Charlton Heston – The Magnificent 60s

The Original Magnificent Showman – Samuel Bronston

Even by Hollywood’s notorious standards, independent producer Samuel Bronston went from boom to bust in record time – three years flat. But by the time he left he had fuelled the roadshow boom, infuriated Hollywood by raising the bar for actor salaries ($1 million for Sophia Loren) and delighted the industry by opening up Spain as a cheap production center. He wasn’t the first indie to make a big splash in the business, David O. Selznick, Edward Small and coming up fast Joseph E. Levine were all significant players.

Whereas most indies raised finance from conventional sources, Bronston, born in what these days is known as Moldova, found investment from an unusual source. In probably the grandest Hollywood wheeze of all time, he became an oil broker. He sold DuPont oil to Spain. But since that country would not pay in American currency, he parlayed the pesetas into moviemaking. Like any industrialist convinced society had not recognized his efforts, Pierre DuPont III reckoned that dining at the Hollywood high table – guests including John Wayne, Sophia Loren and Charlton Heston – might provide sufficient recompense. Bronston used pesetas reaped from commodity broking to make movies and repaid DuPont from the revenue the movies accrued on the international market.

While their first venture John Paul Jones (1959) was a flop it opened up Spain as a potential source of low-cost production at a time when studios, most on the verge of collapse, were desperate to cut expenditure.

Previously, Bronston had enjoyed a low-key Hollywood career, producer, credited or otherwise, on City without Men (1943), Jack London (1943) and A Walk in the Sun (1945) before disappearing off the movie map. But that short career was not without incident, and somewhat marred by the financial repercussions for which he would be later better known. He was sued by the backers of A Walk in the Sun – Hollywood outsiders Walter E. Heller & Co and Ideal Factoring Co. who had ponied up $1 million of the $1.25 million budget. And by a former partner who also claimed he had not been paid.

He resurfaced following a spectacular gambit, gaining access to the Vatican to make a documentary. Using a perceived Papal connection as some kind of approval he spun that into international distribution for his first roadshow King of Kings (1961), a good earner around the world, $24 million gross worldwide on an $8 million budget, and a reissue banker when Easter came round. Spain stood in for the Holy Land and although production began, possibly for publicity reasons, in April 1960, Bronston had begun pre-production two years earlier on developing costumes and sets.

Like Cecil B. DeMille, Bronston exhibited a mania for historical detail. He could bring in experts, make use of local craftspeople, and thousands of extras were available at a fraction of the cost of their Hollywood counterparts, not to mention the Spanish Army at his beck and call. But the set was riven with intrigue, screenwriter Philip Yordan pulling more weight with Bronston than director Nicholas Ray. Bronston soon had a production team established at his mini-studio.

El Cid (1961) was a natural to establish cordial relationships with his national hosts, the character a legend in the country, many events depicted taking place in locations which still existed. But wooing Charlton Heston, at that time the biggest star in the world following the unbelievable success of Ben-Hur (1959), to make this his follow-up to the Biblical epic was a spectacular coup. The fact that he paid more – a reputed $1 million – to secure the services of Sophia Loren proved he could attract the biggest stars and, not as helpful, pay way over the odds.

Costing less than King of Kings and making far more, with superb direction by Anthony Mann and acting by the principals, it was both critically well-received and a massive hit at the international box office, running in roadshow for months. Perhaps more importantly, Bronston’s success attracted the attention of a major Hollywood studio, Paramount, which agreed to partner him in future endeavors and perceived him as the natural successor to Cecil B. DeMille.

Heston returned for 55 Days at Peking, one of the cycle of “siege” pictures – The Alamo (1960), Zulu (1964), Khartoum (1965) fall into the same category – popular if only among filmmakers during the decade. There was a lot more to the picture than art direction but it was not as well-received as the Bronston’s first pair of the decade, and the fact it went through three directors, Nicholas Ray retiring through ill health replaced by Guy Green (A Matter of Innocence, 1967) and finally Andrew Marton who had directed the chariot sequence in Ben-Hur, contributing to the notion of an organization in chaos.

With a $17 million budget, a $5 million U.S. gross ensured there was little profit to be had once the movie had completed the international round. However, luckily for Bronston, roadshows tended to be more popular abroad and could often play far longer in their initial bookings than would occur in the U.S.

When Heston turned down The Fall of the Roman Empire that should have proved a portent. Megalomania or extravagance or an inability to keep a budget in check fuelled the wild overspending on The Fall of the Roman Empire, a title that should have provided a roadshow par excellence, with action and drama of the kind that had driven Ben-Hur. But with a final tab of $24 million it would have required to be the biggest picture of all time just to break even.

By this time, Bronston’s financial mismanagement was catching up with him. Although Paramount kept the faith, signing up for Circus World (1964) and pictures beyond, and with a new partner, Cinerama, ploughing money into the John Wayne three-ringer, Pierre DuPont III had had enough and pulled the plug. Bronston’s debts were in the region of $5 million – $8 million. Subsequent investigation into Bronston’s operation revealed unparalleled levels of waste, unscrupulous hangers-on and the inability to rein back on spending.

