What Was On – London’s West End – Week Ending October 11th 1969

A total of 23 cinemas – comprising 22,000 seats – made up the roster for London’s West End, the most important cinemagoing location in the United Kingdom. All films had their British (occasional European or World) premiere here. Eleven cinemas could accommodate over 1,000 patrons, the biggest being the Odeon Leicester Square with 1,994 seats. At the other end of the scale and just round the corner from that Odeon was the Cinecenta, a multiplex of four tiny screens, highly unusual in Britain where the doubling and tripling of cinemas was in its infancy.

Although the roadshow was beginning to die the death in the United States, it remained very big business in London. the longest-running film was The Lion in Winter (1968) still taking £4,803 at the 600-seat Odeon Haymarket in its 40th week, equivalent to $11,046 (taking inflation into account that would amount to a colossal $83,248 at today’s prices). So you can see the advantage of letting films run and run in one location rather than shifting them out as soon as possible onto the circuits. Although roadshow tickets were more expensive than continuous performance, there were substantially fewer showings, a roadshow might be screened 15 times a week compared to 35-40 in continuous.

Top film of the week was aerial spectacular roadshow The Battle of Britain (1969) with an all star cast which took in £17,104 ($39,339) in its third week at the 1,654-seat Dominion. Setting a house record in its debut, Midnight Cowboy (1969), going down the continuous performance route at the 1,004-seat London Pavilion, knocked up £11,577 ($26,627).  Third, with £8,255 ($18,986) was Oscar-winning musical Oliver! (1968) in its 38th week at the 1,407-seat Leicester Square Theatre.

Sam Peckinpah’s controversially violent The Wild Bunch (1969), blown up to 70mm, came fourth at the 1,568-seat Warner Theatre with £8,091 in its seventh week. The sophomore outing at the Odeon Leicester Square of John Wayne and Rock Hudson in The Undefeated (1969) rammed home £6,094. Holding down sixth spot was the 70mm Cinerama disaster epic Krakatoa-East of Java (1968) with £5,091 in its tenth week at the 1,121-seat Astoria.

The Lion in Winter placed seventh. Eighth was a surprise package, Easy Rider (1969), racking up an extraordinary £4,493 in the tiny 272-seat classic Piccadilly. Omar Sharif as revolutionary Che! (1969) was next, first week at the 1,159-seat Carlton bringing in £4,475. Rounding out the top ten was The Fixer with £4,460 in its second week at the 1,366-seat Empire. The last three movies were all in continuous performance.

Reissues were surprisingly popular. Gone with the Wind (1939), also showing in 70mm, was in its 12th week – after a long run at the Empire – at the 1,360-seat Odeon Marble Arch while The Jolson Story (1946) starring Larry Parks played separate performances at the 1,394 Metropole in an eight-week run.

Also making their debuts were Cannes Award Winner Z (1969) at the 546-seat Curzon, The Royal Hunt of the Sun at the 713-seat Odeon St. Martin’s Lane, documentary Footprints on the Moon – Apollo 11 at the 570-seat Rialto, and in move-over The Prime of Miss Jean Brodie at the 550-seat Studio One.

Other long-runners were: Barbra Streisand giving an Oscar-winning performance in musical Funny Girl (1968) in its 38th week at the 760-seat Columbia; Where Eagles Dare (1968), also in 70mm, in its 30th week at the 412-seat Ritz, after a long run at the Empire; Ice Station Zebra (1968), filmed in 70mm Cinerama, in its 28th week at the 1,127-seat Casino Cinerama; Robert Aldrich’s The Killing of Sister George (1968) also in its 28th week at the 648-seat Prince Charles; and Oh! What a Lovely War (1969) in its 26th week at the 972-seat paramount.

Other films still showing include The Graduate (1967) in week fourteen at the 154-seat Cinecenta 4 and Goodbye, Columbus (1969)  in week five at the 820-seat Plaza.  

In those days the length of run a film racked up in the West End impacted on when it would go into general release. So if a film ran for six months in the West End, it could delay its circuit release for that length of time.

Movies were judged as much by length of run as box office. Except in the case of specialize product, a film achieving “legs” was seen as indicative of its future performance. There was  subtle marketing going on here – West End films were advertised every day in the London evening newspapers so if a film ran for six months that was six months of daily exposure of that picture for the rest of the city’s inhabitants who, unable to afford West End prices, were desperate for it to appear at their local cinema.

SOURCE: “Box Office Business,” Kine Weekly, October 11, 1969, p8.

Major Dundee (1965) ***

Best viewed as a rehearsal for his classic The Wild Bunch (1969), this Sam Peckinpah western covers much of the same thematic ground – feuding friends, Mexico, betrayal, comradeship, brutality, and a grand gesture climax. But the set-up is more complicated than The Wild Bunch. This time out Unionist Charlton Heston in the titular role and former friend Confederate Richard Harris team up towards the end of the American Civil War to hunt down a band of Apaches. Heston’s prisoner, Harris faces the choice of joining his unit or being shot. Since both lived in the South, Harris sees Heston as a traitor for siding with the North. After the Apaches are destroyed, Harris plans to kill Heston.

If the set-up was as straightforward as that, it would have probably resulted in a better film. But once Heston’s soldiers cross the Rio Grande they also come up against the French. And the timescale of the picture covers a complete campaign from November 1864 to April 1865, barely a month before the end of the Civil War so the pace is sluggish despite being packed with incident.  And it struggles with allowing the weight of narration – via the cliched diary – to fall on a young bugler (Michael Anderson Jr.), the only survivor of an Apache attack.

