Elia Kazan – The Magnificent 60s

The Title Jungle: The A.K.A. Business 1960s Style

We’ve all been there. You are scrolling through a movie website and you come across a new Audrey Hepburn picture called The Loudest Whisper (1961) and you get all excited and wonder how on earth you could have missed it. You check it out. Something about the other credits sounds familiar – directed by William Wyler, co-starring Shirley Maclaine. Wait a minute, isn’t that The Children’s Hour? Yep, you got it. Welcome to the title jungle, the constant changing of the names of movies from country to country.

You could see how this was necessary, possibly even essential, as different languages and cultures struggled to make sense of Hollywood titles. There could be other reasons. What actually does To Kill a Mockingbird (1962) mean and is it translatable into Greek or Italian? What happens if the publisher of the bestseller-cum-movie has already changed the title? Or if an American bestseller sank like a stone in other countries and the whimsical title means nothing to nobody.

But The Loudest Whisper was the British title for the William Wyler picture. And Britain, it turns out, was not shy about changing titles. Elia Kazan’s America, America (1964), a straightforward title you might think, suggesting longing, was changed into the incomprehensible The Anatolian Smile, assuming the ordinary public knew where (or what) Anatolia was. Burt Kennedy western Mail Order Bride (1964), an idea too obvious for the sensitive Brits, became the meaningless West of Montana.

Glenn Ford-Stella Stevens western comedy Advance to the Rear (1964), a simple joke in any language unless your mind ran in cruder directions, turned into Company of Cowards. Glenn Ford again, Experiment in Terror (1962) was translated for British audiences as The Grip of Fear. Rene Clement French thriller Joy House, perhaps suggestive of a house of ill-repute, with Alain Delon and Jane Fonda became the no-less risqué Love Cage. And any notions that The Stripper would prove impossible to resist for any red-blooded male were scuppered by renaming it Woman of Summer.

In any case, the Italians had already co-opted the whole stripping thing, Warner Brothers musical Gypsy (1962) was translated as The Woman Who Invented Striptease, which was actually what Gypsy Rose Lee was famed for even if Hollywood did not want to admit it upfront. In fact, the people in charge of foreign titling often came up with a better choice than the original. Two Seducers was the Italian title for Bedtime Story (1964) starring Marlon Brando and David as, guess what, rival seducers.

In case you had no idea what The Prize (1963) referred to, what could be better than renaming it, as in Italy, Intrigue in Stockholm or, in accepting some knowledge of the Nobel Prize, the Greek version No Laurels for Murderers, both revamped titles a bit more persuasive above a marquee than the bland original, especially if the Irving Wallace bestseller on which it was based had not been a success in the respective countries.

Cape Fear (1962) – based on a book with the straightforward title of The Executioner – was improved upon in several countries, all taking a similar approach to the problem. In Switzerland it was known as Bait for a Beast, in West Germany Decoy for a Beast, both of which actually touched more succinctly on the main plot than the Hollywood version. And some countries believed in saying it as they saw it, Irma La Douce (1963) shown in Greece as The Streetwalker.

Clearly, some Hollywood titles provoked much head-scratching as titling experts tried to work out if they had, perhaps, a hidden meaning. Frank Sinatra comedy Come Blow Your Horn (1963) was variously called I’ll Take Care of the Women (Italy), If My Sleeping Room Could Talk (West Germany), If My Bed Could Talk (Greece) and the more straightforward Bachelor’s Apartment (Israel).

Some titles came with inbuilt bafflement. Italy had an interesting take on MGM musical The Unsinkable Molly Brown (1964), tabbing it I Want To Be Loved in a Brass Bed. Move Over Darling (1963) emerged as One Too Many in Bed (West Germany) and Her Husband Is Mine (Greece) while another Doris Day vehicle Lover Come Back (1961) became A Pajama for Two (Switzerland), and A Pair of Pajamas for Two (West Germany). But some essential facet of the character of Hud (1962) was captured in Wildest Among a Thousand (West Germany) and Wild as a Storm (Greece).

