Behind the Scenes: “Circus World / The Magnificent Showman” (1964)

For John Wayne it was the best of deals and the worst of deals. He had signed a six-picture seven-year contract with Paramount. On the plus side the studio paid the entire amount  upfront, wiping out the accumulated debts from the debacle of The Alamo (1960). On the debit side, he received only $500,000 per picture, well below his standard price of $750,000. In fact, Paramount could recoup some of its expense by hiring him out at his previous going rate.

Wayne was coming off hits McLintock (1963), Hatari! (1962) and How the West Was Won (1962) but other movies The Man Who Shot Liberty Valance (1962) and Donovan’s Reef (1963) – the first in the multi-picture deal – had punctured a hole in his supposed box office supremacy. But for maverick producer Samuel Bronston (El Cid, 1961), getting his hands on a star of the magnitude of Wayne was a coup. Originally entitled Those Were the Days, the title switched to the more appealing Circus World.

Bronston was a new-style producer. Apart from a $2.5 million injection by Paramount he  financed his pictures by country-by-country advances, and backed by DuPont, hardly the first big company to be seduced by the prospect of becoming a big Hollywood player. Distributors who advanced money in this fashion made hay if the film hit the bull’s eye, but if it flopped they didn’t get their money back. And a flop made it more difficult for an independent producer to raise the dough for his next picture. So Wayne’s involvement was viewed as a guarantee.

Nicholas Ray (King of Kings, 1961) was initially hired to direct followed by Frank Capra (It’s a Wonderful Life, 1946), also made a Bronston partner, who tried to sabotage the script, planning only to shoot the sections he had rewritten. Bernard Gordon (55 Days at Peking, 1963) was credited with the original idea, but when Wayne came on board he brought with him James Edward Grant (The Commancheros, 1961).

Grant was only tempted by the promise of a three-picture deal. The tussle ended with Capra evicted at a cost of $150,000 and Henry Hathaway (North to Alaska, 1960) at the helm. Hathaway instigated a week of rewrites with Ben Hecht (Spellbound, 1945) before settling down to more serious work with Grant.

Initial casting envisaged Rod Taylor (Dark of the Sun, 1968) in the role of Wayne’s partner and would-be lover of Cardinale, but he took the job without reading the script and on realizing it was little more than male romantic lead he bowed out. David Niven (55 Days at Peking, 1963) was initially signed as Wayne’s old buddy Cap but he, too, quit over the script. (Wayne and Taylor got on very well and should have teamed up for The War Wagon, 1967, until Kirk Douglas muscled his way in, later doing so for The Train Robbers, 1973. )

Their replacements John Smith (who had made his debut in Wayne picture The High and the Mighty, 1954) and the veteran Lloyd Nolan were hardly in the same box office league, but shaved cash off the budget.

A bigger concern than hiring a supporting cast was the circus. Bronston recruited famed European outfit Althoff Circus, whose 400 performers ensured the ringside element was authentic. For further realism Bronston added Bob Dover from Ringling Bros. There was no need for specialist horses, Bronston already having 125 trained from The Fall of the Roman Empire to pull circus wagons and for bareback riders.

The entire circus had to be transported by rail on 51 freight cars through the Brenner Pass to Germany and via Switzerland and France to Spain, halting at the Spanish border to unload the whole shebang onto a different train because the gauges didn’t match.

For the picture’s most spectacular scene, the capsizing of the ship transporting the circus, Bronston bought the 250ft long S.S. Cabo Huertas which was heading for the breaker’s yard. Repainted, decorated with circus posters and renamed S.S. Circus Maximus it was all set for a sinking overseen by special effects expert Alex Weldon (El Cid, 1961).

Three hundred tons of water were pumped into the half of the hold furthest away from the dock. The additional weight of 600 extras was enough to flip the ship on its side. Four 50-ton steam winches with steel cables kept the ship upright until it was time for action.

Female extras who were going to end up in the drink were fitted with corsets made of cork while the men wore cork belts hidden under their costumes. The Spanish Coast Guard cleared the harbor of debris and a local fleet of boats, just out of camera view, stood by for rescue. Seven divers patrolled the harbor bottom in case the cork failed to keep actors and extras afloat. Three sets of costumes were created for each participant so they would be kept dry as long as necessary.