That said, the action sequences are terrific, especially the battle on the Rio Grande itself. Like the best military movies, there are clever maneuvers and deceptions – from both sides. And since the unit comprises not only the quarreling Heston and Harris but warring Unionists and Confederates, freed former slaves and a bunch of criminals in the same league as Robert Ryan’s Wild Bunch gang the tension remains high throughout. Subsidiary characters are given a full story arc – the raw lieutenant (Jim Hutton) making his bones, the bugler losing his virginity. Added to this, Major Dundee is clearly in the last chance saloon, his posting seen as a punishment, and several times his military decisions are, rightly, called into question. His attitude to command is also questionable, minus his uniform in the field and legs on the table while addressing junior officers. And, as with The Wild Bunch, this is no idealized Mexico, but an impoverished, savaged, ravaged country.

There was no romance in Peckinpah’s original take on the story. But the presence of Senta Berger as a widowed Austrian stranded in Mexico brings out the humanity in Heston. Unlike many of her more volatile Latin counterparts, Berger is soft-spoken and gentle. Here, that acts very much as a counterbalance to the pugnacious Heston. She is fearless, effectively acting as the leader of the Mexican village the soldiers initially intend to pillage, persuading them otherwise. She demonstrates considerable intelligence: “The war won’t last forever,” says Heston; “It will for you,” she replies. But, ultimately, she is betrayed by the womanizing Heston.

In the duel between old friends, Harris comes off best in terms of principle. He defuses an ugly racial incident and clearly commands more authority among his men. When difficult action must be taken regarding a deserter again he does not hesitate to act. And he keeps to his word of honoring a flag he despises as long as he is under Heston’s leadership. In some senses, he has the better part since he has to keep normal impulse in check. Many critics considered Heston miscast but that was mostly after the fact when Peckinpah was able to line up a more dissolute William Holden in The Wild Bunch because by that time the actor was already wasted physically from alcoholism. But Major Dundee’s inability to meet his own high standards is exactly the kind of role you want to see a physical specimen like Heston take on.

Senta Berger was the cover girl for “Showtime,” the monthly magazine for the Odeon cinema circuit in the U.K. and there was also feature inside on the film’s star Richard Harris.

Half a century after initial release, another dozen minutes were added to the movie as part of an overall restoration, and the film was acclaimed by critics as a lost masterpiece. That was a rather rose-tinted perspective and, although the extra footage clarified some points, in general it did not lift the confusion surrounding the narrative. The movie needed fewer minutes not more. The deletion of the entire French section would have prevented the movie sinking under the weight of its own ambition. Certainly, the studio Columbia played its part in undermining the movie by shaving too much from the budget just as shooting was about to begin. It is still a decent effort and without it, and perhaps learning from his mistakes, the director might never had turned The Wild Bunch into a masterpiece.

Virtually the entire marketing program for “Major Dundee” was based around the military. The film appeared on the centenary of the ending of the Civil War. The movie most likely to take advantage of that anniversary – Gone with the Wind – was in cold storage, having already taken advantage of the centenary of the start of the war for its umpteenth reissue. So exhibitors were encouraged to put on displays of battle flags sourced from a museum or collector or to arrange a parade with buglers enrolled from youth groups or the church. A horseman dressed in Union colors could ride through the streets to raise awareness and the cinema lobby could be decorated with military equipment and both Union and Confederate flags. Any local person named Dundee might be rounded up. On a different note, Charlton Heston had rustled up his own version of Mexican chili and the recipe was being offered to newspapers. Harry Julian Fink had novelized his screenplay so there was the possibility of bookshop displays and Columbia Records had issued the “Major Dundee March” as a single. Unusually, there was an 8mm film about the film’s stunt men which was intended for sale in cinema lobbies.

Many of the films from the 1960s are to be found free of charge on TCM and Sony Movies and the British Talking Pictures as well as mainstream television channels. But if this film is not available through these routes, then here is the link to the DVD and/or streaming service.

Books by Brian Hannan – The Gunslingers of ’69 – The Western’s Greatest Year

While Easy Rider was triggering a “youthquake” and Midnight Cowboy breaking censorship taboos, the western in 1969 hit a new peak. Or so I had thought for many years.

So I set out to see if my theory might have some truth in it. Four true masterpieces in The Wild Bunch, True Grit, Once upon a Time in the West and Butch Cassidy and the Sundance Kid – more than in any other single year – were helped along by a few others that for various reasons fell shy of greatness such as The Stalking Moon, Tell Them Willie Boy Is Here, and the hilarious Support Your Local Sheriff.

I watched the 40-plus westerns that were released in 1969 to write this book. New directors like George Roy Hill reinvigorated the western while veteran Sam Peckinpah at last found popular approval and the even more experienced Henry Hathaway turned his decades of skills onto True Grit.

Andrew V McLaglen fulfilled the promise of Shenandoah with the vastly underrated The Undefeated. Raquel Welch was anointed Queen of the Western. Old-timers John Wayne (True Grit and The Undefeated), Gregory Peck (The Stalking Moon and Mackenna’s Gold)and Robert Mitchum (Young Billy Young and The Good Guys and the Bad Guys) appeared in a brace of westerns each, as did newcomer Robert Redford. While Clint Eastwood and Lee Marvin tried their hand at a musical (the latter scoring a hit single) it was Jean Seberg who stole that show.

Taken as a whole, I found themes repeated again and again. The most obvious, of course, were allusions in one way or another to Vietnam. But pursuit and escape were other dominant themes, and the movies also took a good hard look at women’s rights, changing attitudes towards African-Americans (100 Rifles turned Jim Brown in an action star) and Native Americans.

Watching so many movies from a single genre one after the other I also became very conscious of how directors used the screen, Hathaway’s use of extreme long shot, for example, or McLaglen’s widescreen compositions. Of all the books I’ve written this was the most enjoyable to write because I had so much fun watching the movies.

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