Ursula Andress – The Magnificent 60s

Behind the Scenes: “Planet of the Apes” (1968)

J. Lee Thompson (The Guns of Navarone, 1961) saw a much-needed boost to a drifting career vanish when he ducked out of this project – he had spent considerable time developing the project – in favor of Mackenna’s Gold (1969). Blake Edwards, first director attached, probably also lamented losing out. This was to have been Edwards last outside film before committing exclusively to Mirisch.

Producer Arthur P. Jacobs, who had bought the rights to Pierre Boulle’s Monkey Planet in 1963, could hardly believe his luck after the calamitous Doctor Dolittle (1967). Unusually, the two films were not cross-collaterized, a standard studio device whereby the losses on one film were played against the profits in the other, which would have almost certainly resulted in no profit payments to Jacobs.

And you could probably say the same for eventual director Franklin J. Schaffner, relegated to television and movie stiffs like The Double Man (1967) after the failure of big-budget historical drama The War Lord (1965) and his abortive attempt to film the Travis McGee novels of John D. MacDonald, whose total sales exceeded 14 million. He wasn’t involved in Darker than Amber (1970), the first McGee title to be filmed. Heston, who Schaffner had directed in The War Lord, pushed for his involvement.

Charlton Heston was also in dire need of career resuscitation, his past five movies – Sam Peckinpah’s Major Dundee (1965), The Agony and the Ecstasy (1965), The War Lord (1965), Khartoum (1966) and realistic western Will Penny (1967) – had all tanked. “In my view,” he opined, “I haven’t made a commercial film since Ben-Hur,” clearly ignoring the success of El id (1961).

And once it became a success Warner Brothers regretted letting it go. The studio had been involved in the project when Blake Edwards was to direct. The movie was cancelled due to cost – it was budgeted then at $3-$3.5 million – and script and production problems. The studio might also have shied away after learning of the booming budget and lengthening schedule for MGM’s 2001: A Space Odyssey. Twentieth Century Fox ended up forking out $5.8 million to turn the project into reality.

As was often the norm in Twentieth Century Fox pictures, studio head honcho Darryl F. Zanuck found a part for his mistress, in this case Linda Harrison as Nova, the mute love interest. She was a graduate of the studio’s program of investment in young talent. Others included Jacqueline Bissett (The Detective, 1968) and Edy Williams (The Secret Life of An American Wife, 1968). Had Raquel Welch (One Million Years B.C, 1966) considered the opportunity to don a fur bikini again, it is doubtful Harrison would have won the role. But she turned it down as did Ursula Andress (The Southern Star, 1969). Angelique Pettyjohn (Heaven with a Gun, 1969) was auditioned

Former child star Roddy McDowall (Lassie Come Home, 1943), Kim Hunter (A Streetcar Names Desire, 1951) and Maurice Evans (The War Lord) fleshed out the ape contingent. Ingrid Bergman (The Visit, 1964), also in much need of a career uplift, turned down the role of Zira. Other stars in the frame for roles included Yul Brynner, Alec Guinness and Laurence Olivier. Edward G. Robinson should have played Zaius, but couldn’t manage with the make-up.

Source material was Monkey Planet by Pierre Boulle, author of Bridge on the River Kwai. Twilight Zone creator Rod Serling took a year and a reported 30 drafts to turn in a viable screenplay and the former blacklisted Michael Wilson, whose name had been removed from the credits of Bridge on the River Kwai (1957) and Lawrence of Arabia (1962), added the polish. Wilson had won an Oscar for A Place in the Sun (1951) and another one for Friendly Persuasion (1956) although that was actually awarded to Jessamyn West since Wilson’s involvement was kept secret. If he had not been blacklisted, he would have been in the unusual position of having won four screenplay Oscars, although in the end the others were retrospectively awarded.

If you were looking for a sci-fi picture with dramatic heft, decent action, mysterious outcome and an examination of the human condition this was a more straightforward bet than 2001: A Space Odyssey (1968). While Fox reckoned its previous sci-fi venture Fantastic Voyage (1966) had worked out well, it had reservations about the cost of Planet of the Apes and the possibility of making an ape setting believable. In this case the special effects’ conundrum was make-up for the apes. If they just looked like humans wearing monkey suits the movie would not fly. Fox spent $5,000 on a test with Heston in a scene with two apes before it greenlit the movie.

Faces that could not express emotion and were as stiff as a botox overdose would invite audience ridicule. In the end the studio spent a reported million dollars on pioneering ape renditions by John Chambers, who previously been a surgical technician repairing the faces of wounded soldiers. He had a team of 78 make-up artists There were almost as many scripts as crew and the changes wrought as the picture moved closer to being greenlit were to switch from a futuristic setting to a primeval one (which, incidentally, saved on costs), covering up the breasts of the female prisoners and inventing the stunning ending.

There were three possible endings, the one shot being that favored by the star.. Heston’s hoarse voice was not in the script, but an incidental by-product of him catching the flu. Apart from studio sets, the movie was filmed in blistering heat in Arizona. The rocket ship crashed into Lake Powell in Utah, ape city – modeled on the work of celebrated Spanish architect Gaudi – was constructed in Malibu Creek State Park, and the final scene was filmed on Zuma Beach in Malibu.

Unlike Fantastic Voyage which told audiences what the mission was, but in keeping with 2001: A Space Odyssey, Planet of the Apes opens with mystery. Like Rosemary’s Baby, the movie is viewed through the eyes of an innocent, one who cannot quite cotton on to his fall down the evolutionary food chain. Albeit more hirsute and muscular than Mia Farrow, nonetheless the casting of Heston dupes the audience into thinking he is somehow going to win, rather than just escape. He is an experiment who has wandered into the wrong planet. But there are few films that can top that shock ending. And the movie more than fulfills the “social comment,” on which Heston was very keen, contained in the Boulle novel.

