I stopped watching this mid-drivel so don’t count on me for a balanced assessment. But it does point up the dangers of the current Netflix obsession. In the cinema, no matter how bad a picture, I would always stay to the end. Particularly with Netflix’s movie joblot I found myself switching off in frustration that it was ever given the green light. I bet, though, Twentieth Century Fox were delighted to have been able to offload it onto Netflix, which provides no acceptable measure of audience response, rather than watching it sink like a stone at the movie box office.
It’s also a cautionary tale about the problems of snapping up a bestseller supposedly in the Gone Girl (2014) and The Girl on a Train (2016) vein, both featuring as here an unreliable narrator, without working out how such fiction might translate to the screen. Buying bestsellers is usually an astute piece of business from the Hollywood perspective. Both the novels mentioned sold in excess of 20 million copies. Even if only 10 per cent of the book buyers went to see the movie, you are talking about $20 million already at the box office. If it’s 20 per cent, then that’s a flat $40 million, and so on.
Bestsellers tended to get snapped up quickly, often in pre-publication, and although they might come with riders attached relating to copy sales, generally you are looking at a movie sales tag of around $1 million. That’s a tiny fraction of the cost of any movie budget with the double bonus that readers will more than offset the purchase price and that the bestseller angle provides an easy marketing hook.
I go to the movies once a week and watch at least two films and sometimes as many as four. And I pay to go. I buy my ticket rather than, as a movie critic, gaining free access. So I’m a sucker for almost anything and if you’ve been reading my Blog you’ll see that I have a pretty high tolerance level and enjoy a wide variety of pictures. So it takes a lot for me to get a downer on a particular movie.
So what’s gone wrong here? The book pivoted on the notion that the protagonist Anne Fox (Amy Adams), imprisoned by agoraphobia in her apartment, views the world through the prism of old Hollywood movies. So old pictures inform much of the writing, they are referenced all the time, almost in the sense of “what would Humphrey Bogart do.” That’s just not an option for a movie, so we are only given a few glimpses of films like Spellbound and they do not play any part in explaining her mental state.
So then it’s basically a re-run of Rear Window (1954) with instead of voyeuristic proclivities being deemed acceptable because it’s James Stewart doing the peeking we have what is effectively a creepy “cat lady” (minus the cats of course) who moons around her apartment drinking. She employs a psychiatrist but he’s redundant in movie terms because we already know she’s loopy and we don’t need to be told that, and that no matter what she did it’s not going to make us look upon her with any more kindness. Why? Because she has a singularly unattractive personality.
Amy Adams (Arrival, 2016) can normally be relied upon to deliver a good performance, but she is hopeless, generating not an ounce of sympathy for her predicament, not helped by going spare at kids doing nothing more dangerous than enjoying Halloween. But she’s not alone in producing audience antipathy. Of the couple across the street whom she spies upon, Jane Russell (Julianne Moore) has obnoxiousness down to a tee while husband Alistair (Gary Oldman) is over-the-top. And if an audience can’t find anyone to like it’s not going to like the film.
For a film boasting two Oscar-winners – Gary Oldman for Darkest Hour (2017) and Julianne Moore (Still Alice, 2014) – plus six nominations for Adams and one for Jennifer Jason Leigh and stars Anthony Mackie and Wyatt Russell from current television mini-series The Falcon and the Winter Soldier (2021), this is a hatful of talent waiting for a rabbit to jump out and perform a miracle cure on a thriller with no thrills. A packet of exposition gets in the way of audience involvement and director Joe Wright (Pride and Prejudice, 2005) fails to make any headway in the Hitchockian department.
Perhaps the most bizarre aspect of his movie car crash is that its timing could not be more apposite. A film about not being able to go out during a pandemic that confined global populations to their homes should have struck some kind of chord. Of course, it’s been sitting on the Twentieth Century Fox (now rebranded as “20th Century Movies”) shelf since 2019 and it might have been better for all concerned had it stayed there.
A couple of years ago, I wrote a book about cinemagoing in 1950 in my local town of Paisley in Scotland which at that time had eight cinemas screening over 1200 movies a year to the 93,000 inhabitants. Six of the theaters were first run and two second-run. A standard program consisted of main feature, supporting feature, newsreel and cartoon and in two cinemas a serial.
I got so engrossed in my research for this book that I went back to the source a second time and examined what happened in pictures houses for the following year. This treasure trove of cinematic memories turned into a bigger book with double the number of illustrations and also included a section on reminiscences and a look back to when the two biggest cinemas in the town had opened in the 1930s.
