Bing Crosby – The Magnificent 60s

Behind the Scenes: “How The West Was Won” (1962)

These days fact-based magazine articles commonly spark movies – The Fast and the Furious (2001) was inspired by a piece in Vibe, A Beautiful Day in the Neighborhood (2019) started life in Esquire – but it was rare in the 1960s (see Note below).

However, a series of seven lengthy historical articles in the multi-million-selling Life magazine in 1959 about the Wild West, extensively illustrated with material from the time, captured the attention of the nation. Bing Crosby acquired the rights, not as a potential movie, but for a double album recorded in July 1959 on a new label Project Records set up specifically for the purpose – two months after the series ended – and a proposed television special.

When the latter proved too expensive, the rights were sold to MGM which then linked up in a four-film pact with Cinerama to create the first dramatic picture in that format, the three-screen concept that had taken the public by storm in 1952 with This Is Cinerama. Since then, Cinerama had focused exclusively on travelogs and coined $115 million in grosses from just 47 theaters, including $9 million in seven years at the Hollywood theater in Los Angeles. Eight years in its sole London location had yielded $9.4 million gross from a quartet of pictures, Cinerama Holiday (1955) leading the way with (including reissue) a 120-week run, followed by 101 weeks of Seven Wonders of the World (1956), 86 for This Is Cinerama and 80 weeks for South Seas Adventure (1958).

Box office was supplemented with rentals of the projection equipment. But the novelty had worn off, lack of product denting consumer and industry interest, many of the theaters set up for the project returning the equipment, so that by the time of this venture there were only 15 U.S. theaters still showing Cinerama. The company went from surviving primarily on equipment royalties to becoming a producer-distributor-exhibitor. Ambitiously, the company believed it could generate $5,000 a week profit for each theater, and, assuming growth to 60 houses, that could bring in $15 million a year.

Crosby initially remained involved – crooning songs to connect various episodes – but that idea was soon abandoned. Director Henry Hathaway (North to Alaska, 1960), claimed he came up with the movie’s structure. “The original concept was mine,” he said, “The first step in the winning of the West was the opening of the canal, then came the covered wagon, next the Civil War which opened up Missouri and the mid-West then the railroads, and finally the West was won when the Law conquered it instead of the outlaw gangs; which was the theme I worked out for the picture.

“So I conceived the whole idea and then got writers to work on the five episodes. Each episode was about a song originally. Then I travelled all over the country to find locations.”

For once this was a genuine all-star cast headed up by actors with more than a passing acquaintance with the western: John Wayne (The Man Who Shot Liberty Valance, 1962), Oscar-winner Gregory Peck (The Big Country, 1958), James Stewart (Winchester ’73, 1950), Richard Widmark (The Alamo, 1960) and Henry Fonda (Fort Apache, 1948) with Spencer Tracy (Broken Lance, 1954) as narrator plus George Peppard (Breakfast at Tiffany’s, 1961) in his first western.

The two strongest female roles were given to actresses playing against type, Carroll Baker (Baby Doll, 1956), who normally essayed sexpots, as a homely pioneer and Debbie Reynolds (The Tender Trap, 1955), more at home in musicals and comedies, as her tough sister. The impressive supporting cast included Lee J. Cobb, Eli Wallach, Walter Brennan, Robert Preston, Carolyn Jones and Karl Malden.

Glenn Ford and Burt Lancaster were unavailable. Frank Sinatra entered initial negotiations but ultimately turned it down. Gary Cooper, also initially considered, died before the film got underway.

Initially under the title of The Winning of the West screenwriter James R. Webb (The Big Country, 1958) was entrusted with knocking the unwieldy non-fiction story into a coherent fictional narrative. In effect, it was an original screenplay at a time when Hollywood was turning its back on bestsellers, “the pre-sold theory less compelling.” His first draft accommodated various montages covering the journey from the Pilgrim Fathers to the building of the Erie Canal and the Civil War and it was only in subsequent drafts that the tale of Linus Rawlings (James Stewart) emerged with surprising focus on female pioneers.

Webb’s initial ending had involved a father-son conflict, presumably a fall-out between the Rawlings played by James Stewart and George Peppard, but that was rejected in order not to finish on a “note of bitterness” out of keeping with the spirit of the movie. Although he did not receive a credit, John Gay (The Happy Thieves, 1961) also contributed to the screenplay.

