1960s film – Page 108 – The Magnificent 60s

Topaz (1969) ****

Authentic, atypical, engrossing, this grittier Hitchcock mixes the realism of Psycho (1960) and Marnie (1964) with the nihilism of The Birds (1963), a major departure for a canon that previously mostly spun on innocents or the falsely accused encountering peril. The hunt for a Russian spy ring by way of the Cuban missile crisis forms the story core but the director is more interested in personal consequence and even the villain suffers heart-rending loss. Betrayal is the other key theme – defection and infidelity go hand in hand.

The tradecraft of espionage is detailed – dead letter drops, film hidden in typewriting spools, an accidental collision that is actually a sweet handover. In a transcontinental tale that shifts from Copenhagen to New York to Cuba to Paris, there is still room for classic sequences of suspense – the theft of secret documents in a hotel the pick – and Hitchcock at times simply keeps the audience at bay by employing dumbshow at key moments.

In some respects the director was at the mercy of his material. In the documentary-style Leon Uris bestseller (almost a procedural spy novel), the main character is neither the trigger for the plot nor often its chief participant and is foreign to boot. So you could see the sense of employing a cast of relative unknowns, otherwise an audience would soon grow restless at long absences from the screen of a Hollywood star of the caliber of a Cary Grant or Paul Newman. It is a florist (Roscoe Lee Browne) who carries out the hotel theft, a small resistance cell the spying on Russian missiles in Cuba, a French journalist who beards one of the main suspects, not the ostensible main character, French agent Andre Devereux (Frederick Stafford), not his U.S. counterpart C.I.A. operative Michael Nordstrum (John Forsythe) nor Cuban villain Rico Parra (John Vernon).

Unusual, too, is the uber-realism. The main characters are fully aware of the dangers they face and of its impact on domestic life and accept such consequence as collateral damage. It is ironic that the Russian defector is far more interested in safeguarding his family than Devereux. Devereux’s wife (Dany Robin), Cuban lover Juanita (Karin Dor) and son-in-law (Michel Subor) all suffer as a result of his commitment to his country. And that Juanita (Karin Dor), leader of the Cuban resistance cell, is more of a patriot than the Russian, refusing to defect when offered the opportunity. Hitchcock even acknowledges genuine politics: the reason a Frenchman is involved is because following the Bay of Pigs debacle in 1961 American diplomats were not welcome in Cuba.

In terms of bravura Hitchcock, the pick of the scenes are the hotel theft and the death of one of the principals, filmed from above.

I have steered clear of this film for over half a century. I saw it on initial release long before the name Hitchcock meant anything to me. But once it did I soon realized this film did not easily fit into the classic Hitchcock and the critics on whom I relied had always represented it as shoddy goods. So I came to it with some trepidation and was surprised to find it so engrossing.

Frederick Stafford (O.S.S. 117: Mission for a Killer, 1965) was excellent with an insouciance reminiscent of Cary Grant and a raised eyebrow to match that star’s wryness. John Vernon, who I mostly knew as an over-the-top villain in pictures such as Fear Is the Key (1972), was surprisingly touching as the Cuban bad-guy who realizes his lover is a traitor. And there is a host of top French talent in Michel Piccoli (Belle de Jour, 1967), Philippe Noiret (Justine, 1969) Dany Robin (The Best House in London, 1969) and Karin Dor (You Only Live Twice, 1967).

As you are possibly aware, three endings were shot for this picture and I can’t tell you which I saw without spoiling the plot. If you want to know, read tomorrow’s Blog.

In any case, this is worth seeing more than just to complete a trawl through the entire Hitchcock oeuvre, a very mature and interesting work.

The Split (1968) ***

You could not have a more explosive start. In the wake of the seismic slap Sidney Poitier delivered to an arrogant white man in In the Heat of the Night (1967) heist mastermind McClain (Jim Brown) bursts out of the traps by: picking a down-and-dirty knuckle-duster of a fight with hardman Bert (Ernest Borgnine); ramming a limo driven by Harry (Jack Klugman); locking technical wizard Marty (Warren Oates) in an electronic cell; and bracing marksman Dave (Donald Sutherland). It turns out these are all auditions for a $500,000 robbery from the Los Angeles Coliseum during a football match. Nonetheless, the point is made. Despite explanation for the ferocity it scarcely masks the fact that here was a hero unwilling to take any crap from anybody.

The Split follows the classic three acts of such a major crime: recruitment, theft, fall-out. Gladys (Julie Harris) sets up the daring snatch, entrusting a down-on-his-luck McClain – attempting reconciliation with divorced wife Ellie (Diahann Carroll) – with pulling together a gang with particular sets of skills. The clever heist goes smoothly, the cache smuggled out in a gurney into a stolen ambulance, itself hidden in a truck, and spirited away to Ellie’s apartment until the ruckus dies down.

But someone else has a different plan. The stolen money is stolen again. McClain, responsible for its safekeeping, is blamed for its loss, while he suspects all the others. Adding to the complications is a corrupt cop (Gene Hackman). So it’s cat-and-mouse from here on in, McClain dodging bullets as he attempts to clear up the mess, find the loot and evade the cops.