Anyone who was born outside the capital cities of their countries and a few other major cities besides will know that way into the 1970s there was a food chain in operation for movie distribution. Although the reference books and Imdb will show movies as having been made, for example, in 1951, most cinemas would not get to screen them that year. In Paisley, for example, only 11.5 per cent of the movies made in 1951 appeared in the town during the same year. More people went to the movies in those days than now – two or three times a week was not uncommon.
The biggest films of 1951 in Paisley included musical Annie Get Your Gun, marital comedy Father of the Bride with Spencer Tracy and Elizabeth Taylor, Deborah Kerr and Stewart Granger in MGM blockbuster King Solomon’s Mines, Gregory Peck as Captain Horatio Hornblower, John Wayne and Maureen O’Hara in John Ford western Rio Grande and Greer Garson in sequel The Miniver Story.
Also topping the popularity league were Mario Lanza in biopic The Great Caruso, British war film Odette starring Anna Neagle, Alfred Hitchcock thriller Stage Fright with Jane Wyman and Marlene Dietrich, Anglophile Douglas Fairbanks Jr. in thriller State Secret, David Niven musical Happy-Go-Lovely (filmed in Edinburgh), Cecil B. DeMille Biblical epic Samson and Delilah, John Garfield in The Breaking Point – a surprisingly speedy remake of To Have and Have Not – and comedy duo Dean Martin and Jerry Lewis in At War with the Army.
The year’s number one star in Paisley was Jane Wyman – judged on how many days her pictures played in the town. In second spot came John Wayne. Joan Bennett was third. Glenn Ford and Virginia Mayo rounded out the top five. Cowboy star Gene Autry topped the B-movie brigade.
Among the serials show were Batman and Robin, The Purple Monster Strikes, Atom Man vs. Superman, King of the Rocket Men, The Adventures of Sir Galahad, Flash Gordon’s Trip to Mars, The Monster and the Ape, Pirates of the High Seas and The Daughter of Don Q.
Arguably Alfred Hitchcock’s most difficult film and with some attitudes that will not sit well with today’s audiences nonetheless this is an assured work and the completion of an unofficial trilogy that tries to explain the unexplainable. The director had not been making what might be termed traditional Hitchcock pictures for well over half a decade if you take North by Northwest (1959) as the anomaly in a sequence that began with the obsessive Vertigo (1958). You could argue that Hitchcock had turned a bit “north by northwest” himself, the “hero” of Psycho (1960) a mother-obsessed serial killer, the “bad guys” in The Birds (1963) the titular rapacious creatures who besiege the leading characters and set the world on an apocalyptical course.
Attempts are made in both Psycho and The Birds to explain the actions of the predators, but such explanations are external, remote, and with Marnie Hitchcock takes the bold step of attempting to explain what makes such a devious, compulsive, frigid liar tick. Hitchcock called the movie a “sex mystery” but it was unclear whether he was just once again trying to tantalize his audience or whether he believed it was film about the mystery of sex, what causes attraction between two people and what sets others up to steadfastly reject the concept. To embellish his thesis he chose one of the world’s most beautiful actresses (Tippi Hedren) and the actor (Sean Connery) who could easily lay claim to being the world’s sexiest man (as he was later anointed in various polls).
It seemed almost an indecent proposal to deny the bed-hopper-par-excellence – as viewed from the James Bond perspective. And it certainly took all the charm Connery could muster to prevent audiences baulking at the almost perverse scientific aspects of his character, an amateur zoologist who welcomed a known criminal into his world for the chance to examine her at close quarters. The audience is constantly kept at one remove. In the first section we watch enthralled as Hedren carries out her bold thefts, as if she is capable of wrapping the entire male population around her little finger by the simple device of adjusting her skirt.
But in the middle section, it is Connery who is in control and the trapped Hedren who is twisting and turning searching for an escape route. In the final section, when it is clear that it is the lover, not the scientist, in Connery that tries to find a way round the problem, the tension is at its height because we have no idea whether she will run true to form and manage to steal and lie her way out or whether Connery’s patience will snap and he will throw her to the wolves who are certainly by this point circling.
