The Hot Prospects Business – 1960s Style

As difficult as it was to guess which films would hit the box office target and which would turn into irredeemable flops, Hollywood studios and exhibitors stewed as much over the potential of the next generation of stars. This was an era when talent schools still existed, youngsters taken on at modest wages and provided with both standard acting lessons and other important elements of movie education such as riding a horse or sword-fighting as well as breaking in the actors and actresses with small roles. They would be given progressively larger roles until they emerged, hopefully, as genuine candidates for box office glory.

Of course, the studios had their own ideas which of their youngsters was likely to make the grade, the most obvious marker being the types of parts they were handed, but exhibitors helped the process along by taking part in an annual survey organized by trade paper Box Office.

So I’ve chosen a year – 1965, midway through the decade – at random to see how many of the new generation of stars made the grade. According to the Box Office survey the top six males (in order) were Peter Fonda, Robert Walker Jr, Patrick Wayne, Keir Dullea, Doug McClure and Tommy Sands. The top six females were:  Patty Duke, Stefanie Power, Nancy Sinatra, Rita Tushingham, Rosemary Forsyth and Barbara Eden.

You can see from the list that a recognizable name goes a long way, a full one-third of the candidates blessed with a father with a famous name, Peter the son of Henry Fonda, Patrick the son of John Wayne, Nancy the daughter of Frank Sinatra. Robert Walker had never been in that elite class but it appeared his name was still strong enough for his son to capture public attention.

What exactly a rising star embodied appeared to be in the eye of the beholder. Some of the stars already had a decent portfolio, others not so much. (The survey was published in early 1966 so I assuming it took into account acting performances up to the end of 1965.)

On acting talent alone the front runners should have been Rita Tushingham, Patty Duke and Keir Dullea. Britisher Tushingham had won Best Actress at Cannes for A Taste of Honey (1961) and was tipped for a Bafta for The Knack (1965) – she did in fact win. In both films she was top-billed and again for The Trap (1966). Patty Duke had won an Oscar for The Miracle Worker (1962) and been top-billed in Billie (1965) but her popularity surge was largely thanks to her eponymous television show which ran from 1963 to 1966.

Since starring in David and Lisa (1962). Dullea’s career appeared jeopardized by offbeat choices, The Thin Red Line (1964) and The Naked Hours (1964), in both top-billed, before sliding down the credit rankings for Otto Preminger’s Bunny Lake Is Missing (1965). Peter Fonda appeared to be heading for success as a romantic star after appearing in fluff like Tammy and the Doctor (1963) and his first top-billed role in The Young Lovers (1964). Robert Walker Jr, top-billed in Ensign Pulver (1964), had followed this up with Italian oddity The Touching and Not Touching (1965) thus demonstrating versatility.

Stefanie Powers was clearly a rising star, smaller roles in The New Interns (1964) and Love Has Many Faces (1965) had led to second-billing in Die! Die! My Darling (1965) and her forthcoming role in Stagecoach was expected to solidify her mainstream career. Barbara Eden was dependent on television for her high placing, after I Dream of Jeannie kicked off in 1965. Most heavily dependent on nepotism were Patrick Wayne and Nancy Sinatra. Wayne was by far the least proven, riding very much on his father’s coat-tails, but fourth-billed in Shenandoah (1965) and a leading role in television series The Rounders which had kicked off in 1966. Sinatra was the longest shot, just bit parts so far.

Television’s The Virginian had been the launch pad for Doug McClure but he had since ventured out into Shenandoah (1965) and Beau Geste (1966), second-billed each time. Apart from his reputation as a singer, it’s hard to see why Tommy Sands ended up so favored, with just a couple of bit parts to his name. But you could see why Rosemary Forsyth, after the female lead in The War Lord (1965) was attracting industry attention.

So what happened to the prospects? Were the talent-spotters proved right? As you might expect, yes and no is the answer.

Keir Dullea and Peter Fonda proved the standouts. Dullea followed the offbeat The Fox (1967) with the big-budget big hit 2001: A Space Odyssey (1968). Fonda quickly transitioned to The Wild Angels (1966) and starred in the decade’s most unexpected hit, Easy Rider (1969), and long-term was easily the most successful graduate of the Class of ’66.