SOURCES: Russo, Joe, Landsman, Larry, and Gross, Edward, Planet of the Apes Revisited, The Behind the Scenes Story of the Classic Science Fiction Saga (New York: Thomas Dunne Books/St Martin Griffin, 2001); Hannan, The Making of The Guns of Navarone, 187. “Warners Ape World,” Variety, March 18, 1964, 4; “High Costs Impress Capital,” Variety, March 23, 1964, 3; “Planet of Apes Off for Present,” Variety, March 10, 1965. “Michael Wilson Under His Own Name For A.P. Jacobs,” Variety, December 14, 1966, 7. “MacDonald Novels Cue Major Pictures Corp.,” Variety, May 17, 1967, 5; Austen, David, “It’s All A Matter Of Size,” Films and Filming, April 1968, 5; “Fox’s Talent School,” Variety, June 26, 1968, 13; Film Locations for Planet of the Apes,” www.film-locations.com.

I have to confess this Behind the Scenes article would have been better if I had not loaned out – and never got it back – my copy of The Making of Planet of the Apes by JW Rinzler which was published five years ago.

Perfect Friday (1970) ****

Delicious caper movie. Under-rated and largely dismissed because a) it is very British, b) audiences preferred Stanley Baker in an action film like Zulu (1964) and c) it appeared a year after the action-driven heist picture The Italian Job. So many black marks you might think it was an automatic candidate for relegation.

But, in fact, it is a delight, a gem that never outstays its welcome and, furthermore, elicits tremendously enjoyable performances from the three principals, with the added bonus, I guess, of the costume budget being much reduced by Ursula Andress prancing around so much in the nude.

Mr Graham (Stanley Baker) is an uptight, bowler-hatted, spectacled, unmarried, straitlaced banking executive. That’s too fancy a title for his job. He’s not the manager, he’s not even the deputy, he’s the deputy to the deputy (here called an “under-manager”) and his sole joy in life appears to be granting or refusing overdrafts, an action that might, to one of life’s smidgeons, be construed as an exercise in power.

One of his clients is uber-sexy Lady Britt Dorset (Ursula Andress) who, while living in penury, manages to swan around in the most divine outfits and a swanky sports car, mostly as the result of his overdrafts. Although he believes he is tough and worldly it never occurs to him to wonder how his client has the wherewithal to repay the overdrafts.

She is married, but to the equally poverty-stricken Lord Nicholas Dorset (David Warner) whose sole income derives from a daily payment from sitting in the House of Lords and schemes such as attaching his name to a restaurant chain.

It doesn’t strike Mr Graham as particularly odd that Britt takes a fancy to him, infidelity appearing to be written into her marriage vows. And it’s not long before the deputy deputy manager starts to wonder how he might turn this relationship into something more permanent. So he comes up with a clever caper, a three-man job, or more correctly a two-man one-woman job. He’s going to steal £300,000, split three ways, from his bank. Nicholas will pose as a bank inspector, Britt will be the one who physically removes the cash and Mr Graham, naturally, will take on the role of criminal mastermind, finding a way to get hold of the necessary duplicate keys and over-riding the usual security concerns.

For a good while most of the plan consists of keeping the husband out of the way, sent on various “missions” across the country and abroad, to give Mr Graham time to enjoy making love to the wife. There’s an occasional hiccup to the plan, but mostly it appears to be running smoothly.

Except, as you might imagine, double cross is afoot. Mr Graham would like to purloin the husband’s share, all the more to set up cosy home somewhere abroad with the wife. And, as you might expect, there’s a sting in the tale.

But this is all so effortlessly done, tremendous tension as the robbery is carried out in complete silence (as was by now par for the course), jaunty music intervening at other times, the combination of the three opposites making for a delightful scenario, the stuffy manager at odds with the lazy, louche husband, and an unlikely companion for the sexy, apparently docile, wife.

Some clever directorial touches from Peter Hall (Three into Two Won’t Go, 1967) provide unexpected zest, but primarily this is a comedy of manners shifted onto the heist plane. And the best thing about it is the performances.

Ursula Andress (The Blue Max, 1966), here taking top billing, delivers her best-ever performance, the sexy front concealing a clever brain, easily manipulating lover and husband, deceit embedded in her genes, the hard-coiled core hidden from view, as she indulges both herself and her paramour.

Stanley Baker is superb, almost in Accident (1966) stiff upper lip mode, but without, until sex triggers criminality, that character’s free-wheeling attitude and immorality. He lives his entire life in a glass booth, observing and being observed, working within an arcane code of practices, not believing that he, of all people, could actually break the rules.

But David Warner (Titanic, 1997) steals the show as a bored upper-class lord who wants nothing more than a quiet life paid for by someone else and who almost throws a hissy fit when, as part of his role, he is forced to wear clothes he finds demeaning. If it wasn’t for the prize, this whole enterprise would be so much beneath him, and he doesn’t even have the satisfaction of being able to put this underling in his place.

Sheer enjoyment.

The Southern Star (1969) ***

There’s a surprisingly good movie here once you strip out the cliché jungle stuff and the racist elements. The diamond of the title is actually a MacGuffin, just enough to get you started on two parallel tales of revenge.

Dan (George Segal) is a mining engineer-cum-adventurer and Erica (Ursula Andress), daughter of mine owner Kramer (Harry Andrews), as far from the traditional jungle heroine (except in one regard) as you could get. She saves him from crocodiles, rescues him from jail and quicksand, swims across a hippo-infested river and is a better shot than him (or anybody for that matter) with a rifle. This is female empowerment with a vengeance.

