Category: Behind the Scenes

Behind the Scenes: “Battle of the Bulge” (1965)

It was Hollywood’s worst nightmare. Two major studios – Columbia and Warner Brothers –  were competing to make films about the Battle of the Bulge, one of the most famous episodes of the Second World War. Rival movies on similar or the same subject  – classic examples You Only Live Twice (1967) vs Casino Royale (1967) or Deep Impact (1998) vs.  Armageddon (1998) – risked cannibalizing each other, each entry eating into the prospective audience of the opposition.

At first it seemed like the Columbia entry had the upper hand. Writer-producer Anthony Lazzarino had spent four years preparing The 16th of December: The Story of the Battle of the Bulge (the date referring to the start of the battle). Lazzarino’s project was endorsed by the U.S. Department of Defense which offered exclusive cooperation. Advisors were of the top rank – General Omar Bradley,  General Hasso E. von Manteufel who had commanded the Panzers during the battle, British generals Sir Francis de Guingard and Robert Hasbrouck and Colonel John Eisenhower (son of Ike) plus the cooperation of the legendary Eisenhower himself and Field Marshal Montgomery.

With a budget in the $6 million – $8.4 million range, and shooting set to start in winter 1965, William Holden was lined up to play General Eisenhower and Kirk Douglas for  General Hasso. Although initially intending to film in the Ardennes and Canada, ultimately the producers settled for the cheaper option of  Camp Drum, one of the largest military installations in the U.S, a remote area in upper New York where the buildings could stand in for Bastogne, around which much of the real battle revolved, production there feasible because the Camp closed for winter. .

But that meant it would already be behind the eight-ball since Battle of the Bulge intended opening at Xmas 1965. Richard Fleischer (The Boston Strangler, 1968) was signed to direct. But he had become embroiled in a lawsuit with producer Samuel Bronston (El Cid, 1961, The Fall of the Roman Empire, 1964) whose production outfit had gone bust, killing off a deal for Fleischer to make The Night Runners of Bengal. The director was seeking $910,000 in compensation.

Warner Brothers had enlisted Cinerama as co-producer, the studio’s first involvement in the stunning widescreen process and the first time war was considered a subject. The process had been utilised in other Hollywood pictures most notably MGM How the West Was Won (1962), but that had been as a supplier of the equipment, and taking a small share of the profits. But now Cinerama planned to enter the production business and had contracted with WB to shoot the film in the single-lens process instead of the more complicated three-camera approach which had led to vertical lines on the giant screen.

Neither company was in great shape. Cinerama had posted a $17.9 million loss in 1964, WB $3.8 million. But whereas WB had My Fair Lady on the horizon, Cinerama was less reasons for optimism. Its income stream relied on sales of its equipment, either for filming or projection, and a levy from every cinema using the process. Expansion was seen as key to renewal. With only 67 cinemas equipped to show Cinerama in the U.S. and only 59 overseas, a major program was underway to reach 230 by 1967. Setting up a production division would ensure there were enough films to feed into Cinerama houses, and since such films were intended as roadshows, they would keep the cinemas product-secure for months on end.

Cinerama planned to spend $30 million on five films – John Sturges  western The Hallelujah Trail (1965) budgeted at $5 million, Battle of the Bulge ($5.75 million) while $6.5 million had been allocated to an adaptation of James Michener bestseller Caravans, $6 million for Beyond the Stars which became 2001: A Space Odyssey (1968) and $7 million for Grand Prix (1966). Added to the list was epic William the Conqueror, due to film in England in early 1966 with Robert Shaw taking top billing.

The WB-Cinerama project, which had taken a year to negotiate, was to be filmed in Spain under the aegis of producer Philip Yordan, one time associate of Bronston who had built a mini-Hollywood there. Yordan, Bronston’s chief scriptwriter, had written the screenplay along with his co-producer Milton Sperling. Instead of seeking official support or reproduce the battle in documentary detail, Yordan and Sperling aimed for a fictional account that took in the main incidents. The cast would include “ten important stars.”

Barbara Werle seizes her moment – as a courtesan attempting to seduce Robert Shaw.

Just what constituted an “all-star cast,” one of the key ingredients of the roadshow phenomenon of the 1960s, was open to question. While The Longest Day (1962) boasted stars of the pedigree of John Wayne, Robert Mitchum, Richard Burton and Sean Connery, it was also liberally sprinkled with actors of little or no marquee value. David Lean in Lawrence of Arabia (1962) had loaded his film with the likes of Oscar winners Alec Guinness, Anthony Quinn and Jose Ferrer to offset unknowns Peter O’Toole and Omar Sharif as the leads. While The Great Race (1965) could boast Jack Lemmon, Tony Curtis and Natalie Wood, It’s A Mad, Mad, Mad, Mad World (1963) only had Spencer Tracy amid a host of television comedians.

But none of the stars of the hit Those Magnificent Men in Their Flying Machines (1964) had successfully opened a major picture. Of the Battle of the Bulge contingent only Henry Fonda could truly be called a current star, although his box office star had considerable dimmed since the days of The Grapes of Wrath (1939) and Fort Apache (1948). Former stars Robert Ryan and Dana Andrews were now supporting actors, Ty Hardin best known for television, Charles Bronson (The Great Escape, 1963) not achieved top billing and while James MacArthur had done so that was in youth-oriented movies. Initially, Italian prospect Pier Angeli (Sodom and Gomorrah, 1962) was announced as “the only principal female role” – playing a Frenchwoman – for a touching scene showing the effect of war on innocent women caught up in the conflict.

Just before filming was about to start, Fleischer pulled out, citing differences of opinion with the producers. Yordan turned to British director Ken Annakin, who had helmed the British sequences in The Longest Day and all of Those Magnificent Men in Their Flying Machines. There was soon a double whammy from the rival picture. Realizing he was losing ground, and hoping to sabotage the opposition’s progress, Larrazino sued WB for $1 million, claiming that “another film, less accurate, would be confused with his picture.” Just as filming of the Battle of the Bulge got underway in January 1965, it was hit by a temporary restraining order. While failing to shut down the production, it imposed a marketing blockade. WB was prevented from publicizing its picture, a potentially major blow given how dependent big budget roadshows were on advance bookings which could only be generated by advance publicity.

Annakin’s immediate response to the directorial opportunity was delight. He commented that he had a “lot of toys to play with.” He found inspiration for his approach from an unusual source, the Daleks (“an apparently irrevocable onslaught of metal monsters”) from the BBC television series Dr Who. He decided he would use Cinerama as “a kind of 3D, shooting in such a way that the tanks would loom up as monsters against humans whom I would make small and puny.”

Although he had no influence over the casting, Annakin was already familiar with some of the actors, James MacArthur from Swiss Family Robinson (1960) and Werner Peters and Hans Christian Blech from The Longest Day. He did not receive such a warm welcome from Robert Shaw whom he had rejected for a role in The Informers (1963).

He found Fonda “a remarkable professional…always on time, patient, eager to get to work, and always knew his lines.” Fonda confessed to being a reluctant movie actor, preferring the stage, and had not been a big office draw since his work with John Ford in the 1930s and 1940s. Even critical successes like Twelve Angry Men (1957) had lost money, some of it the actor’s own, and prestige movies like The Best Man (1964) and Fail Safe (1964) failed to attract sufficient audiences. “In the theatre,” he said, “the actor achieves fulfilment from beginning to end. But on a picture you create a minute here and a minute there over a twelve-week period. When it’s finished there’s no recollection of what you did…Films are a director’s medium.” Battle of the Bulge was his 59th picture, after completing a supporting role in Otto Preminger’s In Harm’s Way (1965) and taking second billing to Glenn Ford in modern western The Rounders (1965).  

There was a stand-off with Bronson on his first day after the actor kept the crew waiting while fiddling too long with his costume. Ty Hardin (television’s Bronco, 1958-1962) was accident-prone, tumbling into a frozen river in full kit, and whacking the director’s wife in the face with his helmet. Dana Andrews had a drink problem so that in some scenes Fonda and Ryan would be surreptitiously holding him up.

Andrews was enjoying career resurgence. His movie career had been at a standstill, a long way from a peak like Laura (1944), his last significant top-billed parts over a decade past. “I was starting to get nothing for a while but offers came swarming in when I told my agent to go ahead and try for Walter Huston parts.” After only television roles in the four years since Madison Avenue (1961), Battle of the Bulge would mark his eighth role in 1965, including The Satan Bug and In Harm’s Way.

Winter in Spain was cold which meant it provided the ideal backdrop for the WB version. The chosen location, 4,500ft high in the mountains of Segovia, provided identical conditions to the actual battle. Spain had provided 80 tanks including Tigers mounted with 90mm guns and Shermans. Half of the 20-week shoot would be spent in Segovia with interiors filmed at studios in Seville and the Roma facility in Madrid.

The WB adviser was General Meinrad von Lauchert, a divisional tank commander during the battle. He hoped the picture would show the German soldier “as he was, brave and good” rather than clichéd presentation and not give the “impression that the American Army had nothing to do but walk into Germany.” He wanted the film to reflect the truth that the “Americans had to pay a high price for every yard.”

Extras were drawn from the Spanish village of El Molar, with a population of just 2,400, which specialised in that supply. Locals could earn 200 pesetas a day. A pair of tavern owners had established this lucrative side-line, demand so high at this point that “they can play Russian World War One deserters for Doctor Zhivago (1965) one day and shipped to World War Two the next for Battle of the Bulge.” Whenever Annakin found himself in trouble with the script he turned to the senior actors, Fonda, Ryan and Andrews who could improvise their way round scenes and “give me hints and lead me into changes.”

For the first scene, a week’s worth of white marble dust, representing snow, had been spread over the ground before 40 tanks emerged from a pine forest. But just as the cameras begun to turn, unexpectedly, against all weather forecasts, it began to snow. While initially a boon, when it continued to fall for five weeks the snow turned into a liability. Nobody was prepared for snow, not to the extent of snowploughs or even salt and it was a three-mile hike uphill to reach the tank location until army vehicles could be used to transport the crew. The tanks churned up so much mud that three or four cameras were required to catch the action.

“It was a director’s feast,” recalled Annakin, salivating about the prospect of a “vast panoramic” employing the entire array of tanks. To speed production, he had two units one hundred yards apart and jumped from one to the other, thus achieving 30-40 set-ups a day while the effects team exploded tubes and burned rubber tyres to create a fog of black battle smoke. A small town, already wrecked and shelled from the Spanish Civil War, added an air of realism when standing in for Bastogne.

Midway through shooting the producers realised the movie lacked a theme and from then on Annakin was faced with daily rewrites as new scenes were added to bring out the humanity implicit in war. Then Cinerama boss William Foreman arrived and demanded the insertion of the type of shot he believed his audiences were expecting, the equivalent of the runaway train and the ride through the rapids in How the West Was Won. He angled for a jeep racing downhill or a plane spinning and diving and happy to stump up any extra costs.

Such a request was more easily accommodated than his insistence that a role be found for his girlfriend Barbara Werle, a bit part actress Tickle Me (1965). While Yordan, wearing his producer’s hat, was willing to keep one of his main funders happy, the director and Robert Shaw were not. Shaw refused to do the scene until Foreman pleaded with both, explaining that in a vulnerable period of his personal life – when, in fact, he had been imprisoned – Werle had helped him out and he owed her a favour.

In Annakin’s opinion Werle was “willing but completely dumb…as though you had picked a girl straight from the cash desk of a supermarket.” Her one scene, as a courtesan offered to Robert Shaw by a grateful superior, was used to mark out the German commander as a man of honor when he rejected such temptation out of hand.

To overcome problems of matching earlier Panzer footage with the climactic battle to be shot on the rolling hills of Campo – in the earlier shots the ground was covered in snow, but now it was summer and the ground was scorched by the sun – Annakin relied on aerial shots, shooting downwards, “keeping as close as possible so as not to reveal what the terrain actually looked like” while on the ground two units shot close-ups of the action. This was augmented by 30 model shots with miniature explosions.

When shooting was completed, there was a race to get the movie ready for its scheduled launch, on December 16, 1965, the 21st anniversary of the start of the battle. There were ten weeks left to do post-production. Four editors had already been working on the material but Yordan asked Annakin, who had not been near a moviola for two decades, to personally edit the climactic battle scene. The director found the experience exhilarating: “matching my location footage with miniature shots; a four-foot helicopter (i.e. aerial) shot cut with a couple of feet of a U.S tank rounding rocks to face a Panzer; a shot of Telly Savalas at his gun site yelling ‘Fire’ intercut with a miniature tank blowing up.” But all his intricate work never made it into the final cut. Another editor fiddled around with the material and since no one had thought to make a dupe of Annakin’s original it was lost.