*British release in a double bill with “Woman without a Face*”
*originally released in the U.S. as “Mister Buddwing.”*

The title refers to the way the way the money is intended to be shared out but it could as easily point to a film of two halves – recruitment/robbery and fall-out. The first section has several stand-out moments – a split-screen credit sequence, Marty’s desperate strip inside the cell to prevent the electronic door closing, an asthma attack mid-robbery, the beat-the-clock element of the heist, Dave’s targeting of tires to create the massive gridlock that facilitates escape. Thereafter, the tension grows more taut, as the thieves fall out with murderous intent.

One of the joys of the picture is watching a bunch of actors on the cusp. Jim Brown (The Dirty Dozen, 1967) was in the throes of achieving a stardom that would soon follow for Hackman (Bonnie and Clyde, 1967), Sutherland (also The Dirty Dozen) and Oates (Return of the Seven, 1966). Brown is tough and cynical in the Bogart mold, a loner with lashings of violence in his locker. Of the supporting cast, Sutherland’s funny maniac, complete with mordant wit, is the pick and he has the movie’s best line (“The last man I killed for $5,000. For $85,000 I’d kill you seventeen times.”) Hackman reveals an intensity that would be better showcased in The French Connection (1971) and Borgnine, Oscar-winner for Marty (1955) reverts to his tough guy persona. Having said that, you only get glimpses of what they are capable of.

Making the biggest step-up is Scottish director Gordon Flemyng whose last two pictures were Dr Who and the Daleks (1965) and Daleks’ Invasion Earth A.D. 2150 (1966). He helms the picture with polish and confidence, allowing the young bucks their screen moments while wasting little time in getting to the action and pulling off a mean car chase.

Crime writer Richard Stark’s (pseudonym of Donald E. Westlake) was careful to sell the rights to his books one-by-one so that no single studio could acquire his iconic thief Parker. That accounted for him being renamed Walker in Point Blank (1967), Edgar in Pillaged (1967) and McClain in The Split, which was based on Stark’s The Seventh (that fraction being the character’s share of the loot).

Return to Sender (1963) ***

The B-film’s B-film. Where American B-pictures invariably focused on sleaze, sci-fi, horror or violence, their British counterparts often exuded class with solid acting, clever plots, excellent though simple sets and good composition. Edgar Wallace, the world’s most prolific writer, had regained sudden popularity thirty years after his death, and movies made from his works made ideal subjects for B-pictures fed into the British double-bill system. His thrillers are all story, racing along with twist after twist.

On the verge of being arrested for fraud, high-class businessman Dino Steffano (Nigel Davenport) hits on blackmail as a means of forcing investigator Robert Lindley (Geoffrey Keen) to drop the case. He sets up associate Mike Cochrane (William Russell) to fake photographs involving sexy Lisa (Yvonne Romain) and Lindley in compromising positions. So Lisa, pretending to hold vital evidence, lures him to her flat where this can be staged.

Meanwhile Lindley’s daughter Beth (Jennifer Daniel) chats up Cochrane after overhearing him asking questions about her father’s cottage. Cochrane has history with Lindley, an 18-month prison sentence the result of a previous encounter. He also resents Steffano over previous double-dealing and is planning to take his own revenge while carrying out the master plan.

I doubt if you will be able to see the twists coming. Suffice to say, nothing is what it seems. The closer Lindley gets to uncovering the mystery, the darker it becomes and the more danger he appears to be in. Even when characters reveal their plans, you can be sure they will have a different one up their sleeve. Steffano’s exceptional charm masks his ruthlessness. While Lindley is dogged, he is no match for the slinky Lisa who can play the vulnerable female with ease. Artist Beth treasures her independence so much that it takes her down some devious alleys, especially when trying to pump Cochrane for information. And it all leads to a terrific climax, involving further twists and double-dealing.

Most of this is played out in classy apartments with log fires burning and Steffano drinking brandy and smoking cigars, or on a yacht, or Lindley’s equally splendid chambers.

The cast are either up-and-coming movie stars or destined for small-screen fame. Many of these Edgar Wallace thrillers would prove stepping stones for new talent.

Nigel Davenport (The Third Secret, 1964) is the pick and would become an accomplished supporting actor in films like Play Dirty (1969). Yvonne Romaine had already made a splash in The Frightened City (1961) and would go on to play the female lead in Devil Doll (1964) and The Brigand of Kandahar (1965). Geoffrey Keen (Dr Syn, Alias The Scarecrow, 1963) would make a bigger impact on television in Mogul (1965-1972). As would William Russell (The Great Escape, 1963) who went on to become a long-running sidekick of Dr Who (1963-1965). Jennifer Daniel became a horror favorite with the female lead in The Kiss of the Vampire (1963) and The Reptile (1966).

Making his movie debut director John Hales clearly benefits from a couple of decades as an editor in films like The Seventh Veil (1945) and Village of the Damned (1960) and he nips quickly from one scene to another to keep the plot ticking along while showing some gift for framing characters within a scene.

I should point out you will easily find flaws. Strictly speaking, if you know your British police procedural, Lindley would not be an investigator, and it would not be too hard to find strains of implausibility showing. But that should not detract from this enjoyable movie.