And back to that To Kill a Mockingbird problem. Italian audiences were treated to Darkness Beyond the Hedge and Greek moviegoers to Shadows and Silence. Incidentally, in Israel The Stripper was known as Lost Rose while Advance to the Rear in West Germany appeared as Heroes without Pants.

SOURCE: “How U.S. Titles Are Retitled in Foreign Lands,” Variety, May 12, 1965, p108 and examination of movies on Imdb.

The Arrangement (1969) ***

It might have been better if director Elia Kazan had handed over the screenwriting chores for this adaptation of his bestseller about the midlife crisis of advertising man Eddie Anderson (Kirk Douglas). Anderson’s attempts to juggle wife Florence (Deborah Kerr) and mistress Gwen (Faye Dunaway) coupled with growing disgust at selling a new brand of cigarettes, Zephyr (“The Clean One”), in a way that pointedly avoids their cancer potential, leads to a suicide attempt.

During convalescence he determines to quit the advertising world and go back to his first love, writing, but in fact he ends up sabotaging his career. Florence represents impossible seduction and conscience. Slinky, in dark glasses, hot-tempered rather than submissive or demure, she accuses him of self-deception in his job. The picture flits back and forth between his various choices – different job, return to wife, settle down with mistress, or what seems his ideal world, cossetted by both Gwen and Florence.

Gwen is an excellent study of the modern woman (of that fast-changing period, I hasten to add), who needs a man for sex but not necessarily love, and can use the opposite gender as ruthlessly as any man. What she actually requires in her real life is quite different to what she seeks in the fantasy love she enjoyed with Anderson, sex on the beach, the buzz of controlling a high-powered man. Florence could be seen as an old-fashioned portrait of the adoring wife except for capturing so well the bewilderment of betrayal.

Kazan conjures up some wonderful images: the tension before the suicide attempt as Anderson plays chicken between two trucks, Gwen emerging wet from the pool to eat dangling grapes or with her legs up on Anderson’s desk, Anderson’s mother lighting votive candles in her house before using the same match for her cigarette, Kerr’s futile attempts to win back her fallen husband, Anderson flying solo.

In parts well-observed and directorially savvy, quick cuts between the present and the past, however it sinks beneath its own self-indulgence. My guess is that author Kazan could not bear to kill off a single one of the characters he had created for his acclaimed novel and the upshot is a vastly over-populated picture, few of whom cast any real light on Anderson’s predicament. So we are not only introduced to mother, dying father, brother, sister-in-law and analyst but priest and a bucket of clients and guys from the office. And there are some plot oddities – Anderson gets time off apparently to write journalistic pieces – and what is clearly intended as hard-hitting satire of the advertising world does not come off.

Dunaway (Bonnie and Clyde, 1967) is the standout as Gwen, living life according to her own rules, and with an unexpected vision of domesticity but Deborah Kerr (Prudence and the Pill, 1968) does pain like nobody else and is extremely convincing. Strangely enough, I didn’t go much for Douglas (Seven Days in May, 1964). He could have been leading a cavalry charge for all the range of emotions he exhibited. Douglas is no Montgomery Clift (Wild River, 1960), James Dean (East of Eden, 1955) or Marlon Brando (On the Waterfront, 1954) who was Kazan’s first choice. Kazan had not made a picture in six years and it had been eight years since his last hit Splendor in the Grass (1961). Not quite out-of-touch in concept and delivery, nonetheless it was shunned by the Oscar fraternity.

The Greatest Movie Never Made

Forty Days at Musa Dagh was a strong contender by the end of the 1960s for The Greatest Movie Never Made. By then an eye-watering one million bucks had been spent without a foot of film being shot.

I came across it while writing my book about “The Making of The Guns of Navarone.” That film’s producer Carl Foreman was slated in the early 1960s to write what I soon discovered was a legendary lost project. It was subsequently fated to become the most high-profile casualty of MGM’s financial problems at the end of that decade.