Although the challenge from Lazzarino had died away, the Pentagon was unhappy with the amount of time allocated to the German perspective. Yordan had the perfect riposte, pointing  the finger at Annakin and saying “see what happens when you get a limey director.”  

Werle had the last laugh. She was billed sixth in the credits (Angeli came fifth) but in the same typeface as Fonda, Shaw, Ryan and Andrews, and above the likes of Bronson, MacArthur and Hardin who not only all had substantially greater screen experience but had a bigger impact in the movie.

With the smallest part of all the listed stars, nonetheless she managed to turn the experience to her advantage, introduced to the press as part of the marketing campaign and attending the world premiere at the Pacific Cinerama on December 16, 1965 in Los Angeles and the New York premiere the following day, brought forward four days, at the Warner Cinerama. In Los Angeles she arrived in style at the head of a marching brigade of 100 service men.

SOURCES: Ken Annakin, So You Wanna Be A Director (Tomahawk, 2001) p167-181; “Du Pont, Bronston, Co-Defendants,” Variety, July 22, 1964, p4; “Schenck-Rhodes Roll Battle of Bulge at Camp Drum in U.S.” Variety, July 22, 1964, p42; “German Military Sensitivity,” Variety, September 23, 1964, p32;  “Columbia Will Distribute Battle of Bulge Film,” Box Office, September 28, 1964, p18; “Plan Battle of Bulge As Cinerama Film,” Box Office, November 23, 1964, p4; “Tony Lazzarino To Produce The 16th of December,” Box Office, December 16, 1964, p4; “Rival Battles of Bulge; Bill Holden Up for Ike in Lazzarino Version,” Variety, December 16, 1964, p5; “Warner Reports Loss of £3,861,00,” Variety, December 23, 1964, p5; “L.A. Court Has Its Battle of Bulge Hearing, 27th,” Box Office, January 25, 1965, pW-2; “Dana Andrews Strategy: Regain Momentum,” Variety, March 10, 1965, p3; “Battle of Bulge Now Being Lensed in Spain,” Box Office, March 15, 1965, pNE2; “Winter in Spain Cold But Correct for Bulge Pic,” Variety, March 17, 1965, p10; “Cinerama Plans Five Films to Cost $30 Mil,” Box Office, April 19, 1965, p13; “For Actor, Satisfying Legit Still Beats Pix, Reports Henry Fonda,” Variety, May 3, 1965, p2; “London Report,” Box Office, May 3, 1965, p8; “One Girl in WB Bulge,” Variety, May 5, 1965, p20; “Battle of Bulge Pic May Roll Next Winter,” Variety, May 5, 1965, p29; “El Molar, Spain’s Village of Extras,” Variety, May 12, 1965, p126; “Cinerama Report Loss,” Variety, May 13, 1965, p15; Advert, Box Office, July 12, 1965, p22; “WB To Film Cinerama Epic in England,” Box Office, October 11, 1965, p11; “Introduce Barbara Werle,” Box Office, October 18, 1965, pE3; “Battle of Bulge Opens N.Y. Now Dec 21,” Box Office, October 18, 1965, p10; “Actress To Attend Bows of Bulge in L.A., N.Y.,” Box Office, December 6, 1965, pW4.

The Title Jungle: The A.K.A. Business 1960s Style

We’ve all been there. You are scrolling through a movie website and you come across a new Audrey Hepburn picture called The Loudest Whisper (1961) and you get all excited and wonder how on earth you could have missed it. You check it out. Something about the other credits sounds familiar – directed by William Wyler, co-starring Shirley Maclaine. Wait a minute, isn’t that The Children’s Hour? Yep, you got it. Welcome to the title jungle, the constant changing of the names of movies from country to country.

You could see how this was necessary, possibly even essential, as different languages and cultures struggled to make sense of Hollywood titles. There could be other reasons. What actually does To Kill a Mockingbird (1962) mean and is it translatable into Greek or Italian? What happens if the publisher of the bestseller-cum-movie has already changed the title? Or  if an American bestseller sank like a stone in other countries and the whimsical title means nothing to nobody.

But The Loudest Whisper was the British title for the William Wyler picture. And Britain, it turns out,  was not shy about changing titles. Elia Kazan’s America, America (1964), a straightforward title you might think, suggesting longing, was changed into the incomprehensible The Anatolian Smile, assuming the ordinary public knew where (or what) Anatolia was. Burt Kennedy western Mail Order Bride (1964), an idea too obvious for the sensitive Brits, became the meaningless West of Montana.

Glenn Ford-Stella Stevens western comedy Advance to the Rear (1964), a simple joke in any language unless your mind ran in cruder directions, turned into Company of Cowards. Glenn Ford again, Experiment in Terror (1962) was translated for British audiences as The Grip of Fear. Rene Clement French thriller Joy House, perhaps suggestive of a house of ill-repute, with Alain Delon and Jane Fonda became the no-less risqué Love Cage. And any notions that The Stripper would prove impossible to resist for any red-blooded male were scuppered by renaming it Woman of Summer.   

In any case, the Italians had already co-opted the whole stripping thing, Warner Brothers musical Gypsy (1962) was translated as The Woman Who Invented Striptease, which was actually what Gypsy Rose Lee was famed for even if Hollywood did not want to admit it upfront. In fact, the people in charge of foreign titling often came up with a better choice than the original. Two Seducers was the Italian title for Bedtime Story (1964) starring Marlon Brando and David as, guess what, rival seducers.

In case you had no idea what The Prize (1963) referred to, what could be better than renaming it, as in Italy, Intrigue in Stockholm or, in accepting some knowledge of the Nobel Prize, the Greek version No Laurels for Murderers, both revamped titles a bit more persuasive above a marquee than the bland original, especially if the Irving Wallace bestseller on which it was based had not been a success in the respective countries.

Cape Fear (1962) – based on a book with the straightforward title of The Executioner – was improved upon in several countries, all taking a similar approach to the problem. In Switzerland it was known as Bait for a Beast, in West Germany Decoy for a Beast, both of which actually touched more succinctly on the main plot than the Hollywood version. And some countries believed in saying it as they saw it, Irma La Douce (1963) shown in Greece as The Streetwalker.

Clearly, some Hollywood titles provoked much head-scratching as titling experts tried to work out if they had, perhaps, a hidden meaning. Frank Sinatra comedy Come Blow Your Horn (1963) was variously called I’ll Take Care of the Women (Italy), If My Sleeping Room Could Talk (West Germany), If My Bed Could Talk (Greece) and the more straightforward Bachelor’s Apartment (Israel).

Some titles came with inbuilt bafflement. Italy had an interesting take on MGM musical The Unsinkable Molly Brown (1964), tabbing it I Want To Be Loved in a Brass Bed. Move Over Darling (1963) emerged as One Too Many in Bed (West Germany) and Her Husband Is Mine (Greece) while another Doris Day vehicle Lover Come Back (1961) became A Pajama for Two (Switzerland), and A Pair of Pajamas for Two (West Germany). But some essential facet of the character of Hud (1962) was captured in Wildest Among a Thousand (West Germany) and Wild as a Storm (Greece).

And back to that To Kill a Mockingbird problem. Italian audiences were treated to Darkness Beyond the Hedge and Greek moviegoers to Shadows and Silence. Incidentally, in Israel The Stripper was known as Lost Rose while Advance to the Rear in West Germany appeared as Heroes without Pants.  

SOURCE: “How U.S. Titles Are Retitled in Foreign Lands,” Variety, May 12, 1965, p108 and examination of movies on Imdb.

When Caine Was King

Producer Joseph E. Levine was so carried away by the sensational performance of Zulu (1964) in Britain that he earmarked a million-dollar marketing budget for its U.S. launch. Levine was already doing the rounds of U.S. exhibitors in January 1964 and it was reviewed that same month in Variety – which predicted it would be a “sturdy box office prospect” – leading observers to believe its launch was imminent. That it was held back till the summer suggested interest from the trade, not as fascinated by an obscure war in Africa as the British, was not as high as the producer would have liked. Even then Box Office magazine reckoned it “should be a box office smash” to emulate the $589,000 it had taken in nine weeks in the first run Plaza in London’s West End coupled with two weeks in 29 houses on the British ABC circuit.

But somewhere along the line Levine had lost heart and promoted it as if was Hercules all over again, 500 simultaneous bookings in a month, little time to build on the decent box office it attracted in New York in two weeks at the first run Palace. The drubbing Zulu (1964) received at the American box office – it did not even attract the $1 million in rentals needed to place it in the Variety annual box office chart – made trade journalists, while recognizing Michael Caine’s initial promise, reserve judgement on his future, observing that he “still has some ground to cover before he becomes as familiar to filmgoers as Sean Connery.”

Michael Caine is way down the cast list.

Despite Zulu’s failure, Variety predicted that Caine’s performance had “won this blond young man a swift passport to potential stardom” and even while The Ipcress File (1965) divided critics, the trade paper reported “there’s no disputing Caine’s personal impact…the sky’s the limit.”

To justify his deal with Harry Saltzman, Caine was committed to appearing in ten films in five years, although the producer was not only happy to loan him out to other studios but share the spoils. That was an unusual trait, given that stars as varied as Sandra Dee, Carroll Baker and Rock Hudson bristled at what they saw as exploitation, when their paymaster  retained the entire amount gained from loaning their services to other studios, often pocketing a hefty profit in the process. Caine, on the other hand, “kept the major share of any loan-out loot.”

After The Ipcress File, Caine would have five films released in the U.S. in the space of eight months from July 1966 to February 1967, an output that could make or break him. In order of U.S. launch these were: black comedy The Wrong Box (1966), ribald sex drama Alfie (1966), caper movie Gambit (1966), a second outing for Harry Palmer in Funeral in Berlin (1966) and big-budget steamy Otto Preminger drama Hurry Sundown (1967) not to mention a reissue in 1967 of Zulu to capitalize on his growing fame.

The breadth of acting skills Caine brought to these diverse movies caught the attention, by and large, of the critics as well as the industry. The National Association of Theater Owners, proclaimed him their Future Star of the Year in September 1966 with the ringing endorsement of “never has a newcomer to films so fully and immediately captured the imagination of the world audience.”

Oddly enough, there was no better follow-up as far as America was concerned to The Ipcress File than The Wrong Box in which he was a last-minute replacement for American actor George Hamilton.  The Wrong Box (1966) presented Caine as the timid romantic opposite of the lothario of Alfie and the accomplished seducer of The Ipcress File (1965) but it was the kind of role to make critics sit up and wonder what else he had in his acting box of tricks. 

But the release strategies employed by the various distributors, Columbia for The Wrong Box, Universal for Gambit and Paramount for the other three, ensured that the movies did not go down the Levine saturation-release route that had done for Zulu. Limited openings in prestigious arthouse-style cinemas allowed for slow build. In fact, it was almost tantamount to creating ‘sleepers’ out of every film. A film that remained for months at a time in one or two cinemas in a major city was the best way of driving up word of mouth. And during this hectic period whenever Caine was promoting one film, he was also being asked about all the rest.

It was almost inevitable that when a new picture opened, all the others were still playing. As a measure of how well this unplanned strategy worked, at Xmas 1966 his films were playing in six first run cinemas in New York, far more than any other star, and far more than any other star in the history of Hollywood. Each new opening boosted the box office of all the rest and when Oscar consideration or Year-End Best Awards entered the equation they served notice that, through his other films, this was an actor with a wide range of skills.

What had become quickly apparent to studios was that they had no idea how to assess Caine’s box office appeal.  Such reticence proved invaluable. The limitations imposed on his film launches ensured that audience demand would dictate the release pattern. Only after Universal had opened The Ipcress File to sensational business at the Coronet in New York at the start of August 1965 did it consider widening the movie out. Audience response gave the studio the confidence to book it towards the end of the following month into Grauman’s Chinese in Los Angeles for an “unprecedented booking.” The two cinemas could not have been more opposite – the New York house seating just 590, the Los Angeles venue nearly three times as much with 1,517 seats.  The studio was “evidently convinced to go commercial with the picture nationwide as booking into Grauman’s indicates.”

Columbia almost copied that campaign to the letter. The Wrong Box opened in early July   1966 to an “amazing” $35,000 at the 700-seat Cinema One. What was just as astonishing was that it was pulling in $28,500 in its seventh week by which time it had begun first run engagements across the country – a “socko” $25,000 in Chicago, “wham” $25,000 in Philadelphia, “boffola” $20,000 in Boston, “boffo” $18,000 in Washington D.C.

