When Caine Was King

Producer Joseph E. Levine was so carried away by the sensational performance of Zulu (1964) in Britain that he earmarked a million-dollar marketing budget for its U.S. launch. Levine was already doing the rounds of U.S. exhibitors in January 1964 and it was reviewed that same month in Variety – which predicted it would be a “sturdy box office prospect” – leading observers to believe its launch was imminent. That it was held back till the summer suggested interest from the trade, not as fascinated by an obscure war in Africa as the British, was not as high as the producer would have liked. Even then Box Office magazine reckoned it “should be a box office smash” to emulate the $589,000 it had taken in nine weeks in the first run Plaza in London’s West End coupled with two weeks in 29 houses on the British ABC circuit.

But somewhere along the line Levine had lost heart and promoted it as if was Hercules all over again, 500 simultaneous bookings in a month, little time to build on the decent box office it attracted in New York in two weeks at the first run Palace. The drubbing Zulu (1964) received at the American box office – it did not even attract the $1 million in rentals needed to place it in the Variety annual box office chart – made trade journalists, while recognizing Michael Caine’s initial promise, reserve judgement on his future, observing that he “still has some ground to cover before he becomes as familiar to filmgoers as Sean Connery.”

Michael Caine is way down the cast list.

Despite Zulu’s failure, Variety predicted that Caine’s performance had “won this blond young man a swift passport to potential stardom” and even while The Ipcress File (1965) divided critics, the trade paper reported “there’s no disputing Caine’s personal impact…the sky’s the limit.”

To justify his deal with Harry Saltzman, Caine was committed to appearing in ten films in five years, although the producer was not only happy to loan him out to other studios but share the spoils. That was an unusual trait, given that stars as varied as Sandra Dee, Carroll Baker and Rock Hudson bristled at what they saw as exploitation, when their paymaster  retained the entire amount gained from loaning their services to other studios, often pocketing a hefty profit in the process. Caine, on the other hand, “kept the major share of any loan-out loot.”

After The Ipcress File, Caine would have five films released in the U.S. in the space of eight months from July 1966 to February 1967, an output that could make or break him. In order of U.S. launch these were: black comedy The Wrong Box (1966), ribald sex drama Alfie (1966), caper movie Gambit (1966), a second outing for Harry Palmer in Funeral in Berlin (1966) and big-budget steamy Otto Preminger drama Hurry Sundown (1967) not to mention a reissue in 1967 of Zulu to capitalize on his growing fame.

The breadth of acting skills Caine brought to these diverse movies caught the attention, by and large, of the critics as well as the industry. The National Association of Theater Owners, proclaimed him their Future Star of the Year in September 1966 with the ringing endorsement of “never has a newcomer to films so fully and immediately captured the imagination of the world audience.”

Oddly enough, there was no better follow-up as far as America was concerned to The Ipcress File than The Wrong Box in which he was a last-minute replacement for American actor George Hamilton.  The Wrong Box (1966) presented Caine as the timid romantic opposite of the lothario of Alfie and the accomplished seducer of The Ipcress File (1965) but it was the kind of role to make critics sit up and wonder what else he had in his acting box of tricks. 

But the release strategies employed by the various distributors, Columbia for The Wrong Box, Universal for Gambit and Paramount for the other three, ensured that the movies did not go down the Levine saturation-release route that had done for Zulu. Limited openings in prestigious arthouse-style cinemas allowed for slow build. In fact, it was almost tantamount to creating ‘sleepers’ out of every film. A film that remained for months at a time in one or two cinemas in a major city was the best way of driving up word of mouth. And during this hectic period whenever Caine was promoting one film, he was also being asked about all the rest.

It was almost inevitable that when a new picture opened, all the others were still playing. As a measure of how well this unplanned strategy worked, at Xmas 1966 his films were playing in six first run cinemas in New York, far more than any other star, and far more than any other star in the history of Hollywood. Each new opening boosted the box office of all the rest and when Oscar consideration or Year-End Best Awards entered the equation they served notice that, through his other films, this was an actor with a wide range of skills.

