hollywood had failed to capture the essence of offbeat novelist Terry Southern (Candy, 1968) and despite input from Chapman, Cleese and Sellers, this never really gets off the ground.
Peter Sellers (The Pink Panther, 1963) was in something of a career rut where very little struck home at the box office and he would continue a dismal losing streak until resuscitating The Pink Panther franchise in 1975.
Director Joseph McGrath’s (The Bliss of Mrs Blossom, 1967) record was spotty. Best known for music videos for The Beatles, he was only well served when his cast was filled with strong actors.
No more than an occasionally humorous trifle with an equally occasional target hitting the bullseye.
I’m taking a day off. Someone else is doing the writing. Turns out I was sitting on a scoop, a major story of considerable interest. I was interviewed a week or so ago by the Daily Mail, Britain’s biggest daily newspaper with a massive online audience. The result made headlines in the paper as it was turned into a two-page feature and also went online. So I thought I’d share it with you.
Feel free to post this link elsewhere.
“Unearthed 60 Years On, Thriller King Alistair MacLean’s £1million Pirate Treasure,” By Gavin Madeley, Daily Mail, February 27, 2026
Staring at the words on his computer screen, Brian Hannan felt a heart-stopping jolt bring him up short.
It was like in the movies, when the hero realises they have stumbled across something big.
‘When I saw it, my eyes popped out of my head,’ he recalled. ‘I thought, “You’ve got to be kidding – how does this even exist? How does nobody know about it?” It’s a Fort Knox of gold, just sitting there waiting for somebody to make something of it.’
For months, the author and film historian had been trawling through an ocean of documents in search of priceless nuggets for his new book about Scots thriller writer Alistair MacLean’s extraordinary Hollywood career.
The vast archive he was mining had belonged to Elliot Kastner, the ebullient American producer who helped transform MacLean the bestselling novelist – of HMS Ulysses, Ice Station Zebra and The Guns of Navarone fame – into MacLean the brilliant screenwriter.
Such was the writer’s international appeal he earned the unprecedented accolade of seeing his name appear above the title of blockbusters such as Where Eagles Dare, When Eight Bells Toll, Breakheart Pass and Fear Is The Key.
For a period of time, it seemed everything he wrote flew straight off his typewriter and into movie theatres around the world.
A total of 14 movies and four films-for-television were made from his books and the MacLean brand was pure box office – except for the one time the magic formula failed.
Opening scene of the lost screenplay, commissioned by Elliott Kastner, but never filmed.
Mr Hannan stumbled upon it by chance after Kastner’s son, Dillon, heard about his project and emailed over his father’s entire store of papers, in the hope it might offer up something new.
There, buried in an innocuous file marked ‘Pirates’ which Mr Hannan had ignored for weeks, he found treasure – a high seas adventure filled with swashbuckling heroes and buccaneering brigands written at the peak of his powers by the ‘king of the action thrillers’.
He said: ‘It is a genuine lost manuscript by Alistair MacLean and, as far as I’m aware, nobody else knows it exists, which means it could be extremely valuable.
‘MacLean died in 1987 so this could be his first work in at least 40 years.
‘Anyone familiar with MacLean’s work can see his hand. It’s just unbelievable to get your hands on raw material by someone of his stature which no-one has ever seen before.
‘But such is the continuing popularity of MacLean around the world, the script could easily be worth £1 million if it was novelised into a hardback book and another £1 million for the paperback.
‘It could make a beautiful film. You would have to add some proper sword fights but the story is great and it could make a commercially viable film.
‘It’s got a light tone and a lot of humour – like the Pirates of the Caribbean franchise and they are making another of those – so it’s not as if there isn’t an appetite for pirate movies. The female character is terrific, someone with smarts who can deal with the man on her own terms.
‘Sandra Bullock, in her younger days, or someone like Sydney Sweeney would be perfect for the role.’
Mr Hannan said it had become common for famous authors such as Wilbur Smith, Dick Francis and Lee Child to keep their names to the fore by having someone else write their books.
Last year, he wrote to Child asking if he would be interested in novelising the script. ‘He said it was fantastic but he was retired and that was that,’ he said.
‘I know James Paterson finished off a Michael Crichton novel so it has been done and if you put someone like that and MacLean together, it would be terrific.’
