Sammy Davis Jr. – The Magnificent 60s

Sergeants 3 (1962) ***

Sinatra, Martin and Peter Lawford play the eponymous sergeants, Lawford committing the cardinal sin of wanting to quit the regiment to get married, with Sammy Davis Jr. as a former slave, bugler (an important plot point) and horse-lover wanting to sign up, and Joey Bishop (television star and occasional movie actor) as their sergeant-major boss.

For a start, rather than flushing out outlaws from a town, the troopers have to remove Native Americans who have taken it over. Instead of the cavalry pursuing Native Americans, it is mostly the other way round. It is the soldiers rather than the Native Americans who attack a wagon. Sinatra finds himself employing a bow-and-arrow and then a tomahawk rather than being on the receiving end of such weaponry. Instead of dynamite, the good guys make do with fireworks. Where Native Americans are usually pinned down, this time it is Sinatra’s merry band. And when it comes to resorting to serious violence, that, too is usually the remit of the Native Americans, not as here, Sinatra chucking man off a cliff.

The comedy isn’t along the laugh-out-loud lines of Support Your Local Sheriff (1969) or Blazing Saddles (1973) and the action of so full-on you wonder why anybody thought this required comedy at all, although there is a pretty good punchline ending. Action aside, It’s almost the equivalent of easy listening. The Rat Pack was a particular 1960s institution, the members joining each other on stage in Las Vegas or featuring in television programs, but there’s no real modern correlative.

It was interesting to see how the Rat Pack concept developed. This movie chucked out the idea of including a few songs as with Oceans 11 (1960) while the next one in the series, 4 for Texas (1963) was more of a serious straight western. But the final picture Robin and the 7 Hoods (1964) went in the opposition direction and was a full-on musical as if by the time they came to making that picture everyone had realized the film would make more sense if it played to their inestimable talents.

The series developed in other ways, too. Romance was minimal in Oceans 11, barely seen here, but was a major element of 4 for Texas – who would want to waste the talents of Ursula Andress and Anita Ekberg – but just as Andress is a smooth operator in 4 for Texas when it came to the last Rat Pack picture Barbara Rush was also a significant player for whom romance was merely a means to an end. You could also argue that the disappearance of Lawford and Bishop allowed the supporting roles to be played by actors who were not in on the joke.

CATCH-UP: the entire Rat Pack quartet has now been reviewed in the Blog with Oceans 11 (1960) and 4 for Texas (1963) also to be found here. Other Frank Sinatra films reviewed are Can-Can (1960), Cast a Giant Shadow (1966), The Naked Runner (1967) and The Detective (1968) while for Dean Martin the list, so far, comprises Texas Across the River (1966) and Rough Night in Jericho (1967).

Selling The Rat Pack: Pressbook for “Robin and the 7 Hoods” (1965)

Warner Brothers pushed the boat out for Robin and the 7 Hoods with this lavish Pressbook. Apart from roadshows, most pressbooks of the era were around 16-pages A3. But this stretched to 28 pages with a tremendous range of advertisements, taglines and tie-ups plus, easier to accommodate from the exhibitor’s perspective, a healthy number of relatively straightforward marketing suggestions. On top of that, always a great incentive for cinema managers to rack their brains for good promotional ideas, the studio was offering seven cash prizes worth a total of $1,500 – about $14,000 today – for the best individual campaigns as well as a “special bonus prize” of the golf clubs used by Frank Sinatra, Dean Martin, Sammy Davis Jr. and Bing Crosby for the most original stunt.

With Pressbooks popping through a cinema manager’s door at the rate of one or two or three a week – dependent on how often a picture house changed its program – this one would certainly have made an impact, not so much from its size, but its commitment to the exhibitor. Most Pressbooks began either with information on the stars and the filming or with the advertisements and there was a sense of exhibitors being called upon to fit in with a pre-conceived campaign. Warner Brothers was not the first studio to go down the prize-giving route as a means of attracting attention, but in making the competition the first item on the promotional agenda – two of the first four pages were devoted to it – it certainly ensured it was high priority.

Following the competition came four pages of suggestions for gimmicks, stunts and tie-ins. WB had already tied-up with the The Antique Automobile Club of America and its members were being encouraged to lend out their vehicles to any movie theater planning a stunt. Exhibitors were told that car owners were “pleased to show them off.” There were over 100 chapters/branches of the Club so no shortage of eager participants. A parade of old-time cars in the town or a rally outside the cinema or even a race was guaranteed to attract publicity.