What had become quickly apparent to studios was that they had no idea how to assess Caine’s box office appeal.  Such reticence proved invaluable. The limitations imposed on his film launches ensured that audience demand would dictate the release pattern. Only after Universal had opened The Ipcress File to sensational business at the Coronet in New York at the start of August 1965 did it consider widening the movie out. Audience response gave the studio the confidence to book it towards the end of the following month into Grauman’s Chinese in Los Angeles for an “unprecedented booking.” The two cinemas could not have been more opposite – the New York house seating just 590, the Los Angeles venue nearly three times as much with 1,517 seats.  The studio was “evidently convinced to go commercial with the picture nationwide as booking into Grauman’s indicates.”

Columbia almost copied that campaign to the letter. The Wrong Box opened in early July   1966 to an “amazing” $35,000 at the 700-seat Cinema One. What was just as astonishing was that it was pulling in $28,500 in its seventh week by which time it had begun first run engagements across the country – a “socko” $25,000 in Chicago, “wham” $25,000 in Philadelphia, “boffola” $20,000 in Boston, “boffo” $18,000 in Washington D.C.

Although distributed by a different studio, Alfie followed a similar pattern, opening in New York again at the Coronet and also at the 500-seat New Embassy, breaking all-time records at both cinemas. Alfie, however,was less of a risk. On the financial front, it had already recouped its $750,000 costs solely from its London run. On the critical front, the film had won the Special Jury Prize at Cannes.

Just as important was Paramount’s marketing backing. A 16-page A3 Pressbook began by detailing both the critical acclaim enjoyed by the picture on its New York opening and its subsequent commercial success. Every advertisement was garnished with critical quotes: “Alfie bubbles with impudent humor and ripe modern wit” (Bosley Crowther, New York Times), “delightful comedy” (Judith Crist, NBC Today Show), “you are going to enjoy Alfie very much” (Life). “There’s no question about it,” crowed the Pressbook, “Alfie has completely conquered New York…(and) is the new champ of the press.” The New York Times had run four separate articles on the film, major magazines lined up to profile the star, on publicity duties Caine had come across as charming and personable, and the movie’s theme song topped the charts.

Three pages of the Pressbook were devoted to Michael Caine, calling him “multi-talented” and setting out the proposition, “Will Alfie’s Michael Caine Become the Newest Teenage Idol?” Caine predicted, “I believe it takes at least five movies to make a star of anyone,” counting Zulu as his first, plus The Wrong Box and Alfie. Given Funeral in Berlin and Gambit were still to come, he was already well on the way to proving himself correct.   

Alfie launched in New York a few weeks after The Wrong Box had already whetted appetites. The Coronet delivered a $43,000 opener and the New Embassy $33,400, both all-time non-holiday records. Second weeks were equally potent, $40,000 at the Coronet, $33,000 at the New Embassy.

So Paramount “nursed” the sleeper. It didn’t properly expand until Thanksgiving and even then was limited to 56 theaters which had to commit to 14-week runs that would see it safely past Xmas and New Year so as to be “in active exhibition” during Oscar season. Before the first Oscar nomination was in, Paramount had pulled in $3m million in U.S. rentals (the studio’s share of the box office gross) and about the same again overseas (including Britain). Winning five Oscar nominations – including Best Picture and Best Actor – boosted takings.

The Xmas 1966 unofficial “Michael Caine Season” saw a three-cinema New York opening for Funeral in Berlin (budgeted at $2.6 million) and one house for Gambit while Alfie was still playing in two houses. The Harry Palmer sequel rocked up with a “wow” $40,000 – equivalent to $356,000 today – opening week at the 813-seat Forum, an “amazing” $21,000 ($187,000 equivalent) at the 450-seat Guild (extra shows to cope with the demand) and $37,000 ($330,000 equivalent) at the 568-seat Tower East. Gambit knocked up a “smash” $20,000 at the 561-seat Sutton with Alfie bringing in a “wham” £21,000 in its 18th week at the  New Embassy plus $14,000 in its first week at the 430-seat Baronet. The capacities of all these cinemas showed that, in reality, they were glorified arthouses rather than the bigger 1,000-plus-seaters where the big-budget pictures resided.