Forty Days of Musa Dagh was based on the debut novel written in German by Prague-born poet Franz Werfel (who later wrote The Song of Bernadette filmed in 1942). It concerned the infamous Armenian genocide carried out by the Turks in World War One.

The novel had such advance buzz that news of its imminent publication in Germany in 1933 quickly crossed the Atlantic. After studio representatives read the book in the original German, MGM wunderkind Irving Thalberg bought the rights in 1934, prior to its American publication, for $35,000 (equivalent to $650,000 now).

Thalberg promised “one of the most staggering production undertakings of all motion picture history.” With Clark Gable and William Powell heading the cast (there would be 63 roles) and director William Wellman (Call of the Wild, 1935) assigned a million-dollar budget, an enormous amount for the time, and with screenwriter Talbot Jennings (Mutiny on the Bounty, 1935) on board, Thalberg was intent on delivering a prestige product. In publicity material, MGM boasted: “What a picture it will make.”

The novel was a huge success with 170,000 copies sold in hardback even though, priced at $3, it was 50 cents or a dollar more expensive than other bestsellers. It was simultaneously snapped up by the Book of the Month Club and the Catholic Book club and only kept off the top of the bestseller lists by James Hilton’s Lost Horizon.

However, publication was shrouded in controversy. It was banned in Germany shortly after publication. In America, publisher Viking and the author faced a $200,000 libel lawsuit brought by Harutian Nokhudian and the case went to the U.S. Supreme Court in 1936 – where it was dismissed. But that was only the beginning of its troubles.

Thalberg had not counted on opposition from Turkey. Or if such a possibility had been considered, it had been dismissed since that country was not a profitable outlet for Hollywood product. However, Turkey had very strong trading relationships and threatened to instigate a ban on all MGM releases in these European countries as well as the entire Muslim world, an action which if successful would put a huge hole in the studio’s foreign receipts.

For the first time studios “had begun to pay attention to foreign repercussions” after Paramount had been forced to withdraw from Spain and many other markets the final Josef von Sternberg-Marlene Dietrich collaboration The Devil Is A Woman (1935) when that movie ruffled the feathers of foreign powers. Unwilling to go ahead with a picture that might cost them heavily at the foreign box office, Thalberg shelved the movie (along with two others).

The idea remained dormant for 15 years until revived by independent producer Walter Wanger (Joan of Arc, 1948) who had originally competed with MGM for the rights and had Paramount waiting in the wings to provide backing should the Thalberg deal fall through. But even a seasoned a producer such as Wanger had no more success in placing it on the launch pad and it struggled along in development hell for another decade until, out of the blue, in 1961 MGM hooked writer-director Carl Foreman.

This was a considerable surprise because Foreman had an exclusive and lucrative deal with Columbia (they split profits on his films down the middle) but as he was coming off that studio’s most successful picture of all time The Guns of Navarone (1961) with a high-octane cast of Gregory Peck, David Niven and Anthony Quinn the studio cut him some slack.

Foreman did not come cheap. In addition to his $27,500 fee for writing the script, Foreman was entitled to 2.5 per cent of the gross after MGM had taken in twice the negative cost. After an arduous four-year slog delivering The Guns of Navarone, Foreman described his new venture as “a bit of a rest” which seemed an odd choice of phrase given that MGM was under pressure to greenlight the picture in 1962.

It was firmly in MGM’s production sights for most of the 1960s. In 1963 it was seen as one of the studio’s biggest upcoming projects along with Doctor Zhivago, the adaptation of James Michener’s Caravans and musical Say It with Music. By the following year it had been allocated a $7.5 million budget – the same as Zhivago – and was on course to be made in Greece in the spring of that year.