Patty Duke was second-billed in big hit Valley of the Dolls (1967) and won outright top billing for Me, Natalie (1968). After The Wild Angels (1966) Nancy Sinatra became a pop star in her own right before sharing the billing with Elvis Presley in Speedway (1968) but that was the highlight of her movie career. Patrick Wayne took longest to find his feet but snagged several top-billed roles, mostly leading with his chin in fantasy pictures such as Beyond Atlantis (1973), The People That Time Forgot (1977) and Sinbad and the Eye of the Tiger (1977). Rita Tushingham starred in a string of films including The Trap (1966) Smashing Time (1968), The Guru (1969) and The Bed Sitting Room (1969) that failed to click with U.S. mainstream audiences.

Doug McClure was second-billed in Beau Geste (1966) and top-billed for swashbuckler The King’s Pirate (1967) and comedy Nobody’s Perfect (1968) before drifting back into television to emerge years later as a credible top-billed star of Hellhounds of Alaska (1973), The Land Time Forgot (1974) and At The Earth’s Core (1976). Stefanie Powers only managed top-billing for Crescendo (1970) and had to wait over a decade to realize her potential, and then in television show Hart to Hart (1979-1984).

Roy Walker Jr.’s career never took off, his biggest success as Young Billy Young (1969) was a flop. Rosemary Forsyth got as high as leading lady on Texas Across the River (1966) and Where It’s At (1967) but then drifted down the credits into the ranks of supporting players. Barbara Eden only managed a few television movies. Tommy Sands’ movie career died the death except for third billing in biker picture The Violent Ones (1967).

Screenwriter William Goldman coined the phrase “nobody knows anything” in relation to movies but it might equally apply to industry expectation of hot prospects, some of whom crashed and burned, and some never were even hot.

SOURCE: “12 most popular players of ’65,” Box Office, February 28, 1966, p76-77.

Where It’s At (1969) ****

There is probably no more stunning definition of Las Vegas than the brief shot in this otherwise widely-ignored film of a woman playing the slot machines with a baby at her naked breast.

I doubt if anybody has watched this all the way through in the fifty-odd years since its release. And I can see why. I nearly gave up on what I thought was a lame generation gap comedy. But some distinguished directors at the time clearly perceived its value, the flash cuts and overlapping dialogue initiated here turning up, respectively, in Sydney Pollack’s They Shoot Horses, Don’t They (1969) and Mash (1970). And as I gamely persevered, I realized it was a different movie entirely, a cross between Succession and The Godfather.

Though saddled with a trendy catchphrase of the period for a title – though making more sense if applied in ironic fashion –  the original title of Spitting Image was much more appropriate to the material. As both veteran and new Hollywood directors struggled with understanding the burgeoning counter-culture, youth-oriented efforts of the Tammy and Gidget and beach pictures variety fast fading from view, and Easy Rider (1969) yet to appear, a generational mismatch between Hollywood veterans and younger audiences was in evidence.

And you would hardly turn to Garson Kanin to capture the zeitgeist. Although acclaimed as a screenwriter, with wife Ruth Gordon responsible for a string of Tracy-Hepburn movies like Adam’s Rib (1949), he had not directed since 1941. The story he wanted to put over – he wrote the script as well – was not an easy sell. So he’s disguised it as a coming-of-age tale exploring the generation gap and as a lurid expose of Las Vegas with behind-the-scenes footage of the reality underpinning the glamour.

It’s pretty clear early on it’s not about some middle-aged parent getting jealous over the amount of sex his child has, for widowed casino owner A.C. (David Janssen) can have as much as he wants courtesy of fiancée Diana (Rosemary Forsyth) – and a wide range of available and eager-to-please showgirls – and certainly far more than the majority of his male customers whose biggest thrill is gawping at topless women on stage. Las Vegas was the epitome of Sin City, at the beginnings of its sacred position in American popular culture where what you got up to remained secret.  The representation of the “showgirl” world is less brutal than in Showgirls, but even so an audition includes removing your bra.