The unlikely story of how MacLean came to write about pirates is revealed in Mr Hannan’s new book – King of the Action Thriller: Films from the Mind of Alistair MacLean.
In it, he explains the key role played by Kastner, an American agent who moved to the UK with ambitions to be a leading movie producer.
Kastner was familiar with MacLean’s books and was desperate to make a movie with him. The only problem was that the film rights to every book he had written were already sold.
Born the third of four sons of a Church of Scotland minister on April 21, 1922, in Glasgow, MacLean grew up to be a literary sensation.
Raised in a manse at Daviot, near Inverness, he spoke only Gaelic until the age of six.
After studying English at Glasgow University, he initially worked as a teacher in Rutherglen but found his voice after winning a newspaper short story competition in March 1954. That led to Scottish publisher William Collins offering a £1,000 advance for his first novel.
MacLean duly obliged and battered out a book, drawing vividly on his wartime service in the Arctic Convoys. The book, HMS Ulysses, proved a word-of-mouth sensation, shifting 250,000 hardback copies in the UK alone and outselling Gone With The Wind by five to one. He was an instant hit.
His next book, The Guns of Navarone, was another bestseller and, at MacLean’s peak in the 1960s, one of his tales was snapped up every 18 seconds, every day of the year.
Below: An article that appeared in The Dubrovnik Times.
“Lost Alistair MacLean Screenplay Discovered — Thriller Legend Once Called Dubrovnik Home” by Mark Thomas, Dubrovnik Times, March 9, 2026
In time, he would outsell Ian Fleming and, for a season, even Agatha Christie. It wasn’t long before Hollywood came calling.
‘He wrote books very fast. The actual writing would take four or five weeks and all the books he wrote were sold to the movies as soon as he wrote them as they were cinematic and he told great stories,’ said Mr Hannan.
That might have put a dent in Kastner’s hopes of working with MacLean. Undaunted, he doorstepped MacLean in October 1965 and persuaded him to write him an original screenplay.
‘He said to MacLean, “I want a film like The Guns of Navarone, I want women in it, and I want action”,’ said Mr Hannan.
‘MacLean said, “I’ll write you a screenplay on one condition – you pay me for the screenplay and I keep the rights to novelise it afterwards”.’
Normally the producer would keep those rights, but wily MacLean changed the system, cutting out the publisher. Mr Kastner struck the deal, giving MacLean $200,000, a half-share of the profits and the book rights.
Within weeks, MacLean brought him a screenplay. It bore the rather insipid title of The Eagle’s Castle (soon changed to Where Eagles Dare), but the script packed a real punch.
‘Pretty much what he wrote appeared on screen with a few minor cuts,’ said Mr Hannan. ‘MacLean grasped the art of screenwriting very quickly.’
Kastner shrewdly bought up When Eight Bells Toll, which was his next book, pre- publication and commissioned two more screenplays.
One was ostensibly a Western, Breakheart Pass, and the other was a pirate-themed script, then known only as Caribbean. However, these slightly leftfield choices put him at odds with his publisher.
‘Because MacLean was known for writing a certain type of thriller, Collins weren’t keen on him writing Westerns or pirate films.’
For MacLean it was not so unusual, said Mr Hannan, as he liked to find inspiration in unusual settings. ‘He always wanted to try something new.
‘All his books are set in what in those days might be considered strange locales. Not like Graham Greene, who goes and finds a trouble zone, there’s no trouble zone in the Arctic unless MacLean creates one in Ice Station Zebra.
‘He tended to look for places which were different, where he could bring something new to the table – and I think that’s what he was doing with Breakheart Pass and Caribbean.’
Collins passed on Breakheart Pass, too, at least until Kastner put together the movie starring Charles Bronson more or less a decade later. The publisher then released a novelised version which became a huge bestseller.
But the same never happened for Caribbean, which MacLean twice refined, tightened and shortened.
Despite his endeavours, none of the studios bit and nor did Collins.
‘I’m sure at the time I would have had the same reaction as Collins, “You’ve got to be kidding”,’ said Mr Hannan.
‘But I knew Breakheart Pass had worked as a Western as I had seen it at the movies.
‘When I started reading this one, there was lots of clever stuff and it has all the hallmarks of a MacLean – there is always somebody who is being blackmailed, or someone who goes undercover and so on. It’s such a brilliant story I would love to see it as a book and a film.’