British studio Anglo Amalgamated churned out these Edgar Wallace thrillers as double-bill fodder and, even though compromised in the budget department, they were generally well-made. Wallace was a brand-name, the country’s best-selling author on account of his 200-plus novels, most still in print long after his death, and a byword for a good read. American networks edited the features down to fit into a television series. So if you are hunting these down make sure you get the original features rather than the edited versions.

You could try this sampler on Amazon Prime but if you like what you see you would be better to buy one of the box sets.

Book into Film – “Breakfast at Tiffany’s” (1961)

For a start the book – a novella really, scarcely topping the 100-page mark – by Truman Capote was set during the Second World War. And the book’s narrator Paul (George Peppard in the film) is more of an observer in the vein of in Nick Carraway in The Great Gatsby and as such is not privy to every action of Holly Golightly (Audrey Hepburn) rather than, say, the redoubtable Dr Watson who, as confidante of Sherlock Holmes, can faithfully record his every action.

So the first task set screenwriter George Axelrod was to update the picture to the contemporary era of the early 1960s. Fashion-wise, this proves a tremendous boon, allowing the director the give Holly her iconic look. And it does permit more leeway with acceptable sexual mores. However, while in both book and film Paul is an aspiring writer, in the book he is initially unpublished, while in the film he has had a book of short stories published, but is living as a gigolo. In the book he is an innocent 19-year-old, mouth clearly agape at Holly’s shenanigans, while in the film he is clearly more mature.

Since Hollywood is intent on providing a happy ending, it was essential for the screenplay to make Paul an acceptable suitor rather than a young swain largely in awe of the captivating Holly.

Axelrod did not have to do much to capture the book’s Holly. In fact, he appropriated wholesale chunks of dialogue. Capote had done such a wonderful job of describing her unique personality that it made a lot of sense to retain her vocabulary and diction.

Axelrod turns Paul into a more dramatic figure, such that he is able to both challenge himself and Holly, emerge from his own self-destructive trap, and develop his own narrative arc, and play a more significant role in Holly’s life, so that the romantic possibilities, which appear distant in the book, can be more easily realized.

The input of other characters is enlarged or diminished. The Japanese neighbor Mr Yunioshi (Mickey Rooney), who only appears at the beginning of the book, is called into more extensive comedic duties by the screenwriter. Mag Wildwood (Dorothy Witney), only seen in passing in the film, has a more significant role in the book, becoming for a time Holly’s flatmate and rival in love. There is no room in the film for Madame Spanella, held responsible in the book for informing the police about Holly’s arrangement with the gangster. For structural reasons, Axelrod is also able to dispense with bar owner Mr Bell, a pivotal character at the book’s opening.

Otherwise, the book acts as a pretty useful treatment, from which the screenwriter need only occasionally depart. Sometimes this is for clarification. In the film Holly insists her marriage to Doc was annulled whereas in the book this is far from clear, leaving her open to charges of bigamy. Axelrod turns into dialogue some of Paul’s observations and turns some dialogue into scenes. In addition, in the book Holly becomes pregnant by her Brazilian lover, thus expecting marriage to automatically follow.

The couple do steal masks from a dime store, but do not visit Tiffany’s together to have the cheap ring inscribed, but the scene has its origins elsewhere in the book. Nor does Paul in the book introduce Holly to the public library and though he finds evidence of her mugging up on South America it is only in the film that that becomes a scene.

The book avoids the happy ending Hollywood was so desperate to reach. Holly goes off on her own. The cat is chucked out of the cab and although a remorseful Holly immediately chases after it, she is too late.

The notion that a creature as wild and individual as Holly Golightly would submit to marriage to an impoverished writer seems a fantasy too far. Unhappy endings were not unknown in Hollywood, look at Casablanca, but for whatever reason Paramount or Blake Edwards dictated otherwise.

Breakfast at Tiffany’s (1961) **** – Back on the Big Screen

Reassessment sixty years on – and on the big screen, too – presents a darker picture bursting to escape the confines of Hollywood gloss. Holly Golightly (Audrey Hepburn) is one of the most iconic characters ever to hit the screen. Her little black dress, hats, English drawl and elongated cigarette holder often get in the way of accepting the character within, the former hillbilly wild child who refuses to be owned or caged, her demand for independence constrained by her desire to marry into wealth for the supposed freedom that will bring, contradictory demands which clearly place a strain on her mental health.

Although only hinted at then, and more obvious now, she is willing to sell her body in a bid to save her soul. Paul Varjak (George Peppard), a gigolo, being kept, in some style I should add with a walk-in wardrobe full of suits, by wealthy married Emily (Patricia Neal), is her male equivalent, a published author whose promise does not pay the bills. The constructs both have created to hide from the realities of life are soon exposed.

There is much to adore here, not least Golightly’s ravishing outfits, her kookiness and endearing haplessness faced with an ordinary chore such as cooking. the central section, where the couple try to buy something at Tiffanys on a budget of $10, introduce Holly to the New York public library and boost items from a dime store, fits neatly into the rom-com tradition.

