Cinerama – The Magnificent 60s

When Roadshow Didn’t Rule

When two pictures made in the Cinerama process – Custer of the West (1967) and Krakatoa East of Java (1968) – didn’t make it onto the U.S. roadshow circuit, the industry was in shock.

There were two reasons for the unexpected decision – distribution logjam and cash flow. For a start you needed deep pockets not just to launch a movie in roadshow but to keep it there bearing in mind the ongoing outlay in interest costs for the production and the longer advertising schedule. That is, if you could find enough available cinemas.

Although there was still a production shortage as far as the general cinema marketplace went, that was not the case for first run. By 1967, studios were not dependent on roadshow for hits. In 1966, only one roadshow featured in the box office top ten. In 1967, the number rose to three. But that still meant the vast majority of first run movie theaters never ran short of product, especially when, should all the regular roadshow houses be already taken, they might be called upon to host a roadshow for a month or two.

Some movies – The Blue Max (1966), for example – which had not been made with roadshow in mind, were launched in a handful of cinemas as roadshow for prestige purposes. Conversely, other movies, produced with the express aim of being released in the roadshow format, skipped that element of the distribution chain and went straight into general release. The Great Race (1965) was shown in hard-ticket only in the Pantages in Los Angeles, but first run general release elsewhere. In Harm’s Way (1965) lasted just one day in roadshow.

But neither had been made in Cinerama which was considered the bedrock of the advance-booking separate-performance high-ticket-priced roadshow. There were two problems with that format and that company. The first was that cinemas equipped to show Cinerama were far fewer than those who could accommodate roadshow, so if they were full to capacity with existing pictures, opportunities to open elsewhere were not only limited but undesirable.

The second was that while in the past major studios had lined up to use the Cinerama format for their movies – Warner Brothers for Battle of the Bulge (1965), MGM for Grand Prix (1966), for example – now Cinerama had decided the company was best served by it taking control of output rather than sharing potential profit with anyone else.

Rather than simply licensing its film-making and projection equipment to studios and cinemas, respectively, and taking a small percentage of picture grosses and a fee for every ticket sold, Cinerama embarked on a bolder strategy. It would turn into a major production outfit – the dozen movies in its first tranche included, as well as the two roadshows, Charly, Shalako, The High Commissioner/Nobody Runs Forever, Candy and Stiletto. It also aimed to virtually double the number of cinemas equipped to show Cinerama, so there would be no shortage of roadshow outlets for its most prestigious pictures productions, and set up its own global distribution system.

But since Cinerama no longer had alliances with major studios, and in fact was now hellbent on competing with them, it lost those studios’ relationships with the big roadshow cinemas in New York and Los Angeles. There were only two houses in New York equipped with Cinerama, and Warner owned one and MGM had an almost symbiotic partnership with the other – Loews. That meant no place initially for Custer of the West.

But there was another option. Open it overseas. Roadshows often played for longer in European capitals than they did in New York or Los Angeles and those cities were often inclined, when demand was at its highest, to switch a big first run house into a roadshow theater.

And there was precedent. MGM had opened How the West Was Won (1962) in the Casino Cinerama in London ahead of its Stateside roadshow release. The Cinerama western had cleaned up, record takings, a massive run into the bargain, all serving to heighten expectation across the Atlantic. So, Cinerama opened Custer of the West in that cinema with top seats costing $3.50 and separate performances (two a day, three at the weekend) and to initial public and critical success.

The much-touted “record” opening week disguised the fact that the only record it took down, and then only by $200, was that of How the West Was Won five years previously; Battle of the Bulge’s opening salvo of $41,608 remaining intact. In any case ticket sales soon tailed off and Cinerama had second thoughts about the cost and wisdom of opening it in roadshow in the U.S. especially when the lack of theaters would produce further delay.

So it took another strategic, possibly perilous, route in deciding to miss out New York and Los Angeles – and Boston and Chicago for that matter – from its initial roadshow roll-out. The assumption was that big box office elsewhere would soon have New York and LA houses queuing up. The film’s U.S. premiere took place in Dallas and Houston on January 24 and it managed another 15 roadshow bookings in the months following.

Except for a “big” $15,000 in Detroit, the other opening week results were so soft – “fairish” $8,500 in Cincinnati, “just okay” $7,000 in Kansas City, $4,000 in Portland which was less than the previous week’s run-of-the-mill picture – the studio called for a rethink. “Due to spotty out of town dates thus far it seems an unlikely bet for New York roadshowing,” opined Variety. And so it proved. Cinerama promoted its general release as “direct from reserved-seat engagements” but it fared little better, a “thin” $171,000 from 34 houses in its first New York salvo.

With none of its ambitious slate beyond Charly striking box office gold, Cinerama tore up the rule book for Krakatoa East of Java. In some respects it followed the launch template of Custer of the West with the movie being seen first overseas, world premiere this time in Japan, six months ahead of the May 1969 U.S. opening. But the London launch, at the Astoria – where it ran for nearly six months – came after, on July 31, not before.

But there was clearly an unwillingness to risk all in roadshow. So, Cinerama came up with a clever compromise. While not strictly speaking entering roadshow in that it abandoned advance booking and high ticket prices, it stuck to separate performances but, to compensate for potential loss in box office receipts, operated on four performances daily rather than two. Cinerama called this “scheduled performances” and it was somewhere between roadshow and general release. But it was initially screened in Cinerama in those houses equipped with the projection equipment and only after those semi-hard-ticket bookings were complete did it enter general release.

Even without roadshow, the movie exploded onto screens on opening weeks – a “big” $60,000 in New York (and $55,000 in the second week), a record-breaking $31,764 (and $36,345 in week three) at the Pacific Cinerama Dome in Los Angeles, a “giant” $50,000 in Cleveland, “hotsy” in Detroit with $36,000, $22,000 in Denver and a “mighty” $18,000 in Washington.

Between the Dome (a genuine roadshow with 14 performances a week) in Los Angeles and the Broadway Cinerama (the hybrid with double the performances per week) in New York it grossed $1.2 million. Overall, the various hard-ticket strands kept the movie on screens for most of the summer and into the autumn before a general release targeted for Thanksgiving and Xmas kept up the box office heat.

The studio put an unusually hefty marketing push behind the general release. Having gone round the houses, literally, once with promotional ideas, the company rejigged the best ideas and brought in new suggestions. But, basically, the word to new exhibitors was to learn from successful strategies used in the semi-hard-ticket release. “Rather than rest on its laurels,” the studio packaged the best ideas into a six-page A4 advert and stuck in in Box Office magazine. It knew what worked and just wanted to repeat and expand the process.

One of the marketing coups for the New York launch had been a giant outdoor sign in Times Square, at 265ft long and 62ft high the largest ever designed. The film’s artwork employed in this fashion attracted the attention of thousands of passers-by and served as an example of how the marketing material could work, even if on a smaller scale.

Exhibitors were instructed to target department or chain stores. The launch had found ready cooperation not just from Macy’s but discount store White Front, specially chosen to promote the “price reduction” idea, of a big movie at low prices. It was standard practice for roadshows going into general release to be advertised as “now at regular prices” but the idea of harnessing the mindset of a discount chain, associated with low prices, set a precedent.

There were the obvious routes – tie-ups with record stores and bookshops for the soundtrack and the Signet paperback – but the studio had also made available a reprint of an article on the Krakatoa eruption from Reader’s Digest magazine in 1946, and provided a Teacher’s Guide for schools. Educational avenues were heavily explored, and what teacher would not have an eager audience of young kids to be taught a lesson about volcanoes.

Where the semi-hard-ticket launch had secured the presence of Miss Java, it was suggested that local exhibitors should try and find someone of Indonesian origin, perhaps an exchange student at a local college, to participate in the local screenings. Pearls and balloons, intricate parts of the movie’s narrative, had been used in a big way for the launch, but still lent themselves to simpler exploitation, fake pearls could be given away and colorful balloons if a weather balloon could not be located nearby. The extra effort that went into the general release paid off.

