Advance Buzz – The Phenomenon Created in the 1960s

In 1964, Twentieth Century Fox created a new way of selling pictures by inventing the advance buzz.

Of course, movies had always had some kind of pre-launch push but mostly on a small-scale via gossip columnists, who, while they had some influence, did not actually receive much space in a newspaper. Fox set out to change all that and put movies on the front pages and gain big feature spreads inside, an event that only usually occurred through  unwanted scandal (Cleopatra, for example), death  or a photo of a big female star.

Fox revamped the press junket – at that time primarily used as a vehicle to announce a movie premiere – and turned it into a method of creating advance publicity and expanding awareness on new pictures long before they reached the screen. And did so with enormous style, transporting over 100 American journalists to Europe to watch the production of three major big-budget roadshows.

Cecil B. DeMille of all people had invented the movie press junket – for the world premiere of his swashbuckler The Buccaneer in 1938. At a time when world premieres were confined to New York and Los Angeles, Hollywood had begun experimenting on a small scale with different locales for a first showing – whaling picture I Conquer the Sea (1936) was unveiled in New Bedford, Massachusetts, The Petrified Forest (1936) in St Louis and Sutter’s Gold (1936) in Sacramento. But these were all local affairs, the selected city putting on a big show for local dignitaries but the media were drawn only from the immediate surrounding area with stories syndicated to bigger newspapers.

When he selected New Orleans for his world premiere, DeMille, as skilled in marketing as he was in direction, hired a deluxe train to bring journalists from the top newspapers and magazines down from New York and Chicago. The train had a special compartment kitted out with typewriters, telephones, radio, Dictaphones and even stenographers to “relay hot news as it happens.”

All expenses – accommodation, meals, alcohol and various other sundries – for an entire week were picked up by Paramount. Three radio stations made daily broadcasts and the journalists filed news stories and features about the stars and the city, and, most important of all, reviews of the film they were privileged to be the first to see. The city went to extraordinary trouble, proclaiming a local holiday, organizing parades, enlisting the help of local organizations to ensure there was some event worth reporting every day. Local retailers, hoteliers and restaurateurs made a fortune as hundreds of thousands of people piled in to see the stars and witness the festivities.

The press junket was born.

In the following years, world premieres were held all over America either in locations where the movie was filmed or places linked with a star or character. These varied from major metropolises like Detroit (Disputed Passage, 1939), Houston (Man of Conquest, 1939), Memphis (Dr Erlich’s Magic Bullet, 1940) and Philadelphia (Intermezzo, 1939) to smaller locales like Littleton, New Hampshire (The Great Lie, 1941) and South Bend, Indiana (Knute Rockne, All American, 1940).

But by the 1960s, the world premiere idea had been done to death. There was scarcely a town, city or venue that had not been the subject of premiere marketing.

So in 1964 with an unprecedented three roadshow pictures in production Twentieth Century Fox upped the press junket ante by flying a fleet of 110 journalists on a specially chartered Boeing 707 to Europe to watch filming on actual locations in Britain, Austria and Italy.

Over 40 cities were represented by reporters and included representatives of the New York Post, Los Angeles Times, UPI, Detroit Free Press, Kansas City Star, Boston Globe and the Seattle Times as well as The Mike Wallace Show (television) and NBC Radio and magazines as diverse as McCalls, Cue and Newsweek.

At the reconstructed Booker Airport in Britain, journalists watched stunts for Those Magnificent Men in their Flying Machines (1965) and interviewed stars like Sarah Miles, Terry-Thomas and Robert Morley. Each journalist had a photograph taken as a personal souvenir alongside a replica of a 1910 Antoinette airplane specially built for the film, but undoubtedly many such photographs found their way into the newspapers and magazines.

When the media cavalcade shifted to Austria they were treated to a massive banquet at Schloss Klessheim in Salzburg where The Sound of Music (1965) was being filmed. Julie Andrews was interviewed with her feet on a table and the reporters watched choreographer Marc Breaux rehearsing the “I Have Confidence” number (the music had been recorded in Hollywood and then played back synchronized to the action). Andrews and co-star Christopher Plummer were interviewed at Frohnburg Castle.

Italy – where The Agony and the Ecstasy (1965) was being shot – was the final destination. The visitors were conveyed up the perilous Carrera Mountains to the 4,700 ft Monte Altimissino to watch a scene being filmed in a quarry usually closed to visitors of a 200-ton block of marble being cut. Director Carol Reed, producer Darryl F. Zanuck and star Charlton Heston were on hand to welcome them. Rex Harrison (playing the Pope) was interviewed outside a restaurant in Rome that bore the Pontiff’s name 

Even before the journalists returned from the seven-day trip, they were sending stories back – over $8,000 (worth about $70,000 today) was spent on cable fees and nearly one million words had been written. Many of the journalists had never been to Europe before and took full advantage of the opportunity. Newspaper and magazines would not permit journalists to spend such a length of time away from the office without expecting a substantial bounty in the shape of news stories – the trip itself received extensive coverage.

Feature editors were deluged with stories and interviews that ran in the main sections of the newspaper and in weekend supplements, shifting the coverage of movies away from the  entertainment sections. In addition, to justify their time away, stories ran in the food, travel and fashion sections.