Perhaps as critical was that he was churning out roadshow pictures at too fast a rate for control to prove possible. Of course, the unprofitable pictures all went into considerable later profit from sale to television – U.S. networks bid $1 million for El Cid alone in 1966 – syndication, VHS, DVD and streaming, as any star-packed big-budget pictures from that era did. And they have all been reassessed as having greater critical worth than was appreciated at the time.

Bronston consistently argued that he was on the verge of a comeback. He had other irons in the fire – The Nightrunners of Bengal to be directed by Richard Fleischer, Suez helmed by Jack Cardiff, Brave New World with David Niven, The French Revolution, Paris 1900 and Isabella of Spain later linked with Glenda Jackson and John Philip law.

Bronston did work again, credited or otherwise, on Savage Pampas (1965) starring Robert Taylor, Dr Coppelius (1966), Brigham (1977) – reuniting him with writer Yordan – The Mysterious House of Doctor C (1979) which reworked Dr Coppelius and Fort Saganne (1984) with Gerard Depardieu.

His former studios which had gone unsold at auction with a price tag of $1.8 million were bought by the Spanish government and renamed the Luis Bunuel Studios and at one point were scheduled to come out of mothballs for the filming of Rustler’s Rhapsody (1985) starring Tom Berenger.

While Bronston certainly turned Spain into a production powerhouse, he will be perhaps better remembered for his financial finesse. He had a million-dollar guarantee from DuPont but he used it over and over again with different banks without anyone actually stopping to check whether it was already being held as collateral for another movie. In any other world apart form movie-making this would be held up as scandalous behavior, but only in Hollywood would this be applauded as a master showman at work.

SOURCES: SOURCES: Mel Martin, The Magnificent Showman (Bear Manor Media, 2007); “Bronston in 63G Suit,” Variety, February 12, 1947, p9; “Underwriters Reclaim Bronston’s Walk in Sun,” Variety, August 10, 1949, p7; “Sam Bronston’s Film Shot Inside Vatican,” Variety, March 22, 1950, p1; “Bronston’s Brave New World,” Variety, September 4, 1963, p4; “Bronston and Paramount in 4-Picture Deal,” Box Office, December 9, 1963, p7; “Bronston-Cinerama Unite on 2 Films,” Box Office, February 24, 1964, p5; “Bronston’s Comeback Plan,” Variety, June 10, 1964, p3;“Du Pont-Bronston In Accord,” Variety, August 4, 1965, p3; “Bronston Readying Isabela,” Variety, April 13, 1966, p3.

Number One (1969) ****

Quite possibly Charlton Heston’s best performance – as an ageing pro footballer refusing to bow down to the inevitable. Ron Catland (Heston) has much in common with Ned Merrill (Burt Lancaster) in The Swimmer (1968) as characters who believe they have been let down by the American Dream. And like that picture, plot is in short supply, it’s mostly a character study with sideswipes at the realities and inanities of American football.

An injury puts star quarterback Catland’s career in doubt. The media write him off, younger quarterback Kelly (Richard Elkins) is waiting in line, while former colleague Ritchie Fowler (Bruce Dern) offers him a job in his car leasing business, or he could opt for a second career in computers, but Catland wants the only life he has ever known to go on forever.

There’s nothing inherently likeable about Catland. In fact, he’s downright mean most of the time, in part because of the falsity of his profession, management buttering you up when it’s contract time, then on your back once you have re-signed. He’s got a hero’s arrogance, has ignored from the outset the coach’s instructions, at odds with independent fashion-designer wife Julie (Jessica Walter), no children to shore up their marriage. Hardly surprising he drifts into another affair, “an occupational hazard” his wife calls it, this time with the fey Ann (Diana Muldaur) who owns a tennis shop.

You are probably familiar with the kind of football picture which climaxes with a last-minute touchdown or the more realistic movies like North Dallas Forty (1979) or the superlative Any Given Sunday (1999) where nonetheless the focus is on winning and characters are ramped up for dramatic effect. Or you might imagine Hollywood had been routinely churning out football movies like Knute Rockne All-American (1940) and Jim Thorpe All American (1951) for decades. But strangely enough the movie industry had not focused on this particular sport for well over a decade until the NFL documentary They Call It Pro Football (1967) and comedy Paper Lion (1968).

Number One sets out to set the record straight on the reality of being a football hero. And it’s by far the most realistic of the species. For every good-looking gal wanting to pass him a note on a napkin in a restaurant there are plenty fans turning on him for refusing to sign an autograph. For every sports reporter writing a puff piece, there are others tearing him to pieces in print.

The documentary-style approach by director Tom Gries (100 Rifles, 1969) serves the film well. This is a different kind of football team to the later fictional depictions. It’s a lonely life for a start. The players are rivals, not comrades. There’s little camaraderie. The dressing room is like a morgue. No practical jokes and tomfoolery. No over-the-top team talk by the coach and thank goodness no padre who pretends to walk every aching mile in their shoes. Any exhortation is almost a plea. Injury is mostly ignored. Legs are constantly strapped up. And when your career is over you might be reduced to bumming a loan from a current star. The politics are brutal.

New Orleans Saints cooperated with the production so the game scenes come across well though not obviously with the razzamatazz of Any Given Sunday and Heston has the physique for a sportsman. Primarily a television writer, David Moessinger (The Caper of the Golden Bulls, 1967) only crafted two films and this, the second and last, was an unusual effort, as the character twists and turns trying on the one hand to escape the cage of his career and on the other determined to squeeze the last drop out of his golden imprisonment.