Although distributed by a different studio, Alfie followed a similar pattern, opening in New York again at the Coronet and also at the 500-seat New Embassy, breaking all-time records at both cinemas. Alfie, however,was less of a risk. On the financial front, it had already recouped its $750,000 costs solely from its London run. On the critical front, the film had won the Special Jury Prize at Cannes.

Just as important was Paramount’s marketing backing. A 16-page A3 Pressbook began by detailing both the critical acclaim enjoyed by the picture on its New York opening and its subsequent commercial success. Every advertisement was garnished with critical quotes: “Alfie bubbles with impudent humor and ripe modern wit” (Bosley Crowther, New York Times), “delightful comedy” (Judith Crist, NBC Today Show), “you are going to enjoy Alfie very much” (Life). “There’s no question about it,” crowed the Pressbook, “Alfie has completely conquered New York…(and) is the new champ of the press.” The New York Times had run four separate articles on the film, major magazines lined up to profile the star, on publicity duties Caine had come across as charming and personable, and the movie’s theme song topped the charts.

Three pages of the Pressbook were devoted to Michael Caine, calling him “multi-talented” and setting out the proposition, “Will Alfie’s Michael Caine Become the Newest Teenage Idol?” Caine predicted, “I believe it takes at least five movies to make a star of anyone,” counting Zulu as his first, plus The Wrong Box and Alfie. Given Funeral in Berlin and Gambit were still to come, he was already well on the way to proving himself correct.   

Alfie launched in New York a few weeks after The Wrong Box had already whetted appetites. The Coronet delivered a $43,000 opener and the New Embassy $33,400, both all-time non-holiday records. Second weeks were equally potent, $40,000 at the Coronet, $33,000 at the New Embassy.

So Paramount “nursed” the sleeper. It didn’t properly expand until Thanksgiving and even then was limited to 56 theaters which had to commit to 14-week runs that would see it safely past Xmas and New Year so as to be “in active exhibition” during Oscar season. Before the first Oscar nomination was in, Paramount had pulled in $3m million in U.S. rentals (the studio’s share of the box office gross) and about the same again overseas (including Britain). Winning five Oscar nominations – including Best Picture and Best Actor – boosted takings.

The Xmas 1966 unofficial “Michael Caine Season” saw a three-cinema New York opening for Funeral in Berlin (budgeted at $2.6 million) and one house for Gambit while Alfie was still playing in two houses. The Harry Palmer sequel rocked up with a “wow” $40,000 – equivalent to $356,000 today – opening week at the 813-seat Forum, an “amazing” $21,000 ($187,000 equivalent) at the 450-seat Guild (extra shows to cope with the demand) and $37,000 ($330,000 equivalent) at the 568-seat Tower East. Gambit knocked up a “smash” $20,000 at the 561-seat Sutton with Alfie bringing in a “wham” £21,000 in its 18th week at the  New Embassy plus $14,000 in its first week at the 430-seat Baronet. The capacities of all these cinemas showed that, in reality, they were glorified arthouses rather than the bigger 1,000-plus-seaters where the big-budget pictures resided.

In Britain, a top box office draw, in America king of the arthouses.  

How well his movies did outside that limitation depended on popularity and accessibility. Pairings with top female stars like Shirley MacLaine (Gambit) and Jane Fonda (Hurry Sundown) ensured that the actor’s transition into the Hollywood elite was painless. His career has had many ups and downs, and many fans know him only from his appearance in Christopher Nolan films, but in celebrating a career that encompasses nearly 70 years as a star, no one should forget the eight months that turned him into one.

SOURCES: “Levine Heads Zulu showmanship Meets,” Box Office, January 13, 1964, p8;  “Big Zulu Whoop,” Variety, January 15, 1964, p3;  Review of Zulu, Variety, January 29, 1964, p6; “Levine Sells His Theatres,” Box Office, February 10, 1964, pNE2; Advert for Zulu, Variety, April 29, p26-27; “Britain Bubbles with Talent,” Variety, April 29, 1964, p58; Review of Zulu, Box Office, June 22, 1964, pA11; Review of The Other Man, Variety, September 16, 1964, p41; Review of The Ipcress File, Variety, March 1965, p6; “Newcomer Talent in British Pix,” Variety, May 12, 1965, p57; Advertisement for Zulu, Box Office, Jun 15, 1964, p3; “Ipcress File Pre-Release in NY Aug 2,” Box Office, July 26, 1965, pE4; “Michael Caine No Bottled-In Bond,” Variety, September 15, 1965, p30; “Grauman’s Sets Extended Run of Ipcress File,” Box Office, September 20, 1965, pNC1; “Preminger Signs Caine,” Box Office, April 11, 1966, pE1; “Funeral in Berlin Budget $2,600,000,” Variety, April 27, 1966, p29; “Caine Is Able at B.O. with Five Star Roles in 33 Months since Zulu,” Variety, August 31, 1966, p2; “Michael Caine Named NATO Future Star,” Box Office, September 19, 1966, p3; “Par Nurses Its Alfie with Limited Playoff Through Holidays,” Variety, October 12, 1966, p21; “Michael Caine On Tour for Funeral in Berlin,” Box Office, November 21, 1966, pE2; “Embassy Reissues Three Caine, Belmondo Films,” Box Office, January 9, 1967, p10; “Alfie Could Be Par’s Tom Jones,” Variety, February 1, 1967, p3. Box office figures taken from the “Picture Grosses” section of Variety: July 20, 1966-September 24, 1966 and December 28, 1966.

Behind the Scenes: “The Ipcress File” (1965)

Producer Joseph E. Levine (The Graduate, 1967) would be cancelled these days for his treatment of Michael Caine back in 1964. Levine had stumped up (along with Paramount) the $1.7 million budget for what was assumed to be the actor’s breakout picture, Zulu (1964), and signed him up to a seven-year contract. Caine would receive $75,000 – his fee for Zulu had been just $10,000 – in his first year, with increments every following year.* But before the film was released Levine rescinded the contract on the basis that Caine “looked like a queer on screen.”

While Zulu was a box office smash in Britain, in the United States  it was a big flop despite the marketing dollars thrown at it by Levine. And nobody needed a younger version of the British stiff- upper-lip. And despite the buzz before the film opened, producers were not clamouring at Caine’s door, the only options on the table a small part in a television production of Hamlet at Elsinore (1964) and the leading role in The Other Man (1964), a television drama about Britain succumbing to the Nazis in 1940. 

That is, until Bond producer Harry Saltzman summoned him to his table in a restaurant and in a conversation that lasted all of two minutes offered him The Ipcress File and a seven-year contract. Aged 32 at this point, Caine was mature enough to be ranked a proper rising star, the casualty rate among the twenty-somethings accorded that status alarmingly high mostly due to their screen immaturity.

However, Saltzman owed his involvement in the picture to another chance meeting. He had been in the United Artists offices in New York when hair product entrepreneur Charles D. Kasher arrived to pitch Len Deighton’s novel The Ipcress File as a potential movie. Saltzman was looking for an alternative to James Bond that would appeal to international audiences with the emphasis on low-cost. He put together the picture on a budget of only $460,000. But the project looked dead in the water when original Hollywood backers Columbia pulled out shorlty before shooting was due to star. Universal saved the day.

Hammer director Jimmy Sangster recommended Canadian director Sidney J. Furie (Wonderful Life/Swingers’ Paradise, 1964) who had just turned down A Hard Day’s Night (1964) and just signed up to do indie horror movie Devil Doll (1964) before managing to ease himself out of that contract. 

Caine was far from first choice. Christopher Plummer had chosen The Sound of Music (1965) instead and Richard Harris, a bigger name in Hollywood after MGM roadshow Mutiny on the Bounty (1962) and a critical success after This Sporting Life (1963) turned it down in favour of Sam Peckinpah western Major Dundee (1965). In a bid to give the character the ordinariness he required Harry H. Corbett (Rattle of a Simple Man, 1964) was also considered. Caine had been sharing a flat with Terence Stamp (The Collector, 1963) but when Stamp decamped to America moved in with composer John Barry and was thus the first to hear the music Barry had dreamed up for Goldfinger (1964).

Aware  how easily contracts could be dissolved Caine “stuck to him (Saltzman) like a drowning man to a straw.” Thus, he was present when discussions arose over naming  the spy – anonymous in the book which was written in the first person. It was decided the character should have a dull name. “Harry” was chosen before everyone present realized the producer might just take offence. However, Saltzman’s real first name was Herschel, so he laughed it off.

Saltzman also came up with idea of the character wearing glasses to make him look more ordinary. Caine was short-sighted in real life and always wore glasses and Saltzman noticed how comfortable he was with them, knowing how to handle them properly, unlike clear-sighted actors given spectacles for roles without having any idea what to do with them. It was surprising how fragile the spectacles were, though, Caine getting through the allocated three pairs and new supplies having to be commandeered. Saltzman took the ordinariness too far, suggesting a duel with supermarket trolleys as one of the big fight scenes.

Even though Furie had never met Caine, he disliked him, having come across the actor and his friend Terence Stamp at the White Elephant Club in London.  “I’d see Terence Stamp always there with this other blonde guy who wore glasses,” recollected Furie, “and they were rather chummy and always had these pretty girls at their table, and they were always laughing. And I sort of hated him at the time. Sometimes, I would get a bit drunk and tell whomever I was with, ‘I want to punch that guy in the face.’ I guess I was jealous.”

Joan Collins, completely out of favour in Hollywood and with no roles since The Road to Hong Kong (1962), auditioned – as did the unknown Carol White (Poor Cow, 1967) – for the part of Jean that went to Sue Lyons, in her first featured role. Otherwise, the main roles went to established British character actors including Nigel Green (Zulu), Gordon Jackson (The Great Escape, 1963) and Guy Doleman (Thunderball, 1965)

Interestingly, laughable though it is now, a character who cooked was considered to be gay, even though Palmer clearly used his cooking skills for female seduction. Unfortunately, no great cook himself, Caine was unable to crack two eggs with one hand and the movie used the hands of author Len Deighton, so excellent a cook he had written a cookbook. That explains why the hands that picked up the eggs on screen had blond hairs but the hands that cracked them had black hairs. The cooking scene remained the cause of macho concern, with one U.S. studio executive demanding the scene be re-shot with the woman cooking the meal. 

Director Sidney J. Furie (Wonderful Life/Swingers’ Paradise, 1964) hated the script and demonstrated his loathing by gathering cast and crew together on the first morning of filming and burning the script on the studio floor. While sticking to the basis of the screenplay, characters were encouraged to improvise. The poor script – Kasher had called it “garbage” – was the reason for introducing this kind of style, the script being rewritten as production proceeded.

Furie recalled, “All day there were two writers writing our scenes for the next day…We knew where we had to get to because Harry Saltzman, the producer, had ordered the set for the climax built, so we were stuck with it.” If the pages didn’t turn up, Furie found ways to instigate delay, getting the cameramen spending an inordinate amount of time lighting a scene. Furie sipped whisky in his Scotch all day, not enough to be inebriated but “it would help me go with my gut.”  The full complement of  writers involved in the script were James Doran and W. H. Canaway plus uncredited contributions from Lukas Heller (The Dirty Dozen, 1967) , Lionel Davidson (source author for Agent 8 ¾, 1964) , Ken Hughes (The Trials of Oscar Wilde, 1960) and Johanna Harwood (Dr No, 1962). 

Furie’s style on The Ipcress File was very distinctive – “scenes where you had someone’s shoulder blocking the screen and you could only see three quarters of the screen…If you try to use the screen the way a painter uses a canvas, somehow it’s not considered acceptable.”

Furie and Saltzman did not get on, the producer loathing what he saw as the director’s stylistic excesses and was convinced he required editor Peter Hunt to rescue the project once shooting was complete. For his part, Furie’s definition of producers was “the people who tried to wreck the movie.” Explained the director, “I was very depressed always when we started shooting, thinking that it was going to be really lousy and I didn’t know what to do, so I told myself I would come up with a style of shooting that is different. I put shoulders across the screen, I shot up at things, I shot down, just to make it different, to give it ambiance. It was done out of insecurity.”

At one point the director quit the set, resulting in a chase through London with the producer’s Rolls Royce in pursuit of the London bus on which the director had escaped. However, Furie  conceded, “The movie would not have gotten made without him (Saltzman) and his devotion to seeing it through, considering the problems with Universal, no matter how much I fought with him during the making of it.