Hathaway completed the scene without a single injury. He called it “the greatest job of its kind I have ever been involved in.” Bronston, who was as much a detail man as Cecil B. DeMille, ensured the band played instruments from the period

The picture went in front of the camera in September 1963 with Wayne due to end his commitment on December 18. But severe flooding in Spain knocked the movie off schedule and it went way over budget, running on until March 1964, the finishing touches added in London, the budget hitting $9 million.

Rita Hayworth, who hadn’t made a picture in two years, proved a handful, usually late on set, committing the cardinal sin of not learning her lines and, probably as worse, being rude to everyone

At  just 135 minutes long, Circus World  wasn’t originally envisaged as a roadshow until Cinerama put an estimated $2.5 million into the project, which defrayed the costs. By the time that partnership was announced, it was too late to shoot it in the Cinerama process. The 35mm Super Technirama footage was blown up to 70mm for showing in 60 U.S. theaters boasting the iconic Cinerama curved screens. Everything in Cinerama at that point was roadshow. And they had two more projects lined up with Bronston, Vittorio De Sica’s Paris 1900 and Jack Cardiff’s Brave New World, neither of which were made. Bronston also had another two movies in preparation with Paramount: The Nightrunners of Bengal to be directed by Richard Fleischer and Suez, neither made either.

Roadshow suited Paramount which had not used that method of premium release since The Ten Commandments (1956). In 1963 it had set up a roadshow department to handle the forthcoming Becket (1964) and The Fall of the Roman Empire, which were proper roadshow length of, respectively, nearly 150 minutes and over three hours. But, initially, Circus World did not fall into the roadshow category as far as Paramount was concerned. Only the arrival of Cinerama as an investor made it imperative.

To avoid a title clash with the ultra-successful It’s A Mad, Mad, Mad, Mad World (1963), British distributor Rank changed the title to The Magnificent Showman. That alteration did little to improve its box office, opening at London’s Coliseum for a “NSG” (not-so-good in Variety parlance) $11,200, not much more than The Fall of the Roman Empire in its 17th week, How the West Was Won (90th week) and Cleopatra (51st). Nonetheless it ran there for seven months, followed by a mass general release in the U.K. with a record number of prints. In the U.S., on the eve of general release in April 1965, Paramount considered a title change to Wild Across the World and a switch of marketing emphasis to John Wayne and action.

Audiences didn’t bite, certainly not enough to recoup the budget, and far from enough to prevent Bronston’s operation sliding into liquidation.

SOURCES:  Scott Eyman, John Wayne, The Life and Legend (Simon & Schuster, 2014) p379-385; Mel Martin, The Magnificent Showman (Bear Manor Media, 2007), p153-168; Sheldon Hall, Introduction to Circus World, Bradford Widescreen Festival, 2022; “Rank To distribute New Bronston Pic,” Variety, September 26, 1962, p15; “Althoff Circus Logistics for Bronston’s Film,” Variety, September 25, 1963, p4;“New Roadshow Dept at Paramount,” Variety, November 13, 1963, p3; “Bronston and Paramount in 4-Picture Deal,” Box Office, December 9, 1963, p7; “Circus World Filming in London,” Box Office, February 17, 1964, p14; “Bronston’s Circus Goes Cinerama,” Variety, February 19, 1964, p4; “Bronston-Cinerama Unite on 2 Films,” Box Office, February 24, 1964, p5; “Special Mass Release for Showman,” Kine Weekly, May 28, 1964, p3; “Paramount Retains Circus World Title,” February 24, 1965, p3.

Behind the Scenes: “Sink The Bismarck!” (1960)

The unexpected U.S. box office success should have propelled star Kenneth More into the Hollywood firmament. The British box office champ of the previous decade, after comedies like Genevieve (1953) and Doctor in the House (1956), war movie Reach for the Sky (1956) and drama A Night to Remember (1958), he had been rewarded by a tie-up between British studio Rank and Twentieth Century Fox. That allowed him bigger budgets and bigger co-stars, pairing him with Jayne Mansfield in comedy western The Sheriff of Fractured Jaw (1958), and Lauren Bacall for historical adventure North West Frontier (1959).

While hits in Britain, they failed to raise his profile in America. That changed with Sink the Bismarck!, his performance highly praised, the movie a genuine and very profitable hit. It should have been the stepping-stone he needed to break into the Hollywood big time. And for a short time it looked as if he would.