Catlan still sees himself (at the age of 40, no less – but younger than today’s legendary Tom Brady) as the best quarterback in the business and simmers with anger that his body is letting him down and that he has nothing in place to fill the gap that abandoning the game will create. Underneath the volatility is a hole of pain. There’s no sense either that he has enjoyed his time at the top, just that it has always one way or another been a struggle.

Heston and Gries took a different approach to the western Will Penny (1968) and here they do the same to the sports picture. Although the movie was marketed with Heston as an aggressive individual, in fact it calls for a far wider range of emotions from Heston, and for this part he delivers in spades. Jessica Walter (Grand Prix, 1966) gives as good as she gets, Bruce Dern (Hang ‘Em High, 1968) as the fast-talking salesman who got out of the game in good time and Diana Muldaur (The Swimmer, 1968) are excellent. But this is Heston’s film. But it’s more of a reflective piece, none of the dramatic highs and lows of other football pictures, instead it is true to the cynicism and human exploitation of the game.

Advance Buzz – The Phenomenon Created in the 1960s

In 1964, Twentieth Century Fox created a new way of selling pictures by inventing the advance buzz.

Of course, movies had always had some kind of pre-launch push but mostly on a small-scale via gossip columnists, who, while they had some influence, did not actually receive much space in a newspaper. Fox set out to change all that and put movies on the front pages and gain big feature spreads inside, an event that only usually occurred through unwanted scandal (Cleopatra, for example), death or a photo of a big female star.

Fox revamped the press junket – at that time primarily used as a vehicle to announce a movie premiere – and turned it into a method of creating advance publicity and expanding awareness on new pictures long before they reached the screen. And did so with enormous style, transporting over 100 American journalists to Europe to watch the production of three major big-budget roadshows.

Cecil B. DeMille of all people had invented the movie press junket – for the world premiere of his swashbuckler The Buccaneer in 1938. At a time when world premieres were confined to New York and Los Angeles, Hollywood had begun experimenting on a small scale with different locales for a first showing – whaling picture I Conquer the Sea (1936) was unveiled in New Bedford, Massachusetts, The Petrified Forest (1936) in St Louis and Sutter’s Gold (1936) in Sacramento. But these were all local affairs, the selected city putting on a big show for local dignitaries but the media were drawn only from the immediate surrounding area with stories syndicated to bigger newspapers.

When he selected New Orleans for his world premiere, DeMille, as skilled in marketing as he was in direction, hired a deluxe train to bring journalists from the top newspapers and magazines down from New York and Chicago. The train had a special compartment kitted out with typewriters, telephones, radio, Dictaphones and even stenographers to “relay hot news as it happens.”

All expenses – accommodation, meals, alcohol and various other sundries – for an entire week were picked up by Paramount. Three radio stations made daily broadcasts and the journalists filed news stories and features about the stars and the city, and, most important of all, reviews of the film they were privileged to be the first to see. The city went to extraordinary trouble, proclaiming a local holiday, organizing parades, enlisting the help of local organizations to ensure there was some event worth reporting every day. Local retailers, hoteliers and restaurateurs made a fortune as hundreds of thousands of people piled in to see the stars and witness the festivities.

The press junket was born.

In the following years, world premieres were held all over America either in locations where the movie was filmed or places linked with a star or character. These varied from major metropolises like Detroit (Disputed Passage, 1939), Houston (Man of Conquest, 1939), Memphis (Dr Erlich’s Magic Bullet, 1940) and Philadelphia (Intermezzo, 1939) to smaller locales like Littleton, New Hampshire (The Great Lie, 1941) and South Bend, Indiana (Knute Rockne, All American, 1940).

But by the 1960s, the world premiere idea had been done to death. There was scarcely a town, city or venue that had not been the subject of premiere marketing.

So in 1964 with an unprecedented three roadshow pictures in production Twentieth Century Fox upped the press junket ante by flying a fleet of 110 journalists on a specially chartered Boeing 707 to Europe to watch filming on actual locations in Britain, Austria and Italy.

Over 40 cities were represented by reporters and included representatives of the New York Post, Los Angeles Times, UPI, Detroit Free Press, Kansas City Star, Boston Globe and the Seattle Times as well as The Mike Wallace Show (television) and NBC Radio and magazines as diverse as McCalls, Cue and Newsweek.

At the reconstructed Booker Airport in Britain, journalists watched stunts for Those Magnificent Men in their Flying Machines (1965) and interviewed stars like Sarah Miles, Terry-Thomas and Robert Morley. Each journalist had a photograph taken as a personal souvenir alongside a replica of a 1910 Antoinette airplane specially built for the film, but undoubtedly many such photographs found their way into the newspapers and magazines.

When the media cavalcade shifted to Austria they were treated to a massive banquet at Schloss Klessheim in Salzburg where The Sound of Music (1965) was being filmed. Julie Andrews was interviewed with her feet on a table and the reporters watched choreographer Marc Breaux rehearsing the “I Have Confidence” number (the music had been recorded in Hollywood and then played back synchronized to the action). Andrews and co-star Christopher Plummer were interviewed at Frohnburg Castle.