Given the film’s episodic structure it is amazing how well the various sequences fit together and the narrative thrust maintained. The story covers a 50-year stretch beginning in 1839 with the river sequence bringing together James Stewart and Carroll Baker. After Stewart is bushwhacked by river pirates, he marries Baker and they set up a homestead. The next section pairs singer Debbie Reynolds with gambler Gregory Peck whose wagon train is attacked by Indians on the way to San Francisco. Later, Stewart and son George Peppard enlist in the Civil War (featuring John Wayne as an unkempt General Sherman).

Stewart dies at the Battle of Shiloh. Peppard joins the cavalry and later as a marshal in Arizona meets Reynolds and prevents a robbery that results in a spectacular train wreck. It took a superb piece of screenwriting to pull the elements together, ensure the characters had just cause to meet and to create solid pace with a high drama and action quotient.

The undertaking was too much for one director. Initially, it was expected five would be required but this was truncated to three – John Ford (The Searchers, 1956), Henry Hathaway and George Marshall (The Sheepman, 1958) although Hathaway carried the biggest share of the burden and Richard Thorpe (Ivanhoe, 1952) handled some transitional historical sequences.

The directors broke new ground, technically. The Cinerama camera was actually three cameras in one, each set at a 48 degree to the next and when projected provided a 146-degree angle view. Each panel had its own vanishing point so the camera could, uniquely, see down both sides of a building.

But there were drawbacks. The cumbersome cameras required peculiar skills to achieve common shots. Directors lay on top of the camera to judge what a close-up looked like. Sets were built to take account of the way dimensions appeared through the lens, camera remaining static to prevent distortion. When projected, the picture was twice the size of 65mm and before the invention of the single-camera lens led to vertical lines running down the screen. Trees were built into compositions to hide these lines.

“You couldn’t move the camera much,” recalled Hathaway, “or the picture would distort. You have to shove everything right up to the camera. Actors worked two- and three-feet away from the camera. The opening dolly down the street to the wharf was the first time it had ever been done.

He added, “Over 50 per cent of the stuff on the train was made on the stage (i.e. a studio set) and 60 per cent of the stuff coming down the rapids. I never took a principal up north to the river, the principals never worked off the stage. We never photographed the scenes with transparencies in three cameras with Cinerama – we photographed them with one camera in 70mm and then split the negative.

“I wouldn’t shoot close-ups in Cinerama – I shot the close-ups in 70(mm) and then separated the negative because in Cinerama it distorted their arms. When (George) Stevens shot The Greatest Story Ever Told he used only 70mm and split it all. So from then on they never used the three cameras again. Now they’re actually shooting it in 35(mm).”

Rui Nogueira, “Henry Hathaway Interview,” Focus on Film, No 7, 1971, p19.

After a year spent in pre-production, an eight-month schedule due to start on May 28, 1961, and a completion date of Xmas 1961, MGM anticipated a 1962 launch, Independence Day pencilled in for the world premiere. The original $7 million budget mushroomed to $12 million and then to £14.4 million, $1 million of that ascribed to adverse weather conditions, hardly surprising given the extent of the location work. A total of $2.2 million went on the 10 stars and 13 co-stars, virtually talent on the cheap given the salaries many could command, transport cost $1 million and the same again in props including an 1840 vintage Erie canal boat.

Rain and overcast skies added $145,000 to the cost of shooting the rapids sequence in Oregon and another $218,000 was required when early snowfall scuppered one location and required traveling 1,000 miles distant. Nearly 13,000 extras were involved as well as 875 horses, 1,200 buffalo, 50 oxen and 160 mules. Thousands of period props were dispersed among the 77 sets. Over 2,000 pairs of period shoes and 1500 pairs of moccasins were fashioned as well as 107 wagons, many designed to break on cue.

Virtually 90 per cent of the picture was shot on location to satisfy Cinerama customers accustomed to seeing new vistas and to bring alive the illustrations from the original Life magazine articles. Backdrops included Ohio River Valley, Monument Valley, Cave-in-Rock State Park, Colorado Rockies, Black Hills of Dakota, Custer State Park and Mackenzie River in Oregon.

The picture, including narration, took over a year to make. Cinerama sensation was achieved by shooting the rapids, runaway locomotive, buffalo stampede, Indian attack, Civil War battle and cattle drive. Motion was central to Cinerama so journeys were undertaken by raft, wagon, pony express, railroad and boat, anything that could get up a head of steam.