By 1965 it landed in the lap of Oscar-nominated British director Guy Green who had nurtured the $1.2 million A Patch of Blue (1965) starring Sidney Poitier into a substantial hit. Although the budget had by now dropped to $5 million it had attracted Omar Sharif, one of four big stars set. There was a new script by Scottish Oscar-winner Neil Paterson (Room at the Top, 1959) and best of all there was a top-flight producer in Pandro S. Berman (Father of the Bride, 1950) with over two decades experience at MGM. Filming, however, though still in Greece, had been pushed back to 1966.

Although Guy Green appeared to have the most solid lock on the project, other names associated with the movie included producer Carlo Ponti (Doctor Zhivago, 1965) and directors William Wyler (Ben Hur, 1959), Henri Verneuil (The 25^th Hour, 1967) and Elia Kazan (On the Waterfront, 1954), the last two both born in the former Ottoman Empire now known as Turkey.

It was listed as being on the MGM production schedules for every year till the end of the decade with names like Yul Brynner and Charlton Heston bandied about until it joined a massive bonfire of other expensive projects. By the end of the decade it had racked up over a million dollars in producer and screenwriter fees. According to Variety it was “the most off-again on-again major literary property in the history of American motion picture.”

But it was not alone in being dumped by a studio. Towards the end of the 1960s Hollywood was awash with abandoned projects. The rights to Broadway musical Coco had cost $2.25 million. Fred Zinnemann’s adaptation of Andre Malraux’s Man’s Fate had a $12 million budget before the plug was pulled. A record $600,000 had been spent on acquiring the rights to William Styron bestseller The Confessions of Nat Turner.

Other high-priced acquisitions lumped in production limbo included The Spy Who Came in from the Cold (1965) author John Le Carre’s A Small Town in Germany, Armageddon by Leon Uris of Exodus (1960) fame, Bullet Park by John Cheever who had written The Swimmer (1968), Caravans despite the success of the author’s Hawaii (1966) and The Inheritors by Harold Robbins who had churned out The Carpetbaggers (1964).

Hit plays were no more successful in reaching the starting grid – Arthur Miller’s After the Fall had George Cukor lined up to direct and Faye Dunaway as star and a total of $350,000 had been spent on Tom Stoppard’s Rosencrantz and Guildenstern Are Dead.

And there, surely, Forty Days of Musa Dagh should have been laid to rest. Of all these expensive projects, only Caravans would eventually see the light of day. But against all odds, interest in Forty Days of Musa Dagh remained high. Fresh from success with Where Eagles Dare (1968) producing team Elliott Kastner and Jerry Gershwin took a stab at the project, setting their sights on a new script and a 1970 start date. But the duo could not turn the idea into reality. And once again it sank to the bottom of the pile.

Armenian businessman and sometime producer John Kurkjian (The Tears of Happiness, 1974) picked up the rights through his vehicle High Investment and wooed MGM. And in 1976 the project was revived by the studio as a co-production with James B. Harris (Paths of Glory, 1957) overseeing production based on a new script by South African playwright Ronald Harwood (One Day in the Life of Ivan Denisovich, 1970). This was viewed as “the last attempt to revive it” and for a time it appeared as if the project would at last see the light of day. But MGM’s optimism barely lasted the year and, concluding the movie was too rich for its blood, dropped out.

Kurkjian continued to try to interest other studios and was confident. With a new script by Clarke Reynolds (Shalako, 1968), he was convinced he could get the movie off the ground with the backing of the Yugoslavian government were the film to shoot there. United Artists announced the movie would be on its release slate for 1977-1978. But that, too, proved a false dawn.

Redemption came from the most unlikely of sources – American B-picture production outfit Cannon which had been taken over in 1979 for just $500,000 by Israeli writer-director Menahem Golem and his cousin Yoram Globus. Although this pair specialized in low-budget action pictures such as Death Wish sequels and martial arts efforts like Enter the Ninja (1981), they had artistic pretensions, borne out by The Magician of Lublin (1979) directed by Golan and starring Alan Arkin. That same year, a new version of Forty Days of Musa Dagh took shape, part-funded by High Investment and the West Berlin Senate. Charles Bronson was lined up as star. The budget was set at $10 million.