Caribbean follows the familiar MacLean template with the heroes battling huge odds, betrayals, breakneck plot twists and ending with a vast explosion, damnation for the baddies and sweet resolution for the good guys. To some extent the film world’s reluctance to touch Caribbean was a surprise, given the author’s global appeal.
‘MacLean had cracked something most people didn’t realise and his sales abroad were just phenomenal. It was reckoned if you had Alistair MacLean’s name on a film, people would come and see it regardless of who was in it or what genre it was,’ said Mr Hannan.
‘Film-makers started putting MacLean’s name above the title, and in huge letters, which was unheard of for a screenwriter to get that kind of billing. They used MacLean’s name to advertise his next film, using the tag, “From the mind of Alistair MacLean”.’
The project’s timing was also a problem as Hollywood entered a period of financial turmoil in the late-1960s. ‘They just couldn’t get the money. This was around 1969-70 and the movie industry was in incredible trouble, and nobody was really wanting to finance a big-budget pirate picture.
‘They hadn’t made any since the heyday of Burt Lancaster.’
When Kastner’s film rights lapsed, others tried their hand at churning out a swashbuckling feature. A succession of other screenwriters – including a young Robert Ludlum – tried their hand at fashioning a script and a weird mishmash of a movie limped onto the big screen in 1976.
Swashbuckler, starring Robert Shaw, was completely unrecognisable from the film envisaged by MacLean, whose name was, understandably, nowhere near it. It amounted to an act of movie-making piracy, said Mr Hannan. ‘It was garbage – done as a kind of spoof and it didn’t work at all. All MacLean’s clever stuff had gone.’
It was a rare blip in the MacLean conveyor belt of successes, although privately he was already suffering from the pressure of producing endless bestsellers.
It manifested itself in heavy drinking, which would eventually end his life.
Twice-divorced, he had reconciled with his first wife, Gisela, and was splitting his time between homes in Dubrovnik and Switzerland.
In 1985, health scares had prompted MacLean to give up drinking but, in January 1987, he relapsed and went on a bender with an Irish hotel porter which triggered several strokes.
He lapsed into a coma from which he never awoke.
‘He was an alcoholic,’ said Mr Hannan. ‘I think he started drinking heavily early in his career. It’s a very sore subject with his family.’
So much so, Mr Hannan has had little cooperation from them in his quest to promote MacLean’s lost manuscript. ‘It means nobody knows this script exists, apart from me and those I have chosen to tell. Maybe someday soon, someone will come knocking on my door and ask, “Can you show us what you’ve found?”
‘Well, what I found was a million-pound manuscript.
‘It’s like if somebody found a lost novel by Graham Greene, or Boris Pasternak. Similarly, this would rocket off the shelves without question.’
A lost MacLean manuscript may be a moneyspinner, but for whom? MacLean’s surviving relatives? Kastner’s family? MacLean’s publisher? Mr Hannan? Ultimately, this mystery thriller may well end in a courtroom drama, where intellectual property lawyers cross swords for a cut of the prize.
‘It’s not really clear who has ownership of the manuscript, but someone could be sitting on a multi-million-pound bounty,’ said Mr Hannan.
Perhaps one day, it will lead to a new film hitting our screens with Alistair MacLean’s name above the title? ‘Or my name,’ he laughs, ‘Brian Hannan’s version of Alistair MacLean’s Caribbean!’
■ King of the Action Thrillers: Films from the Mind of Alistair MacLean by Brian Hannan is out now, priced £28/$39.
SOURCES: Gavin Madeley, “Unearthed 60 years on, thriller king Alistair MacLean’s £1million pirate treasure,” Daily Mail, February 27, 2026; Brian Hannan, King of the Action Thriller (McFarland, 2026).
He was the world’s best-selling author. He was the highest-paid screenwriter in Hollywood. He didn’t learn to speak English until he was six.
“I’m a businessman, not a writer,” claimed the self-effacing Alistair MacLean. While his narrative skills acquired readers in the millions, his understanding of the publishing and entertainment business made him the most business-savvy author since Charles Dickens invented the cliffhanging chapter ending and the author tour. MacLean had an instinctive understanding of synergy.
Standard style for trade ads. Unusually, movies made from Alistair MacLean books majored on the name of the author in the same way as they would for a box office star or director.