Initially, too, the production team had been adamant – “rigid plans for running time will be met” – that the movie would clock in at 150-155 minutes (final running time was 165 minutes) and there was some doubt, at least initially, on the value of going down the roadshow route in the United States. Roadshow was definitely set for Europe, a 15-minute intermission being included in those prints, for a continent where both roadshow and westerns were more popular than in the States.

Big screen westerns in particular in Europe had not been affected by the advent of the small-screen variety. Some films received substantial boosts abroad. “The Magnificent Seven and Cimarron (both 1960) took giants steps forward once they made the transatlantic crossing.” British distributors also reported “striking” success with The Last Sunset (1961) and One-Eyed Jacks (1962) which had toiled to make a similar impression in the U.S.

In the end the decision was made to hold back the release in the U.S. in favor of another Cinerama project The Wonderful World of the Brothers Grimm, which had begun shooting later and ultimately cost $6 million, double its original budget. Rather than bunch up the release of both pictures, MGM opted to kick off its Cinerama U.S. launch with Grimm in 1962 and shifted How the West Was Won to the following year. MGM adopted the anticipation approach, holding the world premiere in London on November 1, 1962, and unleashing the picture in roadshow in Europe.

A record advance of $500,000 was banked for the London showing at the 1,155-seat Casino Cinerama (prices $1.20-$2.15) on roadshow separate performance release. Before the advertising campaign even began in October, a full month prior to the world premiere, over 62,000 reservations had been made via group bookings. Critics were enamored and audiences riveted. The cinema made “unusually large profits” and after two years had grossed $2.25 million from 1722 showings.

Dmitri Tiomkin (The Alamo, 1960) was hired to compose the music, but an eye condition prevented his participation though he later sued for $2.63 million after claiming he was fired before the assignment began. Alfred Newman (Nevada Smith, 1966) wrote the thundering score but uniquely for the time MGM shared the publishing rights with Bing Crosby. In the U.S. Bantam printed half a million copies of a paperback tie-in, sales of the soundtrack were huge and there was a massive rush to become involved by retailers and museums with educational establishments an easy target.

Audience response was overwhelming, a million customers in the first month, two million by the first 10 weeks at just 36 houses, some of which had only been showing it for half that time. But it failed to hit ambitious targets – predictions that it would regularly run for three years in some situations “based on the star roster and the fact the pic offers more natural U.S. vistas than anything yet done on the screen” proving wildly over-optimistic. Still, it had enjoyed 80 roadshow engagements including eight months at the Cinerama in New York and grossed $2.3 million in 92 weeks in L.A, $1.14 million after 88 weeks in Minneapolis and $1.5 million after one week fewer in Denver.

By 1965, as it began a general release 35mm roll-out with 3,000 bookings already taken, it had already passed the $9 million mark in rentals including a limited number of showcase breaks the previous year.

Nominated for a Best Picture Oscar, it won for screenplay, sound and editing. The movie became MGM’s biggest hit after Gone with the Wind and Ben-Hur. In my recent book The Magnificent ‘60s, The 100 Most Popular Films of a Revolutionary Decade I placed it twelfth on the chart of the decade’s top box office films.

It provided a popularity fillip for most of the big stars involved, none more so than James Stewart who, prior to shooting, had been on the verge of retirement. Box office appeal diminishing, work on his next picture Take Her, She’s Mine postponed by the Actor’s Strike, after the death of his father he had “quietly begun to make plans to get out of his Fox contract, retire, and move his family out of Beverly Hills.” He had spent $500,000 on a 1,100-acre ranch and was already well set to quit acting having accumulated a large real estate portfolio in addition to oil well investments.

NOTE: Robert J. Landry (“Magazines a Prime Screen Source,” Variety, May 30, 1962, 11) pointed to Cosmopolitan as the original publication vehicle for To Catch a Thief (1955) by David Dodge in 1951 and Fannie Hurst’s Back Street (1932), serialized over six months from September 1930. Frank Rooney’s The Cyclist’s Raid – later filmed as The Wild One (1953) – first appeared in Harpers magazine. Movies as varied as Edna Ferber’s Ice Palace (1960) and The Executioners by John D. MacDonald, later filmed as Cape Fear (1962), were initially published in Ladies Home Journal. The Saturday Evening Post published Alan Le May’s The Avenging Texan, renamed The Searchers (1956), and Donald Hamilton’s Ambush at Blanco Canyon, renamed The Big Country (1958) as well as Christopher Landon’s Escape in the Desert which was picturized under the more imaginative Ice Cold in Alex (1958).