It was an unprecedented publicity bonanza for films that were still a full year away from release, creating a tsunami of public interest. For the first time a studio had created movie awareness on its own terms. While movies filmed in Europe had often received coverage based on reports by journalists living in that continent, this was rather cursory, had always appeared piecemeal in American newspapers, largely depended on an editor’s decision about reader interest in a particular star, and, more importantly, such stories usually coincided with the film’s launch rather than well in advance.

This huge media onslaught whetted public appetites well in advance. In addition, there were enough articles left over to be used up when the movies actually did open.

The trade press also widely reported on the event and Box Office magazine ran a 12-page feature one month later. In its evaluation of the junket, the studio concluded that it was the “most advanced type of industrial marketing.”

SOURCES: Brian Hannan, In Theaters Everywhere: A History of the Hollywood Wide Release 1913-2017, p32-36 (McFarland Publishing, 2019); “That Was the Week That Was…Fantastic,” Box Office, Jul 6, 1964, p10-21.

The Man Who Shot Liberty Valance (1962) *****

A mighty cast headed by John Wayne (True Grit, 1969), James Stewart (Shenandoah, 1965), Lee Marvin (The Dirty Dozen, 1967) and Vera Miles (Pyscho, 1960) with support from Edmond O’Brien (Seven Days in May, 1964), Woody Strode (The Professionals, 1966), Strother Martin (Cool Hand Luke, 1967) and Lee Van Cleef (The Good, the Bad and the Ugly, 1967) do justice to John Ford’s tightly-structured hymn to liberty and equality and reflection on the end of the Wild West. So tight is the picture that despite a love triangle there are no love scenes and no verbal protestations of love.

The thematic depth is astonishing: civilization’s erosion of lawlessness, big business vs. ordinary people, political chicanery, and a democracy where “people are the boss.” Throw in a villain with a penchant for whipping and a lack of the standard brawls that often marred the director’s work and you have a western that snaps at the heels of Stagecoach (1939), Fort Apache (1948) and The Searchers (1956).

The story is told in flashback after Senator Ransom Stoddard (James Stewart) and wife Hallie (Vera Miles) turn up unexpectedly in the town of Shinbone for the funeral of a nobody Tom Donovan (John Wayne), so poor the undertaker has filched his boots and gunbelt to pay for the pay for the barest of bare coffins. Intrigued by his arrival, newspapermen descend and Stoddard explains why he has returned.

The backstory unfolds. Arriving on stagecoach, novice lawyer Ransom is attacked, beaten and whipped by outlaw Liberty Valance (Lee Marvin). He is found by horse-trader Donovan (John Wayne) and taken to a local boarding house-cum-restaurant where Hallie (Vera Miles) tends his wounds. With a young man’s full quotient of principle, Stoddard is astonished to discover that local marshal Link Appleyard (Andy Devine) has ducked out of responsibility for apprehending Valance on the dubious grounds that it is outside his jurisdiction and that Valance has so mean a reputation he has the town scared witless. When Valance turns up he humiliates Stoddard and only Donovan stands up to him, rescuing an ungrateful Ransom, who detests violence and any threat of it.

Stoddard soon turns principle into action, setting up his shingle in the local newspaper office run by Dutton Peabody (Edmond O’Brien) and on learning that Hallie is illiterate establishing  a school for all ages. In the background is politics, but the push for statehood is inhibited by big ranchers who employ Valance to intimidate. Despite his aversion to violence and insistence that due legal process will eliminate the law of the gun, Stoddard practices shooting. When Donovan gives him a lesson and, to point out his unsuitability to confront such a mean character as Valance, covers him in paint, Stoddard floors him with a punch.  

That principle I mentioned has something in common with Rio Bravo (1959) – Howard Hawks’ riposte to High Noon (1952) – in that Stoddard, determined to fight his own battles, refuses to ask for help when targeted by Valance. The inevitable showdown is extraordinary, not least because it takes place at night and Ford, a la Rashomon (1951) tells it twice from different points of view.   

Precisely because it retains focus throughout with no extraneous scenes as was occasionally John Ford’s wont, the direction is superb. As in The Searchers, to suggest emotional state-of-mind, the director uses imagery relating to doors. This time the humor is not so broad and limited primarily to one incident. Both main male characters suffer reversals, in the case of Stoddard it is physical but in the instance of Donovan it is emotional. Either way, action is character. In the romantic stakes, they are equals, dancing around their true feelings.

Upfront there is one storyline, the upholding of law and order whether against an individual such as Valance or against the attempts of big business to thwart democracy. But underneath is a subtly-told romance. Donovan and Stoddard are allies but in terms of Hallie they are rivals. Neither have an ounce of sense when it comes to women. Neither actually protests their love for Hallie. Although Donovan brings her cactus roses and is, unknown to her, building an extension to his house to accommodate what he hopes is his future bride, his idea of romance is to mutter, in patronizing manner, the old saw of “you look pretty when you’re angry.”  He would have been wiser to have taken note of her spunk, because she can be more than direct if need be.

Stoddard isn’t much better. Despite her growing feelings towards him being obvious to the audience, he assumes she prefers Donovan. Action drives the love element, the need to save or destroy.

All three principals are superb. This may seem a typical Wayne performance, a dominant figure, comfortable with a gun and his abilities, but awkward in matters of the heart. But he shows as great depth as in The Searchers and the despair etched on his face at the possibility of losing Hallie eats into his soul. Stewart combines the man-of-the-people he essayed for Frank Capra with some of the toughness he showed in the Anthony Mann series of westerns. Vera Miles tempers genuine anger with tenderness and practicality. Unlike many Ford heroines she is not a trophy wife, but a worker, mostly seen running a kitchen. Lee Marvin cuts a sadistic figure, with an arrogance that sets him above the law, his tongue as sharp as his whip.