The New York showcase popped a “smash” $430,000 from 31 houses. The company reissued Krakatoa East of Java and Custer of the West in a giant “East Meets West” double bill in 1971 in advance of the television prmeiere of the former two years later.

Overall, while Custer of the West was considered a flop in the U.S., Krakatoa East of Java qualified as a hit of modest proportions, and both movies did well globally. But by 1969, setting aside the $18 million it cost to turn Cinerama into a genuine studio with its own distribution arm, the company had turned a financial corner, and in 1970 income had soared to $46 million – up from $12 million – and there was at last a profit ($3.2 million) instead of a loss ($660,000).

Exactly how much Custer of the West and Krakatoa East of Java contributed to the overall turnaround is impossible to determine because for some arcane reason the studio refused to reveal rental figures even though it had been happy to supply them for other movies which had contributed to the uplift such as Candy, Charly and The Killing of Sister George.

Most film historians point to the flop of several big-budget pictures as the reason for the demise of the roadshow, but just as likely was the move by Cinerama to shift away from the roadshow format in favor of its hybrid, which retained some of the “special event” aspects of the roadshow release while pushing ahead on the more commercial approach of lower prices matched by more daily performances, effectively attempting to bring in revenue at a faster speed, which would be the determined aim of studios in the following decade. The Godfather (1972) might be considered the classic imitator.

SOURCES: Kim R. Holston, Movie Roadshows, A History and Filmography of Reserved-Seat Limited Showings 1911-1973 (McFarland, 2013) p266-267; “Custer Pulls a Record $33,245 in London Bow,” Variety, November 22, 1967, p13; “Cinerama Sanguine on Custer After London; Gets U.S. Roadshowing,” Variety, November 22, 1967, p13; “New York Sound Track,” Variety, February 14, 1968, p18; “N.Y. Roadshow Problem for This & Next Season with Theater Map Torn Apart,” Variety, March 29, 1968, p5; Advert, Box Office, April 29, 1968, p1; “Krakatoa – 3-Site Premiere in Tokyo,” Box Office, January 20, 1969, pE1; “Krakatoa in Paris,” Variety, January 29, 1969, p4; Advert, Variety, May 21, 1969, p35; Advert, Variety, June 11, 1969, p31; “Krakatoa Shuns Roadshow,” Variety, July 9, 1969, p15; “Krakatoa London Bow,” Variety, July 2, 1969, p34; “Picture Grosses,” Variety, July 2-16, 1969; “General Release Set for CRC’s Krakatoa,” Box Office, November 3, 1969, p9; “Merchandising The Picture, ” Box Office, November 17, 1969, p13-18; “New York Showcases,” Variety, December 3, 1969, p9; “West End,” Kine Weekly, January 3, 1970, p9;“Cinerama’s Big Year,” Variety, March 25, 1970, p4.

Custer of the West (1967) ****

Far grittier than I expected for a portrayal of one of America’s greatest, if flawed, western heroes. Far darker, with a two-fisted take on the endemic corruption at the highest level that fuelled the Indian Wars. Revisionism with a punch. And bold enough to turn Cinerama tropes on their head.

We should deal with the last first because that reveals the extent of the bitterness that seeps through a biopic in which a soldier’s great skills are put to unwarranted use. You may recall that from its earliest days, Cinerama relied on thrills of a specific nature, one that like 3D put viewers in the driver’s seat, only to scare the pants off them. You were always racing towards danger, whether that be down the rapids in How the West Was Won (1962) or downhill along twisting roads in The Battle of the Bulge (1965). There always seemed a runaway train to hand. Whatever, it was just a thrill ride, occupants escaping unhurt.

Not so here. The men on the runaway wagon have been tied to it. It careens downhill all right, at one point from an upside down point-of-view, but it ends up over the cliff, no escape for the men. A soldier rides a log river to escape Native Americans. He manages that but is killed on dry land by an arrow all the same. A runaway train falls into a burning bridge. The normal thrills, then, with a realistic edge.

The reward for the great hero, Custer (Robert Shaw), gallant leader of sixty dashing cavalry charges during the Civil War, is a commission with the 7^th Cavalry in the Dakotas on a mission described by General Sheridan (Lawrence Tierney) as “plain robbery,” the blatant theft of land from Native Americans.

That’s virtually the first scene, a brutal analysis on the American West, greedy land-guzzling settlers requiring protection, a soldier in obeying orders tacitly agreeing to wage an unholy crusade, not a justified war against slavery.

And Custer doesn’t inherit your John Ford cavalry unit, where every drunk has redeeming features, if only to provide some comedy. His second-in-command, Major Reno (Ty Hardin) is an alcoholic, nearly an entire battalion of malingerers on sick parade. Although later spouting chivalrous nonsense about hating machines, it’s the cannon Custer brings to bear on the enemy that provides initial victory, permitting the boast that 255 men conquered the Cheyenne nation. But, of course, such triumphalism proves premature, the Cheyenne and Sioux taking revenge on defenceless towns.

Custer is presented with ambivalence, but granted something of a free pass given his intolerance of alcohol, antipathy to the war and whistleblowing that points the finger at government officials and corrupt businessmen. On the other hand he is the chief marketeer of his own image, vainglorious, not least in his determination to win the Battle of the Little Big Horn on his own, arriving a day ahead of other assigned forces.

He is both ruthless and comforting. Instead of upbraiding a mutinous soldier for stealing water during a trip over the desert, he tells him to wait till sundown when his thirst will be quenched. But, despite repeated broken treaties, he lacks sympathy for Native American chief Dull Knife (Kieron Moore) for failing to comprehend that a superior power will always win. There’s a bit too much crammed into a relatively short running time. A Russian appears to point out that the United States is negotiating to buy Alaska. Railroads enter the equation and an early version of a tank. An anonymous prospector has gold teeth because he likes “the taste of gold.” Robert Ryan makes a cameo appearance as a deserter.

All that is redundant when the venality confronting Custer is dealt with in one brilliant scene when gold prospectors start digging up the fort in the hope of finding the precious mineral.

I’m no expert on the historical accuracy but by and large whether this portrayal of the life and times of General Custer is actually true it certainly rings true.

British actor Robert Shaw (Battle of the Bulge), with his mean shifty eyes and trademark tight-lipped side-of-the-mouth delivery, doesn’t quite bring enough shade to the characterisation, but possibly that’s the fault of the screenplay, which has cast him, outside of the final calamitous engagement, as even more heroic in the political arena than on the battlefield. As his wife, Mary Ure (Where Eagles Dare, 1968) appears only fitfully and has little to do. Lawrence Tierney (Reservoir Dogs, 1992) is excellent as the self-serving Sheridan. Just like the later Cinerama epic Krakatoa East of Java (1968) this suffers from lack of recognizable stars.

Director Robert Siodmak (The Crimson Pirate, 1952) creates a literate, revisionist, western that ensures intelligence is not swamped by action. Bernard Gordon (Krakatoa East of Java) and Julian Zimet (Circus World/The Magnificent Showman, 1964) are credited with the screenplay.

A worthy attempt to use a legend to explore the greater issues of the day.

Behind the Scenes: “How The West Was Won” (1962)

These days fact-based magazine articles commonly spark movies – The Fast and the Furious (2001) was inspired by a piece in Vibe, A Beautiful Day in the Neighborhood (2019) started life in Esquire – but it was rare in the 1960s (see Note below).

However, a series of seven lengthy historical articles in the multi-million-selling Life magazine in 1959 about the Wild West, extensively illustrated with material from the time, captured the attention of the nation. Bing Crosby acquired the rights, not as a potential movie, but for a double album recorded in July 1959 on a new label Project Records set up specifically for the purpose – two months after the series ended – and a proposed television special.

When the latter proved too expensive, the rights were sold to MGM which then linked up in a four-film pact with Cinerama to create the first dramatic picture in that format, the three-screen concept that had taken the public by storm in 1952 with This Is Cinerama. Since then, Cinerama had focused exclusively on travelogs and coined $115 million in grosses from just 47 theaters, including $9 million in seven years at the Hollywood theater in Los Angeles. Eight years in its sole London location had yielded $9.4 million gross from a quartet of pictures, Cinerama Holiday (1955) leading the way with (including reissue) a 120-week run, followed by 101 weeks of Seven Wonders of the World (1956), 86 for This Is Cinerama and 80 weeks for South Seas Adventure (1958).