The central device on which Hitchcock hooked an audience was the moviegoer demand for a happy ending. He duped cinemagoers in Psycho, slaughtering the heroine halfway through. In The Birds Rod Taylor and Tippi Hedren underwent a harrowing physical assault and while clearly romantically involved by the end Hedren was a wreck. Here, the assaults are mental. There is none of the romantic banter that defines the greatest of his traditional works. Hedren and Connery are together because he has forced the issue and loving though his blackmail is it is still an unequal relationship and one from which she will seek to escape at every opportunity. Hedren’s compulsive character is a mystery that appears insoluble as she resists every attempt to break down the wall she has erected to protect herself from her past.
The story is straightforward with few of the twists of other pictures. We meet Hedren as she escapes with nearly $10,000 stolen from her employers. We learn quickly that she is a master of disguise, has several social security cards up her sleeve, can turn from brunette to blonde, and is so practiced in her deception that she can convince an employer to take her on without references. As that particular duped employer is spelling out his predicament to the police, an amused Sean Connery, a customer of her employer, appears. Hedren runs off to a bolthole, an upmarket hotel, close to the stables where she keeps a horse, Forio.
Shifting back to Hedren we find her visiting her mother in a tawdry street near the docks. The artifice of confidence is shredded away. She is jealous of the attention her mother gives a little girl whom she looks after. She wants love that her mother is unable to give. When she lays her head on her mother’s lap waiting for the soothing stroke of a hand all she receives is rebuke for leaning too heavily on her mother’s sore leg. The mother in North by Northwest was played for comedy, in Psycho an occasion for murder, and here a means of control. Here, too, we witness the color red sparking an inexplicable and frightening experience.
When Hedren applies for a new job it is at Connery’s firm, where he is the coming man. He watches amused as she is interviewed, intervenes to ensure she is hired. They have in common that they are widowed. Hedren is already planning her next big score, discovering that the combination to the safe is kept in a drawer to which her employer’s secretary has the key.
But he is ready for her and it seems almost perverse that he does not let her know he is aware of her true identity. Instead, under the guise of asking her to work overtime, he gives her an academic paper to type. The subject is predators, “the criminals of the animal world” in which females feature. His gentle pressure is almost sadistic and she is saved by a sudden storm which triggers another bad subconscious reaction.
Her theft of money from the office is a classic Hitchcock scene. It begins in complete silence. The screen is divided in two, the office and the corridor. Seeing a cleaner appear, Hedren removes her shoes to make her getaway. Almost as she reaches the safety of the stairs, a shoe falls out of her pocket and clatters on the floor. The cleaner does not look up. She is very hard of hearing.
But Connery is again prepared and when she disappears tracks her to her bolthole, confronts her, questioning her again and again until he thinks he is close to the truth. He can’t turn her in because he has fallen in love. Her choice is stark – him or the police. Soon they are married. But the honeymoon, despite his patience, is a disaster, she cannot “bear to be handled” and they return home further apart than ever.
Meanwhile, figures from her past begin to appear. Lil (Diane Baker) who lusts after Connery brings peril to their door. Connery persists with trying to get Hedren to open up.
Eventually, there is a break in her compulsive syndrome, brought on by love, and we head back to her mother’s to get to the root of the problem. Even when the problem is solved her mother remains distant, still won’t stroke her hair. If there is a happy ending it is like that of The Birds, an immediate problem solved but who knows when or if the crows will return, and there is a similar resolution here, Hedren learns the source of her nightmares but it would be a very blind person who did not see terrible ramifications for the future.
There are certainly a few jarring moments, Hitchcock’s insistence on back projection for a start, but then you didn’t really think in North by Northwest that the director was allowed to film in front of the United Nations, did you? Rather than a technical flaw, the back projection seems to fit another purpose, a device to make the audience stop and examine what is going on, for much of it occurs when Hedren is in her fantasy world. And you would have to take exception to Connery’s actions in the bedroom on honeymoon, no matter how gentle his caresses at other times. And certainly, the psychological assumptions ring hollow given our current knowledge of such conditions, but despite that make for tense viewing.
But the meat of the movie is self-deception. Hedren is convinced she can get away with a series of thefts. Connery is convinced her can cure her. His constant interrogation is what passes for lovers’ banter. In aligning himself as her moral guardian and perhaps her savior, “dying to play doctor,” Connery has entered a nightmare of his own making. Only an arrogant man would believe all women would fall at his feet and Hitchcock clearly makes a connection with Connery’s ongoing incarnation as James Bond where that is exactly the case. Connery is every bit as flawed, as obsessive, as Scottie in Vertigo, determined to shape a woman into perfect form, and, yes, expecting to eradicate the imperfect past.