SOURCES: Brian Hannan, The Magnificent ‘60s, The 100 Most Popular Films of a Revolutionary Decade (McFarland, 2022) p168-170; Marc Eliot, James Stewart A Biography (Aurum Press, paperback, 2007) p350-351; Rui Nogueira, “Henry Hathaway Interview,” Focus on Film, No 7, 1971, p19; Sir Christopher Frayling, How the West Was Won, Cinema Retro, Vol 8, Issue 22, p25-29; Greg Kimble, “How the West Was Won – in Cinerama,” in70mm.com, October 1983; “Reisini Envisions Cinerama Leaving Travelog for Fiction Pix,” Variety, December 14, 1960, p17; “Metro in 4-Film Deal with Cinerama,” Variety, March 1, 1961, p22; “Cinerama Action Awaits Plot Tales,” Variety, March 8, 1961, p10; “Fat Bankroll for How West Was Won,” Variety, May 24, 1961, p3; “Return to Original Scripts,” Variety, June 28, 1961, p5;“MGM-Cinerama Set 3-Hour Limit For West Was Won,” Variety, August 23, 1961, p7; “Hoss Operas in O’Seas Gallop,” Variety, August 23, 1961, p7; “Coin Potential As To Cinerama,” Variety, September 20, 1961, p15; “Changing Economics on Cinerama,” Variety, October 11, 1961, p13; “Bantam’s 22 Paperback Tie-Ups in Hollywood,” Variety, October 25, 1961, p22; “How West Was Won for July 4 Premiere,” Box Office, December 11, 1961, p14; “Crosby Enterprises Holds West Cinerama Songs,” Variety, January 24, 1962, p1; “Grimm First in U.S. for Cinerama but Abroad West Gets Priority,” Variety, April 4, 1962, p13; “Cinerama Fiscalities,” Variety, April 11, 1962, p3; “Cinerama Story Pair Burst Budgets,” Variety, May 16, 1962, p3; “Tiomkin’s $2,630,000 Suit Vs MGM et al,” Variety, June 27, 1962, p39; “Hathaway a Pioneer,” Variety, July 25, 1962, p12; “Bernard Smith Clarifies Fiscal Facts,” Variety, August 8, 1962, p3; Review, Variety, November 7, 1962, p6; “London Critics Rave Over West,” Variety, November 7, 1962, p19; “Brilliant World Premiere in London for West,” Box Office, November 12, 1962, p12; “West in Cinerama the Big Ace,” Variety, November 14, 1962, p16; Feature Reviews, Box Office, November 26, 1962; Bosley Crowther, “Western Cliches; How West Was Won Opens in New York,” New York Times, March 28, 1963; “Big Book Aid for West,” Box Office, April 1, 1963, pA3; “West Was Won Seen By 2,000,000 in 10 Weeks,” Box Office, June 3, 1963, p15; “How West Was Won for 19 Showcase Theaters,” Box Office, June 15, 1964, pE1; “West End,” Variety, November 11, 1964, p27; “How West Was Won Ends Roadshowing,” December 9, 1964, p16; “3,000 Bookings Expected for How the West Was Won,” Box Office, May 3, 1965.

Let’s Make Love (1960) ***

Despite a luminous performance by Marilyn Monroe (Some Like it Hot, 1959) , in revealing outfits half the time, this backstage musical drama barely staggers over the line. Whatever relationship the actress enjoyed off-screen with co-star Frenchman Yves Montand (Grand Prix, 1966) fails to register here. In this fish-out-of-water tale of the Broadway intrigue involved in putting a musical together, watching klutz billionaire Jean-Marc Clement (Montand) getting his act together as neophyte actor-cum-singer fails to fly.

It’s always difficult observing a good actor trying to be bad. If he’s a really good actor, it’s going to be an awful watch. And unless he’s got the comedic chops to trigger a bucketload of laughs it’s painful to observe. Gregory Peck reportedly quit this role in favour of The Guns of Navarone (1961) because there was too much Marilyn Monroe in it, and possibly an awkward Peck would have been more fun to watch though comedy was scarcely his forte, but without Monroe the movie would have been virtually unwatchable.