Golightly’s income, which she can scarcely manage given her extravagant fashion expenditure, depends on a weekly $100 for delivering coded messages to gangster Sally in Sing Sing prison, and taking $50 for powder room expenses from every male who takes her out to dinner, not to mention the various sundries for which her wide range of companions will foot the bill.

Her sophisticated veneer fails to convince those whom she most needs to convince. Agent O.J. Berman (Martin Balsam) recognizes her as a phoney while potential marriage targets like Rusty Trawler (Stanley Adams) and Jose (Jose da Silva Pereira) either look elsewhere or fear the danger of association.

The appearance of former husband Doc (Buddy Ebsen) casts light on a grim past, married at fourteen, expected to look after an existing family and her brother, and underscores the legend of her transformation. But the “mean reds” from which she suffers seem like ongoing depression, as life stubbornly refuses to conform to her dreams. Her inability to adopt to normality is dressed up as an early form of feminism, independence at its core, at a time when the vast bulk of women were dependent on men for financial and emotional security. Her strategy to gain such independence is dependent on duping independent unsuitable men into funding her lifestyle.

Of course, you could not get away in those days with a film that concentrated on the coarser elements of her existence and few moviegoers would queue up for such a cinematic experience so it is a tribute to the skill of director Blake Edwards (Operation Petticoat, 1959), at that time primarily known for comedy, to find a way into the Truman Capote bestseller, adapted for the screen by George Axelrod (The Seven Year Itch, 1955), that does not compromise the material just to impose Hollywood confection. In other hands, the darker aspects of her relationships might have been completely extinguished in the pursuit of a fabulous character who wears fabulous clothes.

Audrey Hepburn is sensational in the role, truly captivating, endearing and fragile in equal measure, an extrovert suffering from self-doubt, but with manipulation a specialty, her inspired quirks lighting up the screen as much as the Givenchy little black dress. It’s her pivotal role of the decade, her characters thereafter splitting into the two sides of her Golightly persona, kooks with a bent for fashion, or conflicted women dealing with inner turmoil.

It’s a shame to say that, in making his movie debut, George Peppard probably pulled off his best-ever performance, before he succumbed to the surliness that often appeared core to his later acting. And there were some fine cameos. Buddy Ebsen revived his career and went on to become a television icon in The Beverley Hillbillies. The same held true for Patricia Neal in her first film in four years, paving the way for an Oscar-winning turn in Hud (1963). Martin Balsam (Psycho, 1960) produced another memorable character while John McGiver (Midnight Cowboy, 1969) possibly stole the show among the supporting cast with his turn as the Tiffany’s salesman.

On the downside, however, was the racist slant. Never mind that Mickey Rooney was a terrible choice to play a Japanese neighbor, his performance was an insult to the Japanese, the worst kind of stereotype.

The other plus of course was the theme song, “Moon River,” by Henry Mancini and Johnny Mercer, which has become a classic, and in the film representing the wistful yearning elements of her character.

CATCH IT ON THE BIG SCREEN: This is a restoration of the classic. The Showcase chain is showing it all this week in various cinemas throughout the United Kingdom (I caught it last week at my local Showcase). It is also showing in Barcelona on July 26; Amsterdam on July 31-August 3; Stockholm on August 5; and Gent, Belgium, on August 6.

A company called Park Circus – which has offices in London, Paris, Los Angeles and Glasgow – has the rights to the reissue and if you want to find out if the picture will be showing in your neck of the woods at a later date you can contact them on info@parkcircus.com

Seven Golden Men (1965) ****

Very stylish caper picture that dispenses with the recruitment section, the ingenious hi-tech robbery accounting for the first half, escape and double-cross the second, a slinky Rosanna Podesta (the eponymous Helen of Troy, 1956, in case you’ve forgotten, and also appearing in Sodom and Gomorrah, 1962) an added attraction/distraction. The Professor (Phillippe Leroy), in bowler hat and umbrella, orchestrates the gold bullion theft from an uber-secure bank using hidden microphones, cameras and a host of electronic equipment, the inch-perfect heist organized to mathematical precision and timed to the second.

His team, disguised as manual workers, dig under the road, don scuba gear to negotiate a sewer, drill up into the gigantic vault and then suck out the gold bars using travelators and hoists. Giorgia (Podesta), sometimes wearing cat-shaped spectacles, a body stocking and other times not very much, causes the necessary diversions and plants a homing device in a safety deposit box adjacent to the vault. Occasionally her attractiveness causes problems, priests in the neighboring block complaining she is putting too much on show.

It’s not all plain sailing. A cop complains about the workmen working during the sacrosanct siesta, a bureaucrat insists on paperwork, a radio ham picks up communication suggesting a robbery in progress, the police appear on the point of sabotaging the plan.

But the whole thing is brilliantly done, the calm professor congratulating himself on his brilliance, Giorgia seduction on legs. The getaway is superbly handled, the loot smuggled out in exemplary fashion, its destination designed to confuse. Then it is double-cross, triple-cross and whatever-cross comes after that, and with every reversal no idea what is going to happen next. It is twist after twist after twist. Some of the criminals are slick and some are dumb so as well as the high drama there are moments of exquisite comedy.

