Coming Soon – August 1960

Four smaller pictures took Broadway by surprise, each recording record-breaking openings.  

The most obviously commercial was crime drama Portrait in Black starring Lana Turner and Anthony Quinn. Turner’s box office throughout the 1950s had been inconsistent but audiences had responded to the previous year’s weepie Imitation of Life. However, co-star Anthony Quinn, despite two Best Supporting Actor Oscars, was still generally classified as a leading male rather than outright star. The movie had premiered in Chicago to startling results and emulated that in Cleveland. So the industry was not entirely surprised when the movie broke the opening day record at the 1,642-seat Palace and the weekly record at the 550-seat arthouse the Trans-Lux 85th Street.  

Nature’s Paradise could not have provided a more polar opposite. The British-made nudie went down the old-fashioned “grind” route – first showing at 8.45am, final showing at 2am –  to break the record at the 390-seat World arthouse. And at equally opposite ends of the spectrum was Disney’s real-life documentary Jungle Cat which took apart the record at the 592-seat Normandie, also an arthouse.

Of the four openers, the one for whom an arthouse was the most likely home was another British feature, Jack Cardiff’s adaptation of D.H. Lawrence’s Sons and Lovers starring Trevor Howard and Wendy Hiller. This broke the one-day record three days in a row at the 590-seat Beekman, despite a tepid review by Bosley Crowther, regarded as the nation’s premier critic. However, the Lady Chatterley’s Lover court case meant that to some extent the film was critic-proof. Its unexpected publicity boost brought in the audiences.

There was also surprising audience support for British star Dirk Bogarde’s Hollywood debut Song without End, a biopic of composer Franz Liszt, which opened in New York’s biggest cinema, the 6,200-seat Radio City Music Hall. (Although MGM had part-financed the actor’s previous endeavor The Angel Wore Red, that was an Italian picture.) Director Charles Vidor died during shooting and George Cukor took over. French actress Capucine also made her Hollywood debut.

The month’s other openers were All the Young Men starring Alan Ladd and Sidney Poitier; Frank Sinatra and the “Rat Pack” in crime caper Ocean’s 11; and sci-fi The Time Machine with Rod Taylor.

Horror maestro William Castle used the “Illusion-O” gimmick to plug 13 Ghosts. Moviegoers required a device similar to 3D glasses to spot the ghosts.

Julien Duvivier’s Marie Octobre was the only foreign film hitting New York during the month. Danielle Darrieux starred in a drama about former resistance members uncovering a traitor in their midst.

SOURCES: Variety 1960 – Aug 3, Aug 10, Aug 17, Aug 24, Aug 31.