In Britain, a top box office draw, in America king of the arthouses.  

How well his movies did outside that limitation depended on popularity and accessibility. Pairings with top female stars like Shirley MacLaine (Gambit) and Jane Fonda (Hurry Sundown) ensured that the actor’s transition into the Hollywood elite was painless. His career has had many ups and downs, and many fans know him only from his appearance in Christopher Nolan films, but in celebrating a career that encompasses nearly 70 years as a star, no one should forget the eight months that turned him into one.

SOURCES: “Levine Heads Zulu showmanship Meets,” Box Office, January 13, 1964, p8;  “Big Zulu Whoop,” Variety, January 15, 1964, p3;  Review of Zulu, Variety, January 29, 1964, p6; “Levine Sells His Theatres,” Box Office, February 10, 1964, pNE2; Advert for Zulu, Variety, April 29, p26-27; “Britain Bubbles with Talent,” Variety, April 29, 1964, p58; Review of Zulu, Box Office, June 22, 1964, pA11; Review of The Other Man, Variety, September 16, 1964, p41; Review of The Ipcress File, Variety, March 1965, p6; “Newcomer Talent in British Pix,” Variety, May 12, 1965, p57; Advertisement for Zulu, Box Office, Jun 15, 1964, p3; “Ipcress File Pre-Release in NY Aug 2,” Box Office, July 26, 1965, pE4; “Michael Caine No Bottled-In Bond,” Variety, September 15, 1965, p30; “Grauman’s Sets Extended Run of Ipcress File,” Box Office, September 20, 1965, pNC1; “Preminger Signs Caine,” Box Office, April 11, 1966, pE1; “Funeral in Berlin Budget $2,600,000,” Variety, April 27, 1966, p29; “Caine Is Able at B.O. with Five Star Roles in 33 Months since Zulu,” Variety, August 31, 1966, p2; “Michael Caine Named NATO Future Star,” Box Office, September 19, 1966, p3; “Par Nurses Its Alfie with Limited Playoff Through Holidays,” Variety, October 12, 1966, p21; “Michael Caine On Tour for Funeral in Berlin,” Box Office, November 21, 1966, pE2; “Embassy Reissues Three Caine, Belmondo Films,” Box Office, January 9, 1967, p10; “Alfie Could Be Par’s Tom Jones,” Variety, February 1, 1967, p3. Box office figures taken from the “Picture Grosses” section of Variety: July 20, 1966-September 24, 1966 and December 28, 1966.

Book into Film – “Hot Enough for June”/ “Agent 8 3/4” (1964)

Timing is everything in the movie business. Had British film studio Rank shifted into top gear to adapt the best-selling thriller The Night of Wenceslas by Lionel Davidson soon after its publication in 1960 it would probably have been a completely different film to Hot Enough for June which took four years to reach the screen. Davidson had produced a ground-breaking espionage thriller that had critics reaching for the superlatives and putting him in the same bracket as Graham Greene and Eric Ambler. A film appearing, for example, in 1961 would not have been lost in the box office tsunami, in Britain at least, that greeted Dr No on its movie debut in 1962.

But by the time Hot Enough for June was released a second Bond – From Russia with Love (1963)- had changed public attitudes to spy films and in addition readers were reeling from two blockbuster spy novels, Len Deighton’s The Ipcress File (published in 1962) and John Le Carre’s monumental bestseller The Spy Who Came in from the Cold (published 1963). In preproduction in May 1963, minus any cast, the projected film was still being known as The Night of Wenceslas. Star Dirk Bogarde dithered so much about his involvement that at one point he was replaced by the considerably younger Tom Courtenay (Billy Liar, 1963).

U.S. cover of the Davidson novel.