Italian writer-director Mario Vicario (The Naked Hours, 1964) handles this European co-production with considerable verve and although, minus the normal recruitment section, we don’t get to know the team very well except for The Professor and Giorgia each is still given some little identity marker and in any case by the time they come to split the proceeds we are already hooked. Frenchman Phillippe Leroy (Castle of the Living Dead, 1964) is the standout as a mastermind in the British mold, a stickler for accuracy, calm under pressure, working with military discipline. Podesta (also The Naked Hours) has no problem catching the camera’s attention or playing with the emotions of the gang to fulfill her own agenda. The gang is multi-national – German, French, Italian, Spanish, Portuguese, Irish – with only Gabriel Tinti likely to be recognized by modern audiences.

And there is a terrific score by Armando Trovajoli (Marriage Italian Style, 1964) that changes mood instantly scene by scene. One minute it is hip and cool jazz, the next jaunty, and then tense.

If ever a picture was pure cult, this is it.

Maroc 7 (1967) ***

With a string of Swinging Sixties fashion models providing the requisite bevy of beauties, a gang of thieves, a Moroccan heist, superb locations, great cast and a touch of archaeology with secret chambers and a long-lost relic thrown in, this splendid espionage frolic proves a welcome return to big screen top billing for Gene Barry after nearly a decade in television in Bat Masterson (1958-1961) and Burke’s Law (1963-1966).

Something of a cat burglar himself, Simon Grant (Barry) infiltrates a gang which uses fashion as a cover and whose ingenious speciality is to steal famous heirlooms and replace them with fake ones in the assumption that on their departure from a foreign country the customs officers will not be able to tell the difference. Louise Henderson (Cyd Charisse) and Raymond Lowe (Leslie Phillips) head up the gang while Claudia (Else Martinelli) may or may not be in on the act.

Her dalliance with Simon suggests an inclination towards the right side of the law but the fact that she has been involved with the pair for so long sets up the intriguing notion that she is stringing the American agent along. Initially, she rejects Simon’s advances until told by Louise to comply and pump him for information leading to one of the movie’s best lines (and innuendo that a British audience in particular would adore). Says Simon: “We haven’t done much about pumping but maybe that will come later.” Doubts also surround the intentions of Michelle Craig (Alexandra Stewart). On their trail is Inspector Barrada (Denholm Elliott).

There is mystery aplenty and a fair quotient of punch-ups, romance, shoot-outs and murder while the unearthing of the hidden treasure is less heist amd more straightforward Indiana Jones. The fashion is the icing on the cake. The Moroccan fashion shoots are more than merely decorative, or an excuse to bare the charms of the gorgeous models. Instead, the shoots would not disgrace Vogue or any of the other glossy magazine temples to haute couture, with that Sixties focus on fabulous clothes, genuine location and outlandish hairstyles.

On top of that, several of the stars are either playing against type or out of their comfort zones. Legendary Hollywood dancer Cyd Charisse famed for such classic musicals as The Bandwagon (1953) and Silk Stockings (1957) sets such fluff aside to essay a criminal mastermind, whose cunning often gets the better of Simon. Leslie Phillips (Crooks Anonymous, 1962), better known as a charming Englishman with an eye for the ladies, is as ruthless a photographer as he is a criminal. Director Gerry O’Hara (The Pleasure Girls, 1965) has managed to get both Phillips and Denholm Elliott to drop their standard methods of delivery, usually embracing a drawl, making their characterisations a good bit more fresh than normal. Phillips was clearly intending to make some kind of career change since he was the producer.

Gene Barry makes a perfect entrance as an adventurer-spy, as confident in his seduction techniques without women falling at his feet like James Bond, with a nice line in self-deprecation and more than able to look after himself. Before being side-tracked by television, Barry had shown movie star potential in War of the Worlds (1953) and Thunder Road (1958) and now he delivers on that earlier promise. Elsa Martinelli (Hatari!, 1962) is the femme fatale who may or may not wish to play that role, keeping the audience completely on edge as to which side of the law she is likely to come down on. Added bonuses are Alexandra Stewart (Only When I Larf, 1968), Angela Douglas (Carry On Screaming!, 1966), Tracy Reed (Hammerhead, 1968), dancer Lionel Blair (A Hard Day’s Night, 1964) and Maggie London.

Advance Buzz – The Phenomenon Created in the 1960s

In 1964, Twentieth Century Fox created a new way of selling pictures by inventing the advance buzz.

Of course, movies had always had some kind of pre-launch push but mostly on a small-scale via gossip columnists, who, while they had some influence, did not actually receive much space in a newspaper. Fox set out to change all that and put movies on the front pages and gain big feature spreads inside, an event that only usually occurred through unwanted scandal (Cleopatra, for example), death or a photo of a big female star.

Fox revamped the press junket – at that time primarily used as a vehicle to announce a movie premiere – and turned it into a method of creating advance publicity and expanding awareness on new pictures long before they reached the screen. And did so with enormous style, transporting over 100 American journalists to Europe to watch the production of three major big-budget roadshows.