The story’s familiar, a twist on Cinderella with Clement being the ugly duckling in terms of talent. The billionaire businessman, notorious for his love life, attends a rehearsal of a show intending to register outrage at its veiled portrayal of him. Instead, he is mistaken for an auditioning actor and offered a role. He falls for Amanda (Monroe) but she shows little interest, either obsessed with her knitting or trying to improve her education at night class, and appears far more interested in her stage co-star Tony (Frankie Vaughan).

In order to sharpen up his act, Clement hires a bunch of well-known thespians: Milton Berle, Bing Crosby and Gene Kelly.

This is where the show could be get interesting. Genuinely learning the secrets of a great comedian, singer and dancer should at the very least provide a fascinating insight into their skills. Of these, Crosby is the pick, demonstrating the importance of raising or dropping your voice at various points in order to maximize the emotion in a song, in other words a singing masterclass. Berle has too much screen time and does little to justify it.

Whatever, regardless of what the script says, Clement seems to take on board little of what he is taught. Montand was a gifted crooner in any case, having begun his career as Edith Piaf’s protégé, and it just seems like he switched instantly from being a bad singer to a good one. In contrast, when Amanda has to take direction, she immediately shows how simple it is to improve a number by adding some actions.

Luckily, Monroe is such a mesmeric screen quality that she can rescue any indifferent movie. This would work better with a more charismatic leading man – and the prospect of Peck teaming with Monroe was intriguing – but regardless of who she acts opposite Monroe will always blow them away. This is a different kind of role for her because in a sense she is neither the girl adored nor the victim of romance gone wrong. For the most part she’s just a career girl focusing all her attention on getting on. She’s almost just the foil in the dramatic sequences for Montand. But once she has the stage or screen or to herself she dazzles.

Selling The Rat Pack: Pressbook for “Robin and the 7 Hoods” (1965)

Warner Brothers pushed the boat out for Robin and the 7 Hoods with this lavish Pressbook. Apart from roadshows, most pressbooks of the era were around 16-pages A3. But this stretched to 28 pages with a tremendous range of advertisements, taglines and tie-ups plus, easier to accommodate from the exhibitor’s perspective, a healthy number of relatively straightforward marketing suggestions. On top of that, always a great incentive for cinema managers to rack their brains for good promotional ideas, the studio was offering seven cash prizes worth a total of $1,500 – about $14,000 today – for the best individual campaigns as well as a “special bonus prize” of the golf clubs used by Frank Sinatra, Dean Martin, Sammy Davis Jr. and Bing Crosby for the most original stunt.

With Pressbooks popping through a cinema manager’s door at the rate of one or two or three a week – dependent on how often a picture house changed its program – this one would certainly have made an impact, not so much from its size, but its commitment to the exhibitor. Most Pressbooks began either with information on the stars and the filming or with the advertisements and there was a sense of exhibitors being called upon to fit in with a pre-conceived campaign. Warner Brothers was not the first studio to go down the prize-giving route as a means of attracting attention, but in making the competition the first item on the promotional agenda – two of the first four pages were devoted to it – it certainly ensured it was high priority.

Following the competition came four pages of suggestions for gimmicks, stunts and tie-ins. WB had already tied-up with the The Antique Automobile Club of America and its members were being encouraged to lend out their vehicles to any movie theater planning a stunt. Exhibitors were told that car owners were “pleased to show them off.” There were over 100 chapters/branches of the Club so no shortage of eager participants. A parade of old-time cars in the town or a rally outside the cinema or even a race was guaranteed to attract publicity.

The Roaring 20s was another concept easily adopted – flapper fashions, the Charleston being performed outside the theatre or a dance competition, or girls dressed up in the outfits of the day strolling around town “carrying phonographs and camp stools; at busy intersections they can sit down and play one of the Robin tunes.” Reward posters could be put up for famous gangsters of the speakeasy period, with photographs of the film’s characters included. A jazz parade was another possibility complete with straw hats and blazers. Setting up a gambling den was another suggestion using “actual gambling equipment captured by the police.”