As well as Woody Strode, Strother Martin, Edmond O’Brien and Lee Van Cleef, you will spot various members of the John Ford stock company including Andy Devine (Two Rode Together, 1961) as the cowardly gluttonous marshal, John Carradine (Stagecoach), John Qualen (The Searchers) as the restaurant owner and Jeanette Nolan (Two Rode Together) as his wife.

The boldest part of the picture, however, comes at the end, when the director dismantles the myth built up around Stoddard and which the politician has used to create a career that spanned two terms as a Senator, three terms as a Governor and been the American Ambassador to Britain. So be warned, if you ain’t seen the picture, this is spoiler alert. In some respects, Ford was way ahead of his time. The twist at the end where the good guy is revealed as the villain of the piece is more of a contemporary trope. There were plenty of pictures where the villain appeared to have gotten away with it only to be caught out at the very last minute. This is not that kind of movie. Stoddard gets away with it for the simple reason that he fits the heroic mold.

“Print the legend” is very much the standard American attitude to myth. Dig deeper and what you find is hypocrisy. Man-of-the-people Stoddard’s life is based on bare-faced fraud. He took the glory for an action he did not commit. Of course this was in the days before newspapers found that bringing down politicians sold more papers than building them up and these days I doubt if such a scoop would be ignored.

Nor for all his upstanding image does Stoddart show the slightest sign of remorse – until now when he must know his confession will never see the light of day. (Maybe, if he had gone to the New York Times but not the Shinbone paper). He built his entire career on this violent action, the antithesis of his supposed stance on process of law.  He takes all the plaudits and fails to acknowledge Donovan, except when it’s too late, and Donovan has died a pauper, his rootless life perhaps engendered as a result of losing Hallie. Hallie’s character, too, is besmirched. She chose Stoddart precisely because he was a man of principle who risked his life to tackle – and apparently kill – Donovan. Those two elements are indistinguishable. Had she know Stoddart had failed and was only saved by the action of Donovan it is questionable whether she would have chosen the lawyer.

There are a couple of other quibbles, not so much about the picture itself, but about other quibblers, commonly known as critics.  Alfred Hitchcock famously came under fire for the use of back projection, not just in Marnie (1964) but other later films. That spotlight never appeared to be turned on the at-the-time more famous John Ford. The train sequence at the end of the film uses back projection and the ambush at the beginning is so obviously a set.

Don’t let these put you off, however, this is one very fine western indeed and fully justifies its growing critical status.

CATCH IT ON THE BIG SCREEN: By the way, if you live in Italy you can catch this on the big screen in Bologna where it is showing at Il Cinema Ritrovato – Fondazione Cineteca di Bologna on July 20-27, 2021.

Readers’ Choice – Behind the Scenes and Other Stuff Top 10

Regular readers will know that I don’t just write movie reviews but pick up on “Other Stuff” relating to the 1960s. This will take the form of articles about interesting aspects of the decade, book reviews and analyses of how particular movies were sold to the exhibitor via the studio’s Pressbooks / Campaign Manuals.

In addition, I have become especially interested in how works of fiction were adapted for the screen and these go out under the general heading of “Book into Film.” And, lastly, I have written a number of Behind The Scenes posts on the making of specific pictures.

So given I have been highlighting those movies that were the most highly regarded either by myself or my readers during the year, I thought it only fair to include some mention of the “Other Stuff.”

So these are my Top Ten posts of “Other Stuff”- as measured by reader response – during my inaugural year as a movie blogger. It’s worth pointing out that had the “Other Stuff” been included in the same chart as the Top 30 Readers’ pictures, five would have made the Top 20.

  1. “Box Office Poison 1960s Style” highlighted the stars whose attraction was beginning to fade.
  2. The Gladiators vs Spartacus was a two-volume book that I reviewed about the ill-fated production launched by Yul Brynner against the Kirk Douglas production of Spartacus (1960).
  3. Behind the Scenes of “Genghis Khan” (1965) related the battle to bring this Omar Sharif vehicle to the screen
  4. Behind the Scenes of The Night They Raided Minskys (1968) produced a surprising amount of interest given the film, directed by William Fredkin and starring Britt Ekland, was a notorious flop.
  5. The Pressbook for “The Dark of the Sun” / “The Mercenaries” (1968) identified the efforts of the MGM marketing wizards to sell the Rod Taylor-Jim Brown action picture to the wider public.
  6. Behind the Scenes of “The Guns of Navarone” (1961) was based on my own successful book The Making of The Guns of Navarone which had been reissued with additional text and illustrations to celebrate the film’s 60th anniversary.
  7. Behind the Scenes of “The Girl on a Motorcycle” tracked how director Jack Cardiff beat the censor and cajoled a decent performance from Marianne Faithful even though it was yanked form U.S. release.
  8. Book into Film – “The Venetian Affair” explained how screenwriter E. Jack Neumann took the bare bones of the Helen MacInnes thriller and turned it into an excellent vehicle for Robert Vaughn trying to escape his The Man from Uncle television persona.
  9. Selling “Doctor Zhivago” (1965) examined the media campaign run by MGM for the London launch of the David Lean blockbuster.
  10. Book into Film – “A Cold Wind in August” demonstrated how screenwriter John Hayes toned down the sexy novel by Burton Wohl to escape the wrath of the censor while turning it into a touching vehicle for Lola Albright.