Cecil B. DeMille of all people had invented the movie press junket – for the world premiere of his swashbuckler The Buccaneer in 1938. At a time when world premieres were confined to New York and Los Angeles, Hollywood had begun experimenting on a small scale with different locales for a first showing – whaling picture I Conquer the Sea (1936) was unveiled in New Bedford, Massachusetts, The Petrified Forest (1936) in St Louis and Sutter’s Gold (1936) in Sacramento. But these were all local affairs, the selected city putting on a big show for local dignitaries but the media were drawn only from the immediate surrounding area with stories syndicated to bigger newspapers.

When he selected New Orleans for his world premiere, DeMille, as skilled in marketing as he was in direction, hired a deluxe train to bring journalists from the top newspapers and magazines down from New York and Chicago. The train had a special compartment kitted out with typewriters, telephones, radio, Dictaphones and even stenographers to “relay hot news as it happens.”

All expenses – accommodation, meals, alcohol and various other sundries – for an entire week were picked up by Paramount. Three radio stations made daily broadcasts and the journalists filed news stories and features about the stars and the city, and, most important of all, reviews of the film they were privileged to be the first to see. The city went to extraordinary trouble, proclaiming a local holiday, organizing parades, enlisting the help of local organizations to ensure there was some event worth reporting every day. Local retailers, hoteliers and restaurateurs made a fortune as hundreds of thousands of people piled in to see the stars and witness the festivities.

The press junket was born.

In the following years, world premieres were held all over America either in locations where the movie was filmed or places linked with a star or character. These varied from major metropolises like Detroit (Disputed Passage, 1939), Houston (Man of Conquest, 1939), Memphis (Dr Erlich’s Magic Bullet, 1940) and Philadelphia (Intermezzo, 1939) to smaller locales like Littleton, New Hampshire (The Great Lie, 1941) and South Bend, Indiana (Knute Rockne, All American, 1940).

But by the 1960s, the world premiere idea had been done to death. There was scarcely a town, city or venue that had not been the subject of premiere marketing.

So in 1964 with an unprecedented three roadshow pictures in production Twentieth Century Fox upped the press junket ante by flying a fleet of 110 journalists on a specially chartered Boeing 707 to Europe to watch filming on actual locations in Britain, Austria and Italy.

Over 40 cities were represented by reporters and included representatives of the New York Post, Los Angeles Times, UPI, Detroit Free Press, Kansas City Star, Boston Globe and the Seattle Times as well as The Mike Wallace Show (television) and NBC Radio and magazines as diverse as McCalls, Cue and Newsweek.

At the reconstructed Booker Airport in Britain, journalists watched stunts for Those Magnificent Men in their Flying Machines (1965) and interviewed stars like Sarah Miles, Terry-Thomas and Robert Morley. Each journalist had a photograph taken as a personal souvenir alongside a replica of a 1910 Antoinette airplane specially built for the film, but undoubtedly many such photographs found their way into the newspapers and magazines.

When the media cavalcade shifted to Austria they were treated to a massive banquet at Schloss Klessheim in Salzburg where The Sound of Music (1965) was being filmed. Julie Andrews was interviewed with her feet on a table and the reporters watched choreographer Marc Breaux rehearsing the “I Have Confidence” number (the music had been recorded in Hollywood and then played back synchronized to the action). Andrews and co-star Christopher Plummer were interviewed at Frohnburg Castle.

Italy – where The Agony and the Ecstasy (1965) was being shot – was the final destination. The visitors were conveyed up the perilous Carrera Mountains to the 4,700 ft Monte Altimissino to watch a scene being filmed in a quarry usually closed to visitors of a 200-ton block of marble being cut. Director Carol Reed, producer Darryl F. Zanuck and star Charlton Heston were on hand to welcome them. Rex Harrison (playing the Pope) was interviewed outside a restaurant in Rome that bore the Pontiff’s name

Even before the journalists returned from the seven-day trip, they were sending stories back – over $8,000 (worth about $70,000 today) was spent on cable fees and nearly one million words had been written. Many of the journalists had never been to Europe before and took full advantage of the opportunity. Newspaper and magazines would not permit journalists to spend such a length of time away from the office without expecting a substantial bounty in the shape of news stories – the trip itself received extensive coverage.

Feature editors were deluged with stories and interviews that ran in the main sections of the newspaper and in weekend supplements, shifting the coverage of movies away from the entertainment sections. In addition, to justify their time away, stories ran in the food, travel and fashion sections.

It was an unprecedented publicity bonanza for films that were still a full year away from release, creating a tsunami of public interest. For the first time a studio had created movie awareness on its own terms. While movies filmed in Europe had often received coverage based on reports by journalists living in that continent, this was rather cursory, had always appeared piecemeal in American newspapers, largely depended on an editor’s decision about reader interest in a particular star, and, more importantly, such stories usually coincided with the film’s launch rather than well in advance.

This huge media onslaught whetted public appetites well in advance. In addition, there were enough articles left over to be used up when the movies actually did open.

The trade press also widely reported on the event and Box Office magazine ran a 12-page feature one month later. In its evaluation of the junket, the studio concluded that it was the “most advanced type of industrial marketing.”