Box office was supplemented with rentals of the projection equipment. But the novelty had worn off, lack of product denting consumer and industry interest, many of the theaters set up for the project returning the equipment, so that by the time of this venture there were only 15 U.S. theaters still showing Cinerama. The company went from surviving primarily on equipment royalties to becoming a producer-distributor-exhibitor. Ambitiously, the company believed it could generate $5,000 a week profit for each theater, and, assuming growth to 60 houses, that could bring in $15 million a year.

Crosby initially remained involved – crooning songs to connect various episodes – but that idea was soon abandoned. Director Henry Hathaway (North to Alaska, 1960), claimed he came up with the movie’s structure. “The original concept was mine,” he said, “The first step in the winning of the West was the opening of the canal, then came the covered wagon, next the Civil War which opened up Missouri and the mid-West then the railroads, and finally the West was won when the Law conquered it instead of the outlaw gangs; which was the theme I worked out for the picture.

“So I conceived the whole idea and then got writers to work on the five episodes. Each episode was about a song originally. Then I travelled all over the country to find locations.”

For once this was a genuine all-star cast headed up by actors with more than a passing acquaintance with the western: John Wayne (The Man Who Shot Liberty Valance, 1962), Oscar-winner Gregory Peck (The Big Country, 1958), James Stewart (Winchester ’73, 1950), Richard Widmark (The Alamo, 1960) and Henry Fonda (Fort Apache, 1948) with Spencer Tracy (Broken Lance, 1954) as narrator plus George Peppard (Breakfast at Tiffany’s, 1961) in his first western.

The two strongest female roles were given to actresses playing against type, Carroll Baker (Baby Doll, 1956), who normally essayed sexpots, as a homely pioneer and Debbie Reynolds (The Tender Trap, 1955), more at home in musicals and comedies, as her tough sister. The impressive supporting cast included Lee J. Cobb, Eli Wallach, Walter Brennan, Robert Preston, Carolyn Jones and Karl Malden.

Glenn Ford and Burt Lancaster were unavailable. Frank Sinatra entered initial negotiations but ultimately turned it down. Gary Cooper, also initially considered, died before the film got underway.

Initially under the title of The Winning of the West screenwriter James R. Webb (The Big Country, 1958) was entrusted with knocking the unwieldy non-fiction story into a coherent fictional narrative. In effect, it was an original screenplay at a time when Hollywood was turning its back on bestsellers, “the pre-sold theory less compelling.” His first draft accommodated various montages covering the journey from the Pilgrim Fathers to the building of the Erie Canal and the Civil War and it was only in subsequent drafts that the tale of Linus Rawlings (James Stewart) emerged with surprising focus on female pioneers.

Webb’s initial ending had involved a father-son conflict, presumably a fall-out between the Rawlings played by James Stewart and George Peppard, but that was rejected in order not to finish on a “note of bitterness” out of keeping with the spirit of the movie. Although he did not receive a credit, John Gay (The Happy Thieves, 1961) also contributed to the screenplay.

Given the film’s episodic structure it is amazing how well the various sequences fit together and the narrative thrust maintained. The story covers a 50-year stretch beginning in 1839 with the river sequence bringing together James Stewart and Carroll Baker. After Stewart is bushwhacked by river pirates, he marries Baker and they set up a homestead. The next section pairs singer Debbie Reynolds with gambler Gregory Peck whose wagon train is attacked by Indians on the way to San Francisco. Later, Stewart and son George Peppard enlist in the Civil War (featuring John Wayne as an unkempt General Sherman).

Stewart dies at the Battle of Shiloh. Peppard joins the cavalry and later as a marshal in Arizona meets Reynolds and prevents a robbery that results in a spectacular train wreck. It took a superb piece of screenwriting to pull the elements together, ensure the characters had just cause to meet and to create solid pace with a high drama and action quotient.

The undertaking was too much for one director. Initially, it was expected five would be required but this was truncated to three – John Ford (The Searchers, 1956), Henry Hathaway and George Marshall (The Sheepman, 1958) although Hathaway carried the biggest share of the burden and Richard Thorpe (Ivanhoe, 1952) handled some transitional historical sequences.

The directors broke new ground, technically. The Cinerama camera was actually three cameras in one, each set at a 48 degree to the next and when projected provided a 146-degree angle view. Each panel had its own vanishing point so the camera could, uniquely, see down both sides of a building.

But there were drawbacks. The cumbersome cameras required peculiar skills to achieve common shots. Directors lay on top of the camera to judge what a close-up looked like. Sets were built to take account of the way dimensions appeared through the lens, camera remaining static to prevent distortion. When projected, the picture was twice the size of 65mm and before the invention of the single-camera lens led to vertical lines running down the screen. Trees were built into compositions to hide these lines.

“You couldn’t move the camera much,” recalled Hathaway, “or the picture would distort. You have to shove everything right up to the camera. Actors worked two- and three-feet away from the camera. The opening dolly down the street to the wharf was the first time it had ever been done.

He added, “Over 50 per cent of the stuff on the train was made on the stage (i.e. a studio set) and 60 per cent of the stuff coming down the rapids. I never took a principal up north to the river, the principals never worked off the stage. We never photographed the scenes with transparencies in three cameras with Cinerama – we photographed them with one camera in 70mm and then split the negative.

“I wouldn’t shoot close-ups in Cinerama – I shot the close-ups in 70(mm) and then separated the negative because in Cinerama it distorted their arms. When (George) Stevens shot The Greatest Story Ever Told he used only 70mm and split it all. So from then on they never used the three cameras again. Now they’re actually shooting it in 35(mm).”

Rui Nogueira, “Henry Hathaway Interview,” Focus on Film, No 7, 1971, p19.

After a year spent in pre-production, an eight-month schedule due to start on May 28, 1961, and a completion date of Xmas 1961, MGM anticipated a 1962 launch, Independence Day pencilled in for the world premiere. The original $7 million budget mushroomed to $12 million and then to £14.4 million, $1 million of that ascribed to adverse weather conditions, hardly surprising given the extent of the location work. A total of $2.2 million went on the 10 stars and 13 co-stars, virtually talent on the cheap given the salaries many could command, transport cost $1 million and the same again in props including an 1840 vintage Erie canal boat.

Rain and overcast skies added $145,000 to the cost of shooting the rapids sequence in Oregon and another $218,000 was required when early snowfall scuppered one location and required traveling 1,000 miles distant. Nearly 13,000 extras were involved as well as 875 horses, 1,200 buffalo, 50 oxen and 160 mules. Thousands of period props were dispersed among the 77 sets. Over 2,000 pairs of period shoes and 1500 pairs of moccasins were fashioned as well as 107 wagons, many designed to break on cue.

Virtually 90 per cent of the picture was shot on location to satisfy Cinerama customers accustomed to seeing new vistas and to bring alive the illustrations from the original Life magazine articles. Backdrops included Ohio River Valley, Monument Valley, Cave-in-Rock State Park, Colorado Rockies, Black Hills of Dakota, Custer State Park and Mackenzie River in Oregon.

The picture, including narration, took over a year to make. Cinerama sensation was achieved by shooting the rapids, runaway locomotive, buffalo stampede, Indian attack, Civil War battle and cattle drive. Motion was central to Cinerama so journeys were undertaken by raft, wagon, pony express, railroad and boat, anything that could get up a head of steam.

Initially, too, the production team had been adamant – “rigid plans for running time will be met” – that the movie would clock in at 150-155 minutes (final running time was 165 minutes) and there was some doubt, at least initially, on the value of going down the roadshow route in the United States. Roadshow was definitely set for Europe, a 15-minute intermission being included in those prints, for a continent where both roadshow and westerns were more popular than in the States.