Italy – where The Agony and the Ecstasy (1965) was being shot – was the final destination. The visitors were conveyed up the perilous Carrera Mountains to the 4,700 ft Monte Altimissino to watch a scene being filmed in a quarry usually closed to visitors of a 200-ton block of marble being cut. Director Carol Reed, producer Darryl F. Zanuck and star Charlton Heston were on hand to welcome them. Rex Harrison (playing the Pope) was interviewed outside a restaurant in Rome that bore the Pontiff’s name

Even before the journalists returned from the seven-day trip, they were sending stories back – over $8,000 (worth about $70,000 today) was spent on cable fees and nearly one million words had been written. Many of the journalists had never been to Europe before and took full advantage of the opportunity. Newspaper and magazines would not permit journalists to spend such a length of time away from the office without expecting a substantial bounty in the shape of news stories – the trip itself received extensive coverage.

Feature editors were deluged with stories and interviews that ran in the main sections of the newspaper and in weekend supplements, shifting the coverage of movies away from the entertainment sections. In addition, to justify their time away, stories ran in the food, travel and fashion sections.

It was an unprecedented publicity bonanza for films that were still a full year away from release, creating a tsunami of public interest. For the first time a studio had created movie awareness on its own terms. While movies filmed in Europe had often received coverage based on reports by journalists living in that continent, this was rather cursory, had always appeared piecemeal in American newspapers, largely depended on an editor’s decision about reader interest in a particular star, and, more importantly, such stories usually coincided with the film’s launch rather than well in advance.

This huge media onslaught whetted public appetites well in advance. In addition, there were enough articles left over to be used up when the movies actually did open.

The trade press also widely reported on the event and Box Office magazine ran a 12-page feature one month later. In its evaluation of the junket, the studio concluded that it was the “most advanced type of industrial marketing.”

SOURCES: Brian Hannan, In Theaters Everywhere: A History of the Hollywood Wide Release 1913-2017, p32-36 (McFarland Publishing, 2019); “That Was the Week That Was…Fantastic,” Box Office, Jul 6, 1964, p10-21.

Major Dundee (1965) ***

Best viewed as a rehearsal for his classic The Wild Bunch (1969), this Sam Peckinpah western covers much of the same thematic ground – feuding friends, Mexico, betrayal, comradeship, brutality, and a grand gesture climax. But the set-up is more complicated than The Wild Bunch. This time out Unionist Charlton Heston in the titular role and former friend Confederate Richard Harris team up towards the end of the American Civil War to hunt down a band of Apaches. Heston’s prisoner, Harris faces the choice of joining his unit or being shot. Since both lived in the South, Harris sees Heston as a traitor for siding with the North. After the Apaches are destroyed, Harris plans to kill Heston.

If the set-up was as straightforward as that, it would have probably resulted in a better film. But once Heston’s soldiers cross the Rio Grande they also come up against the French. And the timescale of the picture covers a complete campaign from November 1864 to April 1865, barely a month before the end of the Civil War so the pace is sluggish despite being packed with incident. And it struggles with allowing the weight of narration – via the cliched diary – to fall on a young bugler (Michael Anderson Jr.), the only survivor of an Apache attack.

That said, the action sequences are terrific, especially the battle on the Rio Grande itself. Like the best military movies, there are clever maneuvers and deceptions – from both sides. And since the unit comprises not only the quarreling Heston and Harris but warring Unionists and Confederates, freed former slaves and a bunch of criminals in the same league as Robert Ryan’s Wild Bunch gang the tension remains high throughout. Subsidiary characters are given a full story arc – the raw lieutenant (Jim Hutton) making his bones, the bugler losing his virginity. Added to this, Major Dundee is clearly in the last chance saloon, his posting seen as a punishment, and several times his military decisions are, rightly, called into question. His attitude to command is also questionable, minus his uniform in the field and legs on the table while addressing junior officers. And, as with The Wild Bunch, this is no idealized Mexico, but an impoverished, savaged, ravaged country.

There was no romance in Peckinpah’s original take on the story. But the presence of Senta Berger as a widowed Austrian stranded in Mexico brings out the humanity in Heston. Unlike many of her more volatile Latin counterparts, Berger is soft-spoken and gentle. Here, that acts very much as a counterbalance to the pugnacious Heston. She is fearless, effectively acting as the leader of the Mexican village the soldiers initially intend to pillage, persuading them otherwise. She demonstrates considerable intelligence: “The war won’t last forever,” says Heston; “It will for you,” she replies. But, ultimately, she is betrayed by the womanizing Heston.

In the duel between old friends, Harris comes off best in terms of principle. He defuses an ugly racial incident and clearly commands more authority among his men. When difficult action must be taken regarding a deserter again he does not hesitate to act. And he keeps to his word of honoring a flag he despises as long as he is under Heston’s leadership. In some senses, he has the better part since he has to keep normal impulse in check. Many critics considered Heston miscast but that was mostly after the fact when Peckinpah was able to line up a more dissolute William Holden in The Wild Bunch because by that time the actor was already wasted physically from alcoholism. But Major Dundee’s inability to meet his own high standards is exactly the kind of role you want to see a physical specimen like Heston take on.