He was scheduled to co-star with Gregory Peck in the big budget high adventure war picture The Guns of Navarone (1961), in the part that finally went to David Niven. He lost the role  through petulance.

At a public event, he verbally tore into his boss, John Davis, head of Rank, to whom he was contracted and on whose goodwill he relied to loan him out to Columbia for this movie which would become the number one hit in the annual U.S. box office race. In revenge, Davis blocked the loan-out and in effect stymied his career. Few companies were going to invest in a star whose movies would automatically be blocked from being booked on the Odeon chain, owned by Rank, and one of the two biggest circuits in Britain. As a result of his intemperate, drunken, action, More’s career plummeted.

Oddly enough, Sink the Bismarck! also killed off the career of the German-born Dana Wynter, a rising Hollywood star, leading lady to Rock Hudson in Something of Value (1957) Robert Wagner in In Love and War (1958) and James Cagney in Shake Hands with the Devil (1959) and denoted star of Henry Koster’s Fraulein (1958). After Sink the Bismarck!, and On the Double (1961), she lost out on big roles until the low-budget If He Hollers, Let Him Go (1968).

It seemed almost a contradiction in terms that such a big hit as Sink the Bismarck! could produce no outright winners in the career stakes. And although director Lewis Gilbert had a stab at the Hollywood big budget picture with The 7th Dawn (1964) starring William Holden, he relied on later British pictures Alfie (1965) and You Only Live Twice (1967) to give his career the fillip it surely deserved.

Lewis Gilbert was virtually a veteran by the time Sink the Bismarck! appeared, 16 previous pictures including Reach for the Sky, another More-starrer Paradise Lagoon (1957) and  Carve Her Name with Pride (1958).

Kenneth More explaining details to Dana Wynter. In the movie they would have the most buttoned-down romance you could imagine, feelings not pronounced until the end.

Gilbert described Sink the Bismarck! as a “detective story set at sea,” and that’s the picture  he determined to make, focusing on the hunt more than the normal World War Two heroics, the usual battleground endeavours taking second place to backroom tactics that resembled a “psychological chess game” between British and Germans. It was a change of pace for star Kenneth More, his screen persona the opposite of “someone so stiff and buttoned up.” A star of More’s caliber was all the movie needed to be funded.

The bigger problem was the hardware. “If we were to film on real ships, explode old ones even,” recalled Gilbert, “we would need the cooperation of the Admiralty.” Luckily, the wife of producer John Brabourne (Romeo and Juliet, 1968) was the daughter of Earl Mountbatten, the former Governor of India, who happened to be First Sea Lord (head of the Admiralty) who could put in a good word.

“Blowing up ships, or bits of ships, turned out to be not so hard,” explained Gilbert.  Portsmouth’s naval shipyards contained many vessels whose active days were over and who were considered nothing more than scrap metal. So, prior to the commencement of shooting, Gilbert took a crew into the shipyard and began the blowing up. Because these were not models, the use of real ships “gave the film extra conviction.”

Gilbert also received permission to film on HMS Vanguard, the last British battleship of the era still on active duty although it too was due to be scrapped. That permitted filming the ship’s 15-inch guns in action. It doubled for scenes set aboard HMS Hood, Prince of Wales, King George V and the Bismarck, creating greater authenticity.  HMS Belfast stood in for the pursuing cruisers including HMS Norfolk, Suffolk, Dorsetshire and Sheffield. A Dido-class cruiser provided the set for Bismarck’s destruction.

Aircraft carrier HMS Victorious played herself as well as HMS Ark Royal but any actual flying took place aboard HMS Centaur. The destroyers participating in the night-time attacks were HMS Cavalier and HMS Hogue. The bridge of the Prince of Wales was “reproduced down to the last detail.” One of the officers wounded in that attack was Esmond Knight, an actor on the film, who had virtually lost his sight, but from memory was still able to determine that the bridge was “a perfect replica.”

Three Fairey Swordfish biplanes with torpedoes were used.  Three RAF jet pilots volunteered to the fly the biplanes in the movie for the experience of understanding the risks involved in diving at less than the top speed of 138 mph in a machine which was little more than wood and canvas to drop torpedoes on a highly-armed ship, but Gilbert had already hired specialist crews.