The Roaring 20s was another concept easily adopted – flapper fashions, the Charleston being performed outside the theatre or a dance competition, or girls dressed up in the outfits of the day strolling around town “carrying phonographs and camp stools; at busy intersections they can sit down and play one of the Robin tunes.” Reward posters could be put up for famous gangsters of the speakeasy period, with photographs of the film’s characters included. A jazz parade was another possibility complete with straw hats and blazers. Setting up a gambling den was another suggestion using “actual gambling equipment captured by the police.”

And all this was before exhibitors could let fly with ideas based on the archery motif since “the words Robin Hood and archery and practically interchangeable.” Archery contests could be staged in a sports store, park, shopping mall or in front of the cinema. Robin Hood hats made of simulated felt with a feather sticking out – or bullet-riddled – were available at a low cost and ideal for giving away to children and to be worn by ushers and other staff as well as employees in other organisations participating in any promotion. Or just handed out to a local restaurant.

On top of that, since this Rat Pack picture was actually a denoted musical in which all the principals sang, there was the best tie-in of all – an original soundtrack album, an easy marketing tool for record shops. WB had also arranged for a book tie-in with Pocket Books, novelization written by Jack Pearl and stocked in 120,000 outlets. The record, promised WB, would be “on every radio station night and day.” Even though Sinatra was no longer a top recording artist – “My Kind of Town” did not break the Cashbox Top 100 singles chart – his voice and that of his co-stars were exactly the kind of easy listening that appeared to radio addicts fed up with the British Beatle invasion.

The advertising campaign was fairly straightforward consisting of as many of the stars as could be crammed onto a poster – usually the main four plus either Barbara Rush or Peter Falk, occasionally all six. The tagline went hip: “Like we’ve taken the Robin Hood legend and changed the bows and arrows to machine guns…! Like with songs yet!…Like Wild.” The last word might be changed to “Wow.” An alternate tagline along similar lines went: “In Merrie Olde Chicago, in the days when King Al ruled the land…” And “Gather round all ye swingers and hear this…we’re doing the Robin Hood legend in Chicago’s wildest era…with songs yet!” A final version ran: “Warner Bros right merrily presents the wild idea of doing the Robin Hood legend in Chicago’s wildest era.”

With the box office and recording firepower of Sinatra, Martin, Davis and Crosby and the range of promotional ideas, there was little need to jazz up the Pressbook with journalistic nuggets, but WB did not stint on this count. The appearance of Edward G. Robinson in the genre and studio where he made his name three decades before in the like of Little Caesar was too good an opportunity to miss – more so when the wardrobe department discovered his suit size had not changed. Other cinematic stalwarts from the early gangster picture days included Allen Jenkins and Jack La Rue, now a restaurant owner and making his first WB movie in 23 years.

Elegance was a keynote for Barbara rush’s femme fatale. Designer Don Feld created a range of dinner gowns, coats and negligees which served almost as a disguise for the hard-as-nails operator. Commented Rush, “I am as tough as daddy and just as blood-thirsty. But I play it sweet throughout and never become hard or evil. The role has more substance when you realize this sweet girl has the ruthlessness of a cobra.” Pool hustler Harold ‘Red’ Baker was hired to teach Dean Martin how to perform like a champion player and also set up the shots for the game between Sinatra and Martin. Baker. But the editorial section ran for only two pages, which was a mighty small proportion of the overall Pressbook.

Robin and the 7 Hoods (1965) ****

I’m still trying to work out why I enjoyed the Rat Pack’s last hurrah so much. Sure, it’s the knockout debut of “My Kind of Town,” the last tune Frank Sinatra performed on the big screen and one that would have epitomised Ol’ Blue Eyes had it not been supplanted a few years later by “My Way.” And Bing Crosby, also in top crooning form, would have stolen the show except for Peter Falk’s gangster and Barbara Rush weaving a seductive web around all the males. But, actually, it’s mostly because this one time, far more than in the three preceding pictures, there’s a match between story and stars, as if at last the whole idea has come together. The gimmick of transplanting the Robin Hood legend to 1920s Prohibition Chicago works a treat, a gentle spoof rather than an awkward one.

The notion that you would bring together three of the greatest singers – Sinatra, Dean Martin and Sammy Davis Jr. – of their generation and deny audiences the chance to hear their voices was anathema to audiences. As if nobody could make up their mind which way a Rat Pack vehicle was headed, Martin and Davis were accorded tunes in Oceans 11 (1960) but the next two pictures, westerns of one kind or another, appeared tuneless. Robin and the 7 Hoods is a proper musical, all the stars sing, some even get to dance, and the story carries a lot more heft than your usual musical, some decent running gags, and an affectionate nod to the old Warner Brothers gangster pictures.