As was often the case in adaptations of best sellers, the screenwriter, in this instance Lukas Heller (Whatever Happened to Baby Jane, 1962) both added to and subtracted from the original material. For example, the Nicholas of the Lionel Davidson novel was not a particularly attractive character, truculent, snippy, with a bad case of self-entitlement, a bit of a ne’er-do-well, scrounging to pay bills, with expensive tastes and far from charming in his relationship with his girlfriend. He is also employed, rather than unemployed and with hankerings to be a writer as in the film, and comes into the orbit of Cunliffe (Robert Morley in the film) who dupes him into thinking an uncle has left him an inheritance.

Sensibly, Lukas Heller dispenses with Nicholas’s back story which posits him as a Czechoslovakian exile, albeit leaving his native land at the age of six, and various other complications concerning that country. He is sent to collect a formula for unbreakable glass. The “hot enough for June” password is a Heller construct and feels as if belongs to an earlier era of spy pictures. In the book all Nicholas has to do is leave his guide book lying around in the factory for the contact to write there the formula. However, rather than discovering he is working for the British Secret Service, the novelist employs a different twist, that the young man is, unknowingly, in the pay of foreigners plotting against Britain.

Davidson envisaged a different kind of Czech girl, more of a Valkyrie, statuesque (“her breasts stood out like bombs”) rather than the slimmer Sylva Koscina. It is Heller who adds the complication of her father heading up the secret police. In the book, her father is merely a musician and conveniently absent for most of the time, freeing up his house for romantic interludes. And the book has none of the James Bondesque features since the first of the series had not been written when The Night of Wenceslas was published.

However, the film having established the alternative world of rival secret agencies, of the girl being under suspicion and of her father being a senior official in the espionage business, the screenwriter then follows the bulk of the novel’s romance and the thrilling episodes involving Nicholas on the run. The swimming pool, cigarette burn, the parade and the milkman can all be found in the book.

There is one element that had to be changed. In the book, Nicholas makes two trips to Prague. But it is a golden rule of screenwriting that a character visits a location only once. Davidson ends his book with a touch of irony: Nicholas is swapped for Cunliffe.

At whose behest, it was decided to insert the comedy is anybody’s guess. Possibly the feeling that the book as written would be too unsophisticated for audiences accustomed to the rattling action and glamour of a James Bond. The Bond-style connections at the beginning of the film are clunky and the later references to espionage at the highest level also seemed to have been slotted in with no regard to retaining the essence of the book.

Creating the Theme Music to the 1960s: John Barry and Don Black

You can’t really write about 1960s films without making some reference to the revolutionary composers and lyricists who penned so many of the decade’s finest music. Rather than concentrate on the films to which the pair made vital contributions, I thought I would point you in the direction of a Eddi Fiegel’s biography of John Barry and this year’s autobiography of Don Black.

Barry, the son of a Yorkshire cinema owner, was a true child of the Sixties, a handsome man in handmade suits, living in Chelsea, driving an E-type Jaguar or a white Maserati, and friend of Michael Caine and David Bailey. He squired some of the most glamorous women of the era like Britt Ekland and Charlotte Rampling and was married to one its most enigmatic actresses Jane Birkin (Wonderwall, 1968, and co-conspirator of the hit single “Je T’Aime”).

After forming jazz outfit the John Barry Seven, regulars on TV program the 6.5 Special, he scored and arranged singles for pop singer Adam Faith who proved his passport to the movie business with Beat Girl (1959). But Dr No (1962) for which he was only paid £250 changed his life and he became the most in-demand film composer in British cinematic history. He followed up with successes such as Zulu (1963), Goldfinger (1964) and The Ipcress File (1965) and although his music sold in enormous quantities in terms of singles and soundtrack albums, his work had not come to the notice of the Oscar voters.