To Saltzman’s astonishment when Peter Hunt arrived and examined the dailies he told the producer “this is the most brilliant footage I’ve ever seen” In order to convince the producer that it was all going to work, Hunt edited together the sequence where, with a marching band in the background, Nigel Green marches in step to the tempo followed by “dialogue between Green and Guy Doleman, carefully intercut with their closed umbrellas stepping with them in motion…Once I assured him (Saltzman) it would be a good film, he started getting confident.”

While British critics lauded the picture, its reception Stateside was mixed, “though the public weighed in heavily with its money”  – Variety noting not just that it was “short on thrills,” over-stylised, and could do with being a “a trifle more lively,” the overall verdict being that it was “so soft-pedalled that the audience will be screaming for more kicks” of the Bond kind.

*NOTE: In his autobiography Caine stated his $75,000 annual salary would double every year. That doesn’t sound right. A second year of $150,000 and even a third of $300,000 might be acceptable for a rising star. But if you were looking at $600,000 for his fourth year and $1.2 million for his fifth up to $4.8 million for the final year, that would make him by the end of the decade easily the highest-paid star in Hollywood. Caine would need to be working like a Trojan, four or five films a year, to come anywhere close to earning such sums and his movies would all have to be big hits. Of course, to cover his costs, Levine could farm him out to other studios, but even so, it was a disproportionate amount for any actor to earn. Even John Wayne and Steve McQueen would not pull in such a salary by 1971. 

SOURCES: Daniel J. Kremer, Sidney J. Furie: Life and Films (University of Kentucky Press, 2015), p74-84; Michael Caine, What’s It All About? (Arrow Books, 1993) p189-190, 195-210; Michael Caine, The Elephant to Hollywood (Hodder and Stoughton, 2010), p85-90; Paul Rowlands, Interview with Sidney J. Furie, Money into Light website, 2017.

Behind the Scenes: The Spies Who Came in from Television: “The Spy with My Face” (1965)/”To Trap a Spy” (1965)

MGM wasn’t the first studio to hit upon the idea of re-editing episodes of a television series into a movie for cinema release. Small-screen The Lone Ranger had spawned The Legend of the Lone Ranger (1952) and Disney had stitched together episodes from its Davy Crockett franchise to create Davy Crockett, King of the Wild Frontier (1955) and Davy Crockett and the River Pirates (1955). The Challenge for Rin Tin Tin (1957) derived from The Adventures of Rin Tin Tin, Frontier Rangers (1959) born out of Northwest Passage, the Texas John Slaughter series the basis for five movies shown between 1960 and 1962, Crimebusters (1962) originated from Cain’s Hundred and Lassie’s Great Adventure (1963) from five episodes of the eponymous series.

But all these movies had one major disadvantage. Like their source material, they appeared in black-and-white. The Disney pair mined some box office gold, but primarily as matinee material. The rest were fillers, scheduled for the bottom half of a double bill and aimed at suburban and small-town cinemas and drive-ins desperate for anything to fill out a program. And all were nothing cruder than editing two or more episodes together to make a feature film.

MGM took a different approach. Instead of merging two different episodes, albeit starring the same stars, the studio decided to take one episode and expand it, filling out the story with subplots and extra characters and spicing up proceedings with levels of sex and violence that would not be tolerated on mainstream television. As important, it would be shot in color to make it stand out from the television series being shown in black-and-white.

First picture in the trial scheme was To Trap a Spy (changed form the initial To Catch a Spy), an expanded version of the television pilot known as The Vulcan Affair, and as well as series leads Robert Vaughn (The Magnificent Seven, 1960) and David McCallum (The Great Escape, 1963) toplined future Bond femme fatale Luciana Paluzzi (Thunderball, 1965). A second movie was culled from The Double Affair which had been screened on November 17, 1964, with an European star with a considerable pedigree in Senta Berger (Major Dundee, 1965).

Since MGM had no idea whether the spy series, launched in the U.S. on NBC on 22 September 1964,  would catch on abroad, where in any case stations paid comparatively little to screen top American shows, its initial idea was to release films only for the foreign market.  

In fact, the studio didn’t wait to see if the BBC could make a hit out of the debuting The Man from U.N.C.L.E. series and shunted out To Trap a Spy before the series even screened in Britain. And lacking momentum from television, it went out as the support on the ABC circuit in Britain to The Americanization of Emily (1965) starring Julie Andrews and James Garner.

At that time, the ABC chain was not beholden to the double bill idea. In fact, more than half the annual weekly releases went out as solo affairs. A double bill was more likely to suggest that there were doubts over the pulling power of the main film. There was no way of judging the box office appeal of any film put out in the lower half of a double bill.

The odd thing was that if MGM had held off pressing the button on the circuit release, To Trap a Spy would have demonstrated box office success. At the same time as the double bill was simultaneously released at nationwide first run theaters, To Trap a Spy opened in London’s West End in May 1965 at the 529-seat Ritz and delivered the best business MGM had enjoyed there for two years. It returned to the 556-seat Studio One, also in the West end, in October that year as the top attraction in a double bill that included Glenn Ford-Henry Ford western The Rounders (1965) and in its fifth week took in an excellent $5,600 and a few weeks later shifted back to the Ritz.

Between released the first and second Uncle pictures, MGM had launched a major marketing campaign on the back of the launch of the series on BBC. One marketing gimmick, inviting the audience to write in for The Man from U.N.C.L.E. certificates, brought in over half a million applications. MGM splashed out $85,000 marketing The Spy with My Face (1965). Again, the movie went out in an ABC circuit release – in July 1965 – as part of a double bill, with Son of a Gunfighter (1965), but this time the Uncle film topped the bill. Launched in the West End at the much larger 1,330-seat Empire it took $22,000 in its opening week.  Nationally, “it was far and away above average for a top-grossing picture in the UK.”

To Trap A Spy and The Spy with My Face each grossed $2 million in the UK market. By January  1996, a third Uncle film had launched in the British market, One Spy Too Many,  based on the two-episode Alexander the Great Affair which had screened in America in September 1965. This time MGM held off from ABC circuit release until mid-February until One Spy Too Many had cleaned up in January in the West End, $25,000 at the Empire, helped along by a Xmas merchandizing bonanza that saw the country flooded with memorabilia, paperbacks, three singles and an album. It broke studio records in 91 of the 125 situations it first played.   

The success of the first pair pointed up the potential U.S. box office from these featurized episodes and MGM put together the double bill The Spy with My Face/To Trap a Spy on the  assumption that the films at the very least would pick up business outside first run venues where bigger-budgeted pictures dominated and provide respite for showcase (wide release) theaters, drive-ins and small cinemas suffering from product shortage. The bigger a hit a movie became, whether roadshow or not, the longer it took to move down the food chain.

MGM was also inspired by the merchandizing boom generated by the television. A toy gun was well on its way to notching up sales of two million, and there were in addition, games, puzzles, trading cards, costumes and masks and chewing gum.  

The MGM was entering a very crowded espionage market. Not only had Thunderball taken the top off the box office with an explosive debut in Xmas 1965, but any new entrant into the field in 1966 would come up against such spy behemoths as Columbia’s Our Man Flint (1966) and The Silencers (1966) from Twentieth Century Fox as well as more offbeat spy numbers like Paramount’s The Spy Who Came in from the Cold (1965) and other pictures aiming for a slice of the cake like Where the Spies Are (1966) with David Niven and That Man in Istanbul (1965).

Variety magazine was sniffy about the double bill’s prospects – “for the least discriminating audiences” was its take on To Trap a Spy although Box Office deemed it “far better story-wise” than The Spy with My Face.

Advert in “Variety” (May 27, 1964, p41) announcing the new series.

The Spy with My Face/To Trap a Spy gained surprising traction in first run, even though MGM was demanding a 50 per cent share of the box office. In some cities it ran smack bang into the openings of one or other of the biggies while Thunderball played for months on end. Even so, the results were surprisingly good. Leading the single cinema first run bows was $24,000 – equivalent to $214,000 now – in Chicago (and a second week of $18,000). Boston audiences delivered $16,000 (plus $11,000 second week), Detroit $18,000 (and $12,000). It ran for three weeks in Washington D.C., Philadelphia and Providence and two weeks in St Louis, Buffalo, St Louis, San Francisco and Cleveland.

There were one-week bookings at other major cities like Seattle, Pittsburgh, Minneapolis and Cincinnati. Except in Portland (“drab” first week and “dull” the second) and Seattle (“okay”) the box office verdict varied from “potent,” “virile” and “sock”  to “nice,” “fine,” and “pleasant.” Box Office magazine reckoned that in Hartford the duo produced revenues over three times the average and in Memphis twice the average.

Following first run, it would go into wider breaks in these various cities. Some cities ignored first run and opted for a straight “showcase” (wide release) bow, New York leading the way with $104,000 – $928,000 equivalent today – from 25 cinemas, Kansas City bringing in $35,000 from 10 in week one and $25,000 from 10 in week two, and Baltimore good for $40,000 from 18. In new England cinemas and drive-ins united for a multiple run release hat “rang up some of the briskest business of the winter months despite the adverse weather conditions.” The only downside was the Pacific chain of drive-ins refusing to show the double bill on the grounds that previous experience of showing movies adapted from television series had “brought patron beefs” and that its own tests had not worked.

Even when The Man from U.N.C.L.E. series ended after three-and-a-half seasons, MGM continued bringing out movies, eventually totalling eight in all. The others were: One of Our Spies Is Missing (1966), The Spy in the Green Hat (1966), The Karate Killers (1967), The Helicopter Spies (1968) and How to Steal the World (1968).

Towards the end of the decade the Easy Rider (1969) phenomenon prompted a brief vogue for box office analysts to point to low-budget pictures generating the biggest profit. Nobody tended to include the first three Uncle films in this equation regardless of the fact that, costing an original $200,000 per episode plus extra for reshoots and editing, they were, on a profit-to-cost basis, extraordinarily successful, easily bringing home revenues in the region to 10-15 times their budgets.

SOURCES: Allen Eyles, ABC: The First Name in Entertainment (CTA, 1993), p123; “Another Uncle Sequel As O’Seas Theatrical,” Variety, September 23, 1964, p79; “Uncle Gets 3rd Whirl As O’seas Feature,” Variety, January 27, 1965, p26; “International Soundtrack,” Variety, May 26, 1965, p26;  “Toys from Uncle,” Variety, June 30, 1965, p42; “Uncle Stunt in London Is Metro Hit,” Variety, December 8, 1965, p23; “Metro Sees Uncle TV Stanzas As B.O. Kin to James Bond in Theaters,” Variety, February 2, 1966, p1; Review, Variety, February 16, 1966, p18;  Review, Box Office, February 21, 1966, pB11; “Box Office Barometer,” Box Office, March 14, 1966, p22; “One Spy Looms MGM Leader in Britain,” Variety, March 20, 1966, p29; “Drive-Ins in New England Preparing To Solve Springtime Problems,” Box Office, March 21, 1966, pNE4; “Pacific Prefers Not To Follow Video,” Variety, April 20, 1966, p24; “Box Office Barometer,” Box Office, June 20, 1966, p14; “How Uncle in Great Britain Clicked Via Tie-Ups with Tele,” Variety, June 22, 1966, p17; “Uncle TV Conversions Boffo at B.O. Theatrically O’Seas,” Variety, March 20, 1968, p4; Box Office figures taken from the weekly edition of Variety in the “Picture Grosses” section on the following dates: in 1965 on November 10 and December 8, in 1966 from February 2 until June 1; and August 18, 1966.  

Behind the Scenes: “Once Upon a Time in the West” (1969)

“Tedium in tumbleweed,” was the verdict of Time’s magazine’s critic. That was hardly the intention of Sergio Leone, Dario Argento (then just a critic) and Bernardo Bertolucci (Before the Revolution, 1964) after they met just before Xmas 1966 in a projection booth for a screening of The Good, the Bad and the Ugly and decided to try and write the quintessential western. This was a strange notion given that a) Leone had already revolutionized the western and b) on the completion of the last of the “Dollars” trilogy, had avowed to give up westerns and in consequence turned down Hang ‘Em High (1968).

When their six-month collaboration only produced 80 pages of script, Leone turned to Sergio Donati who finished it off in 25 days, adding such essential elements as the fly tormenting Jack Elam at the railway station, turning Morton into a cripple and giving him the motif of the ocean, and many others. Donati claimed, “The best thing I did was give a meaning to the story…This railroad which unites one ocean to the other is the end of the frontier, the end of adventure.” The completed screenplay drew on such influences as Johnny Guitar (1954), John Ford’s The Iron Horse (1924), The Searchers (1956) and The Man Who Shot Liberty Valance (1962), John Sturges’ The Magnificent Seven (1960), George Stevens’ Shane (1953) and a dozen pictures besides.