In Hollywood, “property” was king. This was real estate of a different commercial kind, an item on which many fates depended, and which could be used to raise the millions of dollars required to make a movie. And, virtually alone among authors of his generation, and certainly unique among screenwriters, his name acquired marquee status, carrying above-the-credit status, often billed above actors involved, ensuring that movies could be marketed as Alistair MacLean pictures, promising to deliver as certain an experience akin as those who embraced a Sherlock Holmes mystery.
Alistair MacLean was unique among the authors who rose to bestselling prominence in the 1950s and 1960s and 1970s in that his books were translated onto the screen at a startling rate, eighteen in total making the transition. Many became the biggest blockbusters of the day – The Guns of Navarone (1961) and Where Eagles Dare (1968) for example – while others like Puppet on a Chain (1970) and Fear Is the Key (1972) not only attracted a cult following but reinvented the chase picture. His books spanned World War Two and the Cold War, espionage often a consideration, but his gift for authenticity ensured he was as at home in the Wild West or a race track.
A number of elements made him stand out from the other big-time bestsellers of the day. For a start, he didn’t rely like Harold Robbins (The Carpetbaggers) on sex, nor a retelling of history in the vein of James Michener (Hawaii), nor reliant in exploring institutions in the manner of Arthur Hailey (Hotel). He wasn’t interested in contemporary issues. He didn’t have a series character like James Bond, which allowed his thrillers to be cherry-picked by a far wider range of producers and Hollywood studios. Although his main characters were loners, often with a disfigurement or major flaw, they were sufficiently different to be interpreted by a very diverse number of actors.
You could argue that he re-purposed the thriller and invented the mission war novel. By the late 1950s the former was polarised between the critically-acclaimed novels of Graham Greene and Eric Ambler and the sexed-up pulp of Mickey Spillane. MacLean narratives were defined by serious purpose, dedicated professionals rather than amateurs stumbling onto a conspiracy. The aftermath of the Second World War saw the advent of many mission pictures, which, mostly based on real events, were documentary or gung-ho in style. The Guns of Navarone ushered in a new type of mission book/film, short on exposition and training and overloaded with tension.
Authors rarely become brand names. They may become bestsellers, well-known to readers and within the book trade, perhaps appreciated by critics, and yet their fame rarely extends beyond the publication arena. Dickensian, Chandleresque, Shakespearian, Tolkienesque, as well as being shorthand for describing a type of character or a fictional world are, in fact, the biggest accolade that can be bestowed upon an author, that their work has transcended the specific arena of publishing and entered the vocabulary. You can be a multi-million-selling author and still the impact of your work will be limited – nobody has created adjectives around the door-stopping sagas of Leon Uris and James Michener or the thrillers of Lee Child. The contemporary ancillary opportunities available to the likes of Stephen King and J.K. Rowling have ensured they have become brands, their names above the titles of movies made from their novels promising a certain kind of experience and, in broader terms, creating a marketing goldmine.
For over two decades Alistair MacLean was a brand name. The only author whose sales came close was Agatha Christie and yet her mysteries, stewing away in an impossibly English landscape, lacked the full international penetration of the harder-edged thrillers of MacLean. Her two most famous characters, Hercule Poirot and Miss Marple, barely made a dent in her lifetime on the big screen. But the pull of MacLean was such that his name was not just above the title of the movies but emblazoned across the posters, as if that was all the marquee an audience required.
As Elliott Kastner, producer of Where Eagles Dare, put it, “Alistair MacLean is the first bestselling author equally talented as novelist and screenwriter,” said producer Elliott Kastner, “This puts him astride the entertainment industry like a golden colossus.” Peter Snell, producer of Bear Island (1979), concurred, “He’s simply an author everyone knows. The films have a guaranteed audience and that’s hard to beat, knowing you have an audience before you begin.”
Bestsellers had underpinned Hollywood from the outset, studios believing they were a safer bet because resulting films were pre-sold. But as directors became more demanding, their name superseding that of the author of the source material, to the extent that audiences often believe a movie has emerged from the imagination of a director rather than originating elsewhere (Poor Things, 2023, a case in point). So it is Martin Ritt’s The Spy Who Came in from the Cold (1965) and Francis Ford’s Coppola’s The Godfather (1972).