Suspected of stealing the diamond, he is hunted by ranger Karl (Ian Hendry), Dan’s love rival, who intends to win Erica back using the simple expedient of killing the thief. Lying in wait is all-purpose rogue Plankett (Orson Welles) who seeks revenge on Karl. The second unit had a whale of a time filming anything that moved – lions, leopards, zebras, giraffes, buffaloes, monkeys, antelopes, the aforementioned hippos and crocodiles and what looked like a cobra – and at one point everything does move in coordinated fashion if you can call a stampede coordinated.

But the main focus is an Erica who constantly confounds Dan’s sexist expectations. Docility is her disguise. Anytime she appears to be doing what she’s told you can be sure she’s planning the opposite. While Dan does have his own specific set of jungle skills, he often looks a fool. But they do make a good screen partnership and their dialogue is lively.

Hollywood spent millions of dollars trying to create screen chemistry between various stars and although it seemed to work very well in the industry’s golden age with Clark Gable and any number of MGM female stars, Bogart/Bacall and Tracy/Hepburn and I guess you could chuck John Wayne-Maureen O’Hara into that particular mix, the formula seemed to have gone awry by the 1960s discounting the Doris Day/Rock Hudson combo, big budget romances like El Cid (1961) and Doctor Zhivago (1965) and an occasional home run with whomever Cary Grant was romancing on screen. So it was usually hit-or-miss whether any sparks flew between the stars.

Andress had certainly been a European femme fatale par excellence as seen in Dr No (1962) and The Blue Max (1966), but it was certainly not a given that she would more than hold her own for an entire picture. Segal was nobody’s idea of a romantic leading man although the notion had been given a tryout in The Girl Who Couldn’t Say No (1968) with Virna Lisi. But here the whole enterprise works in an It Happened One Night vein with the supposedly superior male recognizing that perhaps his companion was more than a match.

Harry Andrews and Orson Welles both try to steal the picture, with polar opposite characterizations, Andrews loud and menacing, Welles soft and menacing. You can tell Scottish director Sidney Hayers (The Trap, 1966) was an editor because he cuts for impact and mostly does an efficient job of sticking to the story. Supposedly, Orson Welles directed his own scenes, but that might be to make sure he got to hog the camera. He has enough choice lines and bits of business to keep him happy and gives his venomous character a camp edge. Matakit (Johnny Sekka), Dan’s buddy, who actually has the diamond, is separately pursued and subjected to racism and being whipped.

Despite my reservations, this is well constructed and keeps one step ahead of audience expectation with plenty twists to subvert those, although the music by Johnny Dankworth gets in the way, offering musical cues opposite to what is required.

As it is a jungle picture there is the obligatory heroine’s bathing scene – and to balance the books on that score Segal does whip off his shirt at one point. Except for the clichés and the racism, it would have gone higher in my estimation for by and large it is well done and Andress is once again (see The Blue Max) a revelation.

The Blue Max (1966) ****

Watching The Bridge at Remagen sent me back with renewed admiration to John Guillermin’s take on World War One in The Blue Max. Again, a tale of two men battling for supremacy, although in this case they are both on the same side. Flying aces Lt Bruno Sachel (George Peppard) and Willi von Klugerman (Jeremy Kemp) could easily be accommodated within the highest echelons of the German fighter pilot division except that each wishes to be known as the country’s number one pilot and there is also a question of class and nepotism.

Quite how working-class Sachel Peppard makes the transition from grunt in the trenches to Germany’s elite flying corps is never made clear in this glorious aerial adventure. But he certainly brings with him an arsenal of attitude, clashing immediately with upper-class colleagues who retain fanciful notions of chivalry – harking back to the days of cavalry charges – in a conflict notorious for mass slaughter.

He climbs the society ladder on the back of a publicity campaign designed by General Count von Klugerman (James Mason) intent on creating a new public hero. On the way to ruthlessly gaining the medal of the title, awarded for downing twenty enemy aircraft, he beds Mason’s playful mistress Kaeti (Ursula Andress).

While the human element is skillfully drawn, the innate jealousy and petty rivalries that threaten to spoil the camaderie so essential to any war effort, it is the aerial element that captures the attention. The planes are both balletic and deadly. Because biplanes fly so much more slowly than World War Two fighters, the aerial scenes are far more intense than, say, The Battle of Britain (1969) and the dogfights, where you can see your opposite number’s face, just riveting. Recognition of the peril involved in taking to the sky in planes that seem to be held together with straw is on a par with Midway (2019) while the ability of the best pilots to dodge trouble in the sky has been more recently highlighted in top Gun: Maverick (2022).

I was astonishing to discover not only was this a flop – in part due to an attempt to sell it as a roadshow (blown up to 70mm for its New York premiere) – but critically disdained since it is an astonishing piece of work. Guillermin makes the shift from small British films to a full-blown Hollywood epic with ease. His camera tracks and pans and zooms to capture emotion and other times is perfectly still.

The best scene, packing an action and emotional wallop, will knock your socks off. Having eliminated any threat from an enemy plane, rather than shoot down the pilot, Peppard escorts it back to base, but just as he arrives the tail-gunner suddenly rouses himself and Peppard finishes the plane off over the home airfield, the awe his maneuver originally inspired turning to disgust.

The action sequences are brilliantly constructed, far better than, for example 1917 (2019) – which by contrast appears labored. One battle involving planes and ground troops is a masterpiece of cinematic orchestration, contrasting raw hand-to-hand combat between enemy soldiers with aerial skirmish. Guillermin takes a classical approach to widescreen with action often taking place in long shot with the compositional clarity of a John Ford western. Equally, he uses faces to express emotional response to imminent or ongoing action.

George Peppard (Pendulum, 1969) is both the best thing and the worst thing about the picture. He certainly hits the bull’s eye as a man whose chip on one shoulder is neatly balanced by arrogance on the other. But it is too much of a one-note performance and the stiff chin and blazing eyes are not tempered enough with other emotion, and he fails to portray the kind of complex character he would essay so brilliantly in P.J./New Face in Hell (1968) and House of Cards (1968) It would have been a five-star picture had he brought a bit more savvy to the screen, but otherwise it is at the top of the four-star brigade.