The Arrangement (1969) ***

It might have been better if director Elia Kazan had handed over the screenwriting chores for this adaptation of his bestseller about the midlife crisis of advertising man Eddie Anderson (Kirk Douglas). Anderson’s attempts to juggle wife Florence (Deborah Kerr) and mistress Gwen (Faye Dunaway) coupled with growing disgust at selling a new brand of cigarettes, Zephyr (“The Clean One”), in a way that pointedly avoids their cancer potential, leads to a suicide attempt.  

During convalescence he determines to quit the advertising world and go back to his first love, writing, but in fact he ends up sabotaging his career. Florence represents impossible seduction and conscience. Slinky, in dark glasses, hot-tempered rather than submissive or demure, she accuses him of self-deception in his job. The picture flits back and forth between his various choices – different job, return to wife, settle down with mistress, or what seems his ideal world, cossetted by both Gwen and Florence.

Gwen is an excellent study of the modern woman (of that fast-changing period, I hasten to add), who needs a man for sex but not necessarily love, and can use the opposite gender as ruthlessly as any man. What she actually requires in her real life is quite different to what she seeks in the fantasy love she enjoyed with Anderson, sex on the beach, the buzz of controlling a high-powered man. Florence could be seen as an old-fashioned portrait of the adoring wife except for capturing so well the bewilderment of betrayal.

Kazan conjures up some wonderful images: the tension before the suicide attempt as Anderson plays chicken between two trucks, Gwen emerging wet from the pool to eat dangling grapes or with her legs up on Anderson’s desk, Anderson’s mother lighting votive candles in her house before using the same match for her cigarette, Kerr’s futile attempts to win back her fallen husband, Anderson flying solo.

In parts well-observed and directorially savvy, quick cuts between the present and the past, however it sinks beneath its own self-indulgence. My guess is that author Kazan could not bear to kill off a single one of the characters he had created for his acclaimed novel and the upshot is a vastly over-populated picture, few of whom cast any real light on Anderson’s predicament. So we are not only introduced to mother, dying father, brother, sister-in-law and  analyst but priest and a bucket of clients and guys from the office. And there are some plot oddities – Anderson gets time off apparently to write journalistic pieces – and what is clearly intended as hard-hitting satire of the advertising world does not come off.

Dunaway (Bonnie and Clyde, 1967) is the standout as Gwen, living life according to her own rules, and with an unexpected vision of domesticity but Deborah Kerr (Prudence and the Pill, 1968) does pain like nobody else and is extremely convincing. Strangely enough, I didn’t go much for Douglas (Seven Days in May, 1964). He could have been leading a cavalry charge for all the range of emotions he exhibited. Douglas is no Montgomery Clift (Wild River, 1960), James Dean (East of Eden, 1955) or Marlon Brando (On the Waterfront, 1954) who was Kazan’s first choice. Kazan had not made a picture in six years and it had been eight years since his last hit Splendor in the Grass (1961). Not quite out-of-touch in concept and delivery, nonetheless it was shunned by the Oscar fraternity.

Readers’ Top 30

I’ve been writing this Blog now for one year, beginning July 2020, so I thought I’d take a look at which posts proved the most popular (in terms of views) with my readers. So here’s the annual top 30 films, ranked in order of views.