But after the first few adaptations of MacLean thrillers, it was never Brian G. Hutton’s Where Eagles Dare or Geoffrey Reeves’s Puppet on a Chain or Don Sharp’s Bear Island. These movies were identified with their author. From the outset his films attracted variable budgets – very big for The Guns of Navarone, Where Eagles Dare and Ice Station Zebra (1968), the last two designated 70mm roadshows – but considerably smaller for The Secret Ways (1961) and The Satan Bug (1965).
In later films, it was apparent that the author’s name was as big a draw as any of the stars, and that you could make a film based on one of his books without going to the expense of recruiting a major marquee name – George Maharis, Sven Bertil-Taube, Anthony Hopkins and David Birney were virtual unknowns when cast, respectively, in the leading roles in The Satan Bug, Puppet on a Chain, When Eight Bells Toll and Caravan to Vaccares (1974).
Audiences knew what they were going to get and if a director added more exciting action sequences as with, for example, the speedboat chase through the canals of Amsterdam in Puppet on a Chain or car chase in Fear Is the Key, that was a bonus.
English was a foreign language for MacLean. Though born in Glasgow’s East End, in 1922, the son of a Church of Scotland minister, he was brought up in a small town in the Highlands of Scotland and spoke Gaelic until, aged five, he attended school. Drafted into the Royal Navy at 19 on what proved a five-year stint, seeing action in the North Sea, Atlantic, Mediterranean and Aegean Seas and the Far East, these experiences providing authentic material for several books.
Post-war, a schoolteacher in Glasgow, he tried his hand at short stories to generate extra income, and after winning a competition in a national newspaper was encourage to write H.M.S. Ulysses, the tale of a doomed wartime convoy. A massive bestseller shifting an unprecedented 250,000 copies in hardback, the film rights selling for £30,000, the combined income allowed him to become a full-time writer, his prospects cemented by the publication in 1957 of The Guns of Navarone, 450,000 copies sold in six months and film rights purchased by Carl Foreman who planned a multi-million-dollar star-laden picture for Columbia.
However, the first movie to roll off what would become the MacLean bandwagon was a lesser-known smaller-budgeted affair, The Secret Ways (1961). Thereafter, films based on his works appeared at regular intervals. For an author MacLean was unusually involved in the film-making process. Most writers, perhaps attracted by Hollywood mystique and the hefty sums paid out for film rights, generally entertain some interest, at least initially, in participating in the movie machine, but, equally usually, become quickly disaffected by the ruthlessness of a business where the screenwriter is on the lowest rung of the ladder.
William Goldman is usually held up as the best example of someone who straddled both fields with equal success, but of his original works only Butch Cassidy and the Sundance Kid (1969) was a big movie hit, and his fame largely rested on adaptations – Harper (1966), All the President’s Men (1975) and A Bridge Too Far (1977). You could as easily argue that he learned from MacLean to write books that were cinematic and enjoy the financial triple whammy of book sales, selling the film rights and writing the screenplay.
American agent-turned-producer Elliott Kastner (Harper, 1966), who had set up an office in London. Kastner invited the novelist to write an original screenplay. It’s fair to say that MacLean in creating Where Eagles Dare plundered his previous mission opus The Guns of Navarone, but jacked up the suspense and action. Kastner then signed up for another two original screenplays as well as novels.
While The Guns of Navarone set MacLean on his way as a hot Hollywood property, it was the experience of Where Eagles Dare that created the legend of an author whose commanded such a global following that audiences were guaranteed to turn up for movies based on his thrillers. Over the space of 18 years, from The Secret Ways in 1961 to Bear Island in 1979, a colossal 13 of his books were turned into movies, an extraordinary strike rate.
These 13 movies plus another five made for big- and small-screen are covered in this book. Each chapter focuses on one film, detailing its production, casting, and filming and then analysing both the film and the changes made to the book. The final chapter is a big surprise, which I won’t reveal here, and there’s a chapter devoted to what happened to the other books bought by studios or producers but never made – such as the involvement of Lord Puttnam in an aborted effort to make HMS Ulysses – and there’s a section on box office.
I’ll be speaking at various book festivals if you want to come along and meet me. The first of these is the Boswell Book Festival at Dumfries House in Scotland which runs May 8-10, 2026.
King of the Action Thriller, Films from the Mind of Alistair MacLean (McFarland Publishing) by Brian Hannan and, as ever, with copious and often rare illustrations, is available from all good bookshops and online via Amazon and other such traders as well as on Kindle.