James Mason (Age of consent, 1969) is at his suave best, his aristocratic German somewhat redeems the actor after his appalling turn the same year as a Chinaman in Genghis Khan. Jeremy Kemp (A Twist of Sand, 1968) is surprisingly good as the equally ruthless but distinctly more humane superior officer. For once given the chance to act, Ursula Andress (The Southern Star, 1969) is more than mere eye candy, the kind of mistress with an eye more on the main chance than true love, although she does manage to swan around in one scene clad in only towels.

Look out for Derren Nesbit (The Naked Runner, 1967), Anton Diffring (Where Eagles Dare, 1968), Harry Towb (The Bliss of Mrs Blossom, 1968) and Karl Michael Vogler (The Dance of Death, 1967).

Guillemin’s technical skill is outstanding. In Bridge at Remagen it was the tracking camera and the blitz of war that captured the eye, here it is fabulous aerial photography. In the later picture, it was often hard to delineate individuals within the overall frame since the whole point of the film was the absolute messiness of war, but The Blue Max, dealing with one-on-one duels, presented a better opportunity to take advantage of cinematic elan. The screenplay, based on the bestseller by Jack Hunter, was courtesy of the team of David Pursall and Jack Seddon (The Southern Star) and Gerald Hanley (The Last Safari, 1967) after initial work by Ben Barzman and Basilio Franchina (both The Fall of the Roman Empire, 1964).

There had been a marked trend towards even-handedness in terms of presenting both sides during World War Two, as exemplified by Battle of the Bulge (1965), but this was the first to present the Germans in such heroic fashion.

Spy Girls

If you’ve not already come across Cinema Retro magazine – now celebrating 18 years of publication – or its various Special Issues you are in for a treat. Spy Girls fell under its “Foto Files Special Edition” portfolio and includes over 200 illustrations of the actresses who dominated the wave of espionage pictures in the 1960s and to a lesser extent the 1970s.

As well as focusing on the leading female stars in every series film – James Bond, Derek Flint, Matt Helm, Bulldog Drummond, The Man from Uncle and Harry Palmer – the magazine also pay tribute to the wide variety of starlets who appeared in bit parts such as Zena Marshall (Dr No, 1962), Aliza Gur (From Russia with Love, 1963), Shirley Eaton and Margaret Nolan (Goldfinger, 1964) Molly Peters (Thunderball, 1965) and Gila Golan (Our Man Flint, 1966).

However, in the main the concentration is on the flood of European actresses who set Hollywood agog following multiple appearances in spy pictures. Beginning with original Swiss-born Bond girl Ursula Andress (Dr No and Casino Royale, 1967, the magazine features every actress who had a starring role in the mainstream spy films. Some, of course, seemed very comfortable in the genre with roles in several pictures.

Leading that particular parade were Italian Daniela Bianchi who, after her spy debut in From Russia with Love, was seen in Slalom (1965), Operation Gold (1966), Special Mission Lady Chaplin (1966), Requiem for a Secret Agent (1966) and Operation Kid Brother (1967). Matching her was Austrian Senta Berger, caught in The Secret Ways (1961), The Spy with My Face (1965), Our Man in Marrakesh (1966), The Quiller Memorandum (1966), The Ambushers (1967) and Istanbul Express (1968).

Not far behind came Israeli Daliah Lavi who lit up the screen in The Silencers (1966), The Spy with a Cold Nose (1966), Casino Royale (1967), Nobody Runs Forever (1968) and Some Girls Do (1969). German Elke Sommer was another regular, headlining The Venetian Affair (1967), The Corrupt Ones (1967), Deadlier than the Male (1967) and The Wrecking Crew (1968.) Also a regular in the genre was Yugoslavian Sylva Koscina with Hot Enough for June/Agent 8¾ (1964), That Man in Istanbul (1965), Agent X-77 Orders to Kill (1966) and Deadlier than the Male (1967)

Canadian Beverly Adams featured three times in the Matt Helm series, in The Silencers, Murderers Row (1966) and The Ambushers (1967). Czechoslovakian Barbara Bouchet turned up in Agent for H.A.R.M (1966), Casino Royale and Danger Route (1967) and Austrian Marisa Mell had top roles in Masquerade (1965), Secret Agent Super Dragon (1966) and Danger:Diabolik (1968). Another three-peater was Rome-born Luciana Paluzzi – To Trap a Spy (1964), Thunderball (1965) and The Venetian Affair (1967) – not forgetting Swede Camilla Sparv in Murderers Row (1966), Assignment K (1968) and Nobody Runs Forever (1968).

No study on the girls involved in espionage over these two decades would be complete without mention of Raquel Welch for Fathom (1967), Monica Vitti in Modesty Blaise (1966), Honor Blackman in Goldfinger and Britt Ekland in The Man with the Golden Gun (1974). The occasional American leavened the pot – Jill St John appearing in The Liquidator (1966) and Diamonds Are Forever (1971) and Lana Wood also in the latter.

The extensive illustrations include stills, and photographs of the stars relaxing on set or setting up a shot, as well as a veritable archive of posters from virtually every country in the world, often with substantially different artwork to the originals. In addition, articles on the main actresses are included as well as snippets of information on the lesser stars.

Priced at just £6.95 / $11.99 this might make a nice Xmas filler.

http://www.cinemaretro.com/index.php?/archives/8048-COMING-FROM-CINEMA-RETRO-SPY-GIRLS-FOTO-FILES-ISSUE-1.html

The Bond They Couldn’t Sell – “Dr No” (1962)

United Artists almost had to give away this picture in the United States in order to gain bookings. Astonishingly, it was the picture the studio felt it could not sell. And for good reason – the studio hated it. “To them it was a B-picture,” recalled producer Harry Saltzman. “They said Hammer made the same kind of picture for one-third of the price.”

