Riding the Bond Reissue Bandwagon

The 60th Anniversary celebration of the James Bond phenomenon in British cinemas that has been running for a few months now sent me back to examine the extent of the James Bond Reissue Double Bill.

As I mentioned a few weeks back, the Dr No (1962)/From Russia with Love (1963) revival in 1965 kicked off the biggest-ever demand for a screen character, one of whom the public never seemed to grow tired, certainly for the next decade until the first of the series were sold to television. Prior to United Artists’ approach with the Bonds, unless a picture had Oscar-driven box office power it would not even be considered for revival for around seven years, considered a generation in audience terms.

In Britain, the movies were guaranteed circuit releases on the Odeon chain. However, contrary to the approach in the United States, the movies were not thrown back into circulation right away and it wasn’t until three years later that the next double bill – Goldfinger (1964)/Thunderball (1965) – put in an appearance. But thereafter, there was no stopping the Bond bandwagon. In 1969 You Only Live Twice (1967) went out with either From Russia with Love or Dr No (cinemas could choose their preferred pairing).

In 1970, United Artists took a break from the Sean Connery reissue business by concentrating on the studio’s other big male star Clint Eastwood, doubling up For A Few Dollars More (1965) with A Fistful of Dollars (1964).  But by 1971 it experimented with playing Connery and Eastwood together, first pairing You Only Live Twice/A Fistful of Dollars and later the same year Goldfinger/For a Few Dollars More. But in 1972 the studio reverted to type with Thunderball/Dr No and the following year Diamonds Are Forever (1971)/From Russia with Love.

In 1974 it was You Only Live Twice/Thunderball and  few months later Dr No/Goldfinger. Come 1975 it was time for two of the later offerings to enter the revival business – Live and Let Die (1973) and On Her Majesty’s Secret Service (1969) followed at the end of the year by The Man with the Golden Gun (1974) and Live and Let Die. The next year brought a programme change – Diamonds Are Forever teamed up with new Bond Roger Moore in the non-Bond adventure Gold (1974).

In 1977, for the first time in nearly a decade the Bond reissue was absent from British cinemas although the following year saw a re-teaming of Live and let Die and The Man with the Golden Gun. But that pretty much spelled the end of the annual James Bond double bill, television by now too quickly eating up new product.

The British approach was almost conservative compared to the way the Bond revivals were handled in the US. After the sensational performance of Dr No/From Russia with Love in 1965 U.S. exhibitors had to wait only a year for Goldfinger/Dr No. United Artists showed little restraint, following a policy of “play them till they drop,” and launching the Connery/Eastwood combo in 1968 with You Only Live Twice/The Good, the Bad and the Ugly (1967) plus a straightforward Connery item Thunderball/From Russia with Love the same year followed by Goldfinger/Dr No in 1969.

In the U.S. the year of the missing Bond reissue was 1970. But in 1971 United Artists reissued two Bond dualers six months apart. First out was Thunderball/You Only Live Twice and then Dr No/From Russia with Love. Ahead of the television premiere of Goldfinger in September 1972, UA brought back Goldfinger/From Russia with Love and then the triple bill (“Spend a Night with James Bond!”) of Goldinger/Dr No/From Russia with Love plus a double bill of Thunderball/You Only Live Twice, the last program incidentally knocking up a colossal gross of $122,000 – equivalent to $853,000 now – from 14 houses in New York in its opening week.

But the bonanza came to an end when television ponied up $17.5 million – equivalent to $126 million today – for the first seven pictures in the series. And this was before residuals kicked in from VHS, television resale and syndication, DVD, cable and streaming. Even when the MCU can guarantee billion-dollar revenues from many of its movies it’s doubtful if any one of its blockbusters made as much money as the best of the Bonds in their lifetime, much of that extra revenue coming from the way the revivals proved the enduring popularity of the series.  

SOURCES: Allen Eyles, Odeon Cinemas 2: From J. Arthur Rank to the Multiplex (Cinema Theatre Association, 2005) p211-220; Brian Hannan, Coming Back to a Theater Near You (McFarland, 2016) p147-151, 175-177, 227.