Born Free (1966) changed all that when he linked up with lyricist Don Black. Columbia had initially insisted that an American folk group would write and perform the theme song. But Barry was determined to do it himself. While the theme for Goldfinger had taken many days and nights to complete, Born Free was a different story: “I wrote the whole thing from beginning to end in about ten minutes,” said Barry. He had previously worked with Black on Thunderball (1965). The collaboration clicked from the outset. “John’s very word-conscious,” commented Black, “and that’s unusual for most composers.” However, Black’s socially-conscious lyrics did not initially go down well with producer Carl Foreman and Barry had continuous problems over the way the music should be handled in the film. The theme went to number one in America and Barry picked up two Oscars, for original music and, shared with Black, for best song.

Talking of John Barry, here’s a mystery someone might be able to solve. I came across this advert in “Films and Filming” magazine which listed John Barry as a producer. Joe Massot went on to direct Wonderwall (1968) but George Harrison did the music for that. Any ideas?

Even so, Barry was not welcomed in Hollywood. “I remember in Hollywood,” noted composer Leslie Bricusse, “the fraternity of film composers there being very condescending towards John, talking about him as this pop musician who’d been in a band…the top brass…saw John as this kind of upstart. ” That changed with heist movie Deadfall (1968) – the “Romance for a Guitar and Orchestra” section my favorite piece of Barry music – and The Lion in Winter (1968) for which he won his second Oscar.

The bulk of Fiegel’s book covers the music Barry wrote in the 1960s and it is full of riveting detail about the circumstances surrounding various films. This is not a new book but it’s one I go back to again and again to remind me of John Barry’s genius.

By comparison The Sanest Guy in the Room: A Life in Lyrics by Don Black was published this year. “The first thing you learn as a lyric writer,” says Black, ” is not to waste a syllable” and that is the mantra for this delightful book, full of interesting anecdotes, insights into the work of other famous lyricists, and containing many of his own lyrics. He worked with singers Shirley Bassey and Barbra Streisand, a string of top composers including Maurice Jarre, Francis Lai, Lalo Schifrin, Quincy Jones, Elmer Bernstein and Henry Mancini and wrote musicals including Tell Me on a Sunday with Andrew Lloyd-Webber.

He grew up in council house in Hackney, London. But his initial attempts to become a songwriter floundered and he worked on the weekly music paper New Musical Express before becoming a “plugger” – a publicist – for a music publishing company and then a stand-up comedian.

However, he had become good friends with crooner Matt Monro – whom he would later manage – and the singer encouraged him to give songwriting another chance. When Barry approached him to write the lyrics for Thunderball, his career took off. Normally he wrote the lyrics once the composer had completed the tune. But To Sir, With Love was written first. Canadian Mark London supplied the music. British pop star Lulu, who was in the film, recorded it and it topped the charts in the United States.

But his closest collaborator remained John Barry. “It was easy writing with John – he would hand me a melody and I would go home and put words to it…If you write the words first there is a tendency to ramble, but if you only have a limited number of notes they provide you with a rigid framework.”

You can’t be a lyricist without versatility as proven by some of the songs he wrote in the 1960s – for films as diverse as Yul Brynner adventure The Long Duel (1967), A Matter of Innocence (1967) starring Hayley Mills, Peter Sellers comedy The Party (1968), Burton and Taylor drama Boom! (1968), biopic Isadora (1968) with Vanessa Redgrave, spy thriller Some Girls Do (1969), George Segal-Ursula Andress adventure Southern Star (1969) and The Italian Job (1969) starring Michael Caine.

As well as the Oscar for Born Free, he was nominated for best song for True Grit (1969), Ben (1972), Gold (1974) and The Pink Panther Strikes Again (1976). More recently he has been presenting a show on BBC Radio Two. His autobiography is a very spirited read, whizzing you from one anecdote to the next, and as promised no word wasted.

Link to Don Black book – https://www.amazon.co.uk/s?k=the+sanest+guy+in+the+room+by+don+black&i=stripbooks&crid=2YM0QDSYCZ9Y2&sprefix=the+sanest+guy+in+the+room%2Cstripbooks%2C164&ref=nb_sb_ss_ts-a-p_1_26

Link to John Barry book –

Manny Farber, Critic’s Critic

Gunning for You – Manny Farber

You wouldn’t want to pick a fight with Manny Farber, generally considered along with Andrew Sarris, the godfather of serious film criticism. “Visceral” was the word most commonly associated with his writings.