Dr No, produced on a miserly budget of $840,000 – $40,000 over budget – had triumphed in London after snagging an opening run in 1962 at the Leicester Square Theatre primarily because the cinema needed to fulfil its quota of showing British pictures. Although it set a London box office record that would stand for more than a decade and proved a huge draw throughout Britain, U.S. studio United Artists had been burned once too often by British films that did well at home only to flop spectacularly in America.

Since box office statistics began to be gathered in earnest in the 1930s only a handful of British pictures mustered the $1 million in rentals required for entry into the annual list of box office champions. The bulk of the Ealing comedies had not made the grade, nor had such diverse successes as Doctor in the House (1954), Reach for the Sky (1956), Room at the Top (1959) and Saturday Night and Sunday Morning (1960). American audiences rejected British films as too slow, technically backward, and with accents it was often impossible to understand. Putting together an advertising, public relations and marketing package for them could easily cost as much as the film itself.

“When we had an answer print ready there were about eight people from United Artists including (chairman) Arthur Krim who came to see it,” Saltzman told Variety a quarter of a century later. “We started the film at 10am and when it was over a few minutes before twelve the lights came up and nobody said anything except a man who was head of the European operation and he said, ‘the only good thing about the picture is that we can only lose $840,000.’ Cubby (Broccoli) and I were just shattered,” confessed Saltzman.

That didn’t stop Saltzman and Broccoli embarking on their own campaign to raise awareness. They went right to the heart of the American exhibition community, taking space at the annual Show-a-Rama event in Kansas City in March, bringing along Sean Connery and models to represent the Bond girls. In addition, around the same time UA held a sneak preview in New York attended by the likes of Johnny Carson, Zsa Zsa Gabor and Rudy Vallee i.e. not that high-falutin’ an audience but at least the festivities were filmed and broadcast on NBC Monitor and Armed Forces Radio. Sean Connery also featured in a 12-minute segment in the middle of ABC Sunday Night at the Movies.

The Bond promotional bandwagon set up shop for a couple of days each in New York, Chicago and Los Angeles between March 7 and March 15 and pulled in journalists from the surrounding areas. There was also a touring show comprising 150 stills. And the marketeers had some success in targeting exhibitors through the trade magazines although the two-page article featuring in Box Office attempted to interest exhibitors on the basis of a marketing campaign in Connery’s native Scotland, which hardly seemed to be ideally suited. Nor did the marketing team really care what tricks exhibitors pulled to bring in the customers – for no particular reason one cinema employed a safe-cracking stunt even though the film’s story did not lend itself to that.

Dr No’s biggest marketing tools were photos of Ursula Andress in a bikini and copies of the Ian Fleming novels which since 1961 had the endorsement of President John F. Kennedy. Cheap paperbacks sold in drug stores and newsstands had created greater awareness of the character as well as acting as unpaid advertising for the forthcoming film.

But, basically, that was as much – or as little – as the film had going for it. In effect, no great marketing energy.

As it happened, exhibitors were beginning to organise their own marketing programs – “box office building campaigns” – and the Bond team were able to convince exhibitors in the Midwest and Southwest to kick off the idea with Dr No.

That meant shifting away from the conventional release pattern where a film opened in one cinema in a big city and then fanned out week-by-week to smaller venues and towns. Instead it was everywhere all at once which meant it cannibalized its own audience since it could not be held over in any cinema for a further week because the prints were already scheduled elsewhere.

Although most historians pinpoint New York as the launch pad for Dr No, United Artists did not want to risk the picture potentially flopping in that territory. According to Harry Saltzman the first commercial showing, effectively a trial run, was in Atlanta, Georgia, where it ran for eleven weeks and was considered a success. But not enough for UA to consider shifting its release strategy. A movie that launched anywhere other than New York was considered a dodgy proposition.

From May 8 it was launched in 450 cinemas in the Midwest and southwest. This was the same release strategy as had been employed on another film about which UA had its commercial doubts – The Magnificent Seven (1960) – and that had turned into a flop. It opened in New York in June in 18 cinemas including two in the city centre, the Astor and the Murray Hill, both arthouses.

But here’s the kicker.

In order to get the bookings, United Artists had to dramatically lower its asking price.

Normally new pictures were sold to exhibitors on a 50/50 basis – meaning the studio received 50 per cent of the gross. “The funny things is,” recalled Saltzman, “they booked it for 30 percent. The theaters took it at first because they got it for 30 per cent.” That meant UA sold Dr No to cinemas on the basis that any exhibitor booking the picture would retain 70 per cent of the gross.

This was not unheard-of. In fact, it was often the standard deal for foreign movies going into arthouses. But arthouse pictures with the occasional exception of a La Dolce Vita were usually hard sells to a very finite audience. James Bond was anything but.

As a result of this approach, the movie did not register particularly well on the annual box office rankings. In fact, it placed 42nd. Not a disaster, but not a particularly brilliant showing. However, that did not represent the film’s true appeal. Had it been sold on a 50/50 basis, the rentals would have been high enough to pitch it just outside the Top 20, which would been seen as a genuine success. On the other hand, if UA had not been so generous in handing the exhibitors the bigger share of the box office, perhaps it might have elicited far fewer bookings and the James Bond story might have been completely different.