SOURCES: Brian Hannan, In Theaters Everywhere: A History of the Hollywood Wide Release 1913-2017, p32-36 (McFarland Publishing, 2019); “That Was the Week That Was…Fantastic,” Box Office, Jul 6, 1964, p10-21.

The Man Who Shot Liberty Valance (1962) *****

A mighty cast headed by John Wayne (True Grit, 1969), James Stewart (Shenandoah, 1965), Lee Marvin (The Dirty Dozen, 1967) and Vera Miles (Pyscho, 1960) with support from Edmond O’Brien (Seven Days in May, 1964), Woody Strode (The Professionals, 1966), Strother Martin (Cool Hand Luke, 1967) and Lee Van Cleef (The Good, the Bad and the Ugly, 1967) do justice to John Ford’s tightly-structured hymn to liberty and equality and reflection on the end of the Wild West. So tight is the picture that despite a love triangle there are no love scenes and no verbal protestations of love.

The thematic depth is astonishing: civilization’s erosion of lawlessness, big business vs. ordinary people, political chicanery, and a democracy where “people are the boss.” Throw in a villain with a penchant for whipping and a lack of the standard brawls that often marred the director’s work and you have a western that snaps at the heels of Stagecoach (1939), Fort Apache (1948) and The Searchers (1956).

The story is told in flashback after Senator Ransom Stoddard (James Stewart) and wife Hallie (Vera Miles) turn up unexpectedly in the town of Shinbone for the funeral of a nobody Tom Donovan (John Wayne), so poor the undertaker has filched his boots and gunbelt to pay for the pay for the barest of bare coffins. Intrigued by his arrival, newspapermen descend and Stoddard explains why he has returned.

The backstory unfolds. Arriving on stagecoach, novice lawyer Ransom is attacked, beaten and whipped by outlaw Liberty Valance (Lee Marvin). He is found by horse-trader Donovan (John Wayne) and taken to a local boarding house-cum-restaurant where Hallie (Vera Miles) tends his wounds. With a young man’s full quotient of principle, Stoddard is astonished to discover that local marshal Link Appleyard (Andy Devine) has ducked out of responsibility for apprehending Valance on the dubious grounds that it is outside his jurisdiction and that Valance has so mean a reputation he has the town scared witless. When Valance turns up he humiliates Stoddard and only Donovan stands up to him, rescuing an ungrateful Ransom, who detests violence and any threat of it.

Stoddard soon turns principle into action, setting up his shingle in the local newspaper office run by Dutton Peabody (Edmond O’Brien) and on learning that Hallie is illiterate establishing a school for all ages. In the background is politics, but the push for statehood is inhibited by big ranchers who employ Valance to intimidate. Despite his aversion to violence and insistence that due legal process will eliminate the law of the gun, Stoddard practices shooting. When Donovan gives him a lesson and, to point out his unsuitability to confront such a mean character as Valance, covers him in paint, Stoddard floors him with a punch.

That principle I mentioned has something in common with Rio Bravo (1959) – Howard Hawks’ riposte to High Noon (1952) – in that Stoddard, determined to fight his own battles, refuses to ask for help when targeted by Valance. The inevitable showdown is extraordinary, not least because it takes place at night and Ford, a la Rashomon (1951) tells it twice from different points of view.

Precisely because it retains focus throughout with no extraneous scenes as was occasionally John Ford’s wont, the direction is superb. As in The Searchers, to suggest emotional state-of-mind, the director uses imagery relating to doors. This time the humor is not so broad and limited primarily to one incident. Both main male characters suffer reversals, in the case of Stoddard it is physical but in the instance of Donovan it is emotional. Either way, action is character. In the romantic stakes, they are equals, dancing around their true feelings.

Upfront there is one storyline, the upholding of law and order whether against an individual such as Valance or against the attempts of big business to thwart democracy. But underneath is a subtly-told romance. Donovan and Stoddard are allies but in terms of Hallie they are rivals. Neither have an ounce of sense when it comes to women. Neither actually protests their love for Hallie. Although Donovan brings her cactus roses and is, unknown to her, building an extension to his house to accommodate what he hopes is his future bride, his idea of romance is to mutter, in patronizing manner, the old saw of “you look pretty when you’re angry.” He would have been wiser to have taken note of her spunk, because she can be more than direct if need be.

Stoddard isn’t much better. Despite her growing feelings towards him being obvious to the audience, he assumes she prefers Donovan. Action drives the love element, the need to save or destroy.

All three principals are superb. This may seem a typical Wayne performance, a dominant figure, comfortable with a gun and his abilities, but awkward in matters of the heart. But he shows as great depth as in The Searchers and the despair etched on his face at the possibility of losing Hallie eats into his soul. Stewart combines the man-of-the-people he essayed for Frank Capra with some of the toughness he showed in the Anthony Mann series of westerns. Vera Miles tempers genuine anger with tenderness and practicality. Unlike many Ford heroines she is not a trophy wife, but a worker, mostly seen running a kitchen. Lee Marvin cuts a sadistic figure, with an arrogance that sets him above the law, his tongue as sharp as his whip.