Senta Berger was the cover girl for “Showtime,” the monthly magazine for the Odeon cinema circuit in the U.K. and there was also feature inside on the film’s star Richard Harris.

Half a century after initial release, another dozen minutes were added to the movie as part of an overall restoration, and the film was acclaimed by critics as a lost masterpiece. That was a rather rose-tinted perspective and, although the extra footage clarified some points, in general it did not lift the confusion surrounding the narrative. The movie needed fewer minutes not more. The deletion of the entire French section would have prevented the movie sinking under the weight of its own ambition. Certainly, the studio Columbia played its part in undermining the movie by shaving too much from the budget just as shooting was about to begin. It is still a decent effort and without it, and perhaps learning from his mistakes, the director might never had turned The Wild Bunch into a masterpiece.

Virtually the entire marketing program for “Major Dundee” was based around the military. The film appeared on the centenary of the ending of the Civil War. The movie most likely to take advantage of that anniversary – Gone with the Wind – was in cold storage, having already taken advantage of the centenary of the start of the war for its umpteenth reissue. So exhibitors were encouraged to put on displays of battle flags sourced from a museum or collector or to arrange a parade with buglers enrolled from youth groups or the church. A horseman dressed in Union colors could ride through the streets to raise awareness and the cinema lobby could be decorated with military equipment and both Union and Confederate flags. Any local person named Dundee might be rounded up. On a different note, Charlton Heston had rustled up his own version of Mexican chili and the recipe was being offered to newspapers. Harry Julian Fink had novelized his screenplay so there was the possibility of bookshop displays and Columbia Records had issued the “Major Dundee March” as a single. Unusually, there was an 8mm film about the film’s stunt men which was intended for sale in cinema lobbies.

Many of the films from the 1960s are to be found free of charge on TCM and Sony Movies and the British Talking Pictures as well as mainstream television channels. But if this film is not available through these routes, then here is the link to the DVD and/or streaming service.

55 Days at Peking (1963) ***

Imperialism is hard to stomach these days but at the start of the twentieth century it was rampant and as shown in this picture not just restricted to the main culprit, the British. China was Imperialism Central, round about a dozen nations including the USA and Russia claiming control of sections of the country or its produce. So they had all set up diplomatic shop in Peking. And the film begins with an early morning roll call of national anthems before this domination by outside interests in shattered by rebellion.

Just as hard to stomach, of course, was the movie mainstream notion in those days that all rebellions must perforce be put down regardless of how put-upon the peasant classes were. Audiences had to rally round people in other circumstances they would naturally hate. So one of the problems of 55 Days at Peking is to cast the rebels (known as Boxers) and the complicit Chinese government in a bad light while ensuring that those under siege are not seen as cast-iron saints. There’s no getting round the fact that the rebels are shown as prone to butchery and slaughter while the Chinese rulers are considered ineffective and traitorous.

Producer Samuel Bronston built his Peking set on a 250-acre site at a ranch 16 miles from Madrid, Spain, near the foot of the Sierra Guadarrama mountains. To ensure authenticity, a canal was enlarged to supply 15,000 gallons of water a day from a specially-prepared reservoir holding half a million gallons. Over 1.3 million feet of tubular steel – all the scaffolding available in Madrid, Barcelona, Seville and Valencia – was used in the set construction.

So it’s left to the likes of Charlton Heston as the leader of U.S. Marines stationed in the city to bring some balance to proceedings. “Don’t get the idea you’re better than these people because they can’t speak English,” he expounds. David Niven plays the British Consul trying to keep this particular league of nations onside while negotiating with one hand tied behind his back – “we must play this game by Chinese rules” – with the Chinese Dowager Empress (Flora Robson) while knowingly endangering his wife (Scottish actress Elizabeth Sellars, a one-time big British star) and two children. Ava Gardner is an unscrupulous Russian baroness with little loyalty to her home country.

To ensure journalists provided authentic coverage of the siege, press materials included a copy of the detailed map printed in the Saturday October 13, 1900, edition of British daily newspaper “The Times” and its account of the action. Producer Samuel Bronston claimed that some of the costumes worn by Flora Robson in her role as the Dowager Empress were actual ones worn by the empress and purchased from an Italian family who had connections in the Italian embassy during the siege.

The picture is one-part action, one-part politics and one-part domesticity, if you include in the last section Heston’s romance with Gardner, Niven’s guilt when his son is wounded in an attack and Heston’s conflict over a young native girl (Lynne Sue Moon) fathered by one of his own men who is then killed. Two of the best scenes are these men coping with parental obligation, Niven coping with a wounded son, Heston finding it impossible to offer succour to the child.

The action is extremely well-handled. The siege goes on longer than expected when the expected troops fail to arrive, tension rising as casualties mount and supplies fall low. As with the best battle pictures, clever maneuvers save the day. Two sections are outstanding. The first has Heston marshalling artillery to prevent the Chinese gaining the high ground. The second is a daring raid – Niven’s idea, actually – through the city’s sewers on the enemy’s ammunition dump. Personal heroism is limited – Heston volunteers to go 70 miles through enemy territory to get help but has to turn back when his men are wounded or killed.