Guy Gisborne (Peter Falk), having taken control of the city by rubbing out his rival, comes up against Robbo (Frank Sinatra) refusing to bow the knee. Naturally, both decide the only solution is to bust up each other’s joints. Even more naturally, this ends in stalemate. Cue the entrance of Marian (Barbara Rush), the dead mob boss’s daughter who wants her father avenged. As a by-product of her involvement, Robbo ends up donating $50,000 to the poor, a good deed turned into public relations bounty by orphanage chief Allen A. Dale (Bing Crosby), reviving the legend of the outlaw who stole from the rich and gave to the poor.

Complications arise when Robbo refuses to fall for Marian’s wiles and is framed for the murder of a corrupt Sheriff Glick (Robert Foulk). Marian proves far smarter than her male counterparts and when bribery, seduction and corruption fail she turns to politics.

While Sinatra’s rendition of “My Kind of Town” is the standout, tunesmiths Sammy Cahn and Jimmy van Heusen showcase some terrific numbers, in particular the gospel-style “Mr Booze” performed by Bing Crosby, “Style” involving Sinatra, Martin and Crosby, a Martin solo “Any Man Who Loves His Mother,” Sammy Davis with “Bang! Bang!” and even Peter Falk makes a decent stab at “All for One and One for All.” Once Sinatra, Martin or Crosby wrapped their larynxes round a particular song, they claimed ownership for life, you can’t imagine anyone else doing it better. And so it proved here.

In acting terms Sinatra, Martin and Davis are on cruise control, although Sinatra, the butt of the conspiracy, tends to have to work a little harder. The supporting cast relish the opportunities presented. Peter Falk (Penelope, 1966) makes the most of a made-to-order role as the back-stabbing mob chief, his fast-talking style little match for more superior brains, and you can see a screen persona develop in front of your eyes. Bing Crosby (Stagecoach, 1966) starts out as a joke with his outlandish language but soon comes to represent a different perspective on legitimate illegitimate moneymaking schemes. Barbara Rush (Come Blow Your Horn, 1963) is quite superb as the conniving sophisticate, all long dresses and innovative ideas.

Although Gordon Douglas (Stagecoach, 1966) would hardly be your go-to director for a musical, he acquits himself very well, incorporating a great deal of the style he evinced in Claudelle Inglish (1961). There are two marvellous running scenes. The first is that whenever the municipality sees fit to lay the foundation stone of some great new building you can be sure the block contains a corpse. But the second is just wonderful. Any time Marian has a man in her lounge, she goes round switching off the lamps until the room is in darkness. Each time, the scene is played in exactly the same way and of course the minute she starts switching off the lights, moving as sinuously as a spider from lamp to lamp, you know where this scene is going. I should also mention the “Mr Booze” sequence in which an illegal nightclub is transformed into a gospel meeting.

Edward G. Robinson (The Biggest Bundle of Them All, 1968) has a cameo and also look out for Oscar-nominated Victor Buono (What Ever Happened to Baby Jane, 1962).

Ocean’s 11 (1960) ***

Heist pictures break down into planning, execution and reprisal. Here the planning stage moves at a leisurely pace, a bit of recruitment, and setting up bitebacks that will cripple the military-precision plan by ex-army buddies to rob five Las Vegas casinos of millions of dollars on New Year’s Eve. There’s a bit of reversal, Mr Big (Akim Tamiroff) is a collection of nervous tics, Jimmy Foster (Peter Lawford) a rich guy seeking financial independence from a possessive mother, Sam Harmon (Dean Martin) having second thoughts about the operation, and Danny Ocean (Frank Sinatra) trying to win back estranged wife Beatrice (Angie Dickinson) who surmises he prefers danger to intimacy. Mostly, it’s repartee between Harmon and Ocean while Foster makes a chump out of his mother’s next potential husband Duke Santos (Cesar Romero).

There’s not much hi-tech about the audacious plan, knocking out the electricity supply to the casinos, the switch to auxiliary power allowing the gang access to the inner sanctum where the cash is held, finding their way in and out of the darkness by nothing more sophisticated than luminous spray paint, and with a clever ruse to get the money out once all hell breaks loose.

The fun starts when one of the team (Richard Conte) drops dead post-raid and it transpires Santos is a big-shot underworld figure who investigates the robbery on behalf of the casinos and starts tracking the gang down, leading to a pay-off you don’t see coming.