SOURCES: “United Artists Sell Campaign in Its Dr No Film,” Box Office, February 25, 1963, p10; “Festivities Mark Dr No Sneak Preview in New York,” Box Office, March 11, 1963, pE-2; “450 Situations Play Dr No at Opening,” Variety, April 3, 1963, 19; “Producer Saltzman Faces Big Decision on 2^nd James Bond Thriller,” Variety, April 25, 1962, p13; “Feature Reviews,” Box Office, April 1, 1953 pA-11; “Showmandiser: Premiere Showmen Say Yes to Dr No, Ticket Buyers Too,” Box Office, April 29, 1963, pA1; “Harry Saltzman Recalls Early Coolness to Bond Features,” Variety, May 13, 1987, p57; “Dr No in 17 Theatres,” Box Office, May 27, 1963, pE-8; “Picture Grosses,” Variety, June 5, 1963, p10; “Smash Business General for 4-Day Holiday,” Box Office, June 10, 1963, pE-2; “Box Office Barometer,” Box Office, June 17, 1963, pA3; “Safe Crackers Invited,” Box Office, June 24, 1963, pA3.

Dr No (1962) *****

Minus the gadgets and the more outlandish plots, the James Bond formula in embryo. With two of the greatest entrances in movie history – and a third if you count the creepy presence of Dr No himself at the beds of his captives – all the main supporting characters in place except Q, plenty of sex and action, plus the Maurice Binder credit sequence and the theme tune, this is the spy genre reinvented.

Most previous espionage pictures usually involved a character quickly out of their depth or an innocent caught up in nefarious shenanigans, not a man close to a semi-thug, totally in command, automatically suspicious, and happy to knock off anyone who gets in his way, in fact given government clearance to commit murder should the occasion arise. That this killer comes complete with charm and charisma and oozes sexuality changes all the rules and ups the stakes in the spy thriller.

Three men disguised as beggars break into the house of British secret service agent Strangways (Tim Moxon) and kill him and his secretary and steal the file on Dr No (Joseph Wiseman). A glamorous woman in a red dress Sylvia Trench (Eunice Gayson) catches the eye of our handsome devil “Bond, James Bond” (Sean Connery) at a casino before he is interrupted by an urgent message, potential assignation thwarted.

We are briefly introduced to Miss Moneypenny (Lois Maxwell) before Bond is briefed by M (Bernard Lee) and posted out immediately – or “almost immediately” as it transpires – to Jamaica, but not before his beloved Beretta is changed to his signature Walther PPK and mention made that he is recovering from a previous mission. But in what would also become a series signature, liberated women indulging in sexual freedom, and often making the first move, Ms Trench is lying in wait at his flat.

In another change to the espionage trope, this man does not walk into the unknown. Suspicion is his watchword. In other words, he is the consummate professional. On arrival at Jamaica airport he checks out the waiting chauffeur and later the journalist who takes his picture. The first action sequence also sets a new tone. Bond is not easily duped. Three times he outwits the chauffeur. Finally, at the stand-off, Bond fells him with karate before the man takes cyanide, undercutting the danger with the mordant quip, on delivering the corpse to Government house, “see that he doesn’t get away.”

Initially, it’s more a detective story as Bond follows up on various clues that leads him to Quarrel (John Kitzmiller), initially appearing as an adversary, and C.I.A. agent Felix Leiter (Jack Lord) before the finger of suspicion points to the mysterious Dr No and the question of why rocks from his island should be radioactive. Certainly, Dr No pulls out all the stops, sending hoods, a tarantula, sexy secretary Miss Taro (Zena Marshall) and the traitororous Professor Dent (Anthony Dawson) to waylay or kill Bond.

But it’s only when our hero lands on the island and the bikini-clad Honey Rider (Ursula Andress) emerges from the sea as the epitome of the stunning “Bond Girl” that the series formula truly kicks in: formidable sadistic opponent, shady organization Spectre, amazing sets, space age plot, a race against time.

It’s hard not to overstate how novel this entire picture was. For a start, it toyed with the universal perception of the British as the ultimate arbiters of fair play. Here was an anointed killer. Equally, the previous incarnation of the British spy had been the bumbling Alec Guinness in Our Man in Havana (1959). That the British should endorse wanton killing and blatant immorality – remember this was some years before the Swinging Sixties got underway – went against the grain.

Although critics have maligned the sexism of the series, they have generally overlooked the reaction of the female audience to a male hunk, or the freedom with which women appeared to enjoy sexual trysts with no fear of moral complication. Bond is not just macho, he is playful with the opposite sex, flirting with Miss Moneypenny, and with a fine line in throwaway quips.

Director Terence Young is rarely more than a few minutes away from a spot of action or sex, exposition kept to a minimum, so the story zings along, although there is time to flesh out the characters, Bond’s vulnerability after his previous mission mentioned, his attention to detail, and Honey Rider’s backstory, her father disappearing on the island and her own ruthlessness. The insistently repetitive theme tunes- from Monty Norman and John Barry – were innovative. The special effects mostly worked, testament to the genius of production designer Ken Adam rather than the miserable budget.

Most impressive of all was the director’s command of mood and pace. For all the fast action, he certainly knew how to frame a scene, Bond initially shown from the back, Dr No introduced from the waist downwards, Honey Rider in contrast revealed in all her glory from the outset. The brutal brief interrogation of photographer Annabel Chung (Marguerite LeWars), the unexpected seduction of the enemy Miss Taro and the opulence of the interior of Dr No’s stronghold would have come as surprises.

Young was responsible for creating the prototype Bond picture, the lightness of touch in constant contrast to flurries of violence, amorality while blatant delivered with cinematic elan, not least the treatment of willing not to say predatory females, the shot through the bare legs of Ms Trench as Bond returns to his apartment soon to become par for the course.

Future episodes of course would lavish greater funds on the project, but with what was a B-film budget at best by Hollywood standards, the producers worked wonders. Sean Connery (The Frightened City, 1961) strides into a role that was almost made-to-measure, another unknown Ursula Andress speeded up every male pulse on the planet, Joseph Wiseman (The Happy Thieves, 1961) provided an ideal template for a future string of maniacs and Bernard Lee (The Secret Partner, 1961) grounded the entire operation with a distinctly British headmaster of a boss.