The film was not released in 70mm roadshow in the United States as originally planned but like “El Cid” went straight into general release in a 35mm version. but it was seen in 70mm in Europe. Among suggested promotional activities were a “guess-the-flag” competition since 11 nations were involved. The tie-ins included a Corgi paperback, the original soundtrack by Dmitri Tiomkin and four singles – Andy Williams singing the theme song “So Little Time,” The Brothers Four with “55 Days at Peking” (also recorded by Kenny Ball and his Jazzmen) and Tommy Riley with “Peking Theme.”

There’s a fair bit of stiff upper lip but while Heston, in familiar chest-baring mode, has Gardner to distract him, Niven is both clever, constantly having to outwit the opposition and hold the other diplomats together, and humane, drawn into desperation at the prospect of his comatose son dying without ever having visited England. Gardner moves from seducer to sly traitorous devil to angel of mercy, shifting out of her beautiful outfits and glamorous hats to don a nurse’s uniform, at the same time as shifting her outlook from selfish to unselfish. All three stars acquit themselves well as does Flora Robson in a thankless role.

This was the third of maverick producer Samuel Bronston’s big-budget epics after King of Kings (1961) and El Cid (1961) with a script as usual from Philip Yordan and directed by Nicholas Ray.

All in all it is a decent film and does not get bogged down in politics and the characters do come alive but at the back of your mind you can’t help thinking this is the wrong mindset, in retrospect, for the basis of a picture.

Many of the films from the 1960s are to be found free of charge on TCM and Sony Movies and the British Talking Pictures as well as mainstream television channels. This one I noticed is available on YouTube at the point where I was reviewing it. But if this film is not available through these routes, then here is the link to the DVD and/or streaming service.

The Greatest Movie Never Made

Forty Days at Musa Dagh was a strong contender by the end of the 1960s for The Greatest Movie Never Made. By then an eye-watering one million bucks had been spent without a foot of film being shot.

I came across it while writing my book about “The Making of The Guns of Navarone.” That film’s producer Carl Foreman was slated in the early 1960s to write what I soon discovered was a legendary lost project. It was subsequently fated to become the most high-profile casualty of MGM’s financial problems at the end of that decade.

Forty Days of Musa Dagh was based on the debut novel written in German by Prague-born poet Franz Werfel (who later wrote The Song of Bernadette filmed in 1942). It concerned the infamous Armenian genocide carried out by the Turks in World War One.

The novel had such advance buzz that news of its imminent publication in Germany in 1933 quickly crossed the Atlantic. After studio representatives read the book in the original German, MGM wunderkind Irving Thalberg bought the rights in 1934, prior to its American publication, for $35,000 (equivalent to $650,000 now).

Thalberg promised “one of the most staggering production undertakings of all motion picture history.” With Clark Gable and William Powell heading the cast (there would be 63 roles) and director William Wellman (Call of the Wild, 1935) assigned a million-dollar budget, an enormous amount for the time, and with screenwriter Talbot Jennings (Mutiny on the Bounty, 1935) on board, Thalberg was intent on delivering a prestige product. In publicity material, MGM boasted: “What a picture it will make.”

The novel was a huge success with 170,000 copies sold in hardback even though, priced at $3, it was 50 cents or a dollar more expensive than other bestsellers. It was simultaneously snapped up by the Book of the Month Club and the Catholic Book club and only kept off the top of the bestseller lists by James Hilton’s Lost Horizon.

However, publication was shrouded in controversy. It was banned in Germany shortly after publication. In America, publisher Viking and the author faced a $200,000 libel lawsuit brought by Harutian Nokhudian and the case went to the U.S. Supreme Court in 1936 – where it was dismissed. But that was only the beginning of its troubles.

Thalberg had not counted on opposition from Turkey. Or if such a possibility had been considered, it had been dismissed since that country was not a profitable outlet for Hollywood product. However, Turkey had very strong trading relationships and threatened to instigate a ban on all MGM releases in these European countries as well as the entire Muslim world, an action which if successful would put a huge hole in the studio’s foreign receipts.

For the first time studios “had begun to pay attention to foreign repercussions” after Paramount had been forced to withdraw from Spain and many other markets the final Josef von Sternberg-Marlene Dietrich collaboration The Devil Is A Woman (1935) when that movie ruffled the feathers of foreign powers. Unwilling to go ahead with a picture that might cost them heavily at the foreign box office, Thalberg shelved the movie (along with two others).

The idea remained dormant for 15 years until revived by independent producer Walter Wanger (Joan of Arc, 1948) who had originally competed with MGM for the rights and had Paramount waiting in the wings to provide backing should the Thalberg deal fall through. But even a seasoned a producer such as Wanger had no more success in placing it on the launch pad and it struggled along in development hell for another decade until, out of the blue, in 1961 MGM hooked writer-director Carl Foreman.

This was a considerable surprise because Foreman had an exclusive and lucrative deal with Columbia (they split profits on his films down the middle) but as he was coming off that studio’s most successful picture of all time The Guns of Navarone (1961) with a high-octane cast of Gregory Peck, David Niven and Anthony Quinn the studio cut him some slack.

Foreman did not come cheap. In addition to his $27,500 fee for writing the script, Foreman was entitled to 2.5 per cent of the gross after MGM had taken in twice the negative cost. After an arduous four-year slog delivering The Guns of Navarone, Foreman described his new venture as “a bit of a rest” which seemed an odd choice of phrase given that MGM was under pressure to greenlight the picture in 1962.