Big screen westerns in particular in Europe had not been affected by the advent of the small-screen variety. Some films received substantial boosts abroad. “The Magnificent Seven and Cimarron (both 1960) took giants steps forward once they made the transatlantic crossing.” British distributors also reported “striking” success with The Last Sunset (1961) and One-Eyed Jacks (1962) which had toiled to make a similar impression in the U.S.

In the end the decision was made to hold back the release in the U.S. in favor of another Cinerama project The Wonderful World of the Brothers Grimm, which had begun shooting later and ultimately cost $6 million, double its original budget. Rather than bunch up the release of both pictures, MGM opted to kick off its Cinerama U.S. launch with Grimm in 1962 and shifted How the West Was Won to the following year. MGM adopted the anticipation approach, holding the world premiere in London on November 1, 1962, and unleashing the picture in roadshow in Europe.

A record advance of $500,000 was banked for the London showing at the 1,155-seat Casino Cinerama (prices $1.20-$2.15) on roadshow separate performance release. Before the advertising campaign even began in October, a full month prior to the world premiere, over 62,000 reservations had been made via group bookings. Critics were enamored and audiences riveted. The cinema made “unusually large profits” and after two years had grossed $2.25 million from 1722 showings.

Dmitri Tiomkin (The Alamo, 1960) was hired to compose the music, but an eye condition prevented his participation though he later sued for $2.63 million after claiming he was fired before the assignment began. Alfred Newman (Nevada Smith, 1966) wrote the thundering score but uniquely for the time MGM shared the publishing rights with Bing Crosby. In the U.S. Bantam printed half a million copies of a paperback tie-in, sales of the soundtrack were huge and there was a massive rush to become involved by retailers and museums with educational establishments an easy target.

Audience response was overwhelming, a million customers in the first month, two million by the first 10 weeks at just 36 houses, some of which had only been showing it for half that time. But it failed to hit ambitious targets – predictions that it would regularly run for three years in some situations “based on the star roster and the fact the pic offers more natural U.S. vistas than anything yet done on the screen” proving wildly over-optimistic. Still, it had enjoyed 80 roadshow engagements including eight months at the Cinerama in New York and grossed $2.3 million in 92 weeks in L.A, $1.14 million after 88 weeks in Minneapolis and $1.5 million after one week fewer in Denver.

By 1965, as it began a general release 35mm roll-out with 3,000 bookings already taken, it had already passed the $9 million mark in rentals including a limited number of showcase breaks the previous year.

Nominated for a Best Picture Oscar, it won for screenplay, sound and editing. The movie became MGM’s biggest hit after Gone with the Wind and Ben-Hur. In my recent book The Magnificent ‘60s, The 100 Most Popular Films of a Revolutionary Decade I placed it twelfth on the chart of the decade’s top box office films.

It provided a popularity fillip for most of the big stars involved, none more so than James Stewart who, prior to shooting, had been on the verge of retirement. Box office appeal diminishing, work on his next picture Take Her, She’s Mine postponed by the Actor’s Strike, after the death of his father he had “quietly begun to make plans to get out of his Fox contract, retire, and move his family out of Beverly Hills.” He had spent $500,000 on a 1,100-acre ranch and was already well set to quit acting having accumulated a large real estate portfolio in addition to oil well investments.

NOTE: Robert J. Landry (“Magazines a Prime Screen Source,” Variety, May 30, 1962, 11) pointed to Cosmopolitan as the original publication vehicle for To Catch a Thief (1955) by David Dodge in 1951 and Fannie Hurst’s Back Street (1932), serialized over six months from September 1930. Frank Rooney’s The Cyclist’s Raid – later filmed as The Wild One (1953) – first appeared in Harpers magazine. Movies as varied as Edna Ferber’s Ice Palace (1960) and The Executioners by John D. MacDonald, later filmed as Cape Fear (1962), were initially published in Ladies Home Journal. The Saturday Evening Post published Alan Le May’s The Avenging Texan, renamed The Searchers (1956), and Donald Hamilton’s Ambush at Blanco Canyon, renamed The Big Country (1958) as well as Christopher Landon’s Escape in the Desert which was picturized under the more imaginative Ice Cold in Alex (1958).

SOURCES: Brian Hannan, The Magnificent ‘60s, The 100 Most Popular Films of a Revolutionary Decade (McFarland, 2022) p168-170; Marc Eliot, James Stewart A Biography (Aurum Press, paperback, 2007) p350-351; Rui Nogueira, “Henry Hathaway Interview,” Focus on Film, No 7, 1971, p19; Sir Christopher Frayling, How the West Was Won, Cinema Retro, Vol 8, Issue 22, p25-29; Greg Kimble, “How the West Was Won – in Cinerama,” in70mm.com, October 1983; “Reisini Envisions Cinerama Leaving Travelog for Fiction Pix,” Variety, December 14, 1960, p17; “Metro in 4-Film Deal with Cinerama,” Variety, March 1, 1961, p22; “Cinerama Action Awaits Plot Tales,” Variety, March 8, 1961, p10; “Fat Bankroll for How West Was Won,” Variety, May 24, 1961, p3; “Return to Original Scripts,” Variety, June 28, 1961, p5;“MGM-Cinerama Set 3-Hour Limit For West Was Won,” Variety, August 23, 1961, p7; “Hoss Operas in O’Seas Gallop,” Variety, August 23, 1961, p7; “Coin Potential As To Cinerama,” Variety, September 20, 1961, p15; “Changing Economics on Cinerama,” Variety, October 11, 1961, p13; “Bantam’s 22 Paperback Tie-Ups in Hollywood,” Variety, October 25, 1961, p22; “How West Was Won for July 4 Premiere,” Box Office, December 11, 1961, p14; “Crosby Enterprises Holds West Cinerama Songs,” Variety, January 24, 1962, p1; “Grimm First in U.S. for Cinerama but Abroad West Gets Priority,” Variety, April 4, 1962, p13; “Cinerama Fiscalities,” Variety, April 11, 1962, p3; “Cinerama Story Pair Burst Budgets,” Variety, May 16, 1962, p3; “Tiomkin’s $2,630,000 Suit Vs MGM et al,” Variety, June 27, 1962, p39; “Hathaway a Pioneer,” Variety, July 25, 1962, p12; “Bernard Smith Clarifies Fiscal Facts,” Variety, August 8, 1962, p3; Review, Variety, November 7, 1962, p6; “London Critics Rave Over West,” Variety, November 7, 1962, p19; “Brilliant World Premiere in London for West,” Box Office, November 12, 1962, p12; “West in Cinerama the Big Ace,” Variety, November 14, 1962, p16; Feature Reviews, Box Office, November 26, 1962; Bosley Crowther, “Western Cliches; How West Was Won Opens in New York,” New York Times, March 28, 1963; “Big Book Aid for West,” Box Office, April 1, 1963, pA3; “West Was Won Seen By 2,000,000 in 10 Weeks,” Box Office, June 3, 1963, p15; “How West Was Won for 19 Showcase Theaters,” Box Office, June 15, 1964, pE1; “West End,” Variety, November 11, 1964, p27; “How West Was Won Ends Roadshowing,” December 9, 1964, p16; “3,000 Bookings Expected for How the West Was Won,” Box Office, May 3, 1965.

How the West Was Won (1962) ***** – Seen at the Cinerama

I’ve got Alfred Newman’s toe-tapping theme music in my head. In fact, every time I think of this music I get an earworm full of it. Not that I’m complaining. The score – almost a greatest hits of spiritual and traditional songs – is one of the best things about it. But then you’re struggling to find anything that isn’t good about it. But, for some reason, this western never seems to be given its due among the very best westerns.

Not only is it a rip-roaring picture featuring the all-star cast to end all-star casts it’s a very satisfying drama to boot and it follows an arc that goes from enterprise to consequence, pretty much the definition of all exploration.

Given it covers virtually a half-century – from 1839 to 1889 – and could easily have been a sprawling mess dotted by cameos, it is astonishingly clever in knowing when to drop characters and when to take them up again, and there’s very little of the maudlin. For every pioneer there’s a predator or hustler whether river pirates, gamblers or outlaws and even a country as big as the United States can’t get any peace with itself, the Civil War coming plumb in the middle of the narrative.