Given the comedy element, there’s no great tension but it’s a pleasant enough diversion and Sinatra and Martin display an easy camaraderie that lights up the screen. It could have been funded by the Las Vegas Tourist Bureau so much attention is given to the wonder of the casinos, at a time when gambling was still only otherwise legal on racetracks, and with snippets of floorshows and the deluxe atmosphere. Add in a couple of numbers delivered a couple of times by Dean Martin (“Ain’t That a Kick in the Head”), legitimately since he is a cocktail bar singer, and Sammy Davis Jr. (“Eee-O-11”), somewhat shoehorned-in given he is a truck driver.

There’s a couple of neat reversals: Ocean’s dumped girlfriend Adele (Patrice Wymore) gets short shrift from Beatrice when she reveals the affair; casino bosses offered a double-or-quits gamble refuse to consider such a dangerous notion. Red Skelton and George Raft have credited cameos, Shirley MacLaine does not. As well as Richard Conte, Henry Silva (The Secret Invasion, 1964) has a small part as does Norman Fell (The Graduate, 1967).

Although there are on occasion outdated sexist attitudes, there is also a strong anti-racist statement in the hiring of Sammy Davis Jr., showcasing his talents in a big-budget picture, and clearly making the point that he has been welcomed by stars as big as Sinatra and Martin.

And it’s worth also considering the picture in terms of early-onset brand management. The “Rat Pack” was a loose group of entertainers which not only became a well-known stand-alone entity in its own right that celebrated what was considered “hip” at the time (assuming you excluded Elvis and his ilk), but as individuals supported each other on television and in live performance. They would make another two pictures as a team and another dozen or so where two or more of the players appeared. The principals were all major attractions at the nascent Las Vegas so they were also promoting their home patch. During the day they made the movie, at night they wove in and out of each others’ acts, creating an entertainment sensation. On top of that, Sinatra had his own record label Reprise – among the early acts Dean Martin and Sammy Davis Jr. So, in a sense, all this cross-promotion was money in their pockets.

Also of note are the opening and closing, the former for the credits devised by Saul Bass, the latter for the famous shot later appropriated by Quentin Tarantino for Reservoir Dogs. Ironically, Lewis Milestone, who devised the original shot, and long before that won two Best Director Oscars, is less well regarded these days than Tarantino.

Sergeants 3 (1962)***

There’s a terrific western directed by John Sturges (The Magnificent Seven, 1960) inside this Rat Pack offering, the second of four in the series. On the plus side are plenty twists on traditional scenarios, Frank Sinatra and Dean Martin displaying a certain kind of easy screen charisma, and three exceptional and well-choreographed battle scenes. Sinatra, Martin and Peter Lawford play the eponymous sergeants, Lawford committing the cardinal sin of wanting to quit the regiment to get married, with Sammy Davis Jr. as a former slave, bugler (an important plot point) and horse-lover wanting to sign up, and Joey Bishop (television star and occasional movie actor) as their sergeant-major boss.

A fair bit of time is spent on the usual Rat Pack shenanigans, getting drunk, brawling, playing tricks on each other, and exploring odd comic notions such as playing poker with a blacksmith’s implements as chips. But when it gets down to proper western stuff, it fairly zings along, with a decent plot (a Native American uprising) and excellent action scenes. You could have had William Goldman writing the script for the number of reversals, where the picture keeps one step ahead of audience expectation. For a start, rather than flushing out outlaws from a town, the troopers have to remove Native Americans who have taken it over. Instead of the cavalry pursuing Native Americans, it is mostly the other way round. It is the soldiers rather than the Native Americans who attack a wagon. Sinatra finds himself employing a bow-and-arrow and then a tomahawk rather than being on the receiving end of such weaponry. Instead of dynamite, the good guys make do with fireworks. Where Native Americans are usually pinned down, this time it is Sinatra’s merry band. And when it comes to resorting to serious violence, that, too is usually the remit of the Native Americans, not as here, Sinatra chucking man off a cliff.

When it sticks to action, the picture is very well done and involving. When Sinatra has to take charge instead of larking about, the movie has focus. Both Sinatra and Martin were undertaking serious roles around this time, the former in The Manchurian Candidate (1962), the latter in political drama Ada (1961) so this might have appeared welcome relief. The comedy isn’t along the laugh-out-loud lines of Support Your Local Sheriff (1969) or Blazing Saddles (1973) and when the action is so full-on you wonder why anybody thought this required comedy at all, although there is a pretty good punchline ending. Action aside, it’s almost the equivalent of easy listening. The Rat Pack was a particular 1960s institution, the members joining each other on stage in Las Vegas or featuring in television programs, but there’s no real modern correlative.