And all this was before exhibitors could let fly with ideas based on the archery motif since “the words Robin Hood and archery and practically interchangeable.” Archery contests could be staged in a sports store, park, shopping mall or in front of the cinema. Robin Hood hats made of simulated felt with a feather sticking out – or bullet-riddled – were available at a low cost and ideal for giving away to children and to be worn by ushers and other staff as well as employees in other organisations participating in any promotion. Or just handed out to a local restaurant.

On top of that, since this Rat Pack picture was actually a denoted musical in which all the principals sang, there was the best tie-in of all – an original soundtrack album, an easy marketing tool for record shops. WB had also arranged for a book tie-in with Pocket Books, novelization written by Jack Pearl and stocked in 120,000 outlets. The record, promised WB, would be “on every radio station night and day.” Even though Sinatra was no longer a top recording artist – “My Kind of Town” did not break the Cashbox Top 100 singles chart – his voice and that of his co-stars were exactly the kind of easy listening that appeared to radio addicts fed up with the British Beatle invasion.

The advertising campaign was fairly straightforward consisting of as many of the stars as could be crammed onto a poster – usually the main four plus either Barbara Rush or Peter Falk, occasionally all six. The tagline went hip: “Like we’ve taken the Robin Hood legend and changed the bows and arrows to machine guns…! Like with songs yet!…Like Wild.” The last word might be changed to “Wow.” An alternate tagline along similar lines went: “In Merrie Olde Chicago, in the days when King Al ruled the land…” And “Gather round all ye swingers and hear this…we’re doing the Robin Hood legend in Chicago’s wildest era…with songs yet!” A final version ran: “Warner Bros right merrily presents the wild idea of doing the Robin Hood legend in Chicago’s wildest era.”

With the box office and recording firepower of Sinatra, Martin, Davis and Crosby and the range of promotional ideas, there was little need to jazz up the Pressbook with journalistic nuggets, but WB did not stint on this count. The appearance of Edward G. Robinson in the genre and studio where he made his name three decades before in the like of Little Caesar was too good an opportunity to miss – more so when the wardrobe department discovered his suit size had not changed. Other cinematic stalwarts from the early gangster picture days included Allen Jenkins and Jack La Rue, now a restaurant owner and making his first WB movie in 23 years.

Elegance was a keynote for Barbara rush’s femme fatale. Designer Don Feld created a range of dinner gowns, coats and negligees which served almost as a disguise for the hard-as-nails operator. Commented Rush, “I am as tough as daddy and just as blood-thirsty. But I play it sweet throughout and never become hard or evil. The role has more substance when you realize this sweet girl has the ruthlessness of a cobra.” Pool hustler Harold ‘Red’ Baker was hired to teach Dean Martin how to perform like a champion player and also set up the shots for the game between Sinatra and Martin. Baker. But the editorial section ran for only two pages, which was a mighty small proportion of the overall Pressbook.

Stagecoach (1966) ****

It’s probably sacrilege to admit that I quite enjoyed this. Also it’s been so long since I’ve seen the John Ford original that I could remember very little of the specifics and I haven’t seen the remake before so this was just like watching a new movie.

Basically, it’s the story of a group of passengers taking the stagecoach to Cheyenne for different reasons who are joined by an escaped murderer and shepherded along by the driver and a town marshal. There is some excellent action but mostly it’s a relationship picture, how the characters react to one another and their response to crisis.

Good-time girl Dallas (Ann-Margret) is on the run, banker Gatewood (Bob Cummings) is hiding a stash of stolen money, alcoholic doctor Boone (Bing Crosby) is penniless, liquor salesman Peacock (Red Buttons) is a coward, gambler Hatfield (Mike Connors) has Civil War secrets, pregnant Lucy Mallory (Stefanie Powers) is meeting her cavalry husband in Cheyenne. Ornery Buck (Slim Pickens) is the driver. Curley (Van Heflin) is riding shotgun and when he comes upon stranded escaped murderer the Ringo Kid (Alex Cord) promptly arrests him.

The drama unfolds as the characters confront each other or their own weaknesses. Dallas, who had a high old time as a saloon girl, is way out of her depth in respectable company, concealing the secret of her affair with the married Gatewood. Ringo coaxes her along, bringing her out of her shell, giving her back self-respect, and of course falling in love. Curley, with his eyes on the $500 reward for bringing Ringo in, has no intention of letting the gunslinger take his revenge in Cheyenne on Luke Plummer (Keenan Wynn) who killed his family. Boone and Peacock provide the fun, the doctor spending most of his time separating the salesman from his cargo of booze.