With a budget of $5 million, equally shared between Euro-International – flush from being the Italian distributor of German sex education film and box office smash Helga (1967) –  and Paramount at the height of its European investment cycle, it would be the most expensive movie made in Italy since Dino de Laurentiis greenlit The Bible (1966). Twelve times as expensive as Leone’s debut western A Fistful of Dollars (1964) – the set of Flagstone alone cost more than that film’s entire budget –  it would be shot at Cinecitta in Rome as well as on location in Almeria, Spain, and the iconic Monument Valley.

“Creative geography” had been utilized to find a connection between the famed Western landmark and the new town of Sweetwater. Prior to filming, Leone had undertaken a guided tour of Monument Valley and returned able to pinpoint exactly where Ford had made use of the location in the ten westerns he had shot there. Leone was the highest-remunerated, picking up $750,000 and 10 per cent of the profits with Claudia Cardinale on $500,000, but the others nowhere near such salaries.

It was Bertolucci who had persuaded the director to give Jill (Claudia Cardinale) the pivotal role. In Leone’s previous films, women were side-lined. But now Jill would run the gamut of all the roles typically allocated to different women in westerns from the reformed whore, submissive woman, object of lust and chattel to the spitfire and woman who took charge. More, she represented, “the promise of the West.” She was central to the plot and sole survivor at the end after Harmonica (Charles Bronson) departed with Frank (Henry Fonda), Cheyenne (Jason Robards) and Morton (Gabriele Ferzetti) all dead.

When Leone wooed her for the role, he acted out the entire film in her presence, using the music to give her an insight into her character. “While I listened,” she recalled, “I understood every moment of the film shot by shot.” During filming of her scenes, Leone replayed her theme music. “This helped me concentrate, remove myself from the world.”

Although Leone and Clint Eastwood had fallen out during the shooting of The Good, the Bad and the Ugly, the actor agreed to meet to discuss the role of Harmonica, but in the end Eastwood rejected the part, perhaps because the monosyllabic character was too close to The Man With No Name. Other names in the frame were James Coburn (The Magnificent Seven), Terence Stamp (The Collector, 1963), Rock Hudson and Warren Beatty (Kaleidoscope, 1966). The last actor Paramount was interested in was Charles Bronson who was regarded as nothing more than a steady supporting actor. Leone’s insistence was because the actor had a “face made of marble.” He would not be required to act much, just represent an immoveable object, capable of expressing the sadder side of his character through his harmonica.  

Henry Fonda was Leone’s first choice for the “ignoble assassin” but the actor prove hard to recruit, the director thwarted first of all by the star’s agent, then put off by the original script and only persuaded by old friend Eli Wallach that this might represent opportunity. However, when the actor came prepared he came prepared for the wrong picture, sporting the moustache traditionally worn by the villain, and, worse, concealing the baby blue eyes which the director coveted with dark lenses.

Although accepting the exceptional stage talents of Jason Robards whose only foray into the genre at that point had been box office flop A Big Hand for the Little Lady (1966), Donati believed he had the kind of presence that did not “translate to the big screen,” especially lacking the kind of eyes the director required for close-up. Leone disagreed, believing he was tailor-made for the role of Cheyenne. The first interview was not a success, the alcoholic actor arriving drunk. Only warnings of financial consequence ensured the star remained sober during filming.

Shooting was scheduled for April-June 1968. The first scene on the agenda was the love scene between Cardinale and Robards, which accounted for two days shooting. Paramount’s eager marketing team promoted these as the first sex scenes the director had filmed, ignoring the fact that sequences showing Eastwood in bed with a woman had been shot for For a Few Dollars More and The Good, the Bad and the Ugly, although they had not made it into the final cut. It took four days to film the shoot-out at Cattle Corner, three hours alone devoted to capturing the drip of water onto Woody Strode’s head and hat. Composer Ennio Morricone had already written a theme to cover the period of the gunmen waiting, but instead opted for the exaggerated sounds such as chalk scraping on a blackboard and the insistent fly. A jar of flies were kept for this purpose but in the end only one sufficed.

Although length became an issue outside of Italy and Parisian fist-run cinemas, Paramount was already planning for a 150-minute picture. In the end the 168-minute Italian cut was shaved by 24 minutes for the U.S. release, outside of a roadshow the longest western sent into general release, and therefore a risky prospect. The idea that Paramount got cold feet over the American release does not stand up. It was part of a major promotion on a huge sign above Times Square that promoted four of the studio’s upcoming offerings – the others being Goodbye, Columbus, True Grit and Those Dangerous Young Men in their Jaunty Jalopies.  It was launched in New York on Memorial Day (not as big a box office day then as now but still a major U.S. holiday) in first run cinemas two weeks ahead of the rest of the country.  

In fact, its first week’s box office there ranked it the western of the year so far, beating The Stalking Moon, 100 Rifles and Support Your Local Sheriff. The New York figures were actually the best results for a western for the entire year with the exception Butch Cassidy and the Sundance Kid and True Grit, outgrossing the likes of the more critically-successful The Wild Bunch and more marketing-friendly Mackenna’s Gold. However, its initial New York audience appreciation was rarely not matched elsewhere, Boston being one exception.  Some cinemas found it difficult to market, the Berlin Drive-In in Hartford, for example, tying-in with country-and-western music on a local radio station. While some smaller cinemas called for another 30 minutes in cuts, others proclaimed “this is what the public wants.” Once upon a Time in the West  finished tenth for the year among westerns and a disappointing 47th overall in Variety’s annual rentals chart.

While it also flopped in Britain and, given the budget, proved a disappointment in Italy, not on a par with The Good, the Bad and the Ugly, it posted 14.8 million admissions in France, making it the seventh-best performing picture of all time. By 1984 it ranked eleventh on the all-time German rental champs list, above Star Wars and The Empire Strikes Back. In Switzerland in 1987 it came eighth on the all-time chart, easily the oldest title on the list. It was a video “blockbuster” in German homevideo setting a new sales record in 1984.

However, for such a commercial and critical failure, reassessment in the U.S. was not long in coming. In 1973, the Beverly Canon in Los Angeles launched its new “Classics At Midnight” programme with Once Upon a Time in the West, Harold and Maude and Repulsion. The prospect of the first showing in the U.S. of the full-length version captured all the headlines at the 1980 New York Film Festival. There were occasional revivals: in Toronto at Easter 1973 and Washington and New York among others in 1984, and Washington in 1985.  

It was named the best western ever made by British newspaper The Guardian newspaper and film magazine Empire. In the Sight and Sound once-in-a-decade Critics Poll in 2012 it placed third in the western category behind The Searchers and Howard Hawks’ Rio Bravo (1959). With the results of a new poll out this year I wonder if it will ascend to the top spot.

SOURCES: Brian Hannan, The Gunslingers of ’69: Western Movies’ Greatest Year (McFarland, 2019); Christopher Frayling, Sergio Leone: Something To Do with Death (Faber and Faber, 2000); Christopher Frayling: Once Upon a Time in Italy (Thames & Hudson, 2005); Christopher Frayling, Once upon a Time in the West: Shooting a Masterpiece (Reel Art Press, 2019); “Huge Sign on Times Square Plugs Paramount Product,” Box Office, May 5, 1969, pA2; “West Tie Up With WEXT,” Box Office, June 16, 1969, pNE2;  “Box Office Barometer,” Box Office, July 14, 1969, pA4; “The Big Rental Films of 1969,” Variety, January 7, 1970, p15; “The Exhibitor Has His Say,” Box Office, July 6, 1970, pA3; “Beverly Canon To Offer Midnight Classics,” Box Office, April 13, 1973, pW1; “Scorsese Speaks on Saving Prints,” Variety, October 8, 1980, p6;  “CIC Video Preps Low-Ticket Bow for Raiders,” Variety, March 21, 1984, p47; “All-Time German Rental Champs,” Variety, March 7, 1984, p336; “With Plenty of Film Buffs, NYC Is Reissue Heaven,” Variety, December 12, 1984, p74; “Box Office Barometer,” Box Office, October 1, 1985, p43-44; “All-Time Swiss Top Ten,” Variety, October 21, 1987, p498.

Behind the Scenes: “The Wicker Man” (1973) – Revised Version

The movie Cinderella story to end all movie Cinderella stories. Quite how The Wicker Man came to earn its cult status given that for more than a decade it was hardly screened is quite a remarkable tale. An occult picture that as authoritative a producer as Michael Deeley (Blade Runner, 1982) deemed one of the ten worst films of all time – and without even the compensation of falling into the “so bad it’s good” category.

Most people who saw it during its original British release did so by default. They had gone to see Nicolas Roeg’s Don’t Look Now (1973) with top stars Donald Sutherland and Julie Christie and tagged onto that box office hit – and critical smash – was this other movie critics had dismissed. That it surfaced at all was because British Lion put it out on the lower part of a double bill in order to legitimately defray its costs by snipping off some of the revenue accrued by Don’t Look Now.

It certainly wasn’t that the Nicolas Roeg picture needed a helping hand on the box office front. Prior to opening, Don’t Look Now had already covered its $1.2 million budget by selling off foreign rights with Paramount taking it for the United States. Despite having the same budget of $1.2 million, The Wicker Man, did not attract the same foreign interest, or indeed any foreign interest. and for the time being was put on the shelve. British Lion had been sold to EMI who put Deeley in charge and his assessment of The Wicker Man‘s worth put paid to any prospect of a high-end launch.

Don’t Look Now opened, minus The Wicker Man, in October 1973 at the London West End’s most prestigious cinema, the Odeon Leicester Square and in phenomenal fashion. An opening week $32,000 (equivalent to $126,000 these days) was bettered by a second week of  $44,000 ($174,000 equivalent). A further two weeks brought in $41,000 and $35,000 respectively (or about close on to a total of $600,000 in today’s money).

Advertisement that ran in the “Variety” trade paper on November 16, 1977.

Then it switched, still minus The Wicker Man, virtually next door to the equally prestigious 1,402-seater Leicester Square Theater. An opening salvo of $29,000 dropped just $1,000 in the second week. A six-week run garnered $138,000 ($546,000 equivalent). Four weeks into that run it also opened at the 1,394-seat Metropole, this time as a double bill with The Wicker Man. It wasn’t a genuine double bill. A proper double bill consisted of two films of roughly equal standing that might both have premiered in the West End, top billing given to the movie that had performed best at the box office.

The Wicker Man had been on quite a different trajectory to Don’t Look Now. Despite it being promoted in “a savvy publicity ploy” at the Cannes Film Festival in May 1973 with a 30ft high “wicker man” set on fire on the Croisette, once Michael Deeley took control, replacing Peter Snell, also producer of The Wicker Man, he had no intention of giving a solo launch. By piggybacking on a hit movie, it was guaranteed to bring in some income.

However, initially, it seemed a disastrous idea. The Metropole double bill opened in mid-December 1973 to a miserly $5,300, second week no better, just $4,900.

But then something extraordinary happened. The third week was through the roof, a whopping $13,700. Over seven weeks it snapped up $57,000 (equivalent to $225,000 today). It wasn’t that surprising, however, since in the first two weeks it was still showing at the Leicester Square Theatre, but once the Metropole was the only option, the figures jumped up. Assuming revenue would taper off, in the fifth week of the Metropole  run it began playing simultaneously at the 1,883-seat Odeon Kensington – probably to coincide with the general release – where the first week raked in $16,800. It continued at this cinema for six weeks, bringing in another $57,000.

Let the fun begin: Ingrid Pitt does a blade runner.

And even then it wasn’t done. Towards the end of February the double bill switched to the 600-seat Odeon Haymarket, also in the West End. and opened with $6,000. A decent enough tally for a movie that had been on the market for over four months, but it turned out that except for its eighth and final week, that amount was the lowest it grossed. It ran out with a similar sum to the other two cinemas, $56,200. And then it moved again to the 150-seat Cinecenta 3, just off Leicester Square in London’s West end for a final flourish of $5,300 in two weeks, the second week improving on the first. All told, the double bill grossed $175,100 in the West End (just under $700,000 at today’s figures). The double bill also went out on general release on the Odeon circuit in Britain at the start of February 1974 – and not in December 1973 as has been argued (the London West End screenings were what would be termed “pre-release” activity).

How much of the double bill’s success could be attributed to The Wicker Man is not that difficult to calculate. As we have seen, Don’t Look Now was already an enormous success before it took on a perhaps-unwanted partner. Not every Odeon general release required a supporting feature, often a short would do. Without another film on the program, Don’t Look Now would have received more daily showings which could boost receipts and at the very least been more profitable for not having to share the box office.