  1. The Secret Ways (1961) – Richard Widmark and Senta Berger – making her Hollywood debut – behind the Iron Curtain in gripping adaptation of the Alistair Maclean thriller.
  2. Ocean’s 11 (1960) – Frank Sinatra, Dean Martin, Sammy Davis Jr. and the Rat Pack in entertaining heist movie set in Las Vegas.
  3. It’s Not All Rock’n’Roll (2020) – remarkable documentary about the other side of the music business as ageing rocker Dave Doughman tries to keep his dreams alive.
  4. Age of Consent (1969) – British actress Helen Mirren makes her movie debut as the often naked muse for painter James Mason in touching drama directed by Michael Powell.
  5. The Venetian Affair (1966) – Robert Vaughn shakes off his The Man from Uncle persona in taut Cold War thriller also starring Elke Sommer as his traitorous wife and Boris Karloff in a rare non-horror role.
  6. The Golden Claws of the Cat Girl / La Louve Solitaire (1968) – French cult thriller starring Daniele Gaubert as sexy cat burglar forced to work for the government.
  7. Pharoah / Faron (1966) – visually stunning Polish epic about the struggle for power in ancient Egypt.
  8. The Swimmer (1968) – astonishing performance by Burt Lancaster as a man losing his grip on the American Dream.
  9. Stiletto (1969) – Mafia thriller with hitman Alex Cord and and illegal immigrant girlfriend Britt Ekland hunted by ruthless cop Patrick O’Neal.
  10. The Naked Runner (1967) – after his son is taken hostage businessman Frank Sinatra is called out of retirement to perform an assassination.
  11. Marnie (1964) – Sean Connery tries to reform compulsive thief Tippi Hedren in Alfred Hitchcock thriller.
  12. Our Man in Marrakesh / Bang! Bang! You’re Dead (1966) – Entertaining thriller sees Tony Randall and Senta Berger mixed up in United Nations plot involving the likes of Klaus Kinski and Herbert Lom.
  13. The Happening (1967) – Anthony Quinn locks horns with Faye Dunaway and a bunch of spoiled rich kids in kidnapping yarn.
  14. Dark of the Sun / The Mercenaries (1968) – Rod Taylor and Jim Brown head into the heart of darkness in war-torn Africa with a trainload of diamonds and refugees including Yvette Mimieux.
  15. The Guns of Navarone (1961) – men-on-a-mission Alistair Maclean World War Two epic with all-star cast including Gregory Peck, David Niven, Anthony Quinn, Anthony Quayle, Stanley Baker, Irene Papas, James Darren and Gia Scala.
  16. The Sicilian Clan (1969) – three generations of French tough guys – Jean Gabin, Lino Ventura and Alain Delon – clash in Mafia-led jewel heist.
  17. 4 for Texas (1963) – Frank Sinatra and Dean Martin as double-dealing businessmen in highly entertaining Robert Aldrich Rat Pack western starring Ursula Andress and Anita Ekberg.
  18. Five Golden Dragons (1967) – Innocent playboy Robert Cummings becomes enmeshed with international crime syndicate led by Christopher Lee, George Raft and Dan Duryea.
  19. Duel at Diablo (1966) – James Garner and Sidney Poitier team up to protect Bibi Andersson in Ralph Nelson western.
  20. Move Over Darling (1963) – after years marooned on a desert island Doris Day returns to find husband James Garner just married to Polly Bergen.
  21. Pressure Point (1962) – prison psychiatrist Sidney Poitier is forced to treat paranoid racist inmate Bobby Darin.
  22. Wonder Woman 84 (2020) – in one of the few films to get a cinematic screening during lockdown, Gal Gadot returns as mythical superhero to battle supervillain Kristen Wiig.
  23. Genghis Khan (1965) – Omar Sharif as the Mongol warrior who conquered most of the known world, tangling with rival Stephen Boyd and Chinese mandarin James Mason on the way.
  24. A Fever in the Blood (1961) – Warner Bros wannabes Efrem Zimbalist Jr, Angie Dickinson, Jack Kelly and veteran Don Ameche in tough political drama.
  25. The Prize (1963) – Paul Newman and Elke Sommer investigate murder in the middle of the annual Nobel Prize awards in Sweden.
  26. In Search of Gregory (1969) – wayward Julie Christie embarks on pursuit of Michael Sarrazin who may – or may not – be a figment of her imagination.
  27. Justine (1969) – Dirk Bogarde and Michael York become entangled in web woven by Anouk Aimee in corrupt pre-World War Two Middle East.
  28. The Girl on a Motorcycle (1968) – singer Marianne Faithful in a hymn to the open road and sexual freedom.
  29. Blindfold (1965) – psychiatrist Rock Hudson and dancer Claudia Cardinale in highly entertaining mystery thriller about missing scientists.
  30. Hammerhead (1968) – secret agent Vince Edwards and goofy Judy Geeson on the trail of evil mastermind Peter Vaughn.

My Five-Star Picks for the First Year of the Blog

It’s a been a fabulous year for watching the movies and my pictures of the year (the first full year of the Blog running from July to June, I hasten to add) make up an eclectic collection ranging from historical epics, dramas and westerns to horror, thrillers and comedy. Although this is my chosen decade, many of the films I was seeing for the first time so it was interesting to sometimes come at a film that had not necessarily received kind reviews and discover for one reason or another cinematic gems. There was no single reason why these pictures were chosen. Sometimes it was the performance, sometimes the direction, sometimes a combination of both.

The westerns I most enjoyed came from either ends of the decade – John Wayne and Rock Hudson in magnificent widescreen spectacle The Undefeated (1969) and Yul Brynner, Steve McQueen, Charles Bronson, James Coburn and the team in The Magnificent Seven (1960).

There was another ensemble all-star cast in J. Lee Thompson war film The Guns of Navarone (1961) one of the biggest hits of the decade with Gregory Peck, Anthony Quinn, David Niven, Stanley Baker et al.

Horror brought a couple of surprises in the shape of Daliah Lavi as the Italian peasant succumbing to The Demon (1963) and Peter Cushing menaced by The Skull (1965).

Not surprisingly perhaps Alfred Hitchcock headed the ranks of the five-star thrillers, but surprisingly to some, this was in the shape of Marnie (1964) with Sean Connery and Tippi Hedren rather than some of his decade’s more famous / infamous productions.  Heading the romantic thrillers was the terrifically twisty Blindfold (1965) with Rock Hudson and Claudia Cardinale teaming up to find a missing scientist. The Sicilian Clan (1969) proved to be a fine heist picture in its own right as well as a precursor to The Godfather with a topline French cast in Alain Delon, Lino Ventura and Jean Gabin.

Only one comedy made the five-star grade and what else would you expect from Billy Wilder’s Some Like It Hot (1959), slightly outside my chosen remit of films from the 1960s, but impossible to ignore the chance to see Marilyn Monroe, Tony Curtis and Jack Lemmon strutting their stuff on the big screen. For the same reason I had the opportunity to re-evaluate Ridley Scott’s Oscar-winning historical epic The Gladiator (2000) that gave Hollywood a new action hero in Russell Crowe. Stylish contemporary sci-fi chiller Possessor (2000), from Brandon Cronenberg,  was another one seen on the big screen, one of the few in this year of the pandemic.