The Vengeance of She (1968) ***

Sequels boomed in the 1960s mainly thanks to multiple spy spin-offs in the James Bond/Matt Helm/Derek Flint vein but for every From Russia with Love (1963) and In Like Flint (1967) there was a more tepid entry like Return of the Seven (1966). One of the prerequisites of the series business was that the original star reappeared. But Ursula Andress who played the title character in Hammer’s She (1966) declined to reprise the role.

John Richardson did return from the first picture but in a different role, as the immortal Killikrates within the lost city of Zuma. So Hammer brought in Andress lookalike statuesque Czech blonde Olinka Berova (The 25^th Hour, 1967), even emulating the Swiss star’s famous entrance in Dr No (1962), although instead of coming out of the sea Berova is going in and substituting the bikini with bra and panties, but the effect is much the same.

Story, set in the 1960s, has supposed Scandinavian Carol (Berova) mysteriously drawn south against her will driven by voices in her head conjuring up the name Ayesha. We first encounter her walking down a mountain road in high heels only to be chased through the woods by a truck driver. It transpires she has unusual powers, or someone protecting her has, for the lorry brake slips and the truck crushes the driver. Next means of transport is a yacht owned by dodgy drunken businessman George (Colin Blakely) and before you know it she is in Algeria, assisted by Kassim (Andre Morrell) who attempts to forestall those trying to control her mind, but to no avail.

Philip (Edward Judd), whose character is effectively “handsome guy from the yacht,” follows as she continues south and eventually the pair reach Kuma, where she is acclaimed as Ayesha aka She. Kallikrates’ immortality depends upon her with some urgency crossing through the cold flames of the sacred fire. There’s a sub-plot involving high priest Men-hari (Derek Godfrey) promised immortality for returning Ayesha to Kuma and further intrigue that comes a little too late to help proceedings. You can probably guess the rest.

There’s no “vengeance” that I can see and certainly no whip-cracking as suggested in the poster. Berova, while attractive enough, lacks the screen magnetism of Andress and the mystery of who Carol is and where she’s headed is no substitute for either pace or tension and Berova isn’t a good enough actress to convey the fear she must be experiencing. The script could have done without weighting down the Kuma high priests with lengthy exposition explaining the whys and wherefores. Neither a patch on the original nor the expected star-making turn for Berova, this is strictly Saturday afternoon matinee fare and the slinky actress, despite her best sex-kitten efforts, cannot compensate.

Director Cliff Owen (A Man Could Get Killed, 1966) assembles a strong supporting cast, headed by Edward Judd (First Men in the Moon,1964) and Colin Blakely (a future Dr Watson in Billy Wilder’s The Private Life of Sherlock Holmes, 1970). You can also spot Andre Morrell (Dark of the Sun, 1968), George Sewell (who later enjoyed a long-running role in British television series Special Branch, 1969-1974) and television regular Jill Melford.

Book Into Film – “She” (1965)

Hammer made a substantial number of changes for its version of She. For a start, H. Rider Haggard’s novel was published in 1886, three decades before the time in which the film which took place at the end of World War One. While the three main characters – Horace Holly (Peter Cushing in the film), his manservant Job (Bernard Cribbins) and the younger Leo (John Richardson) – remain the same, their relationships are significantly different, in that in the book Holly is the legal guardian of Leo.

The book is far more Indiana Jones than sheer adventure, the journey into the unknown instigated by a piece of parchment and a translation of a potsherd from the fourth century B.C. In the film the spur towards the journey into the unknown is a vision. But in the book the adventurers already know before they set off that ancient Egyptian high priest Kallikrates found Ayesha and the sacred flame and was killed by her because he loved another.

Unlike the film the book has no trek through the desert either which renders them hungry, thirsty and exhausted and leads to visions of Ayesha for Leo. Instead, they are shipwrecked. And their peril comes from swamps and wild animals such as lions and crocodiles. In fact, the filmmakers clearly resisted the opportunity to include one of the tropes of jungle adventure, namely a wild animal battle, in this case crocodile vs. lion, which was a feature of the book.

While they shoot a water buck for food, nonetheless they do later face exhaustion, only rescued by the sudden appearance of an Arab, who mentions She-Who-Must-Be-Obeyed and arranges for them to be transported in litters to a mysterious land in the heart of African darkness. This land is rich and fertile, with herds and plenty of food.

Two important elements introduced here shape the book but are ignored in the film. The first is that Leo, seriously ill at this point – and not capable of being strung up for the movie’s sacrifice – remains ill for the rest of the book so that it is Holly who enjoys most of the encounters with Ayesha. Secondly, and a rather advanced notion for the times, the women in this country are independent, neither considered chattels nor subordinate to men, and are free to choose their own lover. But it is only now that Leo meets Ustane (Rosenda Monteros) rather than in the film which brought them together almost immediately. Here, they also meet Billali (Christopher Lee) whom Holly rescues from a swamp.

With Leo still ill, it is Holly who first encounters Ayesha, who dresses as she will in the film, in a gauzy white material. In the writer’s eyes her beauty lay in her “visible majesty” as well as more obvious physical features, which could not be dwelt on at such length in a Victorian novel. Holly falls in love with her on the spot, even though he is “too ugly” to be considered a potential suitor, and learns of the fate of the earlier Killikrates and also catches a glimpse of her bemoaning her fate, imprisoned in immortality for two thousand loveless years.

“It is hard for a woman to be merciful,” proclaims Ayesha as she puts to death the villagers. Throwing them down the pit was invented by the screenwriters. By this point Leo is nearly dead and only saved by a phial administered by Ayesha. She also decrees that Ustane must die because “she stands between me and my desire.” In the film it is Leo who intervenes to attempt to save Ustane. But in the book it is Holly. He blackmails Ayesha, threatening to reveal her secret, that she had killed Killikrates in the past. Ustane claims she has taken Leo as her common-law husband. Ayesha promises to spare Ustane if she will give up her claim to Leo and go away. But Ustane refuses. In the book, there is an astonishingly visual and terrifying scene where, in revenge, Ayesha claws at Ustane’s black hair, leaving there the imprint of three white fingers.