Whereas Don’t Look Now sailed into New York on a tide of box office and critical glory at the 549-seat Sutton with a first week tallying $30,000 and had massed $110,000 in five weeks, The Wicker Man was deemed a massive flop. British Lion wrote it off to the tune of $470,000, a substantial amount.

There was no chance of British Lion fobbing off the more astute Americans with the notion of The Wicker Man running as the stablemate of Don’t Look Now. Major  U.S. distributors bought pictures that had been hits on release in their home country. Perhaps not surprisingly, the main contender for the rights was Roger Corman, a horror specialist, and he thought he could make it work if the film was editing from the original 102-minutes to 86-minutes, a timing that make it more appealing in a double bill. But Corman could not meet EMI’s terms.

However, it was bought in 1974 for American release by the Beechwood Properties – which Variety mispelled as “Beachhead Corp” but only initially as as a tax shelter. However, Beechwood succeeded in drumming up a distributor, National General Corporation which distributed John Wayne movies Rio Lobo (1970) and Big Jake (1971) as well as Little Big Man (1971) and Le Mans (1971), The Getaway (1972) and The Life and Times of Judge Roy Bean (1972). NGC was taken enough by the movie to pay EMI $300,000 for the rights.

But then NGC hit a financial brick wall and pulled out and the project passed on to Warner Brothers after it picked up the top prize at the International Festival of Fantasy and Science Fiction. As a prelude to a release, Warner Brothers submitted it to the American censor where it earned an “R” (restricted) rating in keeping with its British X-certificate. Warner Brothers test-marketed the shortened version as a solo feature with 24 prints playing the San Diego and Atlanta regions. But when the movie failed to attract an audience it was deemed a flop and shelved.

And in summer 1974 it was officially shelved.  

Christopher Lee with flowing locks.

So it sat in limbo for another three years before in 1977 Cinefantastique magazine dubbed it “The Citizen Kane of Horror Pictures” and devoted a 32-page spread to it in its Vol 6 No 10 issue, so determined it had uncovered a work of genius that it took out a substantial advertisement in U.S. trade paper Variety. That appeared to elicit some distributor interest and it was purchased in 1977 from Beechwood by New Orleans company Abraxas, headed by Stirling Smith, John Alan Simon, and Ron and Micheline Weinberg. Abraxas got the rights for a song – just $20,000.

But then the Weinberg’s split from Abraxas and set up a company (I am presuming) called International Films. It looked like they were licensed to show The Wicker Man, which they did in a kind of hit-and-run strategy, racing all over the country with the movie in the back of the car, and renting it out to around 30 arthouses, presumably assuming the “Citizen Kane” tag might attract an audience.

Distributed under the banner Summerisle Films, some of these showings were indeed propitious. In January 1979 at the 300-seat Lumiere in San Francisco with tickets priced at $4 it knocked up a “boffo” $19,000 (equivalent to a meaty $75,000 now). There was none of the steep fall-off either that you might expect. The second week hauled in an excellent $15,500 ($59,000 today) and the nine-week run brought in total of $93,000 (a very good $368,000 in today’s terms). It was deemed so successful that it achieved in exhibitor  parlance a “move-over,” transferring to the 300-seat Cento Cedar.

Results were similar in Los Angeles. At the 763-seat Los Feliz Westland 1, also primarily an arthouse, it racked up opening week figures of $19,000 and after six weeks had powered to $61,900 plus another $37,000 from a two-week run at four suburban houses. There was a decent performance in Seattle, close on $40,000 in a five-week run at the 700-seat Crest. Enough to counter a poor showing in Minneapolis at the 461-seat World where it opened to a “slow” $2,000. And excepting that result, the prospects must have looked rosy.

That is, until the wheels came off.

International Films turned out to be beset by financial problems. Weinberg had been due to pay Abraxas a total of $150, 000 by December 1978, paid off in three tranches, an initial amount of $30,000 by December 1977, another $50,000 by June 1978 and the the remaining sum by December of the same year. When the debt was not settled, Abraxas took Weinberg in court in July 1979 and the outcome was that the rights reverted back to Abraxas, now headed by Smith and Simon. And that was timely from a publicity perspective for the movie had just been named Best Horror Picture and Best Screenplay by the Academy of Fantasy and Horror Films. 

So Abraxas started all over again, sticking to the precedent of opening it in arthouses. But it looked like they sold off regional rights for the movie appeared under different distributors, Horror Films as well as Abraxas and the original Summer Isle banner   April 1980 saw The Wicker Man set a new house record at the 200-seat Orson Welles III in Boston with a $15,000 opening and over the next eight weeks it locked up a hefty $73,500 ($256,000 equivalent). The same month it hit New York, but an excellent opener of $21,000 at the 533-seat Paramount dropped to just $9,000 in the second week, then $4,400 in the third and $4,000 in the last. In December it scored $7,500 at the 150-seat Cerberus II in Washington D.C, finishing with $16,000 for three weeks.

In January 1981 it was the last movie shown in a 12-week season of revivals at the 560-seater Fine Arts in Kansas City and, despite registering only a “mild”  $3,500, it moved over the Watts Mill 2 for a $3,200 opener and an $8,400 total over four weeks. But a four-screen “showcase” in Miami produced a “remote” $3,700. There was some publicity derived for being selected, eight years after initial launch in Britain, at the Cleveland International film Festival.

But success in the independent field required momentum and despite excellent results in a handful of cinemas, The Wicker Man never really took off.

Salvation came via another route – video. Without VHS and then DVD it is doubtful if the movie would ever have achieved its current cult status. It’s not the first film to hit the ground running in the video format after a less than stellar performance in the cinema. I doubt that anyone, years after it was first shown, believed The Wicker Man had a hidden pot of gold. But my guess is the video rights cost little and in the burgeoning market where taste was not stifled by choices made at a cinema chain head office it was a film that finally found an audience.

SOURCES: “Michael Deeley Replaces Snell at Brit Lion,” Variety, April 11, 1973, p4; “Doing The Cannes-Cannes,” Variety, May 23, 1973, p26; “Form Beachhead Corp To Handle Wicker Man,” Variety, Jan 2, 1974, p4; “This Week’s Code Tags,” Variety, April 24, 1974, p4; “Wicker Man Wins Top Prize at Fantasy Fest,” Variety, May 1, 1974, p7; “British Lion 6 Months Slips to 890G,” Variety, January 29, 1975, p39; Advert, Variety, November 16, 1977, p38; Stuart Byron, “Something Wicker This Way Comes,” Film Comment, November-Dcember 1977; “Abraxas Corp Sues Ronald Weinberg,” Variety, April 18, 1979, p5; “Enjoin Weinberg Re Wicker Man,” Variety, Jul 4, 1979, p35; “Cleveland: 45 Titles: 3 Situations,” Variety, April 1, 1981, p24; “Metropolis Strikes Deal with Magnum,” August 10, 1988, p34. Box office figures all from the following issues of weekly Variety: Oct 24, 1973-April 24, 1974; October 5, 1977; March 21, 1979, April 11, 1979; April 18, 1979; April 25, 1979; May 7, 1979; April 23, 1980; December 3, 1980; February 4, 1981; April 1, 1981; May 20 1981.

Behind the Scenes: “Bunny Lake Is Missing” (1965)

Unusually for an Otto Preminger project, this took an unconscionably long time to get off the ground, given he had purchased rights to the bestseller by Evelyn Piper which had been published in 1957. The first problem was that no one could lick the screenplay. Getting first bite was Ira Levin (Rosemary’s Baby, 1967), followed by “wholesale doctoring” by Dalton Trumbo (Exodus, 1960) who delivered a “polished script.” But that failed to satisfy the director either and triggered further attempts by Charles Eastman (Little Fauss and Big Halsy, 1970) and Arthur Kopit (Oh Dad, Poor Dad, Mummy’s Hung You in the Closet and I’m Feeling So Sad, 1967). But nobody seemed able to come up with a satisfactory job. The book had been set in New York as had the various subsequent screenplays. The solution appeared to be to shift the location some 3,000 miles to London. Penelope Mortimer (The Pumpkin Eater, 1964) wrote a draft but ended up having a fight with Preminger and withdrew and the project was completed by her husband John Mortimer (John and Mary, 1969).

The Levin screenplay was dismissed as being too faithful to the book, the kidnapper in this instance turning out to be a former teacher who was childless and afflicted with “menopausal psychosis,” a character Preminger found weak and uninteresting. Trumbo changed the villain into a wealthy woman, not just childless but judged unfit to adopt, an approach the director deemed “very theatrical and wrong.” The Kopit and Eastman versions offered no better solution. “I almost gave up Bunny Lake,” admitted Preminger, “because while working in the script I realized that women would not like the film…because they are afraid of all situations in which a child is in danger.”  After considering transplanting the story to Paris, Preminger finally settled on London, and hired the Mortimers whose villain brought the picture a 2new dimension.”

Until now, and in keeping with the original novel, Newhouse, while assisting in the investigation, had been a psychiatrist. In the hands of the Mortimers he now morphed into a police inspector. Wilson who had been Newhouse’s quite respectable friend turned into a drunken reprobate. At this point the heroine’s name remained Blanche as in the book. There was one other significant element that changed between the initial Mortimer script and the final shooting script: at the start of the film the Ann and Steven were shown reacting as if the child was there, whereas when the movie went before camera the question of the child’s existence remained in doubt. Penelope Mortimer dropped out when, summoned with her husband to Honolulu where Preminger was filming In Harm’s Way, she was roundly ignored.

Filming was originally scheduled to slip in between Anatomy of a Murder (1959) and Exodus (1960) with a budget set at $2 million. But something always seemed to get in the way. Occasionally it was a bigger project. After Columbia announced filming was scheduled for 1961, Bunny Lake was pushed back to spring 1962 to permit the filming of Advise and Consent (1961).  Then The Cardinal (1962) took precedence but only to the extent of shifting the Bunny project till later that year. Then it was set to be completed by fall 1963. Further cause of delay was the decision to accommodate the pregnancy of that Lee Remick who had signed for the leading female role. But when she was ready to go, Preminger was not and she fell out of the equation.

At one point, fearful of his schedule becoming too crowded – filled with expensive projects like The Cardinal and In Harm’s Way (1965) – Preminger had tried to wriggle out of the directorial commitment, planning to limit his involvement to producing only, but studio Columbia would not accept this. Preminger was in considerable demand, like a major movie star contracted to deals with rival studios, in 1961 for three pictures with United Artists and four for Columbia and by 1965 adding into the mix a seven-picture deal with Paramount, and most of these big pictures, leaving little time for a relatively low-budget – by his standards – picture.

A good example of the British distribution system. The film opened at the Odeon Leicester Square and quickly went into general release, first in cinemas in North London and a week later the prints shifted to South London. In the West End, it ran solo, in the suburbs as a double bill.

Finally, Bunny Lake received the green light with filming beginning in London on April 9, 1965. Unusually, the movie was shot entirely on location, the director expressing a “yen for realistic on the spot” filming in a dozen places including a pub, the Cunard office and Scotland Yard. A school in Hampstead doubled for the nursery, the mews flat was found just behind Trafalgar Square. He was quick to point this was not a matter of economy. “What you save in studio (time) you spend in other ways. But I think it leads to more urgent film-making.” Somewhat surprisingly, he aimed to shoot in black-and-white, colour now being predominant except for low-budget movies and those wishing to take advantage of black-and-white world War Two newsreel footage as was the case with his previous picture In Harm’s Way.

Carolyn Lynley (The Pleasure Seekers, 1964) was given the lead with Keir Dullea (David and Lisa, 1962) in the pivotal role of her brother. Neither could be considered a big star although Lynley had the second female lead in The Cardinal and moved up the credit rankings to female lead in the low-budget Shock Treatment (1964). But she was such a hot prospect Preminger in 1965 signed her to a four-picture deal although this was not exclusive as she also had contracts with Twentieth Century Fox and Columbia. Dullea was potentially a better prospect, picking up some acting kudos for David and Lisa, the designated star of that picture and The Thin Red Line (1964) but only second lead for Mail Order Bride (1963) and the Italian-made The Naked Hours (1963).

Although some decades away from his Hollywood box office prime, the casting of Oscar-winner and five-time nominee Laurence Olivier (Spartacus, 1960) was something of a coup, although he was only hired because another actor proved too expensive. Other parts were filled by actors experienced in the Preminger school of film-making, Martita Hunt from The Fan (1949)- and Bonjour Tristesse (1958), Victor Maddern (Saint Joan, 1958) and David Oxley (Saint Joan and Bonjour Tristesse).