Vendetta for The Saint (1969) ***

This big-screen version of small-screen hero is as pleasant a diversion as you can get. Nostalgia pretty much gives it a free pass and in any case the action, which punctuates the drama at regular intervals, was always going to be budget-restricted. Despite being in almost constant danger the insouciance of gentleman thief Simon Templar dictates that the pace is no more than languid.

As the title suggests, we’re in Mafia country, Templar (Roger Moore) drawn into a Cosa Nostra succession scenario as the result of a casual encounter with former bank clerk Houston (Fulton Mackay) later found dead. Houston has cast doubts on the real identity of  Mafia Don Destiamo (Ian Hendry) one of several contenders to become the next Mafia overlord. Templar sneaks into Destiamo’s world by pursuing his niece Gina (Rosemary Dexter). Although outwardly respectable, Destiamo a bit too fond of using his cigar as a weapon of disfigurement, threatening his blonde English moll Lily (Aimi McDonald) in this fashion.

Part of Templar’s attraction is that although he has a nefarious side he is happy to walk those mean streets and has a strict moral code. And he moves in such elevated circles that he has a nodding acquaintance with dying Mafia chieftain Don Pasquale (Finlay Currie) who has yet to pick his successor.

The other part of his attraction is that he’s played with such suaveness by Roger Moore. For a good chunk of the time someone is trying to knife him, shoot him, blow him up, capture him, jab him with a truth serum, and generally trying to stop him. In fending off such attacks, or out-smarting the villains, there’s rarely a hair out of place. It’s not so much devil-may-care as devil-is-wasting-his-time with such an imperturbable fellow.

Although the action is pretty straightforward, Templar is not above a clever ruse – jamming a bus in a gateway preventing his pursuers continuing the chase – nor an old one such as tying sheets together to climb out of a window. While Malta stands in for Italy, the locations still look authentic enough, ancient stone buildings, the occasional horse pulling a cart. When the action/drama eases up, there’s always pleasant scenery.

Following MGM’s success in stitching together into a movie two episodes of The Man From U.N.C/L.E. television series (an idea of course the studio had pinched from Walt Disney’s cinematic re-presentation of Davy Crockett episodes) it was no surprise that ATV, then under the control of future movie mogul Sir Lew Grade (Raise the Titanic, 1980), decided to adopt the same idea. Although The Saint had been showing on British television since 1962, by the end of its run in 1969 it had stepped up to bigger budgets, 35mm and color. Given each episode lasted around 50 minutes, it was relatively simple to devise a two-part program shown over consecutive weeks on ITV in Britain and then release it throughout the rest of the world as a feature film. The first such project was The Fiction Makers (1968) followed by Vendetta for the Saint.

Roger Moore’s movie career had been in limbo since Romulus and the Sabines (1961) and there’s no doubt that his performance as Simon Templar and later in another glossier British television series The Persuaders (1971-1972) made him a candidate for James Bond. While his interpretation of Templar, especially the wry delivery, does bear some similarities to his incarnation as 007, that only holds true as long as you set aside the year’s supply of Brylcreem dumped on his hair, the shoulder-padded shoulders and the fact that he had not yet perfected his trademark move, the raising of the single eyebrow.

While no match for the quips prevalent in James Bond, Canadian screenwriter Harry W. Junkin – best known for his television work, his only other movies being a similar melding of television episodes of The Persuaders – and John Kruse (Hell Drivers, 1957) – had some neat one-liners. Despite the obvious limitations, director Jim O’Connelly (Berserk, 1967) does a decent enough job.

But Moore carries the show. Ian Hendry (The Hill, 1965) makes a passable villain but not a passable Italian. In general, not surprisingly since most characters were played by British actors, the accents are all over the place though Moore, courtesy of squiring Luisa Mattioli (later his wife) managed to deliver his Italian lines in an acceptable accent. Otherwise the only one who comes close is Rosemary Dexter (The Shoes of the Fisherman, 1968) and that’s because she was Italian. Worth checking out in the supporting cast are Finlay Currie (Ben Hur, 1959) and Fulton Mackay (BBC series Porridge, 1974-1977).

You can find a lot wrong with this without looking very hard but if you switch off your over-critical faculties you will be pleasantly surprised.

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