Most people would certainly put Paul Newman as prisoner Cool Hand Luke (1967) in this elevated category but, to my surprise, I found several other dramas fitted the bill. The clever sexy love triangle Les Biches (1968) from French director Claude Chabrol made his name. Burt Lancaster turned in a superlative and under-rated performance in the heart-breaking The Swimmer (1968) about the loss of the American Dream. Rod Steiger, on the other hand, was a hair’s-breadth away from picking up an Oscar for his repressed turn as The Pawnbroker (1964).

Two films set in the Deep South also made the list – Marlon Brando in Arthur Penn’s depiction of racism in small-town America in The Chase (1966) with an amazing cast also featuring Jane Fonda and Robert Redford, and Michael Caine as a more than passable arrogant southerner in Otto Preminger’s Hurry Sundown (1967) opposite rising star Faye Dunaway. Dennis Hopper and Peter Fonda’s hymn to the freedom of the motorbike in Easy Rider (1969) turned into a tragic study of attitudes to non-conformity.

For only eighteen films out of a possible two hundred to make the cut indicates the high standards set, and I am looking forward to as many, if not more, brilliant films in the year to come.

Countdown to the Top Films of the Year

This is by way of a trailer. By the end of the month – i.e. tomorrow – this Blog will have been running for an entire year. One of the interesting aspects of the Blog for me has been reader response to particular pictures. Some pictures I though would be stone-cold faves such as Easy Rider (1969), “Rat Pack” vehicle Sergeants 3 (1962), Lee Marvin in Point Blank (1967) and the unfairly neglected historical epic The Fall of the Roman Empire (1964) have turned out to be less popular – in terms of views – than I might have imagined.

And, on the contrary, some films have generated an enormous number of views, far more in many cases than I had believed they would, far more than I had any reason to suppose any of my postings would.

So tomorrow (June 30) I am going to list the films I enjoyed most throughout the year – movies that qualified for my own five-star rating.

I am going to follow that up on Thursday (July 1) by publishing the list of the Top 25 most popular movie posts as judged by my readers.

But I thought it might be interesting as a little competition for people to guess what the most popular film has been. There’s no prize so there’s nothing to be gained by seeing what other people have suggested. It would certainly be interesting. So if you fancy doing this, then just put your suggestion in the Comments section.

I have posted over 200 reviews, the bulk of them on films themselves, though regular readers will know I also write about the makings of films, about how books are adapted into films and a few other movie-related subjects that catch my eye. But this tally will just refer to films rather than anything else.

Given this is my first year, I had no real expectations of what to expect, least of all that I would attract a regular following and that, overall, the Blog has exceeded my wildest expectations. I have attracted readers in over 70 countries, so it’s fascinating to observe how this particular decade has proved so interesting to such a wide audience.

Make sure you check out my post on July 1 to find out which were the most popular films of the first year of the blog.

Farewell, Friend / Adieu L’Ami (1968) ****

This heist picture made Charles Bronson a star, though, like Clint Eastwood a few years previously, he had to go to Europe, in this case France, to find an audience appreciable of his particular skill set. This was such a box office smash in France that it was the reason that Once upon a Time in the West (1968), a major flop virtually everywhere else, turned into a huge hit in Paris. After a decade as a supporting actor, albeit in some quality offerings like The Magnificent Seven (1960), The Great Escape (1963) and The Dirty Dozen (1967), Bronson developed a big following, if only initially in Europe.

Farewell, Friend could also lay fair claim to stealing the title of  “first buddy movie” from the following year’s Butch Cassidy and the Sundance Kid (1969) because, apart from the heist that is central to the story, it is essentially about the forging of a friendship. But it wasn’t released in the U.S. for another five years, in the wake of Bronson’s Hollywood breakthrough in The Valachi Papers (1972), and then under a different title, Honor Among Thieves.

And you can see why it was such a star-making vehicle. Bronson goes toe-to-toe with France’s number one male star Alain Delon (The Sicilian Clan, 1969). He had the walk and the stance and the look and he was given acres of screen time to allow audiences to fully appreciate for the first time what he had to offer. Like Butch Cassidy, the duo share a lot of screen time, and after initial dislike, they slowly turn, through circumstance and the same code of honor, into friends.

Dino Barran (Alain Delon) is the principled one, after a final stint as a doctor in the French Foreign Legion originally turning down overtures from Franz Propp (Charles Bronson) to become involved in a separate major robbery. Propp is an unsavory customer, making his living as a small-time thief who uses a stripper to dupe wealthy marks. Barran plans to rob a corporation’s safe during the three-day Xmas holiday of two million dollars as a favor to the slinky widow Isabelle (Olga Georges-Picot) of a former colleague, for whose death he retains guilt. Propp more or less barges his way into the caper.

It’s a clever heist. Isabelle gets Barran a job as a company doctor whose office is next door to the giant vault. But there’s a twist. Surveillance reveals only three of the seven numbers required to open the combination to the vault. But Barran reckons three days is sufficient to try out the 10,000 possible permurations.

Barran and Propp despise each other and pass the time playing juvenile tricks, locking each other into a room, stealing all the food from the one dispensing machine, winding each other up, while they take turns trying different combinations. But it opens after only 3,400 attempts and they face a shock. The vault is empty. They have been set up to take the fall for a previous robbery that must have been completed before the building closed for Xmas.  