In the end, there was no Bronson and no $10 million budget, but the movie did get made in 1982 for $4 million by Transcontinental Picture Industries with the less stellar cast of Indian star Kabir Bedi (Sandokan mini-series, 1976), American television actress Ronnie Carol and character actor Guy Stockwell (Beau Geste, 1966). It was directed by Israeli Sarky Mouradian (Tears of Happiness). It did not reach the United States for another five years. And it was no epic, coming in at a trim 94 minutes. Nor was it a huge box office success. And it’s pretty impossible to find on DVD.

Footnote: The Promise (2016) covered the same ground. Directed by Terry George, it starred Chistian Bale, Oscar Isaac and Charlotte Le Bon. It was funded by Kirk Kerkorian.

SOURCES: “Double Pan for Reich,” Variety, Feb 27, 1934, 58; “Literati: Best Sellers,” Variety, Jan 1, 1935, 58; “Wellman’s Chore,” Variety, Apr 10, 1935, 2; Advertisement, MGM, Variety, Jun 12, 1935, 25-28; “Foreign Rights Bugaboo,” Variety, Nov 27, 1935, 2; “Thalberg’s Eight; Four at $1,000,000,” Variety, Dec 25, 1935, 4; “H’Wood Foreign Jams,” Variety, Mar 25, 1936, 3; “MGM Scraps Witch of Timbuctoo and Musa Dagh,” Variety Mar 25, 1936, 3; “Film Industry Watching Blockade as B.O. Cue on Provocative Themes,” Variety, Jun 22, 1938, 1; “Carl Foreman to Metro on Loan,” Variety, Feb 1, 1961, 3; “Columbia Waives Rights to Foreman for 40 Days,” Variety, Feb 8, 1961, 59; “Foreman’s Commitment: Doing 40 Days for MGM, Strength for Columbia,” Variety, Jul 5, 1961, 11; “Positive Side of Negatives,” Variety, May 30, 1962, 5; “Berman, 22-Year Man, Stays on MGM Lot,” Variety, Aug 1, 1962, 3; “Upcoming MG Slate May Number 30 Pix,” Variety, Jan 1, 1964, 16; “1965-1967 Will Be Roadshow Years” Variety, Sep 16, 1964, 4; “Pictures: Omar Sharif,” Variety, Dec 9, 1964, 21; “Guy Green Next Helms Musa Dagh,” Variety, Apr 14, 1965, 20; “Musa Dagh Nearer,” Variety, Jul 7, 1965, 9; “MGM Keeps Pledge of 26 Prods,” Variety, Aug 10, 1965, 5; “MGM’s (Hopefully) Final Loan,” Variety, Sep 14, 1966, 3; “3 Ponti Films on Metro O’Seas Slate,” Variety, Apr 19, 1967, 65; “Forty Days (and 34 Years) of Musa Dagh,” Variety, Apr 16, 1969, 19; “Acceptable Script As Invisible Cost Before Production,” Variety, Jul 14, 1971, 3; “Big Investment in Story Values Which Have Not Yet Been Filmed,” Variety, May 9, 1973, 28; “Werfel, After 40 years,” Variety, Jul 28, 1976, 6; “United Artists Looks Ahead; 13 from Metro Inventory,” Variety, Sep 22, 1976, 3; “Shepherd, As MGM Producer, Details Plans, Dropped Films, ” Variety, Dec 15, 1976,3; “Golan-Globus to Film 40 Days of Musa Dagh,” Variety, Feb 14, 1979, 27; “TPI Carves Out Sales Niche,” Variety, Oct 26, 1983, 69; “Film Review,” Variety, Nov 25, 1987, 19; “Cannon Completed Versus Unmade Films,” Variety, Oct 5, 1988, 52.