It is the film that introduces the element of palace intrigue, with rebellious subjects and Billali believing he is entitled to immortality. That is not in the book.

When Leo finally wakes up, he is reunited with Ustane, but Ayesha catches them and kills Ustane, not by throwing her down the pit, but by her magic power. Despite being appalled, Leo cannot resist Ayesha. Even so, he is fully aware of his predicament, believing he has been “sold into bondage” and forced to love a murderess. But when she enters the sacred flame – naked, it has to be said, in the book, which was an exceptionally daring image for that era – she dies.

Holly in the book is more a narrator than a protagonist and shifting the emphasis more squarely back to Leo suits the film’s dramatic purpose. There was no real reason the film could not have followed the thrust of the book except that it would perhaps cost more costly to bring a jungle and swamps to life than a desert and arid mountains. More importantly, perhaps, was the need to introduce the physical Ayesha more quickly than in the book.

It is worth pointing out that the concept of She-Who-Must-Be-Obeyed was not so alien to British readers. After all, when the book was published, the country was ruled by a woman, Queen Victoria. And although democracy had reduced elements of her absolute power, the people still had to bow down before her. In addition, the British celebrated the rule of a previous female monarch, Queen Elizabeth I, who had been an absolute ruler, in the days before there was any notion of democracy and Parliament, and in those days anyone who opposed such a figure was liable to meet as swift a death as that meted out by Ayesha.

Selling Ursula Andress – The Pressbook for “She” (1965)

Dr No (1962) had only enjoyed moderate success in the United States so it was far from given that Ursula Andress meant much to American audiences. The first Bond outing had finished 43rd in the annual box office rankings and Andress had not exactly swept Elvis Presley off his feet in her only Hollywood offering so far, Fun in Acapulco. However, she was the immediate beneficiary of one of the most extraordinary pieces of luck to fall to a barely-known star.

The gargantuan success of Goldfinger (1964) had sent studio United Artists back to the vaults to resurrect the first two films in the Bond series and put them out in a double bill – the first of many such Bond pairings – in April 1965, a couple of months before She hit the big screen in the U.S. Dr No/From Russia with Love was a record-breaking sensation, attracting three times the numbers that had attended the first release of Dr No. So outstanding a performer was the double bill that it hit number five on the annual box office chart. So by the time She was launched Ursula Andress’s iconic bikini-clad entrance in Dr No was fresh in audience memories.

MGM, the U.S. distributor of the Hammer picture, had wisely not counted on the unexpected resurrection of Dr No and had a stack of other promotional wheezes up its sleeve. The 12-page A3 Pressbook kicked off with a “phone stunt” whereby exhibitors would set up a message on a telephone line purportedly from “She-Who-Must-Be-Obeyed.” The statuesque figure of Ursula Andress in figure-clinging costume was a natural for a standee in a cinema lobby as was the setting up of an artificial flame.

There were any number of ideas for competitions held in conjunction with a radio station or local newspaper: famous women who had ended up as film titles – Cleopatra and so on; famous female rulers; or a list of “love goddesses” to whose ranks it was decreed Andress deserved a place – in posters MGM had no hesitation is calling the actress “the most beautiful woman in the world.”

Journalists were to be hooked into running editorial pieces by a variety of interesting facts that could be cobbled together for an interesting article. The luxurious furs used to decorate the queen’s inner sanctum had been insured for $300,000. Andress had worn a total of nine gowns, designed by Cal Tomms, but none weighed more than a few pounds, the gossamer-like material both free-flowing and clinging to her natural assets. The crown weighed 3lb, a heavy object to carry around on your head for a week, as Andress had. Her cloak contained 3,000 feathers. No doubles were used for the duel between John Richardson and Christopher Lee, both being accomplished swordsmen.

There were human interest items as well. Both Andress and Richardson had previously signed contracts with major studios without ever being given any roles. Andress, shy in real life, had learned to claim to be someone lese when approached by fans. Filming Dr No, she was grateful it was shot in Jamaica: “I didn’t want anyone to see what a fool I might be making of myself,” she said.

However, she was certainly self-assured in general. Interviewed exclusively for the Pressbook, she said, “Beauty gets you everywhere. It is a gate opener. It takes a long time to discover a good mind, but a beautiful woman attracts attention right away. Only stupid people think that a woman who is attractive must be silly.”

She added: “I will give you a list of the qualities that are most important for a woman – emotional range, beauty, intelligence, education and talent. Emotions are the most important, the ability to feel and love. Beauty next, and intelligence after that. Education is less important than intelligence because if you have the latter you’ll acquire education.

“I have never made a study of acting,” she explained. “I just do it if and when I feel like it. I have no desire to work on the stage and what I do in front of the camera is instinctive and spontaneous. My best takes are the first. Repetition distracts from the quality of my performance. Ayesha in She was a difficult part because this mysterious queen is 2,000 years old and I had to be very stylized.”

Andress was central to the advertising campaign and although there were a number of different adverts, the actress featured in all, the only difference being her position on the poster, left, right or central. “She had waited 2,000 years waiting for her lover to be reborn – the lover she had slain by her own hand.” To whet audience appetite, a variety of scenes were included at the foot of some posters.

To grab the attention of the exhibitor, and ensure full cooperation in selling the picture, MGM was offering a treasure chest of rewards for the best local campaign – a total of $10,000 in prize money. To gain additional publicity there was a single record and, more important, a new tie-in edition of the famed novel by H. Rider Haggard, which had already sold 20 million copies in America.