And there’s no way out. They are in lockdown, deep in a basement. The elevators can only be opened by a small squadron of guards upstairs. Food long gone, they are going to run out of water. If they use a lighter to see in the dark, or build a fire to get warm, the flames will eat up the oxygen they need to survive in the enclosed space. So the heist turns into a battle for survival and brute force attempts to escape before the building re-opens and they are discovered, exhausted and clearly guilty.

But that’s only the second act. There is a better one to follow, as their friendship is defined in an unusual manner. And there are any number of twists to maintain the suspense and tension. Butch Cassidy and the Sundance Kid were close friends when that western began. Here, we see the evolution of a friendship between two forceful characters who express their feelings with their fists.

Delon was a known quantity, but Bronson really comes to the fore, more than holding his own against a top star who oozed charisma. This is Bronson in chrysalis, the emergence of the tough guy leading man screen persona that would turn him into one of the biggest stars in the world. Surprisingly, given his later penchant for the monosyllabic, here he does a lot of talking, perhaps more actual acting than he ever did later when his roles tended to fall into a stereotype.

He has the two best scenes, both character-defining, but in different ways. He has a little scam, getting people to gamble on how many coins it would take for an already full-to-the-brim glass to overflow when a certain number of coins were dropped in. While this is a cute trick, it’s that of a small-time con artist, but watching it play out, as it does at critical moments, is surprisingly suspenseful. The second is the strip scene which shows him, as a potential leading man, in a very poor light, and although thievery is the ultimate aim, it is not far short of pimping, with Bronson standing back while the woman (Marianna Falk) is routinely humiliated. It’s the kind of scene that would be given to a supporting actor, for whom later redemption was not on the cards. It says something for Bronson’s command of the screen and the development of his character that by the end of the picture the audience has long forgotten that he could stoop so low.

It is a film of such twists I would not want to say much more for fear of giving away too much, suffice to say that Olga Georges-Picot (Je T’Aime, Je T’Aime, 1968) and her friend, mousy nurse Dominique (Brigitte Fossey, in her grown-up debut), are also stand-outs, and not just in the sense of their allure.

Director Jean Herman, in his sophomore outing, takes the bold step of dispensing with music virtually throughout, which means that during the critical heist sequence the audience is deprived of the usual musical beats that might indicate threat or suspense or change of mood, but which has the benefit of keeping the camera squarely on the two leading characters without favoring either. Most pictures focusing on character rely on slow-burn drama. In the bulk of heist pictures, characters appear fully-formed. Here, unusually, and almost uniquely in the movie canon, character development takes place during an action film.

Top French thriller writer Sebastian Japrisot (The Sleeping Car Murder, 1965) was responsible along with Herman for the screenplay. Japrisot was a key figure in the French movie thriller scene, churning out, either as original novels or original screenplays, A Trap for Cinderella (1965), Rider on the Rain (1970) and The Lady in the Car with the Glasses and the Gun (1970).

Even without Bronson, this would have been a terrific heist picture. With him, it takes on a new dimension.

Stark Fear (1962) ***

Unless you were unfortunate enough to get mixed up in an international conspiracy, or your wealth induced a husband into planning your murder – or a la Gaslight your insanity –  or you had taken a shower in strange motel, a wife in American movies was unlikely to live in fear of a sadistic spouse. Wife-beating (a.k.a. wife-battering) had never been high on the Hollywood agenda as an appropriate subject matter so this picture not only stands out for the period but also strikes a contemporary spark. While many marital dramas of the 1960s have quickly become outdated, this has not.

Opening with an audacious cut from a woman’s eyes seen in a car’s rear-view mirror to her face in a photograph being pelted with alcohol, Ellen (Beverly Garland) has committed the grievous sin not just of going out to work but of taking up the post of secretary to oil executive Cliff Kane (Kenneth Tobey), a previous rival of husband Gerry (Skip Homeier). But Gerry’s income had unexpectedly tumbled and the couple, married just three years, need her money. He pours a drink over the terrified woman’s head, demands a divorce and promptly disappears.

Her search for him takes her to Quehada, pop. 976, a rundown town she had never heard of and whose existence her husband made no mention despite the fact it was where he grew up. Her husband’s sleazy friend Harvey takes her to the grave of Gerry’s mother (also called Ellen) where he rapes and beats her while, unbeknownst to her, her husband watches.   

Back at the office, she begins to fall for Cliff, but Gerry, even though he no longer wants her, sets out to destroy the budding romance.

Following the classic pattern of course Ellen blames herself for making Gerry unhappy and for getting raped. Her guilt fuels her husband’s sadistic streak. She is unsure whether the threat of divorce is just the most cruel taunt her husband can imagine or is for real, which would be just as bad, given her low-self-esteem. Once she realizes Gerry had an unhappy childhood and is mother-fixated, it makes it even harder for her to abandon him, regardless of the mental and physical torment he inflicts and despite the entreaties of social worker friend Ruth (Hannah Stone). Ruth, too, however, represents an alternative equally fearful future, the now-single woman who regrets separating too quickly from her husband and has no man  in her life or none who come up to scratch.

This is not a picture where men come out well. Gerry is a fiend in a suit. On Ellen’s way to Quehada she is groped by other men who clearly feel it is their right. Harvey has a history of just taking what he wants. Even the relatively gentle Cliff appears to have an underlying reason for taking an interest in her.