It was firmly in MGM’s production sights for most of the 1960s. In 1963 it was seen as one of the studio’s biggest upcoming projects along with Doctor Zhivago, the adaptation of James Michener’s Caravans and musical Say It with Music. By the following year it had been allocated a $7.5 million budget – the same as Zhivago – and was on course to be made in Greece in the spring of that year.

By 1965 it landed in the lap of Oscar-nominated British director Guy Green who had nurtured the $1.2 million A Patch of Blue (1965) starring Sidney Poitier into a substantial hit. Although the budget had by now dropped to $5 million it had attracted Omar Sharif, one of four big stars set. There was a new script by Scottish Oscar-winner Neil Paterson (Room at the Top, 1959) and best of all there was a top-flight producer in Pandro S. Berman (Father of the Bride, 1950) with over two decades experience at MGM. Filming, however, though still in Greece, had been pushed back to 1966.

Although Guy Green appeared to have the most solid lock on the project, other names associated with the movie included producer Carlo Ponti (Doctor Zhivago, 1965) and directors William Wyler (Ben Hur, 1959), Henri Verneuil (The 25^th Hour, 1967) and Elia Kazan (On the Waterfront, 1954), the last two both born in the former Ottoman Empire now known as Turkey.

It was listed as being on the MGM production schedules for every year till the end of the decade with names like Yul Brynner and Charlton Heston bandied about until it joined a massive bonfire of other expensive projects. By the end of the decade it had racked up over a million dollars in producer and screenwriter fees. According to Variety it was “the most off-again on-again major literary property in the history of American motion picture.”

But it was not alone in being dumped by a studio. Towards the end of the 1960s Hollywood was awash with abandoned projects. The rights to Broadway musical Coco had cost $2.25 million. Fred Zinnemann’s adaptation of Andre Malraux’s Man’s Fate had a $12 million budget before the plug was pulled. A record $600,000 had been spent on acquiring the rights to William Styron bestseller The Confessions of Nat Turner.

Other high-priced acquisitions lumped in production limbo included The Spy Who Came in from the Cold (1965) author John Le Carre’s A Small Town in Germany, Armageddon by Leon Uris of Exodus (1960) fame, Bullet Park by John Cheever who had written The Swimmer (1968), Caravans despite the success of the author’s Hawaii (1966) and The Inheritors by Harold Robbins who had churned out The Carpetbaggers (1964).

Hit plays were no more successful in reaching the starting grid – Arthur Miller’s After the Fall had George Cukor lined up to direct and Faye Dunaway as star and a total of $350,000 had been spent on Tom Stoppard’s Rosencrantz and Guildenstern Are Dead.

And there, surely, Forty Days of Musa Dagh should have been laid to rest. Of all these expensive projects, only Caravans would eventually see the light of day. But against all odds, interest in Forty Days of Musa Dagh remained high. Fresh from success with Where Eagles Dare (1968) producing team Elliott Kastner and Jerry Gershwin took a stab at the project, setting their sights on a new script and a 1970 start date. But the duo could not turn the idea into reality. And once again it sank to the bottom of the pile.

Armenian businessman and sometime producer John Kurkjian (The Tears of Happiness, 1974) picked up the rights through his vehicle High Investment and wooed MGM. And in 1976 the project was revived by the studio as a co-production with James B. Harris (Paths of Glory, 1957) overseeing production based on a new script by South African playwright Ronald Harwood (One Day in the Life of Ivan Denisovich, 1970). This was viewed as “the last attempt to revive it” and for a time it appeared as if the project would at last see the light of day. But MGM’s optimism barely lasted the year and, concluding the movie was too rich for its blood, dropped out.

Kurkjian continued to try to interest other studios and was confident. With a new script by Clarke Reynolds (Shalako, 1968), he was convinced he could get the movie off the ground with the backing of the Yugoslavian government were the film to shoot there. United Artists announced the movie would be on its release slate for 1977-1978. But that, too, proved a false dawn.

Redemption came from the most unlikely of sources – American B-picture production outfit Cannon which had been taken over in 1979 for just $500,000 by Israeli writer-director Menahem Golem and his cousin Yoram Globus. Although this pair specialized in low-budget action pictures such as Death Wish sequels and martial arts efforts like Enter the Ninja (1981), they had artistic pretensions, borne out by The Magician of Lublin (1979) directed by Golan and starring Alan Arkin. That same year, a new version of Forty Days of Musa Dagh took shape, part-funded by High Investment and the West Berlin Senate. Charles Bronson was lined up as star. The budget was set at $10 million.

In the end, there was no Bronson and no $10 million budget, but the movie did get made in 1982 for $4 million by Transcontinental Picture Industries with the less stellar cast of Indian star Kabir Bedi (Sandokan mini-series, 1976), American television actress Ronnie Carol and character actor Guy Stockwell (Beau Geste, 1966). It was directed by Israeli Sarky Mouradian (Tears of Happiness). It did not reach the United States for another five years. And it was no epic, coming in at a trim 94 minutes. Nor was it a huge box office success. And it’s pretty impossible to find on DVD.

Footnote: The Promise (2016) covered the same ground. Directed by Terry George, it starred Chistian Bale, Oscar Isaac and Charlotte Le Bon. It was funded by Kirk Kerkorian.