As well as Woody Strode, Strother Martin, Edmond O’Brien and Lee Van Cleef, you will spot various members of the John Ford stock company including Andy Devine (Two Rode Together, 1961) as the cowardly gluttonous marshal, John Carradine (Stagecoach), John Qualen (The Searchers) as the restaurant owner and Jeanette Nolan (Two Rode Together) as his wife.

The boldest part of the picture, however, comes at the end, when the director dismantles the myth built up around Stoddard and which the politician has used to create a career that spanned two terms as a Senator, three terms as a Governor and been the American Ambassador to Britain. So be warned, if you ain’t seen the picture, this is spoiler alert. In some respects, Ford was way ahead of his time. The twist at the end where the good guy is revealed as the villain of the piece is more of a contemporary trope. There were plenty of pictures where the villain appeared to have gotten away with it only to be caught out at the very last minute. This is not that kind of movie. Stoddard gets away with it for the simple reason that he fits the heroic mold.

“Print the legend” is very much the standard American attitude to myth. Dig deeper and what you find is hypocrisy. Man-of-the-people Stoddard’s life is based on bare-faced fraud. He took the glory for an action he did not commit. Of course this was in the days before newspapers found that bringing down politicians sold more papers than building them up and these days I doubt if such a scoop would be ignored.

Nor for all his upstanding image does Stoddart show the slightest sign of remorse – until now when he must know his confession will never see the light of day. (Maybe, if he had gone to the New York Times but not the Shinbone paper). He built his entire career on this violent action, the antithesis of his supposed stance on process of law. He takes all the plaudits and fails to acknowledge Donovan, except when it’s too late, and Donovan has died a pauper, his rootless life perhaps engendered as a result of losing Hallie. Hallie’s character, too, is besmirched. She chose Stoddart precisely because he was a man of principle who risked his life to tackle – and apparently kill – Donovan. Those two elements are indistinguishable. Had she know Stoddart had failed and was only saved by the action of Donovan it is questionable whether she would have chosen the lawyer.

There are a couple of other quibbles, not so much about the picture itself, but about other quibblers, commonly known as critics. Alfred Hitchcock famously came under fire for the use of back projection, not just in Marnie (1964) but other later films. That spotlight never appeared to be turned on the at-the-time more famous John Ford. The train sequence at the end of the film uses back projection and the ambush at the beginning is so obviously a set.

Don’t let these put you off, however, this is one very fine western indeed and fully justifies its growing critical status.

CATCH IT ON THE BIG SCREEN: By the way, if you live in Italy you can catch this on the big screen in Bologna where it is showing at Il Cinema Ritrovato – Fondazione Cineteca di Bologna on July 20-27, 2021.

Readers’ Choice – Behind the Scenes and Other Stuff Top 10

Regular readers will know that I don’t just write movie reviews but pick up on “Other Stuff” relating to the 1960s. This will take the form of articles about interesting aspects of the decade, book reviews and analyses of how particular movies were sold to the exhibitor via the studio’s Pressbooks / Campaign Manuals.

In addition, I have become especially interested in how works of fiction were adapted for the screen and these go out under the general heading of “Book into Film.” And, lastly, I have written a number of Behind The Scenes posts on the making of specific pictures.

So given I have been highlighting those movies that were the most highly regarded either by myself or my readers during the year, I thought it only fair to include some mention of the “Other Stuff.”

So these are my Top Ten posts of “Other Stuff”- as measured by reader response – during my inaugural year as a movie blogger. It’s worth pointing out that had the “Other Stuff” been included in the same chart as the Top 30 Readers’ pictures, five would have made the Top 20.

“Box Office Poison 1960s Style” highlighted the stars whose attraction was beginning to fade.
The Gladiators vs Spartacus was a two-volume book that I reviewed about the ill-fated production launched by Yul Brynner against the Kirk Douglas production of Spartacus (1960).
Behind the Scenes of “Genghis Khan” (1965) related the battle to bring this Omar Sharif vehicle to the screen
Behind the Scenes of The Night They Raided Minskys (1968) produced a surprising amount of interest given the film, directed by William Fredkin and starring Britt Ekland, was a notorious flop.
The Pressbook for “The Dark of the Sun” / “The Mercenaries” (1968) identified the efforts of the MGM marketing wizards to sell the Rod Taylor-Jim Brown action picture to the wider public.
Behind the Scenes of “The Guns of Navarone” (1961) was based on my own successful book The Making of The Guns of Navarone which had been reissued with additional text and illustrations to celebrate the film’s 60th anniversary.
Behind the Scenes of “The Girl on a Motorcycle” tracked how director Jack Cardiff beat the censor and cajoled a decent performance from Marianne Faithful even though it was yanked form U.S. release.
Book into Film – “The Venetian Affair” explained how screenwriter E. Jack Neumann took the bare bones of the Helen MacInnes thriller and turned it into an excellent vehicle for Robert Vaughn trying to escape his The Man from Uncle television persona.
Selling “Doctor Zhivago” (1965) examined the media campaign run by MGM for the London launch of the David Lean blockbuster.
Book into Film – “A Cold Wind in August” demonstrated how screenwriter John Hayes toned down the sexy novel by Burton Wohl to escape the wrath of the censor while turning it into a touching vehicle for Lola Albright.