For the first four decades of the Hollywood business, success in markets other than domestic was random. Many countries restricted the number of U.S. films that could be shown, others like Britain prevented American studios for a long time taking out of the country money earned at the box office. There was always the chance it could be less profitable if a dominant foreign cinema chain or distributor demanded a larger slice of the box office. In addition, some genres that worked in America stiffed abroad – musicals and comedies found it hard to translate.
Except in extremely sporadic fashion, foreign box office was not reported in the trade media until the 1990s. So there was no such thing as worldwide grosses available on any real scale. These days for many films overseas receipts bring in more than domestic – Zootropolis a current example with around 70 per cent of takings coming from abroad – but that was virtually never the case until the arrival of the James Bond pictures, which acquired a genuine global brand, in the 1960s.
However, the United Artists archives held by the University of Wisconsin provide some fascinating insights into the growing power of the foreign box office in the 1950s. Movies released into the foreign market would make a percentage of their domestic take. But that varied enormously. Even the star-studded Around the World in 80 Days (1956), the second-biggest blockbuster of the year Stateside, with a colossal $16 million in domestic rentals took in less than a quarter of that abroad, just $3.9 million.
For some films, the percentage was better. Controversial William Holden drama The Moon Is Blue (1953) notched up $1.3 million abroad compared to $3.5 million at home. War picture Beachhead (1954) starring Tony Curtis bundled up $1 million overseas as against $1.4 million in domestic. The Barefoot Contessa (1954), boasting Humphrey Bogart and Ava Gardner, added $2.2 million in foreign coin to its domestic tally of $3.25 million.
Richard Burton as Alexander the Great proved the breakthrough, domestic’s $2.5 million matched by the exact same amount abroad. Robert Mitchum in Foreign Intrigue (1956) went one further, reversing the usual situation, foreign of $1.14 million ahead of domestic’s $1 million.
But the UA star with the biggest consistent pull overseas was Burt Lancaster. Robert Aldrich’s Apache (1954) knocked up $1.75 million abroad compared to $3.25 million at home. Vera Cruz, (1954) also directed by Aldrich and coupling Lancaster with Gary Cooper, hit a home run – the $3.94 million abroad being just short of the $4.5 million at home. The actor’s first venture into directing The Kentuckian (1955) kept up the pace with $1.97 million overseas versus $2.6 million at home.
While these were all action pictures, it was acrobatic drama Trapeze (1956), with Lancaster and Tony Curtis fighting over Italian sex symbol Gina Lollobrigida, that made Hollywood wake up. In the U.S, it came third on the annual box office charts with $7.5 million in rentals. If that took the industry by surprise that was nothing compared to foreign where the movie racked up $7.4 million.
Lancaster remained potent. Submarine war picture Run Silent, Run Deep (1958), co-starring Clark Gable, did virtually as well abroad as at home – $2.42 million overseas compared to $2.5 million at home.
Perhaps learning from the experience of Trapeze, UA went for broke with historical actioner The Vikings (1958) starring Kirk Douglas and Tony Curtis. Domestic of $7 million, enough for fifth place in the annual box office league, was beaten by an overseas count of $7.34 million.
For the first time it appeared that Hollywood could count on overseas to swell the box office in sizeable fashion, thus allowing studios to invest more, especially in historical movies with an action angle, thus opening the door for the spate of 1960s roadshows. Such results also cemented star salaries. If a Burt Lancaster picture could make the same again abroad as at home that put him in a new category of dependable stars and allowed studios to gamble on increasing his salary.
That Charlie Chaplin proved a better draw overseas than in the U.S. was largely by default. The actor-producer-director had fallen foul of American politics with the result that his latest release Limelight (1952) flopped. Abroad it was a different story and Limelight hit a tremendous $5.1 million. With the U.S. reissue market also showing resistance to Chaplin oldies, it was left to overseas audiences to show what cinemas were missing as Modern Times (1936) racked up $2.1 million and The Gold Rush (1925) $1.25 million. For comparison the reissue of Red River (1948) pulled in just $19,000 overseas.
Other notable leaders in the overseas market included: Frank Sinatra, Cary Grant and Sophia Loren in The Pride and the Passion (1957) with $3.17 million ($5.9 million domestic); Billy Wilder’s Agatha Christie adaptation Witness for the Prosecution starring Tyrone Power and Marlene Dietrich on $2.81 million ($3.75 million domestic); and Love in the Afternoon (1957) with $2.7 million ($2 million domestic) starring Gary Cooper and Audrey Hepburn.