Some enterprising character has built the Erie Canal, making it much easier for families to head west by river. Mountain man fur trader Linus Rawlings (James Stewart) on meeting prospective pioneers the Prescotts has a hankering after the young Eve (Carroll Baker) but as a self-confessed sinner and valuing his freedom has no intention of settling down. But he is bushwhacked by river pirates headed by Jeb Hawkins (Walter Brennan) and left for dead, but after saving the Prescotts from the gang changes his mind about settling down and sets up a homesteading with Eve.

We have already been introduced to Eve’s sister Lilith (Debbie Reynolds) who has attracted the attention of huckster Cleve Van Valen (Gregory Peck) and they meet again in St Louis where she is a music hall turn and widow. Her physical attraction pales in comparison with the fact she has inherited a gold mine. He follows her, unwelcome, in a wagon train which survives attack by Cheyenne, but still she resists him, not falling for him until a third meeting on a riverboat.

Zeb Rawlings (George Peppard) wants to follow his father to fight in the Civil War. Linus dies there, but there’s no great drama about it, he’s just another casualty, and the death is in the passing. In probably the only section that feels squeezed in, following the Battle of Shiloh a disillusioned Zeb saves General Sherman (John Wayne) and Ulysses S. Grant (Harry Morgan) from an assassin.

Returning home to find Eve dead, Zeb hands over his share of the farm to his brother and heads west to join the U.S. Cavalry at a time when the Army is required to keep the peace with Native Americans enraged by railroad expansion. Zeb links up with buffalo hunter Jethro Stuart (Henry Fonda), who appeared at the beginning as a friend of his father.

Eve, a widow again, meets up in Arizona with family man and lawman Zeb who uncovers a plot by outlaw Charlie Gant (Eli Wallach) to hijack a train. Zeb turns rancher once again, looking after her farm.

But the drama is peppered throughout by the kind of vivid action required of the Cinerama format, all such sections filmed from the audience point-of-view. So the Prescotts are caught in thundering rapids, there’s a wagon train attack and buffalo stampede, and a speeding train heading to spectacular wreck. There’s plenty other conflict and not so many winsome moments.

Interestingly, in the first half it’s the women who drive the narrative, Eve taming Linus, Lilith constantly fending off Cleve. And there’s no shortage of exposing the weaknesses and greed of the explorers, the railroad barons and buffalo hunters and outlaws, and few of the characters are aloof from some version of that greed, whether it be to own land or a gold mine or even in an incipient version of the rampaging buffalo hunters to pick off enough to make a healthy living.

And here’s the kicker. Virtually all the all-star cast play against type. John Wayne (Circus World, 1964) reveals tremendous insecurity, Gregory Peck (Mirage, 1965) is an unscrupulous though charming renegade, the otherwise sassy Debbie Reynolds (My Six Loves, 1963) is as dumb as they come to fall for him, and for all the glimpses of the aw-shucks persona James Stewart (Shenandoah, 1965) plays a much meaner hard-drinking hard-whoring version of his mean cowboy. Carroll Baker (Station Six Sahara, 1963) is an innocent not her usual temptress while George Peppard (The Blue Max, 1966) who usually depends on charm gets no opportunity to use it. .

Also worth mentioning: Henry Fonda (Madigan, 1968), Lee J. Cobb (Coogan’s Bluff, 1968), Carolyn Jones (Morticia in The Addams Family, 1964-1966), Eli Wallach (The Moon-Spinners, 1964), Richard Widmark (Madigan), Karl Malden (Nevada Smith, 1966) and Robert Preston (The Music Man, 1962).

Though John Ford (The Man Who Shot Liberty Valance, 1962) had a hand in directing the picture, it was a small one (the short Civil War episode), and virtually all the credit belongs to Henry Hathaway (Circus World) who helmed three of the five sections with George Marshall (The Sheepman, 1958) taking up the slack for the railroad section.

And though you might balk at the idea of trying to cover such a lengthy period, there’s no doubting the skill of screenwriter James R. Webb (Alfred the Great, 1969) to mesh together so many strands, bring so many characters alive and write such good dialog. Bear in mind this was based on a series of non-fiction articles in Life magazine, not a novel, so events not characters had been to the forefront. Webb populated this with interesting people and built an excellent structure.

I’m still tapping my toe as I write this and I was tapping my toe big-style to be able to see this courtesy of the Bradford Widescreen Weekend on the giant Cinerama screen with an old print where the vertical lines occasionally showed up. Superlatives are superfluous.

The Wonderful World of the Brothers Grimm (1963) *** – Seen at the Cinerama

With Hollywood already snagging the best characters of the Grimm inventory – Snow White, Cinderella, The Sleeping Beauty and Tom Thumb – and others like Rumpelstiltskin not deemed cute enough, George Pal (The Time Machine, 1960) had a battle on his hands to come up with a decent enough second string. Spurning for no obvious reason contenders like Hansel and Gretel and The Frog Prince, he plumped for a strange hybrid.

He incorporated three fairy stories – The Dancing Princess, The Elves and the Shoemaker and The Singing Bone – in a drama about the authors. Both sides of this tale had a common background, 19^th century Germany with its rich vein of fairy castles and cobbled streets where kings ruled. The Grimms are posited as wannabe writers but with warring personalities.

Unmarried Jacob (Karl Boehm) wants to stick to the knitting and complete the work, a biography of the Duke (Oscar Homolka), they are being paid for while married Wilhelm (Laurence Harvey) prefers to use that time instead to write down the stories he has collected from a variety of sources.

The stories Pal chooses to bring to life pop into the narrative by the simple devices of telling kids a bedtime story or overhearing the tale. Jacob is actually more interested in academic writing; books on law and grammar are what capture his imagination. The narrative switches between the brothers falling out, enduring poverty and Jacob falling in love with Greta (Barbara Eden) but lacking the romantic touch mostly making heavy weather of it.

The first tale in the triptych – The Dancing Princess – is simple enough. A King (Jim Backus) promises the hand of his daughter (Yvette Mimieux) in marriage to whoever can find out what she does at night which a humble woodsman (Russ Tamblyn) manages with the help of a cloak that makes him disappear. In the second story elves come to life to save the skin of a shoemaker more interested in helping orphans than his rich clients.

The third, demanding the biggest special effects, less successfully translates to the screen since it involves the creation of a dragon to be slaughtered. However, it is saved by humor, since the knight (Terry-Thomas) is too cowardly to do the job and relies on servant Hans (Buddy Hackett) for the actual slaying, and by the most gruesome of endings.

Plus, since it is in Cinerama, something speeding is required seen from the audience point-of-view or a hero who could fall into a canyon. And in the best fairy tale tradition the heroes are unsung and under pressure.

Laurence Harvey (A Dandy in Aspic, 1968), Karl Boehm (The Venetian Affair, 1966) , Claire Bloom (Two Into Three Won’t Go, 1969) and Barbara Eden (I Dream of Jeannie television series, 1965-1970) are just about buoyant enough to keep the main story ticking along and carve out a piece of Disney territory without so much as a decent song to help proceedings. Three unexpected twists – four if you count a miraculous recovery from serious illness – nudge this in unexpected directions.

The first is the solidity of brotherly love, with one having to choose wife over his close bond with his sibling – the kind of emotional hit that would be more common in an adult picture, though kids obviously couldn’t care less. The second is the appearance of virtually all the famous Grimm characters in what amounts to a cameo. Last is a proper fairy tale ending where it’s the kids who elevate the brothers to literary success.

Laurence Harvey hides his snide side and does his best Dirk Bogarde impression as the errant brother whose imagination brings his family to near-ruin. Despite being offered love on a plate, Karl Boehm remains steadfastly dour, while Claire Bloom as Wilhelm’s wife has little to do. Scene stealing honors go to Oscar Homolka (The Happening, 1967) while Terry-Thomas (How to Murder Your Wife, 1965) just about shades it in the comedic duel with Buddy Hackett (The Love Bug, 1968).