Connery emanated such ease, such amazing grace, on the screen that it backfired. Critics often didn’t believe he was putting much into his acting when in reality he was acting his socks off. This is a tremendously difficult part, walking the tightrope between looking a deluded fool and retaining audience empathy and coming across badly when he pushes a vulnerable woman too hard. This is a very rounded character, a gentle adoring lover in the main, but not one to be crossed. His interrogations are intense and yet still you can see that it will kill him if he is double-crossed. The casual amusement with which he greeted her appearance at his office is replaced by fear at her sudden departure.
Hedren, too, whose acting ability was often called into question, carries on where she left off in The Birds. By the end of that picture her nerves had been shredded. Here, her emotions, which she cannot as easily control as the rest of her life, too often fly off into a high pitch. Half the time she is the cool collected customer of The Birds, the rest of the time she is demented. Except in The Birds she was self-confident around men. Any self-assurance she has now is skin deep. There was always a fragility about Hedren, hidden behind the glossy exterior and fashionable outfits, and here it is exposed. The touching scenes with her mother, the mouth tightened in jealousy over the little girl, are perfectly played. A little girl lost in wolf’s clothing. And trapped, she is almost snarling at her captor, the submissive dialogue concealing the mind hard at work looking for an exit.
The interrogative scenes between Connery and Hedren are extremely difficult to pull off. It would have been easier if Connery was not in love with her, and to some extent pulled his punches. It would be easier for her if he was an out-and-out predator who could be paid in kind to shut up and go away. Instead, they both have to walk a verbal tightrope and only actors of some excellence can pull off that trick without losing the audience.
Many of the films from the 1960s are to be found free of charge on TCM and Sony Movies and the British Talking Pictures as well as mainstream television channels. Films tend to be licensed to any of the above for a specific period of time so you might find access has disappeared. There is a particularly awful pan-and-scan version of this film on YouTube. But if this film is not available through these routes, then here is the link to the DVD and/or streaming service.
Two subjects dominate Covid-ridden Hollywood – the abject lack of new releases and the role of old films in keeping the movie pipeline flowing.
Films like Inception (2010), Hocus Pocus (1993), Jurassic Park (1993), The Nightmare Before Xmas (1993) and Star Wars Episode V – The Empire Strikes Back (1980) among a host of others have come to the rescue of beleaguered exhibitors.
But this is not the first time that old films saved Hollywood. Reissues have been doing this trick for over a century. I wrote a 480-page book about it called Coming Back to a Theater Near You: A History of the Hollywood Reissue 1914-2014 (McFarland 2016) and since the subject was ripe for discussion I was invited to become the sole guest on a hour-long podcast by Pete Turner of Oxford Brookes University.
The golden age of the reissue came in the 1960s – the true starting point being 1964 – and therefore is very relevant to this blog.
But re-releases had been part of the Hollywood landscape since 1914 and for the same reason as now – a shortage of product. At that time exhibitors scrambled to show again older films from the two dominant stars of the era – Mary Pickford and Chaplin. For the next half-century, whenever production slumped, cinema owners turned to old films. But re-releases were a battleground between studios and exhibitors. Studios complained that each rental of an old film took away revenue that should be accruing to a new picture. Even so, there was no avoiding the need to use older films to fill out programs during years of production crisis such as the arrival of sound and especially the late 1940s and early 1950s.
But by the early 1960s with television eager to devour whatever old films were available, it seemed that the days of older movies generating any decent revenue were over. Ironically enough, it was television that hastened in a new attitude to reissues. The amount of money television was willing to pay for films depended on their box office on initial release. This issue became tricky when attempting to assess the demand for films that had been big in their day like Oscar-winner Bridge on the River Kwai (1957). Television argued that interest in seeing the film on television would not be high and that should be reflected in the price it was willing to pay. Columbia begged to differ.
To prove its point, in 1964 Columbia reissued the film. It became after Gone with the Wind the second-biggest reissue of all time, generating $2.19 million in rentals (what the studio receives once exhibitors have taken their cut) which placed the film in 32nd spit in the annual box office rankings -ahead of such star-laden vehicles are The Fall of the Roman Empire with Sophia Loren and Alec Guinness, Circus World with John Wayne and Frank Sinatra and Dean Martin in Robin and the Seven Hoods. But the icing on the cake was the sum now offered by the networks – a record $2 million. That set a precedent for blockbusters like The Ten Commandments (1956) and The Longest Day (1962) to press the reissue button later in the decade prior to a television sale.