A.C. wants to introduce son Andy (Robert Drivas) into the business not realizing he is laying out a welcome mat for a viper. At first Andy is happy to learn the ropes by working in menial positions and wise enough to resist obvious lures like showgirl Phyllis (Edy Williams), whose interaction with him is recorded. However, when like Michael Corleone, he is required to make his business bones – “pay your dues and stop your whining” – by transporting cash skimmed from the business and banked in Zurich back home, where if caught he will have to take the rap, a more calculating and dangerous individual emerges. A.C. has been working a Producers-type scheme where by massaging profits downwards he hopes to panic his investors into offloading their stock cheaply to him.

The ploy works but it turns out his partners have sold their stock to Andy, who hijacked the Zurich cash to pay for it. Rather than chew out Andy, A.C. is delighted at the ruthlessness of the coup, until his son, now holding the majority of shares, takes complete control, easing him out – “If I need you, I’ll send for you.” Andy’s prize could easily include, had Andy showed willing, the duplicitous Diana. However, that’s not the way the picture ends and I won’t spoil the rest of the twists for you.

This is one of the few genuine attempts to show the pressure under which businessmen operate. No wonder A.C. is so glum, barking at everyone in sight, little sense of humor, when the stakes are so high and as with any game of chance you might lose everything. Employing indulgence to insulate himself against emotion, he is surrounded by what he deduces is the best life can offer, driven by mistaken values. Optimism is the automatic prerogative of youth, pessimism the corrosion that accompanies age.

The second half of the picture has some brilliant brittle dialogue. Assuming the young man has principles, when his acceptance of the Las Vegas dream is challenged Andy replies, “Who am I to police the party?” In a series of visual snippets and verbal cameos, the film captures the essence of Las Vegas, from the aforementioned woman breast-feeding while playing the slot machines to the telephone call pleading for more money, waitresses hustling drinks, a machine in A.C.’s office rigged to give high-rollers an automatic big payout and leave them begging for more, customers not even able to enjoy meal without a model sashaying up to the table to sell the latest in swimwear, never mind the more obvious tawdry elements.

There’s a superb scene involving a cheating croupier (Don Rickles). Of course, when Martin Scorsese got into the Vegas act, violence was always the answer. A.C. takes a different route, allowing the man to pay off his debt by working 177 weeks as a dishwasher. There’s a neat twist on this when Andy, guessing which way Diana is going to jump, warns “watch out you don’t end up washing dishes.”

David Janssen (The Warning Shot, 1967) gives another underrated performance, gnarly and repressed all the way through until he can legitimately feel pride in his son. Robert Drivas (The Illustrated Man, 1968) is deceptively good, at first coming over as a stereotypical entitled youngster (or the Hollywood version of it) before seguing into a more devious character. Rosemary Forsyth (Texas Across the River, 1966) is excellent, initially loving until casually moving in on the young man when he appears a better prospect than the older one. Brenda Vaccaro (Midnight Cowboy, 1969), in her debut, plays a kooky secretary who has some of the best lines. “Two heads are better than one,” avers Andy. Her response (though Douglas Adams may beg to differ): “Not if on the same person.”

Garson Kanin takes the difficult subject of ruthless businessman and provides audiences with an acceptable entry point before going on to pepper them with vivid observations. This is not a picture that divided audiences – not enough critics or moviegoers saw it to create divergence – but it’s certainly worth another look especially in the light of the shenanigans audiences have welcomed in Succession. And if you remember the pride Brian Cox took when shafted by his son, check out this picture and you will see where the idea came from.

And it’s worth remembering that the defining youth-culture movie of 1969, Easy Rider, was actually about two young businessmen. The fact that their product was drugs didn’t make them any less businessmen. The idea that what a young buck “digs” the most is making money rather than peace and love seemed anathema to critics as far as Where It’s At went but not Easy Rider.

To be sure, none of the characters are likeable. Maybe likability was an essential ingredient of 1960s movies, but we’re more grown-up now. Compared to the the horrific characters populating The Godfather and today’s Succession, these appear soft touches. One critic even pointed out that The Godfather did it better without seeming to notice that Where’s It’s At did it first.  And there’s certainly a correlation between Andy turning his nose up at his father’s business and Michael Corleone showing similar disdain until the chips are down and the old cojones kick in.