There are endless permutations with a story like this, the kind of material favoured in disaster movies like Airport (1970) and The Towering Inferno (1974) where disparate characters battle for survival. The action is only part of the deal. The picture only truly works if the characters are believable. For that, you need a heap of good acting. The audience could certainly rely on old dependables like Bing Crosby (The Road to Hong Kong, 1962) in his big screen swansong, Van Heflin (Shane, 1953), Red Buttons (Oscar-winner for Sayonara, 1957), Robert Cummings (Saboteur, 1942) and cowboy picture veteran Slim Pickens to put on a good show. But the main dramatic load was to be carried by relative newcomers Ann-Margret and Alex Cord.

Ann-Margret has made her name with sassy light-hearted numbers like The Pleasure Seekers (1964) and had only just stepped up to the dramatic plate with Once a Thief (1965). This was Alex Cord’s sophomore outing after Synanon (1965), the odds stacked against him making any impact in the role which turned John Wayne into a star.

Amazingly, the casting works. Ann-Margret moves from feisty to restrained, meek to the point of being cowed, and for most of the film, far removed from the false gaiety of the saloon, seeks redemption. The cocky trouble-making minx emerges only once, to knock the wind out of Mrs Mallory, but, after taking a tumble down the humility route, gradually steers her way towards a better self, preventing Gatewood from causing chaos, nursing Mallory and inching her way towards true feelings for Ringo. As in the best movies, it’s not for her to open up about her woeful life but for another character, in this case Ringo, to identify her predicament: “What you doin’ about your scars, you got ‘em even if they don’t show…when you goin’ to stand up and stop crawlin’?” When they finally kiss it is one of the most tender kisses you will ever see.

My reservations about Alex Cord’s acting skills were based on his moustachioed performance in Stiletto (1969) but I reversed my opinion after seeing him in The Scorpio Letters (1967) and this is another revelation. As much as he can deliver on the action front, and sports on occasion a mean-eyed look, it’s in the dramatic scenes that he really scores, gentle, vulnerable, caring. He certainly matches the Duke’s trademark diffidence in terms of romance. That the camera can mine depths of expression from both faces proves the calibre of their acting.

If director Gordon Douglas (Rio Conchos, 1964) had more critical standing, his bold long opening aerial tracking shot over rugged forest, mountain and plain before reaching the stagecoach would have received the acclaim accorded Stanley Kubrick for a similar shot in The Shining (1980). The opening also makes it clear how far removed this is from the original, not just in colour obviously, but (although filmed in Colorado) in a different locale, Wyoming, rather than the arid Arizona of Monument Valley. After a brief glimpse of the stagecoach, Douglas switches to a cavalry troop making camp. A soldier going into a wagon is met by a hatchet in the head. The camera tracks the corpse’s blood as it flows down a stream where it alerts another soldier washing clothes. Before he can raise the alarm, he gets a lance in the back.

Where the passengers have heard rumors, quickly dismissed (“nobody got scalped by an old rumor”) of the Sioux (Apaches in the original) on the warpath, the audience has seen the cavalry troop slaughtered, so (in effectively a Hitchcockian device) provides the movie with the tension the on-screen characters initially lack The passengers soon grasp reality when they come across another patrol dead at a staging post, and eventually are battling for their lives when ambushed. But prior to that there is a tense sequence of leading the stagecoach across a narrow mountain ridge during a storm.

There’s a clever reversal before the Sioux onslaught. The passengers think they have seen soldiers approaching, but it is the Sioux wearing cavalry uniforms. There is no river to cross as in the original, but the chase along a mountainous path is breathtaking, aerial and tracking shots given full rein, ending in a shoot-out without (as in the original) the cavalry riding to the rescue.

Douglas has his work cut out with the drama, as various characters confront their issues, and his staging is superb, characters always given reason to move. Screenwriter Joseph Landon (Rio Conchos) borrowed material from the Dudley Nichols original but added and subtracted quite a bit.

At the time critical deification of John Ford had not begun and Hollywood was in a cyclical remake mood – new versions of Beau Geste and Madame X appearing the same year – so Gordon Douglas didn’t quite face a critical backlash, although praise was generally sparse. Judging by the box office it received an audience thumbs-up – as it does from yours truly.

You can rent this on Amazon Prime.