But the 1960s reissue bonanza was just beginning. In 1965 the double bill of Dr No (1962)/From Russia with Love (1963) ranked fifth in that’s year’s annual box office rankings. From then on the release of every new James Bond picture was marked by a reissue double bill. The same held true of the Pink Panthers, the Matt Helm series and the Clint Eastwood westerns. The Oscars also provided a new reissue bonus. After Sidney Poitier won the Oscar for Lilies of the Field (1963), that poorly performing picture went out again with the Oscar-nominated Hud (1963). Columbia repeated the successful format by doubling up Oscar-bait Cat Ballou (1965) and Ship of Fools (1965) both starring Lee Marvin.
It was soon open season on reissues – Lili (1953) starring Leslie Caron, Bayou (1957) now renamed Poor White Trash, the dubbed version of La Dolce Vita (1960) and the serial compendium An Evening with Batman and Robin were among the disparate successes jumping on the re-release bandwagon. Originally a flop Bonnie and Clyde (1967) only became a success when it was reissued in 1968. Disney, which had brought back its animated features on a regular basis, now turned to its live-action portfolio, cleaning up with re-runs of Swiss Family Robinson (1960) and In Search of the Castaways (1962).
Alfred Hitchcock became reissue royalty with highly profitable re-releases of Psycho (1960) and North by Northwest (1959) and double bills Marnie (1964)/The Birds (1963) and Vertigo (1958)/To Catch a Thief (1955). After box office powerhouse Who’s Afraid of Virginia Woolf (1960), two previous Elizabeth Taylor plums Butterfield 8 (1960)/Cat on a Hot Tin Roof (1958) hit reissue box office gold. There were also unsung heroes like One Million Years B.C (1966) with Raquel Welch and Steve McQueen-Faye Dunaway romantic thriller The Thomas Crown Affair (1968). Despite being readily available on television, Humphrey Bogart and Greta Garbo oldies played in a repertory system in arthouses while MGM launched its “Perpetual Product Plan” which saw a season of older favorites like Nelson Eddy-Jeanette MacDonald musicals playing once a week for six-to-eight-weeks.
But the decade’s biggest re-run accolades were reserved for the 70mm version of Gone with the Wind (1939). Already seen earlier in the decade in 1961 where it notched up $6million in rentals, the revamped version played in roadshow for over a year before hitting the general release trail and in total generated the phenomenal $35 million in rentals.
As my book shows, the reissue story did not end there. It simply opened the floodgates. The launch of the Director’s Cut and the restoration of lost classics like Metropolis (1927) and Abel Gance’s Napoleon (1927) took the reissue business down a different commercial route while 3D and Imax would not have shown such commercial potential except for the reissues in those formats of films like The Wizard of Oz (1939)and Titanic (1997) not forgetting the current trend for sing-a-long revivals and films shown with an accompanying live orchestra.
Producer Walter Wanger headed for Britain to oversee the start of production for Twentieth Century Fox’sCleopatra. Before the movie was bogged down in illness and budget scandals, Elizabeth Taylor’s co-stars in this initial version were Stephen Boyd, fresh from Ben-Hur, and Peter Finch. Wanger was mulling over taking the production to Egypt where he also intended to film the adaptation of Lawrence Durrell’s Justine. Rouben Mamoulian was the director of Cleopatra. Durrell had written the screenplay for this version. Fox was promising the movie would be on screens in June 1961. Joseph L. Mankiewicz, at this point down as writer of Justine, would later end up in charge of Cleopatra version two with Richard Burton and Rex Harrison replacing Boyd and Finch.
Although Alfred Hitchcock Festivals would become one of the major reissue talking points of the 1980s and while Rebecca (1940) had been successfully revived in the 1950s, the director’s first major commercial – as opposed to arthouse – retrospective was in the planning stage courtesy of David O. Selznick. He had in mind a rotating double bill based around three features to which he owned the rights – Spellbound(1945) with Ingrid Bergman and Gregory Peck, Notorious (1946) with Bergman and Cary Grant and The Paradine Case (1947) with Peck and Ann Todd. The project would be marketed as an “Alfred Hitchcock Festival.” Interest in the director was at all-time high after the double whammy of the previous year’s North by Northwest and current box office sensation Psycho. The fact that all three movies had already been shown on television was not seen as a deterrent. Selznick aimed to use as a promotional tool that moviegoers could see the pictures without irritating commercial breaks and on a much larger screen than television would afford.