Also making a noise overseas were: Stanley Kramer medical drama Not As a Stranger (1955) toplining Olivia De Havilland, Frank Sinatra and Robert Mitchum on a $2 million haul ($7.1 million domestic): Sinatra again in Otto Preminger’s study of addiction The Man with the Golden Arm (1953) on $1.87 million ($4.35 million domestic); Sinatra in war picture Kings Go Forth (1958) on $1.83 million ($2.8 million domestic) and Kirk Douglas as The Indian Fighter (1955) with $1.84 million ($2.45 million domestic).
Bob Hope went against the grain when his overseas tally for Paris Holiday (1958) at $1.8 million bested the $1.5 million of domestic while John Wayne and Sophia Loren’s foreign engagements for Legend of the Lot (1957) counted as a disappointment with just $1.66 million compared to $2.2million domestic.
Low-budget Oscar-winner Marty (1955), produced by Burt Lancaster’s company, was as big a surprise abroad as at home, sprinting to $1.43 million ($2 million domestic). Others worth noting included: Bandido! starring Robert Mitchum on $1.42 million overseas ($1.65 million domestic); David Lean’s romantic drama Summertime (1955) with Katharine Hepburn on $1.3 million ($2 million domestic); Anthony Mann’s Korean War venture Men in War (1957) on $1.26 million ($1.5 million domestic); and Clark Gable in The King and Four Queens (1956) hauling in $1.24 million ($2.5 million domestic).
Olivia De Havilland as The Ambassador’s Daughter (1956) tabbed $1.1 million overseas ($1.5 million domestic) and Gary Cooper in Mark Robson’s Return to Paradise (1953) tallied $1.1 million ($1.8 million domestic). Slow burners numbered Dale Robertson in Sitting Bull (1954) with $1.1 million ($1.5 million domestic) and Stanley Kubrick’s anti-war picture Paths of Glory (1957) with Kirk Douglas shooting up $1 million ($1.2 million domestic).
SOURCE: “Foreign Distribution Gross Estimates,” United Artists Archives, Box 1, Folder 8, University of Wisconsin. Note that in this case “gross” means “gross rentals” not “box office gross.”
British outfit Talking Pictures has embarked on an educational program. Back in the day this would have been termed a “retrospective”, a coveted description indicating that a director or actor’s portfolio was worth reassessment. However, Talking Pictures has taken something of an outlier approach on this one. What it seems intent on educating us about is the U.S. “skinflick”.
You might not be aware of the difference between movies made in the U.S. and anywhere else that appealed to the lowest common denominator in the 1960s. Movies that featured nudist camps were generally acceptable to the British censor. And although major filmakers continually challenged the censor everywhere during the decade, that generally came under the auspices of artistic merit.
When permissiveness got the upper hand, the British seemed somewhat suspicious of abundant nudity and tended to overload it with comedy – Confessions of a Window Cleaner (1974) and Adventures of a Taxi Driver (1976) – and titles majoring on the double entendre like Keep It Up Downstairs (1976). There was a censor to keep everything in check.
In the U.S. it was different. You could avoid censorship simply by refusing to submit your film to the Production Code. And there were plenty cinemas only to0 keen to show the worst anyone could come up with in terms of sex and nudity.
The pair I’m reviewing here are not just the worst films I have ever seen but the worst films to be shown on a highly reputable channel, British outfit Talking Pictures TV. As you may be aware this channel has often been a first port of call in finding rare British pictures, often of the crime variety, especially the output from Renown. So pretty much I’m a sucker for anything they turn up dating from the 1960s even if it’s a new movie to me since I admit my knowledge of that era still has gaps. I’m the kind of sucker that never does any research on unknown titles, just trusts that TPTV is taking me down an interesting route
So if I’m unfamiliar with the picture, I generally give it the benefit of the doubt as I assume the people who run Talking Pictures will have done the hard yards. But now I’m not so sure.
Admittedly, there’s a fine line between cult and trash. A great deal of what passes for cult these days was dismissed as trash back in the day, so often it depends on your point of view. But it’s hard to make any justification for screening either of these movies.
At the time of their release neither would have been shown without extensive cuts in the UK and would have been shown in US cinemas minus a Production Code seal of approval.