In a world and a time where marriage meant not just financial security, but a safe haven from all the other men who would like as not press themselves upon the opposite sex at any opportunity, and not necessarily with any delicacy, director Ned Hockman presents life as a succession of traps for women. And we know now that not much has changed, and that for many women fear is a constant.

Hockman directs with some singularity. He uses black-and-white not quite in the film noir manner of shadows and shafts of light, but sets the subject of any night scene in a pool of light with darkness all around, which makes for some striking images. A couple of unusual backdrops including Commanche tribal dancing and a chase in a jukebox museum help place this a couple of notches above the usual B-picture..

Beverly Garland was a 1950s B-picture sci-fi and horror scream queen in movies such as  It Conquered the World (1956), Curucu, Beast of the Amazon (1956) and Not of This Earth (1957) so fear was something of a default. Here, she adds something else, desolation at the position she finds herself in, confusion that her marriage is in tatters, hunting for a solution that never emerges, and unable to summon up the anger that might free herself. Hannah Stone has an intriguing role, encouraging her friend to leave her husband, knowing that being single again is not all it is cracked up to be. Unusually for a minor character in this kind of picture, primarily there to shore up the star, she enjoys a spot of lifestyle reversal. Skip Homeier (Commanche Station, 1960) and Kenneth Tobey (X-15, 1961) are outshone by the women. Unusually, and surprisingly, this was the one shot at a movie career afforded both Stone and director Hockman.

This may have been intended as a quick B-picture rip-off to cash in on the expected success of Cape Fear (1962) which appeared eight months prior but it turned out to be a more superior effort than anyone could imagine. And since Cape Fear was far from as successful as most people believe, it possibly had to make its way on its own merits in several markets.

Catch this on Amazon Prime.

Bedtime Story (1964) ***

Con men at opposite ends of the grifter divide face off in a duel over territoriality in the French Riviera. Freddy Benson (Marlon Brando) is a low-level scam artist who is happy to scrounge a meal or talk his way into an innocent damsel’s bed. Lawrence Jameson (David Niven) is his polar opposite, posing as an impoverished aristocrat to relieve gullible women of their wealth, seduction an added extra.

Initially, Jameson gets the better of their encounters until Benson realizes just what a killing the Englishman is making. Initially, too, Benson is happy to pair up with Jameson, although that involves demeaning himself as a supposed mad brother kept in a dungeon, until the Englishman dupes him out of his share. Eventually, they agree a winner-take-all battle. Whoever can swindle heiress Janet Walker (Shirley Jones) out of $25,000 shall inherit the shyster kingdom.

An example of the older style of British movie distribution. The prints started off in one section of London the first week and switched to another sector the following week. Even if the film was a big hit, it could not be retained since the prints were already promised elsewhere. Only after it had played London, would general release follow in the provinces. There was no point watching West End release dates for an idea of when a new movie would play in your local city, it would not be anywhere near you until it had completed the North and South London runs.

Benson takes the sympathy route to the woman’s heart, turning up in a wheelchair, while James adopts a psychological approach, persuading Ms Walker that Benson’s illness is psychosomatic for which he has the cure for the small consideration of $25,000. And then it’s one devious twist after another as the pair attempt to out-maneuver, out-think and generally embarrass the other. Both have a despicable attitude towards women, whom they view as dupes, but it is a woman who proves their undoing.

Most comedies rely on familiar tropes and you can usually see the twists coming, but this is in a different imaginative league and once the pair are in their stride I defy you to work out what they will come up with next. It is full of clever quips and a small dash of slapstick and because neither actor chases the laughs but plays their roles straight proves a very effective and entertaining morsel.

Director Ralph Levy in his movie debut knows more than where to just point a camera since he had decades of experience extracting laughs in television with top comedians like Jack Benny and Bob Newhart. Brando (Mutiny on the Bounty, 1962), free of the shackles of the angst he normally incorporated into his dramatic performances, looks as if he is having a ball and while teetering occasionally on the edge of mugging never quite overplays his hand. This was a conscious effort by Brando, whose company Pennebaker was involved on the production side, to shift his screen persona.

David Niven (The Pink Panther, 1963) was born with a stiff upper lip in his mouth and while this kind of aristocratic character is a doddle for an actor of his stature the portrayal here is much more like the sharpest tool in the box. While oozing charm, Niven exhibits deadly spite. Screenwriters Stanley Shapiro and Paul Henning had previously collaborated on Lover Come Back (1961) and Shapiro particularly made his bones on the Doris Day-Cary Grant-Rock Hudson axis so it is interesting to see him shift away from the romantic comedy cocoon into something with considerably more edge.

Enjoyable and original with excellent performances from the two principals and great support from Shirley Jones (The Music Man, 1962) as the mark and Egyptian Aram Stephan (55 Days at Peking, 1963) as an only too congenial French policeman.

Originally, it was lined up with a quite a different cast – Gregory Peck, Tony Curtis and Tippi Hedren. It was remade as Dirty Rotten Scoundrels (1988) with Steve Martin and Michael Caine.

CATCH-UP: The Blog has previously featured Brando in more dramatic vein in The Chase (1966) and The Appaloosa (1966) and also the dramatic side of David Niven in The Guns of Navarone (1961), Guns of Darkness (1962) and 55 Days at Peking (1963).

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