IN THE PIPELINE
Montezuma was scheduled as Kirk Douglas’s follow-up to Spartacus with a budget in excess of the $12 million spent on the slave revolt epic. John Huston would pen the script and director. Douglas would play Cortez with Marlon Brando being wooed for the title role… Darryl F. Zanuck was setting up The Day Christ Died based on the Jim bishop bestseller in competition to George Stevens’ planned The Greatest Story Ever Told… Steve McQueen was planning to make The Captain under his own production company with Henry Fonda and Ernest Borgnine playing major parts… In fact, only The Day Christ Died ever saw light of day and then only as a television film in 1980.
IN OTHER NEWS
Critic Bosley Crowther declared war on subtitles, an unusual move for a writer long considered a purist where foreign movies were concerned…Pope John XXIII ordered a permanent projection room with air conditioning to be installed in the Vatican on the third floor of the Apostolic Palace because he liked movies more than his predecessor…La DolceVitawas the top grossing film of the 1959-1960 Italian season with $1.125 million, well ahead of the closest runner-up Some Like it Hot with $725,000…Universal ordered a record fifty 70mm prints for Spartacus…Charlton Heston was announced as El Cid for the forthcoming Samuel Bronston production…John Wayne held a sneak preview of The Alamo at the 900-seat Aladdin theater in Denver on August 5 with Can-Can kicked off the screen for the night…U.S. movie receipts were up for the first time in five years with the week of July 30 1960 the best since August 4 1956…In Britain, Hercules broke records in 36 of the 39 cinemas in its initial playoff.
SOURCES: “Wanger to Britain as Cleopatra and Justine Both May Shoot in Egypt,” Variety, Aug 3, 1960, p3; “Selznick Plotting Hitchcock Festival,” Variety, Aug 10, 1960, 7; “Kirk Douglas Outlines Plans for Mexican Biopic on Montezuma’s Life,” Variety, Aug 3, 1960, 4; “Zanuck Signs Gallico to Write The Day Christ Died,” Variety, Aug 10, 1960, 10; “Reisner-McQueen- Elkins Co-produce Captain,” Variety, Aug 17, 1960, 4; “Crowther’s Subtitles Must Go Stirs Trades, Uh-Huh but on the Other hand,” Variety, Aug 17, 1960, 4; “Vatican Getting Its Own Projection Room,” Variety, Aug 13, 1960, 13; “Italo Film in sharp Upbeat at ’59-’60 B.O.,” Variety, Aug 24, 1960, 11; “UI’s Big 70M Print Order for Spartacus,” Variety, Aug 24, 1960, 13; advertisement, El Cid, Variety, Aug 3, 1960, 16; “Wayne Sneaks Alamo,” Variety, Aug 10, 1960, 5; “Pictures $82,831,000 Take for Week Jul 30 Best Since Aug 4 1956,” Variety, Aug 10, 1960, 3; “Hercules Sets 36 New House Records out of 39 Spots in England,” Variety, Aug 10, 1960, 10.
It wasn’t just that Alfred Hitchcock broke all the rules in Psycho, turning horror on its head with the shower scene, introducing themes like mother-fixation and cross-dressing and delivering the first bona fide serial killer to American audiences.
He also took on the exhibition business by insisting that nobody was allowed into theaters after the film had started.
This went completely against the way films were normally shown. Patrons were accustomed to entering a movie theater whenever they liked, be it beginning, middle or end and then staying on till they came to the section they had seen before. Hitchcock was effectively calling an end to this practice.
Exhibitors were so used to customers going to the movies as a matter of course, as a regular habit, that few cinemas outside of arthouses and those in city centers even bothered to list start times. Although tacitly endorsed by exhibitors, this system was a menace to business since there was no way of knowing how many people were likely to vacate their seats at any given time and the fact that they did so intermittently interrupted the viewing of those still watching the picture.
Exhibitors were already investigating new methods of keeping their customers, including setting up their own production companies and buying up old films to present as reissues to make up for the shortage of new movies.
The Psycho “see it from the beginning” gimmick was initially viewed as exactly that – a gimmick. But when customers obliged without any particular fuss, standing patiently in line in the lobby or outside while one show vacated, this seemed to many indicative of a change in audience perspective. Many exhibitors wanted to take advantage of the potential to change moviegoing habits.
“A new concept in motion picture promotion – building appreciation of the merchandise by customers – is being undertaken by segments of the industry,” said Hy Hollinger in Variety. “The idea involves a revolutionary change in the presentation of films in theaters with the industry engaging in a vast educational campaign to indoctrinate the public.”