Admittedly, too, I am making this damning judgement – deeming them worse than the awful Orgy for the Dead (1965) which was redeemed if only just by its campness – without having watched much of either picture. A 20-minute sample of each was as much as I could take.
It’s not just that they are devoid of any cinematic or even technical merit – there’s no dialog for a start, just a monotonous voice-over – but basically that they are an excuse for an endless parade of nudes. Skin flicks in the American vernacular, movies for the dirty raincoat brigade the British equivalent.
Take Me Naked purports to be the more artistic of the pair given it’s set in a derelict area of New York filled with alcoholics and bums. But really, it’s an excuse for a rancid low life to spy on a naked woman (Roberta Findlay) and imagine what’s he’s going to do to her. That’s pretty much it, apart from an unsavory violent aspect.
Hot Nights on the Campus has less nudity. But that’s it’s only saving grace. Again, there’s no dialog, just voice-over. Sally (Gigi Darlene) is a farm girl who is led astray at college and her education mostly comprises orgies, lesbianism and seduction. There’s at least an attempt at narrative since Sally’s adventures incur pregnancy and abortion, but like the rest of the picture their purpose is purely exploitational.
Take Me Naked was directed by Michael and Roberta Findlay, the latter making a name for herself helming exploitation, sexploitation and hardcore porn. Hot Nights on the Campus was written and directed by Tony Orlando who made three others in the same vein.
Shameless, I know. Egotistical? I plead guilty. But since there’s no financial reward in writing this Blog, I take pleasure in its increasing popularity. I started writing this Blog in 2020 and my first year’s figures amounted to a scant 1,648 views. Certainly nothing to write home about and definitely no inkling that I would hit a grand total of 565,000 views over the six years of the Blog’s existence. I would have been happy to settle for a regular 10,000-20,000 a year.
Luckily, readers had more faith than me and by my third year I was staring at an annual total of just short of 50,000. The following year I topped 75,000 and in 2024 it was a shade below 125,000.
Then came a bonanza. For the year 2025 I registered a phenomenal 301,000 views, more in that single year than cumulatively for the previous five years.
People often ask me why I latched on to the 1960s for the core of my reviews. It’s a question I often ask myself. Although the 1960s were my formative years, I didn’t spend much time at the cinema. I grew up in the new town of Cumbernauld in Scotland which didn’t have a cinema, even though the town planners must have been aware that Scotland had the highest cinema attendance per head of population in the whole of Europe. When I moved to Dumbarton, which had two cinemas, one burned down. Although I remember taking a detour on my journey home from school to stare at the stills on display outside the Rialto, incursions inside were rare. So maybe I’m just catching up on what I missed.
And although I’d written several books on films of the 1960s – one each about The Magnificent Seven (1960), The Guns of Navarone (1961) and Lawrence of Arabia (1962) and another devoted to the westerns of 1969, it wasn’t until I watched all the movies that comprised The Magnificent 60s: The 100 Most Popular Films of a Revolutionary Decade that my appetite was whetted for more.
I’ve got a huge DVD and VHS arsenal so that was a good place to start. I didn’t have any plan. I just watched what I fancied. Occasionally, I’d plunder TCM, Talking Pictures and other television channels and streamers. Since I still attend the cinema on a Monday, I add to the mix with reviews of contemporary films.
In this indiscriminate fashion, I’ve got to know a huge number of movies that I would probably never had an initial inclination to watch. Pictures such as Fraulein Doktor (1968) or A Dandy in Aspic (1968) or Invitation to a Gunfigfhter (1964) or Guns of Darkness (1962) or The Way West (1967), all underrated at the time – and since, which I am delighted to give a positive fillip. As such films turn up intermittently on streamers or television stations I find I am often the first port of call for people wanting a review of such pictures.
Because several of my books had been about the making of movies, I decided to sporadically investigate, on a smaller scale, how certain pictures were made and those “Behind the Scenes” articles have become a very popular element of the Blog.
Where do my fans come from? United States leads the way followed by China, then the United Kingdom, Thailand, Australia, Canada, India, Spain, Germany and Singapore. But I’ve got at least one reader in virtually every country in the world.
I’ve no idea how people find this Blog because I’m not on social media. The Blog isn’t represented on X or Facebook or Instagram so I can only assume it’s a version of word-of-mouth.