The first day’s shooting was in a television studio to capture the newsreader and pop group The Zombies which the content of the show shown in the pub on television. Contrary to depictions of Preminger as a martinet on set, he was keen in rehearsals to “put everyone at ease” although he emphasised the need for “slow, thoughtful diction.” The famous Preminger wrath came down heavily on personnel failing to carry out their job correctly. But he accepted Olivier’s decision to omit a particular phrase. He was specific about the look he wished to achieve, required high contrast black-and-white cinematography while nothing was to be done “to enhance Carol Lynley’s beauty: instead…to deepen her features, bring out her emotions.”

And he was determined to get what he wanted, 18 takes required to complete a lengthy tracking shot that flows Inspector Newhouse (Laurence Olivier) and Miss Smollett (Anna Massey) as they negotiate a passage through a group of noisy children in a classroom and then across a hall. Accepting Lynley’s difficulty in expressing the pain of losing a child, he instructed her to forget about subtext and play the moment. However, 14 takes of a scene between Lynley and Olivier was too much for the actress but she was comforted when Preminger told her the famous actor was the problem not her. But on another occasion, Preminger ended up giving her an almost line for line reading of how he wanted the scene played. The only way he got what he wanted was to reduce her to “sobbing uncontrollably” and then start the camera rolling.

Without question, Keir Dullea came off first. “He would humiliate you, he would scream at you…his dripping sarcasm was the worst of it,” recalled Dullea. “I was always very prepared in terms of knowing my lines…but the stress, there was some action where I was supposed to put a glass down or pick up a glass” that Dullea kept getting wrong. In face of what he deemed incompetence, Preminger accused him of being “an actor who can’t even remember a line and if heremembers a line he can’t remember an action…what, you can’t do these two things at the same time.” In the end Dullea faked a nervous breakdown and after than “he never screamed at me again.”

Olivier would occasionally coming to rescue, persuading the director to ease off and “stop screaming at the children.” Olivier found Preminger such a bully that it “almost put me off his Carmen Jones, which I found an inspired piece of work…It’s a miracle it came from such a heavy-handed egotist.” On the other hand Noel coward, who played the landlord Wilson, believed Preminger an excellent director.

Preminger spun his marketing on a similar gimmick to that utilised by Alfred Hitchcock for Psycho (1960) in preventing the public from entering once the movie had started. To make this more dramatic, he had clocks installed in the lobbies of theaters that counted down the length of the performance and a sign that stated “nobody admitted while the clock is ticking.” Preminger was credited with coming up with a longer tagline for the advertisements: “Not even Alfred Hitchcock will be admitted after the film has started.”

The only problem was Return from the Ashes, released at the same time, had adopted a similar marketing ruse, nobody admitted “after Fabi enters the bath.” Despite this, Preminger went hell-for-leather for this marketing trick, to the extent of adding a rider to exhibitor standard contracts to that effect, not a problem in more sophisticated cities where by now patrons had become accustomed to turning up for a picture’s announced start time but a problem in smaller towns and cities where the whole point of continuous programme (i.e. no break between one film and another) was that moviegoers could walk in whenever they liked.

The whole tone of the marketing did not meet the approval of two important segments of the greater movie community. The National Association of Theater Owners opined that the marketing campaign was weak and were astonished to learn that there was nothing Columbia could so about it – Preminger had advertising-publicity approval. Allowing that some of the advertising images for Preminger pictures, courtesy of designer Saul Bass – The Man with the Golden Arm  (1953), Anatomy of a Murder, Exodus etc – were among the most famous in Hollywood history, it would appear Preminger knew what he was doing. But, in fact, although the Saul Bass credit sequence showing pieces of newspaper being torn away made sense in the framework of the picture, the idea was not so effective taken out of that context.

Not intentionally, perhaps, Preminger also riled the critics, deciding that to “preserve the secrecy of the surprise ending,” the movie would open without the normal advance screenings for reviewers. Such action was more likely to set alarm bells ringing, it being a standard assumption among critics that the only films that went down this route were stinkers. From a practical point-of-view it also ensured that marketing was undercut since the lack of timed reviews denied the picture an essential promotional tool.

Finally, the movie ended up in a war with the censors. Many states in the U.S. had their own censors. Columbia objected to having to wait on the say-so of a local censor – in this case  Kansas – before being able to release a movie. And for any release to be delayed if there was any nit-picking by the censor, especially as this movie had an undercurrent of incest. So Columbia refused to conform and failed to submit Bunny Lake Is Missing to the Kansas censors. After being promptly banned for such arrogance, Columbia objected again and the case went to the Kansas State Supreme Court which judged that the censor was unconstitutional. That resulted in the censors losing their jobs when the board was abandoned and the movie entering release a good while after its initial opening dates.

Although it made no impact at the Oscars, Village Voice critic Andrew Sarris picked it as one the year’s ten best and it was nominated for cinematography and art direction at the Baftas. The film was a flop, failing to return even $1 million in rentals at the U.S. box office. In fact it probably made more when it was sold to ABC TV for around $800,000.

SOURCES: Chris Fujiwara, The World and Its Double, The Life and Work of Otto Preminger, p330-342; (Faber and Faber, 2008) “Trends,” Variety, January 14, 1959, p30; “Ira Levin Pacted by Preminger for Bunny,” Variety, September 2, 1959, p2; “Col Primed To Start ½ Dozen Prods,” Variety, April 5, 1961, p3; “Otto Preminger Views Film Festivals As Important Marketplaces,” Box Office, May 1, 1961, p11; “Trumbo May Script for UA,” Variety, May 31, 1961, p5; “Bunny Lake Delayed,” Variety, June 7, 1961, p18; “Preminger Postpones One,” Box Office, June 12, 1961, p13; “Otto Preminger to Film Cardinal for Col,” Box Office, August 7, 1961, -10; “Otto Preminger Is Guest of Soviet Film Makers,” Box Office , May 14, 1962, pE-4; “Two Writers Signed,” Box Office, August 6, 1962, pSW-3; “Preminger,” Variety, September 12, 1962, p15; “Preminger’s New Rap at Costly U.S. Distribution,” Variety, October 10, 1962, p7; “Preminger Gets Rights to Hurry Sundown,” Box Office, November 23, 1964, p9; “Prem’s Next in London,” Variety, January 13, 1965, p18; “Preminger Signs Actress for Four More Pictures,” Box Office, February 8, 1965, pW-3; “Advertisement,” Variety, April 7, 1965, p1; “Preminger-Paramount Pact Calls for 7 Films,” Box Office, April 26, 1965, p7; “100% Location for Bunny,” Variety, May 5, 1965, p29; “Not Even Hitch,” Variety, September 1, 1965, p4;  “Preminger’s Nix on Pre-Opening Critics,” Variety, September 22, 1965, p16; “2 Pix Enforce Entrance Time on Ticket Buyers,” Variety, September 29, 1965, p5; “Time Rules Are Set for Bunny Shows,” Box Office, October 4, 1965, p13;  “Preminger’s Promotional Prerogative,” Variety, October 27, 1965, p13; “Clock for Bunny Lake,” Box Office, November 8, 1965, p2; “Village Voice Vocal on Bests,” Variety, January 26, 1966, p4; “Col Kayos Kansas Censoring,” Variety, August 3, 1966, p5.

Behind the Scenes: “The 7th Dawn” (1964)

Originally intended to pair Audrey Hepburn with William Holden and entitled variously Wherever Loves Takes Me, Ten Days to Penang, The Durian Tree (title of the source novel), Year of the Dragon, The Third Road, and Ten Days to Kuala Lampur, the picture eventually released as The 7th Dawn marked the entrance of British director Lewis Gilbert (HMS Defiant/Damn the Defiant, 1962) into the Hollywood big-time courtesy of producer Charles K. Feldman (Casino Royale, 1967). Gilbert had already been assured of a step-up from the budgetary confines of Britain to something more substantial after being signed in 1962 to direct Susan Hayward in Summer Flight, but that had fallen through.

William Holden was always interested in making movies outside the United States, in part down to a sense of adventure, in part to avoid paying taxes. He hadn’t worked in the States since 1958. “I’ve got a reputation for going to various part of the world to take advantage of background. There’s always new stories,” he said, adding, “I have to do things that satisfy me.” Actually, he could afford not to work. He had pocketed by far the biggest-ever Hollywood payout – over $3 million from his share of the profits from Bridge on the River Kwai (1957) and his current fee was in excess of $750,000.

Gilbert agreed to take the assignment on the basis of a script by Karl Tunberg (Ben-Hur, 1959) who had adapted the novel by Michael Keon. But what appeared relatively straightforward was soon anything but as the British director became enmeshed in clashes over production, the script and the casting. While Gilbert was tussling with the problems of working on location, where he was expecting the imminent arrival of a film crew, he was summoned to Hollywood and told that two-time Oscar-winning screenwriter Ben Hecht (Circus World, 1964) had rewritten the script.

Feldman was known for playing fast and loose with scripts, much to the surprise of director Edward Dmytryk and the frustration of star Laurence Harvey when new writers were  brought in for Walk on the Wild side (1962), earning the producer a reputation for interference.  On reading the new script Gilbert recalled, “The basic plot was similar, but apart from that it wasn’t like the old script at all. Bill Holden’s part kept shrinking while the part of the mixed race girl kept getting bigger.” This may have been a ruse to attract Audrey Hepburn. Although Holden and Hepburn were due to be paired in June 1962 on Paris When It Sizzles in a part more in keeping with her screen persona, that film was delayed (not released till 1964) leaving both free for the Malaysian picture. Despite Feldman’s assurances,  Gilbert later questioned whether Hepburn had ever been committed.

Gilbert hated the new script so much that he threatened to quit, only placated when Feldman promised he could work with Hecht on a revised version of the new script. But Hecht insisted on working closer to his home near New York. Their flight from Los Angeles to New York was delayed because of engine trouble, but by the time passengers were instructed to leave the plane, Hecht, who was addicted to sleeping pills, was fast asleep and could only be removed by ambulance. Facing a three-day deadline, Gilbert discovered that Hecht refused to work in the New York hotel assigned them by Feldman so they were decanted to the writer’s home in upstate New York. That scarcely improved the script, described by Gilbert as a “cockamamie affair.” However, that would not have unduly worried the producer who was of the opinion that performers with box office clout “can make successes of weak properties.”

Six months before release “The 7th Dawn2 was still being promoted as “Ten Days to Penang.” Incidentally, “The Dubious Patriots” was released as “Secret Invasion” (1964),
although its original title did not go to waste, used as an alternative to the
Charles Bronson-Tony Curtis “You Can’t Win ‘Em All” (1970).

The script in whatever version offered a key role for a Eurasian woman. Initially Gilbert and director of photography Freddie Young planned to scour the Shaw Brothers portfolio of budding stars to fill the role, and if not finding what they wanted in Malaysia aimed to head for Hong Kong and “seek her among the actresses there” according to Holden. However, once the compromise script was approved, Feldman proposed his real-life mistress Capucine (North to Alaska, 1960) for the part.

That was the first difference of opinion between director and producer, not to mention star and producer, and an education for Gilbert on just how little power he wielded when it came to confronting Feldman. William Holden objected strenuously to the involvement of Capucine, his opposition based on his experience of working with her on flop The Lion (1962). It may have counted against the actress that the duo had engaged in an affair on the African set. Holden may have wanted to treat the affair as one of those things that happened on location – and ended once the film is completed. “Whatever you do, Lewis,” Holden advised the director, “you must resist having her in the picture. I’ve just made a movie with her…and she was not very good. I think, really, the picture suffered for it and so if I make my next movie with her I’m going to look pretty stupid.”

Expecting Holden to back him up, Gilbert was surprised when the actor shied away from any confrontation with the producer, only learning later that Holden was somewhat in awe of Feldman, who had given him his big break in Golden Boy (1939) and, in his capacity as agent – the first to demand a $750,000 fee plus hefty percentage for his client – helped oversee his career. Although her three-year contract with Columbia had begun in 1961, Capucine had only made one film for the studio, Walk on the Wild Side (1962), more likely to turn up in pictures for Twentieth Century Fox, United Artists or independents. Feldman claimed Capucine was “in greater demand for roles after being starred in Walk on the Wild Side.” His position as star-maker-supreme was strengthened when he merged his agency with Ashley-Steiner and bought the rights to Mary McCarthy bestseller The Group, which boasted great parts for four women. Probably Gilbert did not quite realize what he was taking on when he raised his and Holden’s objections to  Capucine. Feldman responded, “We’re not making the film for Bill, we’re making it for the world.”