SOURCES: “Double Pan for Reich,” Variety, Feb 27, 1934, 58; “Literati: Best Sellers,” Variety, Jan 1, 1935, 58; “Wellman’s Chore,” Variety, Apr 10, 1935, 2; Advertisement, MGM, Variety, Jun 12, 1935, 25-28; “Foreign Rights Bugaboo,” Variety, Nov 27, 1935, 2; “Thalberg’s Eight; Four at $1,000,000,” Variety, Dec 25, 1935, 4; “H’Wood Foreign Jams,” Variety, Mar 25, 1936, 3; “MGM Scraps Witch of Timbuctoo and Musa Dagh,” Variety Mar 25, 1936, 3; “Film Industry Watching Blockade as B.O. Cue on Provocative Themes,” Variety, Jun 22, 1938, 1; “Carl Foreman to Metro on Loan,” Variety, Feb 1, 1961, 3; “Columbia Waives Rights to Foreman for 40 Days,” Variety, Feb 8, 1961, 59; “Foreman’s Commitment: Doing 40 Days for MGM, Strength for Columbia,” Variety, Jul 5, 1961, 11; “Positive Side of Negatives,” Variety, May 30, 1962, 5; “Berman, 22-Year Man, Stays on MGM Lot,” Variety, Aug 1, 1962, 3; “Upcoming MG Slate May Number 30 Pix,” Variety, Jan 1, 1964, 16; “1965-1967 Will Be Roadshow Years” Variety, Sep 16, 1964, 4; “Pictures: Omar Sharif,” Variety, Dec 9, 1964, 21; “Guy Green Next Helms Musa Dagh,” Variety, Apr 14, 1965, 20; “Musa Dagh Nearer,” Variety, Jul 7, 1965, 9; “MGM Keeps Pledge of 26 Prods,” Variety, Aug 10, 1965, 5; “MGM’s (Hopefully) Final Loan,” Variety, Sep 14, 1966, 3; “3 Ponti Films on Metro O’Seas Slate,” Variety, Apr 19, 1967, 65; “Forty Days (and 34 Years) of Musa Dagh,” Variety, Apr 16, 1969, 19; “Acceptable Script As Invisible Cost Before Production,” Variety, Jul 14, 1971, 3; “Big Investment in Story Values Which Have Not Yet Been Filmed,” Variety, May 9, 1973, 28; “Werfel, After 40 years,” Variety, Jul 28, 1976, 6; “United Artists Looks Ahead; 13 from Metro Inventory,” Variety, Sep 22, 1976, 3; “Shepherd, As MGM Producer, Details Plans, Dropped Films, ” Variety, Dec 15, 1976,3; “Golan-Globus to Film 40 Days of Musa Dagh,” Variety, Feb 14, 1979, 27; “TPI Carves Out Sales Niche,” Variety, Oct 26, 1983, 69; “Film Review,” Variety, Nov 25, 1987, 19; “Cannon Completed Versus Unmade Films,” Variety, Oct 5, 1988, 52.

Khartoum (1966) ****

You don’t have to look far for contemporary parallels in this absorbing drama.

A charismatic and clever military strategist the Mahdi (Laurence Olivier) inspires a holy war in the Middle East. Ruling global power Britain wants to avoid “policing the world” and instead of sending in the army despatches in an unofficial capacity its hero of the day, the equally charismatic “Chinese” Gordon (Charlton Heston).

He is the do-gooder as man-of-action having quelled an uprising in China and destroyed the slave trade in Sudan, of which Khartoum is the capital. Offered £6,000 by local interests to become Governor of Sudan, he takes £2,000, “that’s all I need.”

But where a similar kind of hero, Lawrence of Arabia, was politically naive, Gordon is politically adept and much of the joy of this picture is seeing him out-maneuver British prime minister Gladstone (Ralph Richardson – compare this performance to his bumbling bore in The Wrong Box out the same year). Gordon’s ostensible task is to evacuate Egyptians from Khartoum. If he succeeds, Britain saves face, if he fails he takes the rap. Directed by British stalwart Basil Dearden (The Blue Lamp, 1950; Victim, 1961), the pictures cleaves closer to drama than spectacle.

I remember being quite bored by all the talk when I saw this as a twelve-year-old, but this time round found it completely absorbing, a battle of wits between Gordon and the Mahdi on the one hand and between Gordon and Gladstone on the othor. The action, when it comes, is riveting without the aplomb of Lawrence of Arabia, but audience interest is focused on the main characters.

Richard Johnson, removed from his Bulldog Drummond persona (Some Girls Do), is excellent as Gordon’s aide or, as he acknowledges, “Gladstone’s spy.”

This is a Cinerama picture (cue spectacular widescreen scenery) without the distracting Cinerama effects (a race downhill, a runaway train), a bold political drama poorly received at a time when Cinerama meant spectacular effects and much more action. Definitely worth a second – or first – look.

https://www.amazon.co.uk/Khartoum-DVD-Charlton-Heston/dp/B000089AUD/ref=sr_1_1?crid=2WXSB64ZF7PIT&dchild=1&keywords=khartoum+dvd&qid=1592640053&sprefix=khartoum%2Caps%2C147&sr=8-1