He came to movies from an unusual perspective. He was a painter, one of the most celebrated still life artists of his generation. He never worked for a big paper like the New York Times or a stylish magazine like the New Yorker. Instead, his work appeared in Film Culture, Artforum, The Nation and men’s magazine Cavalier.

An early advocate of the work of Howard Hawks, Anthony Mann and Raoul Walsh, he was also inclined towards lean B-films over more profligate big-budget pictures.

Chances are you will disagree with everything he said, especially when he was slicing-and-dicing one of your favorites, but it is equally guaranteed that you will marvel at his prose. His work had punch and clarity and it might just make you laugh.

Here are some of his musings on the 1960s movie scene:

Easy Rider (1969): “Dennis Hopper’s lyrical, quirky film is better than good in its handling of death…The death scenes, much more heartbreaking, much less programmed than Peckinpah’s (The Wild Bunch), come out of nowhere…The finality and present-tense quality of the killings are remarkable: the beauty issues from the quiet, the damp green countryside and a spectacular last shot zooming up from a curving road and a burning cycle.”

Lawrence of Arabia (1962): “The most troublesome aspect of Peter O’Toole’s Lawrence is that the story moves faster and further than the actor who is not unlike the Tin Woodsman of Oz (O’Toole starts with a springing outward movement, to walk over the world, then turns into a pair of stilts walking in quick, short strides.)”

On Albert Finney: “The Big Eat is a growing factor in films, in effect probably invented by Finney in his Saturday Night. In his case, it was a combination effect, involving a big chomp, heavy breathing, slashes of braggadocio, a side swivel, and baring of teeth. This emphasized eating has been fined and slowed down in his latest work, but within the timespan of four Finneyfilms it has taken hold, cementing a new convention for giving an underside, the animalistic traits, to character.”

The Ipcress File (1965): “This is a Chandleresque thriller that has no thrills, with an antihero who is more like a sugary flavor than an actor doing a Philip Marlowe…the only suspense is how slowly a knight (non-played ‘superbly’ by Michael Caine) can put dimes in a parking meter, crack eggs in a skillet or flatfoot his way through a library.”

The Rounders (1965): “Fonda’s entry into a scene is of a man walking backward, slating himself away from the public eye. Once in a scene, the heavy jaw freezes, becomes like a concrete abutment, and he affects a clothes-hanger stance, no motion in either arm.”

Who’s Afraid of Virginia Woolf (1966): “The most famous scene is an erotic nondancer, which is neither erotic nor dancelike, in which Elizabeth Taylor suggests a gyrating milk-bottling mechanism.”

The New York Film Festival 1968: “In the category called Bloody Bores, the Festival offered Capricious Summer, Hugo and Josefin and Twenty Four Hours in a Woman’s LifeHugo and Josefin is life as seen through the eyes of a Kodak camera ad.”

On Rita Tushingham: “An even worse example of megalomaniac star who can make the simplest action have as many syllables as her name. The myth that a director makes or breaks a film is regularly disproved by this actress who…carries on a war of nerves against the other actors.”

The Graduate (1968): “Benjy…leads a split life on screen; half the time he’s hung up between Mrs. and Miss Robinson; the other half he’s at half mast; a flattened silhouette…Dustin Hoffman is laid out like an improbably menu. People are always darting into his periphery to point him out as a boy wonder…Benjamin, as it turns out, is Bill Bradley crossed with Denny Dimwit.”

It is unlikely you’ll get hold of this book Movies at a decent price since it is long out-of-print and a collector’s item but you can easily find Farber on Film, a whopping 800-page tome which covers his compete writings.

Discover WordPress

A daily selection of the best content published on WordPress, collected for you by humans who love to read.

The Atavist Magazine

by Brian Hannan

WordPress.com News

The latest news on WordPress.com and the WordPress community.