“The public must be taught to accept starting times,” became a mantra. A more orderly approach would lead to greater appreciation of the films being screened. For once, America wanted to follow the Europe. A system of fixed schedules operated in Europe.
There were already “significant signs that the public prefer to see pictures from the beginning.” Exhibitors had registered more telephone calls asking about start times and more tickets were being sold just prior to the film beginning.
The Psycho sensation had kicked off another experiment. The film was being shown in New York nabes concurrent with its ninth week in first run at the DeMille and Baronet theaters in Manhattan. Usually, films were clear of first run commitments before launching on the circuits.
And there were yet other changes afoot. Two circuits in New York – Loews and Century – had shifted back the start time of the main feature from 10pm by an hour or more, in the case of Century to a fixed 8.40pm which allowed moviegoers to get home in time for the eleven o’clock news. New York also led the way in combining first run in big Broadway houses with a concurrent booking in an eastside arthouse – Sons and Lovers (the only genuine arthouse offering), Psycho and Portrait in Black among those benefitting from the practice.
In addition, Psycho was considered responsible for another psychological phenomenon. It was asserted by Paramount publicists that the long lines of people standing outside the theater waiting to see the film “plants in people who had no desire to see the picture the seeds of desire to do so.”
Eroding the double bill mentality was also seen as a way of setting a more rigid approach of start times. The double bill was already under pressure because the number of movies being made was much lower than a decade before. Some theaters had taken to augmenting a single bill with a 30-minute short rather than a full feature.
Arthouse audiences had already accepted that the price of their ticket entitled them to only one movie, not two. Single bills allowed a theater more showings during the day, thus increasing potential receipts. When Psycho went into the circuits it was as a single bill with five or six showings scheduled.
The roadshow was still in its infancy, Ben-Hur and a handful of other films leading the way, although spectacles like Spartacus, Exodus and The Alamo were on the horizon. Roadshows were presented as separate performances so no waste of seating capacity.
Roadshows and a film like Psycho had something else in common that augured well for a future where “grind” was eliminated. People accepted separate performances for roadshow or an uncommonly attractive feature like Psycho because they wanted specifically to see those particular pictures, not because they routinely went to the movies with little regard for what was actually being shown.
In just 38 weeks in a limited number of theaters presenting the picture in a limited number of showings at a set start time, Ben-Hur had already taking $7 million at the box office. At Loew’s State in New York it had rolled up $1.2 million, in Los Angeles crossed the million-dollar mark and close to that figure in Boston, Chicago, Philadelphia and San Francisco. Psycho was on the way to being one of the biggest grossers of the year.
With Hollywood still battling the encroaching threat of television, and television beginning to snare the first tranche of 1950s movies, it appeared that exhibitors had found a way of guaranteeing survival. But whether these new ideas would be sustained was another story.
SOURCES: Hy Hallinger, “1960 Reasoning: Teach Appreciation, Prepare Public for Single Feature European-Style Fixed Schedules,” Variety, Aug 3, 1960, p3; Brian Hannan, In Theaters Everywhere, A History of the Hollywood Wide Release 1913-2017 (McFarland, 2019), 117-134; “May Shift Main Feature Hour,” Variety, Aug 10, 1960, 13; “Gotham Playoff Revolution,” Variety, Aug 10, 1960, 13; “Re Broadway & Eastside Day-Dating,” Variety, Aug 10, 1960, 13; “Is a Queue Itself Best Form of Sell?,” Variety, Aug 10, 1960, 13.
I’ve never gone out of my way to watch a Doris Day picture with the exception of musical Calamity Jane (1953) when it became a camp classic as well as Hitchcock’s The Man Who Knew Too Much (1956) and films where she happened to be co-starring with Cary Grant.
So I came to The Glass Bottom Boat with low expectations, especially as this was towards the end of her two-decade career and co-star Rod Taylor was a different level of star to Grant and Rock Hudson. By now, she had dropped the musical and dramatic string to her bow and concentrated on churning out romantic comedies and also been supplanted by Julie Andrews as Hollywood’s favourite cute star.
But on the evidence here I can certainly see her attraction. This is entertaining enough. And she sings – the theme song, one other and a riff on one of her most famous tunes “Que Sera Sera.” Unless there’s a symbolism I’ve missed, the title is misleading since the boat only appears in the opening section to perform the obligatory meet-cute with Taylor as a fishermen hooking Day’s mermaid costume.