George Pal concentrated on the fantasy elements with Henry Levin (Genghis Khan, 1965) directing the drama so it’s a mixture of very grounded and very flighty. It’s not really long enough for a true Cinerama roadshow movie but with an overture and intermission it stretches enough.

It was filmed with the traditional three Cinerama lenses and would have been projected with three projectors but at the Bradford Widescreen Weekend I saw a new restoration that does away with the vertical lines. For contemporary audiences who only view fairy stories through the microcosm of animation and for whom live-action means Ray Harryhausen, the special effects here will come as something of a disappointment. But on the other hand it is still George Pal, so enjoy.

William Roberts (The Magnificent Seven, 1960), Charles Beaumont (Mister Moses, 1965) and David P. Harmon (Dark Purpose, 1964) cobbled up the screenplay.

As I said I saw this in the magnificence of the big screen and in widescreen Cinerama to boot so I am bound to be a shade benevolent but this still holds up, the drama dramatic enough, as a biopic interesting, and kids who might be taken with the fairy stories are way too young to complain about the effects.

Behind the Scenes: “Circus World / The Magnificent Showman” (1964)

For John Wayne it was the best of deals and the worst of deals. He had signed a six-picture seven-year contract with Paramount. On the plus side the studio paid the entire amount upfront, wiping out the accumulated debts from the debacle of The Alamo (1960). On the debit side, he received only $500,000 per picture, well below his standard price of $750,000. In fact, Paramount could recoup some of its expense by hiring him out at his previous going rate.

Wayne was coming off hits McLintock (1963), Hatari! (1962) and How the West Was Won (1962) but other movies The Man Who Shot Liberty Valance (1962) and Donovan’s Reef (1963) – the first in the multi-picture deal – had punctured a hole in his supposed box office supremacy. But for maverick producer Samuel Bronston (El Cid, 1961), getting his hands on a star of the magnitude of Wayne was a coup. Originally entitled Those Were the Days, the title switched to the more appealing Circus World.

Bronston was a new-style producer. Apart from a $2.5 million injection by Paramount he financed his pictures by country-by-country advances, and backed by DuPont, hardly the first big company to be seduced by the prospect of becoming a big Hollywood player. Distributors who advanced money in this fashion made hay if the film hit the bull’s eye, but if it flopped they didn’t get their money back. And a flop made it more difficult for an independent producer to raise the dough for his next picture. So Wayne’s involvement was viewed as a guarantee.

Nicholas Ray (King of Kings, 1961) was initially hired to direct followed by Frank Capra (It’s a Wonderful Life, 1946), also made a Bronston partner, who tried to sabotage the script, planning only to shoot the sections he had rewritten. Bernard Gordon (55 Days at Peking, 1963) was credited with the original idea, but when Wayne came on board he brought with him James Edward Grant (The Commancheros, 1961).

Grant was only tempted by the promise of a three-picture deal. The tussle ended with Capra evicted at a cost of $150,000 and Henry Hathaway (North to Alaska, 1960) at the helm. Hathaway instigated a week of rewrites with Ben Hecht (Spellbound, 1945) before settling down to more serious work with Grant.

Initial casting envisaged Rod Taylor (Dark of the Sun, 1968) in the role of Wayne’s partner and would-be lover of Cardinale, but he took the job without reading the script and on realizing it was little more than male romantic lead he bowed out. David Niven (55 Days at Peking, 1963) was initially signed as Wayne’s old buddy Cap but he, too, quit over the script. (Wayne and Taylor got on very well and should have teamed up for The War Wagon, 1967, until Kirk Douglas muscled his way in, later doing so for The Train Robbers, 1973. )

Their replacements John Smith (who had made his debut in Wayne picture The High and the Mighty, 1954) and the veteran Lloyd Nolan were hardly in the same box office league, but shaved cash off the budget.

A bigger concern than hiring a supporting cast was the circus. Bronston recruited famed European outfit Althoff Circus, whose 400 performers ensured the ringside element was authentic. For further realism Bronston added Bob Dover from Ringling Bros. There was no need for specialist horses, Bronston already having 125 trained from The Fall of the Roman Empire to pull circus wagons and for bareback riders.

The entire circus had to be transported by rail on 51 freight cars through the Brenner Pass to Germany and via Switzerland and France to Spain, halting at the Spanish border to unload the whole shebang onto a different train because the gauges didn’t match.

For the picture’s most spectacular scene, the capsizing of the ship transporting the circus, Bronston bought the 250ft long S.S. Cabo Huertas which was heading for the breaker’s yard. Repainted, decorated with circus posters and renamed S.S. Circus Maximus it was all set for a sinking overseen by special effects expert Alex Weldon (El Cid, 1961).

Three hundred tons of water were pumped into the half of the hold furthest away from the dock. The additional weight of 600 extras was enough to flip the ship on its side. Four 50-ton steam winches with steel cables kept the ship upright until it was time for action.

Female extras who were going to end up in the drink were fitted with corsets made of cork while the men wore cork belts hidden under their costumes. The Spanish Coast Guard cleared the harbor of debris and a local fleet of boats, just out of camera view, stood by for rescue. Seven divers patrolled the harbor bottom in case the cork failed to keep actors and extras afloat. Three sets of costumes were created for each participant so they would be kept dry as long as necessary.

Hathaway completed the scene without a single injury. He called it “the greatest job of its kind I have ever been involved in.” Bronston, who was as much a detail man as Cecil B. DeMille, ensured the band played instruments from the period

The picture went in front of the camera in September 1963 with Wayne due to end his commitment on December 18. But severe flooding in Spain knocked the movie off schedule and it went way over budget, running on until March 1964, the finishing touches added in London, the budget hitting $9 million.

Rita Hayworth, who hadn’t made a picture in two years, proved a handful, usually late on set, committing the cardinal sin of not learning her lines and, probably as worse, being rude to everyone

At just 135 minutes long, Circus World wasn’t originally envisaged as a roadshow until Cinerama put an estimated $2.5 million into the project, which defrayed the costs. By the time that partnership was announced, it was too late to shoot it in the Cinerama process. The 35mm Super Technirama footage was blown up to 70mm for showing in 60 U.S. theaters boasting the iconic Cinerama curved screens. Everything in Cinerama at that point was roadshow. And they had two more projects lined up with Bronston, Vittorio De Sica’s Paris 1900 and Jack Cardiff’s Brave New World, neither of which were made. Bronston also had another two movies in preparation with Paramount: The Nightrunners of Bengal to be directed by Richard Fleischer and Suez, neither made either.

Roadshow suited Paramount which had not used that method of premium release since The Ten Commandments (1956). In 1963 it had set up a roadshow department to handle the forthcoming Becket (1964) and The Fall of the Roman Empire, which were proper roadshow length of, respectively, nearly 150 minutes and over three hours. But, initially, Circus World did not fall into the roadshow category as far as Paramount was concerned. Only the arrival of Cinerama as an investor made it imperative.

To avoid a title clash with the ultra-successful It’s A Mad, Mad, Mad, Mad World (1963), British distributor Rank changed the title to The Magnificent Showman. That alteration did little to improve its box office, opening at London’s Coliseum for a “NSG” (not-so-good in Variety parlance) $11,200, not much more than The Fall of the Roman Empire in its 17^th week, How the West Was Won (90^th week) and Cleopatra (51^st). Nonetheless it ran there for seven months, followed by a mass general release in the U.K. with a record number of prints. In the U.S., on the eve of general release in April 1965, Paramount considered a title change to Wild Across the World and a switch of marketing emphasis to John Wayne and action.

Audiences didn’t bite, certainly not enough to recoup the budget, and far from enough to prevent Bronston’s operation sliding into liquidation.