Critics who complained this had little in common with the Tracy-Hepburn pictures missed the point. The Tracy-Hepburn films were always about power, in the sexual or marital sense. Kanin has merely shifted from a male-female duel to that of father-son.

Not currently available on DVD or on streaming, but easy to get hold of on Ebay and YouTube has a print.

Texas Across the River (1966) ****

Excellent comedy western mixing dry wit and occasional slapstick to joyous effect. The wedding between Spanish duke Don Aldrea (Alain Delon) and Louisiana belle Phoebe (Rosemary Forsyth) is interrupted by her previous suitor Yancy (Stuart Cottle) who is killed in the resulting melee. Escaping to Texas, Don Aldrea’s marksmanship leads settler Sam (Dean Martin) to recruit him to help fight raiding Commanches. Romantic entanglement ensues when the Don rescues Native American Lonetta (Tina Marquand) and Sam has more than a passing interest in Phoebe.

It is so tightly structured that nothing occurs that doesn’t have a pay-off further down the line. Bursting with terrific lines – including a stinger of a final quip – and set pieces, it pokes fun at every western cliché from the gunfight, the cavalry in hot pursuit, and fearsome Native Americans to the snake bite and the naked bathing scene. Incompetence is the order of the day – cavalry captain Stimpson (Peter Graves) issues incomprehensible orders, chief’s son Yellow Knife (Linden Chiles) cannot obey any.

The Don, with his obsession with honor and his tendency to kiss men on the cheeks, is a comedy gift. Despite his terrific head of hair, he is stuck with the moniker “Baldy” and every time he is about to save the day he manages to ruin it. Sam is the kind of guy who thinks he is showing class by removing his spurs in bed while retaining his boots. His sidekick Kronk (Joey Bishop), a mickey-take on Tonto, mostly is just that, a guy who stands at the side doing nothing but delivering dry observations.

Lonetta is full of Native American lore and has enough sass to keep the Don in his place. “What is life with honor,” he cries to which she delivers the perfect riposte, “What is honor without life?” Phoebe is a hot ticket with not much in the way of loyalty.

Two sequences stand out – the slapping scene (whaat?) and a piece of exquisite comedy timing when Sam, Phoebe and the Don try an iron out a complicated situation.

Good as Dean Martin (Rough Night in Jericho, 1967) is the picture belongs to Alain Delon (Once a Thief, 1965) and I would argue it is possibly his best performance. Never has an actor so played against type or exploded his screen persona. Delon was known for moody, sullen roles, cameras fixated on his eyes. But here he is a delight, totally immersed in a role, not of an idiot, but a man of high ideals suddenly caught up in a country that is less impressed with ideals. If he had played the part with a knowing wink it would never have worked.

Martin exudes such screen charm you are almost convinced he’s not acting at all, but when you compare this to Rough Night in Jericho it’s easy to see why he was so under-rated. Joey Bishop (Ocean’s 11) is a prize turn, with some of the best quips. Rosemary Forsyth (Shenandoah, 1965) is surprisingly good, having made her bones in more dramatic roles, and Tina Marquand (Modesty Blaise, 1966) more than holds her own. Michael Ansara (Sol Madrid, 1968) played Cochise in the Broken Arrow (1956-1958) television series. Under all the Medicine Man get-up you might spot Richard Farnsworth. Peter Graves of Mission Impossible fame is the hapless cavalry leader.

Director Michael Gordon (Move Over, Darling, 1964) hits the mother lode, the story zipping along, every time it seems to be taking a side-step actually nudging the narrative forward. He draws splendid performances from the entire cast, knowing when to play it straight, when to lob in a piece of slapstick, and when to cut away for a humorous reaction, and especially keeping in check the self-indulgence which marred many Rat Pack pictures – two of the gang are here, Martin and Bishop. There’s even a sly nod to Sergio Leone spaghetti westerns when the electric guitar strikes up any time Native Americans appear. Frank De Vol (Cat Ballou, 1965) did the score.

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