Top Hollywood model maker Howard Lydecker (The Underwater City, 1962) was recruited to build the 20ft model of the Bismarck, which, unfortunately, sank on launch. Raising it was not a problem. Long shots were filmed on the massive Pinewood water tank.  It helped the production that during the battle the weather had been foul, so ships could be seen emerging from fog, or rendered invisible because of it.

Gilbert used his own wartime experience to render the battle realistic. He remembered sailing past the Scharnhorst, one of Germany’s three most powerful battleships, being unable to see it because of fog but aware of its presence from the sound of its guns. “We knew it from what we heard and felt, not from what we saw.”

Post-war the sinking of the Bismarck became a cause celebre. The British were accused of a war crime for nor picking up survivors. However, the British claimed that the presence of U-boats in the area rendered this too hazardous.

SOURCES: Lewis Gilbert, All My Flashbacks (Reynolds & Hearn, 2010) p 197-203; Brian Hannan, The Making of The Guns of Navarone (Baroliant Press, 2013) p67.

Selling Films Joe Levine Style

After the monumental success of Hercules, exhibitor-turned-distributor Joseph E. Levine pretty much thought he could sell pictures to theater owners on the basis of his name alone. Which explains the absence of any mention of star Steve Reeves (of Hercules fame, ironically enough) from the first seven pages of the Pressbook for Thief of Baghdad (1961).

The Pressbook itself was guaranteed to garner attention from its unusual shape and size. Most Pressbooks are standard A4 – roughly 8 inches wide and 12 inches high – but this easily exceeded the norm. The front page was 22 inches wide by 17 inches with a flap that extended the height to 29 inches. Turn the next page and it became bigger again – 33 inches wide by 22 inches high – and remained that size for another ten pages.

What the first seven pages sold was the Levine name and how he was going to promote the picture to moviegoers. He promised national television and radio advertising saturation. In addition, he supplied free of charge two trailers for television and four for radio which theater owners could use for supplementary local use.

Twenty thousand toy stores were lined up to sell merchandising – “an elaborate array of novelty items, hobby kits, puzzles and games.” Window displays were a key tool in marketing films to local moviegoers.

In addition, Dell had published two tie-ins – a full-color comic book for children and a novelization paperback for adults. In those days books such as these were sold on news stands and revolving racks in drug stores and five-and-dime outlets as well as bookshops. For only $25 (including delivery cost) movie theaters could buy a “double-flasher” eight-foot-high standee to promote the movie in advance.

Unusually, at a time when movies came with up to seven or eight different taglines intended to appeal to different types of audiences (the exhibitor would know which one held the most appeal), Thief of Baghdad limited itself to only four. The main tagline was: “The fantastic deeds…the incredible daring of the thief who defied an empire.”

There were two main alternatives:  either “Opening wide a new world of screen wonders” or “the amazing becomes the incredible the fantastic becomes the real.” All three taglines were quantified with the addition of a number of “screen thrills” such as flying horses, faceless fighters, man-devouring trees, a one-faced army, the giant killer of the sea and a “harem of mystery.”  Finally, there was the option of “he was a score of lovers…a hundred fighters…a thousand thieves…a man in a million.”  

Costuming ushers in “typical Baghdad wear” and calling upon local muscle men to don similar garb was suggested as another marketing ploy.  

Otherwise – which seemed the least of Levine’s concerns – there was actually quite a lot to write home about. It was filmed in Tunisia in the Mosque of the Barber – featuring 600 columns transported from Carthage – and the Mosque of the Sabre in the oasis city of Kairwan. The filmmakers had to devise their own ancient marketplaces since the ones in existence were too modernized. Local extras were used to add further authenticity. An ancient reservoir dating back to 700AD was drained and transformed into a prison.

The special effects by Thomas Howard included a winged horse and a forest of man-eating trees. To create the effect of a brigade of horsemen all in the image of the titular thief, Edwards achieved the illusion by having the men wear masks of Reeves’ face.  

Italian female lead Georgia Moll made her Hollywood debut in The Quiet American (1958) while model Edy Vessel, who refused to give out her vital statistics for publicity purposes, was cast as a seductive temptress.

Reeves, famed for sticking to a particular diet, brought with him 24 jars of honey and 40 pounds of nuts and made yoghurt from camel’s milk.  

This was the sixth version of the film, the first starring Douglas Fairbanks in 1924 followed sixteen years later by the British-made Alexander Korda iteration. Further versions from a variety of sources appeared in 1949, 1952 and 1960.

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