SOURCES: Scott Eyman, John Wayne, The Life and Legend (Simon & Schuster, 2014) p379-385; Mel Martin, The Magnificent Showman (Bear Manor Media, 2007), p153-168; Sheldon Hall, Introduction to Circus World, Bradford Widescreen Festival, 2022; “Rank To distribute New Bronston Pic,” Variety, September 26, 1962, p15; “Althoff Circus Logistics for Bronston’s Film,” Variety, September 25, 1963, p4;“New Roadshow Dept at Paramount,” Variety, November 13, 1963, p3; “Bronston and Paramount in 4-Picture Deal,” Box Office, December 9, 1963, p7; “Circus World Filming in London,” Box Office, February 17, 1964, p14; “Bronston’s Circus Goes Cinerama,” Variety, February 19, 1964, p4; “Bronston-Cinerama Unite on 2 Films,” Box Office, February 24, 1964, p5; “Special Mass Release for Showman,” Kine Weekly, May 28, 1964, p3; “Paramount Retains Circus World Title,” February 24, 1965, p3.

Widescreen Weekend 2022

We are so conditioned to watching old movies on tiny screens it comes as something of a primal shock to see them in all their original glory. Most festivals lean towards the arthouse end of the cinema business so it’s all the more delightful to find an event that without apology concentrates on the mainstream. Widescreen Weekend takes place at the National Science and Media Museum in Bradford, England, and mostly in its Pictureville Cinema, the only venue in the country equipped to show Cinerama pictures in the original three-strip version which requires three projectors.

*Wagons race to escape attack in “How the West Was Won.”*

And while most other film festivals attract general movie lovers, this one appears to appeal in large part to those who have had something to do with the movie-making business or its technical side. Speakers might include, for example, Cinerama restoration specialist Dave Strohmaier or Kevin Brownlow, editor turned director, and among the audience you might find people like Keith Stevens from Australia, a former operations executive with Village Roadshow there, but who started out as a projectionist and regaled me with tales of projecting The Sound of Music (1965) in its original roadshow run.

There’s a limited number of movies that were made, mostly in the 1960s, either in Cinerama or 70mm, so the event has expanded to take in the earlier Cinemascope and the other versions of widescreen technology on which Hollywood depended as the marketing hook to bring back audiences from the all-encompassing maw of television in the 1950s. Later films whose directors understood the cinematic impact of 70mm are also added to the mix.

You are transported back to a time when screens were just enormous – this one is 51ft wide – and were curtained, and those curtains would not open (to the sides) until in typical roadshow fashion, a lengthy musical Overture, highlighting aspects of the movie’s music, had run its course. There is something quite sumptuous about sitting in a movie theatre staring at huge red curtains and waiting for the house lights to dim and the music to begin.

*Christopher Frayling and Kevin Brownlow getting ready to introduce “The Charge of the Light Brigade.”*

Roughly half-way through the movie itself, the curtains would close for an intermission, and before the picture restarted there would be more music, what was termed the Entr’Acte. Some DVDS of roadshows contain both Overture and Entr’Acte but there is a lightyear of difference between hearing them in your lounge and being exposed to them in a picture house built to bring out their best sound.

This is a homage not just to old movies but the old way of seeing a movie.

In previous years the programs have included Ice Station Zebra (1968), West Side Story (1961), 2001: A Space Odyssey (1968), the David Lean trilogy of Lawrence of Arabia (1962), Doctor Zhivago (1965) and Ryan’s Daughter (1970),a pair from William Wyler that could not have been more diverse – Ben-Hur (1959) and Funny Girl (1968) – This Is Cinerama (1952), Carol Reed’s The Agony and the Ecstasy (1965), John Frankenheimer’s split-screen Formula One epic Grand Prix (1966) and of course the mother of all roadshows The Sound of Music (1965). Throw in a healthy helping of 1950s Cinemascope features and more contemporary pictures which embraced 70mm and you have the makings of an always satisfying weekend.

*A thoughtful John Wayne next to Claudia Cardinale in “Circus World.”*

So one of the highlights is to see old favorites. This year we were treated to the three-strip version of How the West Was Won (1962), your feet tapping immediately at the sound of the driving Alfred Newman score, and a restored The Wonderful World of the Brothers Grimm (1962), the first two movies made in the Cinerama process that had dramatic purpose and were not mere travelogs.

But there was also an opportunity to watch old movies that have never been screened in their original version since their initial release, such as Circus World / The Magnificent Showman (1964) shown in Super Technirama 70. Also on the program was Carol Reed’s Oscar-winning Oliver! (1968), Bob Fosse debut Sweet Charity (1969), The Charge of the Light Brigade (1968) and Douglas Trumbull’s Brainstorm (1983), Natalie Wood’s last picture and one that experiments with screen size. Extending the program into non-70mm widescreen there was a screening of Dracula, Prince of Darkness (1966) and A Star Is Born (1954). Every screening was introduced by an expert and there were occasional surprise guests like Kevin Brownlow, the editor of The Charge of the Light Brigade.

The event takes place in October every year and I’m already looking forward to the next. Kathryn Penny, who has organized the event these past few years, is moving onto a post in academia, and she will be sorely missed.

Ice Station Zebra (1969) ****

John Sturges’ Alistair Maclean Cold War thriller, released within months of the more action-oriented Where Eagles Dare, twists and turns as Americans in a nuclear submarine and the Soviet Union race to the Arctic to retrieve a fallen space capsule containing a deadly secret. Thoroughly enjoyable hokum filmed in Cinerama 70mm with an earworm of a booming theme from Michel Legrand and mostly outstanding special effects.

Nuke sub Commander Ferraday (Rock Hudson), despatched from Scotland, and believing he is only on a last-gasp mission to the save scientists at a stricken weather station, is somewhat surprised to be forced to carry as passengers arrogant British secret service agent David Jones (Patrick McGoohan) and Russian defector Boris Vaslov (Ernest Borgnine), the former refusing to divulge the reasons for being on board. From the outset the vessel is afflicted by sabotage and the cruel ice. Tensions mount further as they reach the Ice Station Zebra weather station. Since so much depends on mystery in a MacLean thriller, any other revelations would amount to significant plot spoilers.

So while there’s more than enough going on among the various characters and a plot that shifts like a teutonic plate, it’s the submarine section that proves the most riveting, the dives exhilarating. The underwater photography is superb in part thanks to an invention by second unit cameraman John M. Stephens which could film for the first time a continuous dive. Whether the sub is submerging, surfacing, puncturing the ice or in danger of being crushed to smithereens, it’s the nuke that takes centre stage, a significant achievement in the days before CGI.

Not all the effects are quite so top-notch, there’s some dodgy back projection, and the Arctic rocks look fake, but in general, especially with streamlined control panels, jargon spat out at pace, and sub interiors that appear realistic, the result of two years research, it’s a more than solid job, delivering the core of a Saturday night action picture.

The absence of a giant Cinerama screen does not detract from the movie – though if you get the chance to see it in 70mm, as I once did, jump at it – because the Super Panavision cameras capture in enormous detail the bow spray, the massive icebergs, the gleaming intricacy of the controls, and even the sea parting under the weight of the sub creates astonishing visuals. And there’s something inherently dramatic in the commander slapping down the periscope.

Rock Hudson (Tobruk, 1967) is back to straightforward leading man duty after his departure into paranoia in Seconds (1966) and he is burdened with both a chunk of exposition and having to develop a stiff upper lip in response to the secret agent’s reluctance to take him into his confidence. He comes more into his own in the action sequences. The tight-lipped brusque provocative McGoohan (Dr Syn, 1963) clearly has a ball as mischief-maker-in-chief, keeping everyone else on tenterhooks. Ernest Borgnine (The Wild Bunch, 1969) invests his character with wide-eyed charm at the same time as the audience doubts his credentials. Jim Brown (The Split, 1968) has little more than an extended cameo as the Marines’ chief and in smaller roles you can also spot future Oscar-winning producer Tony Bill (Castle Keep, 1969) and veteran Lloyd Nolan (The Double Man, 1967).

This was the second MacLean adaptation for John Sturges (The Satan Bug, 1965) and he keeps a tighter grip on proceedings, a $10 million budget ensuring he could make the movie he envisaged, part-thriller, part-high adventure with well-orchestrated slugs of action.