Gilbert was also having problems with Karl Tunberg who was also functioning as a co-producer “and therefore my producer,” according to the director. “As I’ve often done the job myself I haven’t worked with many producers but I can safely say this one was hopeless.” As a result of Tunberg’s “inertia” the production manager Bill Kirkby resigned, and Gilbert ended taking on the role of producer as well.    

Holden’s career, while not yet in the box office trough that would envelop him later in the decade, was enjoying an unexpected movie hiatus, his planned starring role in The Americanization of Emily, to be directed by William Wyler, having fallen through. Paris When It Sizzles was on the shelf for an interminably long time given the supposed box office pulling power of the stars. Made in 1962, it was not released until 1964, by which time Hepburn was back on top thanks to Charade (1963) and My Fair Lady (1964). By the time The 7th Dawn hit theaters, Holden had four box office flops on the trot.

Jack Hawkins was originally intended to play the Governor and for the role of his daughter Candace, who makes a play for Holden, Gilbert suggested Susannah York who had worked on his Loss of Innocence (1961), and who was beginning to attract attention in Hollywood. By the time the crew got to Malaya, where the film was to be shot, there was one notable absentee – the wardrobe mistress. Gilbert’s wife Hylda supplied York with a beautiful sarong purchased from a girl she spotted passing on a bike. Shooting was delayed due to a strike by Asian extras on the first day. They claimed discrimination because white extras were being paid more. Around 1,000 extras were required to play peasants and the security forces.

Although it was known Holden had an alcohol problem, prior to filming he had undergone aversion therapy in Switzerland and consequently remained dry throughout the filming. Gilbert admired the actor’s approach: “Bill Holden was a delight. He was an old time star.” If you asked him to crawl across a room, and climb up onto a chair, he would do it. “Whatever the director says, you do it. That’s how film actors were trained in his day and that was certainly his training.”

Capucine was the opposite. “Because she was untrained and didn’t understand what you were saying anyway, there was little you could do with her.” When the actress complained to her lover that she was being ignored on set, Gilbert had to take the producer aside and explain her deficiencies. “She doesn’t know about working with other actors. When I’m doing a scene where Susannah’s talking to her, I’m not just working with Susannah. I’m working with her too because I will be filming her reactions, how she listens to Susannah, that sort of thing. When I get back to the cutting room I can put all that together and even improve her performance.” (That said, I felt Capucine gave the best performance of her career.)

Unlike many top productions of the era, the film was not given an exclusive run at a New York city center cinema, but went straight into a Showcase (wide) release in 300 theaters simultaneously with its opening at the Astor and Trans-Lux East arthouses in the Big Apple.

William Holden, unable to stay off the wagon, succumbed to his affliction, hitting his head while on a bender alone in a cabin and dying at the age of 63 from his injury. Capucine was 62 when she committed suicide in 1990.

SOURCES: Lewis Gilbert, All My Flashbacks, (Reynolds & Hearn, 2010) p213-231, p234-235; Matthew Field, “Gilbert Goes to War,” Cinema Retro, Vol 6, issue 18, p46; “Capucine Option Renewed,” Box Office, November 27, 1961, NC2; “Mary Magdalene to Star Capucine,” Box Office, January 29, 1962, p13;  “Feldman Sees Wild Side as New Break-Through,” Box Office, February 5, 1961, p14; “Actor Harvey no Fan of Feldman,” Variety, May 9, 1962, p5; “Ransohoff Signs William Holden,” Box Office, May 28, 1962, p15; “Lewis Gilbert to Direct Summer Flight for UA,” Box Office, June 11, 1962, pE8; “William Holden Plans Continue Produce Pix in Overseas Spots,” Variety, November 20, 1963, p2; “Bill Holden Party Primes Malaya Pic,” Variety, December 19, 1962, 4; “Chatter,” Variety, April 10, 1963, p69; “West Side in Malaya,” Variety, April 17, 1963, p21; “Liz’s Cleo 10% Mebbe Soon; But Holden Coin Tops,” Variety, May 15, 1963, p1; “Holden Follows Wyler Leaving Emily,” Box Office, October 7, 1963, pW2;  “Feldman Acquires Rights to Mary McCarthy Novel,” Box Office, December 16, 1963, pE11;  “New UA Title,” Variety, December 23, 1963, p6; Advertisement, Variety, January 8, 1964, p51; “300 July Dates for Dawn,” Box Office, June 1, 1964, p8; Advertisement, “UA’s Blockbuster for Summer Release,” Variety, June 17, 1964, p12-13; “UA Opens 7th Dawn as Showcase Presentation,” Box Office, August 31, 1964, pE2.

Behind the Scenes: “The Counterfeit Traitor” (1962)

Authenticity came at a cost. In electing to film in Europe veteran producer-director team of William Perlberg and George Seaton, their partnership stretching back two decades, incurred the ire of U.S. movie unions campaigning against “runaway” productions and tax-avoiding stars like William Holden. Feelings ran so high the movie was picketed on release, even though it had received a Presidential seal of approval after John F. Kennedy requested a screening.

Perlberg and Seaton were lucky not to be indicted for a further act of anti-Hollywood behavior, the hiring of so many European actors and actresses in favor of the home-grown variety, but with the incursion of Sophia Loren, Brigitte Bardot and Gina Lollobrigida into the U.S. box office introducing another big female star into the Hollywood firmament would likely have been welcomed.

Producer Perlberg bluntly defended the decision to film abroad a movie set in war-torn Europe (where much of the damage caused by the war had not been rectified). “Where would you find three solid blocks of rubble but Berlin?” he demanded. “Or a prison like Moabit? Our company was yesterday filming in a partially bombed out section of the Altona railway station, six stories high. Action involved a 14-car German train (which Union Pacific can’t reproduce). How can we build Stockholm in Hollywood.” More to the point, he added, “Of course where in the world can you get weather like this? It’s been raining every day.”

Perlberg and two-time Oscar winner Seaton (Airport, 1970), separately and together, had considerable experience of war pictures, having between them made The Proud and the Profane (1956) and The Bridges at Toko-Ri (1954), both pictures, incidentally, starring Holden. The Alexander Klein bestseller The Counterfeit Traitor, purchased in 1957 for a modest $75,000, appeared to follow a similar trajectory. “Competition for the entertainment dollar has wedded us to big films and global stories,” maintained Perlberg despite complaint by Hollywood unions that such films, in the face of shrinking U.S. production, denied their members work.

Although the European locations would shave $500,000 from the budget of The Counterfeit Traitor, still coming in at a hefty $3.4 million and originally to be filmed under the title Man in the Middle, Perlberg was adamant that “the picture could never be made in Hollywood with justice to the subject and story… We are shooting this picture where it happened. On the streets that Eric Erickson (the character William Holden plays) walked; in the houses that were his hideouts.”

Perhaps key to this philosophy was the ability to shoot inside the notorious and still-active Moabit Prison, housing 1,300 prisoners and located close to Berlin’s famous Tiergarten. Amazingly, the prison warden granted permission not just to shoot in the courtyard but also inside the actual building. The prison officials initially denied that anyone was shot in the courtyard (a key scene in the film) until Erickson turned up and testified to the contrary, standing in the cell through whose bars he had witnessed the execution. You could not buy such authenticity and certainly not recreate it in a Hollywood back lot.  

Paperback movie tie-in.

The 100-day shooting schedule included a month in Berlin, two months in Hamburg and scenes set in Copenhagen and Stockholm. It was the epitome of a multi-country adventure – the cameraman French (Jean Bourgoin who shot Tati’s Mon Oncle), wardrobe coordinator Italian, sound mixer German and assistant director British. But in Denmark, they worked with a Danish crew, in Sweden a Swedish crew. “I doubt that any other picture has been made with this type of operation – changing crews with each country involved. It has certain pitfalls but we’ve found in Germany alone that it would have been foolish to do it any other way,” added Perlberg.

“Hollywood set dressers, for instance, are great but no amount of research can match actual experience. Our interior decorators lived in the environment, witnessed the events and dressed the sets accordingly.” Apart from language problems, in Germany, where the bulk of filming took place, the lack of a centrally located “movie town” like Hollywood caused issues. Actors and crew were drawn from Berlin, Munich and Hamburg, with all the cast put up in first class hotels and paid a per diem of $15. With over 70 speaking roles, the movie also called on 2,000 extras.  The producers also worked in the oldest film studio in the world, Nordish Film in Copenhagen built in 1906, and the rebuilt Palladium, which had been blown up by the Germans during World War Two.

Actors and directors worked abroad to limit their U.S. tax exposure. Anyone taking advantage of foreign income was viewed as a tax cheat. William Holden, who would only make one movie in Hollywood in seven years, epitomized the wealthy tax dodger. Living abroad also cut down on paying U.S. tax. Switzerland, for example, where Holden took up residence, calculated tax on the amount you spent on the annual rental of your home, resulting in huge savings – Yul Brunner claimed this legitimate move alone had saved him $2 million.

Holden complained that he was unfairly being singled out. “How about Clark Gable in Naples, Tony Quinn, Charlton Heston in Ben- Hur? Why do they pick on me? I pay U.S. taxes in the highest brackets and will continue doing so for years.” He was a prime target not just because he was outspoken about living and working abroad but because he was, along with John Wayne, the highest-earning male actor, on $750,00 per picture plus percentage. He had the pick of the projects, linked with The Guns of Navarone (1961), The Alamo (1961), The Americanization of Emily with William Wyler in the director’s chair, The Visit with Ingrid Bergman and Melody for Sex where he would be paired with both Sophia Loren and Gina Lollobrigida. He had followed up The World of Suzie Wong (1961) filmed in Hong Kong, with Satan Never Sleeps (1961) filmed in Britain, and then was lining up The Lion in Kenya, Together in Paris (aka Paris When It Sizzles) in France and The 7th Dawn in Malaya.

Although Prussian-born Lili Palmer (Sebastian, 1968) was an established Hollywood import, the movie offered a wide range of parts to fast-rising European talent. Most major studios had already invested in “new faces from abroad” so Perlberg-Seaton were not going against the grain on this one. Paramount, for example, had hired the German Hardy Kruger and the French Gerald Blain and Michele Girardon for Hatari! (1962). Columbia lined up Frenchman Alain Delon for Lawrence of Arabia (1962) and Greek actress Irene Papas in the female lead in The Guns of Navarone (1961). MGM chose Ingrid Thulin for The Four Horsemen of the Apocalypse (1962) and United Artists set Maximilian Schell in Judgement at Nuremberg (1961). Claudia Cardinale was intended to make her Hollywood debut opposite Sidney Poitier in Iron Men – never made.

Heading the list of potential break-out stars were Ingmar Bergman protegees Sweden’s Eva Dahlbeck (Smiles of a Summer Night, 1955) and Ulf Palme (Dreams, 1955). They had appeared in two films together, Dreams and Meeting in the Twilight (1946). German Wolfgang Preiss would later appear in The Train (1965) and Von Ryan’s Express (1965). But the biggest casting coup was Klaus Kinski. “No German producer lightly engages him because most of his engagements in German theaters have ended with a resounding quarrel or scandal,” explained journalist Peter Baker, “(but he is) nevertheless regarded with awe and respect as one of the greatest actors to merge from post-war Germany.” His three days in The Counterfeit Traitor won him a role in Perlberg-Seaton’s next picture The Hook (1963).  

SOURCES: William Perlberg, “Searching Europe for Authenticity,” Films and Filming, February 1961, p9; Peter Baker, “The Tour of Babel,” Films and Filming, February 1961, p10-11, 41; “Lazar Percenting Ericson Spy Tome,” Variety, October 16, 1957, p3; “Lament for B.O. Stars,” Variety, January 29, 1958, p14; “Holding Money via Residence in Switzerland,” Variety, August 5, 1959, p12;“Par’s Sex Stars,” Variety, September 2, 1959, p3; “Holden, Seaton Invade Berlin for War Film,” Variety, October 28, 1959, p7; “H’wood – O’Seas Row Boils Up,” Variety, August 24, 1960, p7; “Bill Perlberg’s Back and Loves Hollywood,” Variety, November 2, 1960, p7; “New Faces from Abroad To Make Debuts in U.S. Films During 1961–62 Season,” Box Office, September 4, 1961, p12-13; “President Kennedy Sees Counterfeit Traitor,” Box Office, May 7, 1962, pW8; “Warm-Up for Picketing Strategy,” Variety, June 6, 1962, p4.

thecookeryschoolglasgow.wordpress.com/

Discover WordPress

A daily selection of the best content published on WordPress, collected for you by humans who love to read.

The Atavist Magazine

by Brian Hannan

WordPress.com News

The latest news on WordPress.com and the WordPress community.