The plot is on the preposterous side, Day suspected as a spy infiltrating Taylor’s aerospace research operation. It’s partly a James Bond spoof – when her dog is called Vladimir you can see where the movie is headed – with all sorts of crazy gadgets. But mostly the plot serves to illustrate Day’s substantial gifts as a comedienne. For an actress at the top of her game, she is never worried about looking foolish.
And that’s part of her appeal. She may look sophisticated even when, as here, playing an ordinary public relations girl, but turns clumsy and uncoordinated at the first scent of comedic opportunity. There’s some decent slapstick and pratfalls and some pretty good visual gags especially the one involving a soda water siphon. A chase scene is particularly inventive and there’s a runaway boat that pays dividends. But there are a couple of effective dramatic moments too, emotional beats, when the romance untangles.
She’s in safe hands, director Frank Tashlin responsible for Son of Paleface (1952) and The Girl Can’t Help It (1956). I also felt Taylor was both under-rated and under-used, never given much to do onscreen except stick out a chiseled jaw and turn on the charm. Although he had been Day’s sparring partner in her previous picture Do Not Disturb (1965) he’s not in the Cary Grant-Rock Hudson league.
It’s also worth remembering that the actress had her own production company, Arwin, which put together over a dozen of her pictures, including this one, so she would be playing to her strengths rather than those of her co-star. On the bonus side, watch out for a blink-and-you-miss-it cameo by Robert Vaughn (The Man from Uncle), a featured role by Dom DeLuise as a bumbling spy and, in a bit part as a neighbour, silent screen comedienne Mabel Normand.
You could be forgiven for thinking that the movie’s main influences were the early Cinerama pictures that focused on extensive tracking shots of scenery (in this case, the open road) and unusual customs (ditto, alternative lifestyles, dope-taking etc) and Mike Nichol’s use of contemporary pop music in The Graduate (1967). But it also drew on the assumption, as did Hitchcock in Vertigo (1958) and Kubrick with 2001: A Space Odyssey a decade later, that a camera doing nothing can be hypnotic.
Message pictures were the remit of older directors like Stanley Kramer and Martin Ritt and films that had something to say about the human condition generally emanated from Europe and not low-budget efforts coming out of Hollywood. Easy Rider has a European sensibility, an almost random collection of unconnected episodes with no narrative connection to the main story, itself incredibly slight, of two mild-mannered dudes heading to New Orleans to see the Mardi Gras.
Road trips were not particularly unusual in American cinema but the form of previous locomotion was horse-related – westerns. The journey has been a central theme to movies. This is an 80-minute picture masquerading as a 95-minute one, a good fifteen minutes of screen time taken up with endless shots of Peter Fonda and Dennis Hopper on bikes passing through the landscape, with a contemporary soundtrack as comment.
Unusually, it’s also a hymn to ancient values, heads bowed in prayer at meals as different as you could get, the Mexican family and the commune, a marching band playing “When the Saints Go Marching In” and the recitation of prayers in the cemetery.
What marks the film out stylistically, perhaps enforced by the lean financing, is the sparing way it is told. The most dramatic scenes – the three murders – are filmed in shockingly simple fashion. There are often long pans along groups of characters. While innovative, the flash-cut flash-forward editing adds little to what is otherwise a very reflective film. Inspired use is made of natural sound, the muffled thumping of oil derricks at the cemetery, the soundtrack to one death is just the battering of unseen clubs by unseen assailants.
The dialogue could have been written by Tarantino, none of the confrontation or angst that drives most films, but odd musings that bring characters to life. At the beginning of the trip, Hopper and Fonda are welcomed wherever they travel, but towards the end resented, treated as though a pair of itinerant aliens. They entrance young girls but are vilified by authority, jailed for no reason except the threat to traditional values they apparently represent.
Elements not discussed at the time of release make this more rounded than you would imagine. The excitable Hopper, a nerd in hippie costume, is driven by the American dream of making money. The more reflective Fonda senses something is not only missing from his life but has been lost forever. He has the rare stillness of a top actor, face reflecting unspoken inner turmoil.
It remains an extraordinary film, a series of accumulated incidentals holding up a mirror to an America nobody wanted to acknowledge and the brutal climax no less powerful now.
Of course, the Easy Rider soundtrack itself summons up memories of the era and it is worth listening to just by itself and you might even want to go all the way and listen to it in the original vinyl.