What Was On – London’s West End – Week Ending October 11th 1969

A total of 23 cinemas – comprising 22,000 seats – made up the roster for London’s West End, the most important cinemagoing location in the United Kingdom. All films had their British (occasional European or World) premiere here. Eleven cinemas could accommodate over 1,000 patrons, the biggest being the Odeon Leicester Square with 1,994 seats. At the other end of the scale and just round the corner from that Odeon was the Cinecenta, a multiplex of four tiny screens, highly unusual in Britain where the doubling and tripling of cinemas was in its infancy.

Although the roadshow was beginning to die the death in the United States, it remained very big business in London. the longest-running film was The Lion in Winter (1968) still taking £4,803 at the 600-seat Odeon Haymarket in its 40^th week, equivalent to $11,046 (taking inflation into account that would amount to a colossal $83,248 at today’s prices). So you can see the advantage of letting films run and run in one location rather than shifting them out as soon as possible onto the circuits. Although roadshow tickets were more expensive than continuous performance, there were substantially fewer showings, a roadshow might be screened 15 times a week compared to 35-40 in continuous.

Top film of the week was aerial spectacular roadshow The Battle of Britain (1969) with an all star cast which took in £17,104 ($39,339) in its third week at the 1,654-seat Dominion. Setting a house record in its debut, Midnight Cowboy (1969), going down the continuous performance route at the 1,004-seat London Pavilion, knocked up £11,577 ($26,627). Third, with £8,255 ($18,986) was Oscar-winning musical Oliver! (1968) in its 38^th week at the 1,407-seat Leicester Square Theatre.

Sam Peckinpah’s controversially violent The Wild Bunch (1969), blown up to 70mm, came fourth at the 1,568-seat Warner Theatre with £8,091 in its seventh week. The sophomore outing at the Odeon Leicester Square of John Wayne and Rock Hudson in The Undefeated (1969) rammed home £6,094. Holding down sixth spot was the 70mm Cinerama disaster epic Krakatoa-East of Java (1968) with £5,091 in its tenth week at the 1,121-seat Astoria.

The Lion in Winter placed seventh. Eighth was a surprise package, Easy Rider (1969), racking up an extraordinary £4,493 in the tiny 272-seat classic Piccadilly. Omar Sharif as revolutionary Che! (1969) was next, first week at the 1,159-seat Carlton bringing in £4,475. Rounding out the top ten was The Fixer with £4,460 in its second week at the 1,366-seat Empire. The last three movies were all in continuous performance.

Reissues were surprisingly popular. Gone with the Wind (1939), also showing in 70mm, was in its 12^th week – after a long run at the Empire – at the 1,360-seat Odeon Marble Arch while The Jolson Story (1946) starring Larry Parks played separate performances at the 1,394 Metropole in an eight-week run.

Also making their debuts were Cannes Award Winner Z (1969) at the 546-seat Curzon, The Royal Hunt of the Sun at the 713-seat Odeon St. Martin’s Lane, documentary Footprints on the Moon – Apollo 11 at the 570-seat Rialto, and in move-over The Prime of Miss Jean Brodie at the 550-seat Studio One.

Other long-runners were: Barbra Streisand giving an Oscar-winning performance in musical Funny Girl (1968) in its 38^th week at the 760-seat Columbia; Where Eagles Dare (1968), also in 70mm, in its 30^th week at the 412-seat Ritz, after a long run at the Empire; Ice Station Zebra (1968), filmed in 70mm Cinerama, in its 28^th week at the 1,127-seat Casino Cinerama; Robert Aldrich’s The Killing of Sister George (1968) also in its 28^th week at the 648-seat Prince Charles; and Oh! What a Lovely War (1969) in its 26^th week at the 972-seat paramount.

Other films still showing include The Graduate (1967) in week fourteen at the 154-seat Cinecenta 4 and Goodbye, Columbus (1969) in week five at the 820-seat Plaza.

In those days the length of run a film racked up in the West End impacted on when it would go into general release. So if a film ran for six months in the West End, it could delay its circuit release for that length of time.

Movies were judged as much by length of run as box office. Except in the case of specialize product, a film achieving “legs” was seen as indicative of its future performance. There was subtle marketing going on here – West End films were advertised every day in the London evening newspapers so if a film ran for six months that was six months of daily exposure of that picture for the rest of the city’s inhabitants who, unable to afford West End prices, were desperate for it to appear at their local cinema.

SOURCE: “Box Office Business,” Kine Weekly, October 11, 1969, p8.

In the News Sixty Years Ago: April 1961

HOLLYWOOD CASHING IN ON EICHMANN TRIAL

With the upcoming trial of Nazi Adolf Eichmann dominating the media for weeks, and publishers enjoying a boom with titles on Eichmann and Hitler, and with Life magazine’s biggest issue so far in the year being one with Hitler on the cover, movie studios had at last wakened up to the opportunities. A Swiss documentary Mein Kampf was due to open as was Operation Eichmann and Stanley Kramer’s big-budget Judgement at Nuremberg with Spencer Tracy and Burt Lancaster heading an all-star cast. Also in the offing were a Hitler biopic from Allied Artists, Hitler’s Women, a movie based on John Hersey novel The Wall and French director Roger Vadim with an idea to update De Sade as a Nazi.

BRITISH STARS MAKE ‘EM LAUGH

At a time when the Steve Reeves musclemen pictures had dominated the foreign film market, nine British comedies had taken the U.S. by storm. While their box office figures were not colossal by U.S. standards, they were extremely hot compared to the numbers normally racked up at the American ticket wickets by British films. For the 1960 season the British beat all other foreign film contenders. A total of 135 British movies released generating $22.9 million in rentals, well ahead of the nearest rival Italy whose 116 pictures took in $12.2 million (rentals being what the studios received from the overall box office gross). Carry On Nurse was one of the hottest British comedies as well as The Mouse That Roared and I’m Alright, Jack both starring Peter Sellers, Alec Guinness in Our Man in Havana, and Ted Ray in Please Turn Over. Brigitte Bardot was single-handedly the biggest foreign attraction with eight movies on show.

KING AND I REISSUE FLOPS

Twentieth Century Fox had brought back The King and I (1956) in 70mm in its Grandeur format as a two-a-day roadshow at the upscale Rivoli in New York on March 23 only to discover that audiences would not bite and a week later it was shifted to “grind” (continuous performance). Meanwhile, Columbia was backing a revival of Picnic (1955) starring William Holden and Kim Novak, promising a new campaign and artwork.

FIRST PURPOSE-BUILT CINERAMA THEATER OPENS

Although the Cinerama phenomenon had been all the rage for nearly a decade, the movies had always been shown in specially-converted cinemas. Now the first purpose-built theater had opened, the Cooper, in Denver, Colorado, at a cost of $1 million with seating for 814.

TRIPLE NAME CHANGE FOR THE HUSTLER

The Robert Rossen movie featuring Paul Newman as a poolroom shark had already started filming in New York when it changed its title first to Stroke of Luck and then quickly to Sin of Angels and under that title – to confuse potential moviegoers – had snagged considerable coverage in Time, the New York Times and the New York Herald-Tribune before reverting back to the original title.

BARDOT BIOPIC

Although the French sex symbol had barely been a star for half a dozen years, she was already lining up a biopic to be directed by one of the leading New Wave exponents 28-year-old Louis Malle. Co-starring Marcello Mastroianni, it appeared as A Very Private Affair in 1962.

WB SHELLS OUT FOR CAMELOT

Six years before the Lerner and Loewe musical finally hit the screens, Jack Warner paid $1.5 million for the screen rights plus 25% of the net profits.

Sources: “New Nazi Beast Film Cycle” (Variety, April 5, 1961, p1); “British Humor Scores in the U.S.” (Variety, April 26, 1961, 1); “Hard Ducat Not For Reissue?” (Variety, April 5, 1961, p3); “Advert, Picnic” (Box Office, April 3, 1961, 10); “World’s First Theater Built Specially for Cinerama Opens in Denver” (Box Office, April 3, 1961, p28); “Brave Young Director Faces Bardot Playing Herself in Her Own Biopic” (Variety, April 12, 1961, p1); “WB’s Camelot Buy” (Variety, April 12, 1961, p1).