Disney – The Magnificent 60s

Behind the Scenes: From Cinerama to Imax

Given I’m on my annual Cinerama binge, it’s interesting to see how current giant-screen format Imax developed from the previous king of the giant screens, Cinerama.

Quiz question: what connects King Kong (1933) to Cinerama? Follow-up quiz question: what connects Lawrence of Arabia (the man not the film) to Cinerama? Tie-breaker: what connects Cinerama, which had its heyday in the 1960s, to the current Imax.

Merian Cooper, the producer behind King Kong, and Lowell Thomas, the broadcaster whose fame was built on the dramatic footage he took of Lawrence of Arabia during World War One, were both vital to the development of the new screen sensation Cinerama, which made its debut two years before Twentieth Century Fox unveiled Cinemascope.

Both Cinerama and Imax began as vehicles for documentaries, the cinematography they involved initially considered too cumbersome for Hollywood directors to use. Initially, also, both formats were presented in cinemas specifically designed for showing films made in the process.

But, effectively, both Cinerama and Imax followed the same business model, one that Hollywood only too readily appreciated. They were premium priced products. Whereas most items you buy are the same price wherever you make the purchase, movies followed an extended version of the way publishers sold books. Readers had to pay extra to be first in the queue for a favorite author’s latest work, the hardback version of a novel appearing about a year in advance of the cheaper hardback.

In the silent era, Paramount instituted a food chain for movie presentation. Pictures opened first in the big city center theaters at top dollar prices ($2 – the equivalent to $35 now – not unusual in the 1920s) before working their way down a dozen different pricing levels until they reached the cheapest cinemas. As the business developed, although the U.S. cinema capacity grew to around 20,000 outlets, Hollywood reckoned that 70 per cent of a movie’s income came from a fraction of those houses, primarily from the more expensive first- or second-run cinemas.

Treatment of audiences is more democratic now. All tickets cost the same and the food chain is long gone, but in the 1950s and 1960s when Hollywood was battling the beast of television it appeared that audiences could be wooed back to the movies by giving them something bigger and better – and they were happy to pay the price. Imax follows the same pricing strategy.

Cinerama was not just the ultimate in widescreen but it offered visceral thrills. Given camera point-of-view audiences raced down a rollercoaster in This Is Cinerama (1952) and were astonished to see different global vistas presented in their full glory rather than as mere backdrops to actors. And while audience response was astonishing even by industry standards, and receipts tumbled in hand over fist, the concept soon lost popularity as audiences moved on to the more dramatically-accessible Cinemascope and its imitators and by the 1960s the format was more or less dependent on the company spinning out its back catalog in endless reissues.

Hence, the move towards dramatic storylines as instanced by How the West Was Won (1962) and The Wonderful World of the Brothers Grimm (1962), both initially presented in the premium-priced roadshow, separate performance, format. In quick fashion, too, Cinerama dispensed with the cumbersome three-lens camera and invented a single-lens alternative which made it much easier for directors.

During the 1960s Cinerama presented another eleven big Hollywood pictures ranging from It’s a Mad, Mad, Mad, Mad, World (1963) and Grand Prix (1966) to Ice Station Zebra (1968) and Krakatoa, East of Java (1969). But as the industry hit the financial buffers at the end of the decade, the writing was on the wall, and although Cinerama invested in 35mm movies like Straw Dogs (1971) the game was over for the format by 1972.

Imax was pretty soon positioned as its natural successor, unveiled in 1970 in Japan with Tiger Child, the first purpose-built cinema opening in Toronto in 1971 with North of Superior. The screen was much bigger than anything Cinerama or 70mm had offered. It was over three times the size of Cinerama. But it was of different dimensions; where Cinerama went wider, Imax went taller.

But again, the camera was an obstacle for Hollywood use. And like Cinerama, the format’s attraction was sheer spectacle. All the initial output was documentary-based, often with an educational purpose, though soon progressing to what was termed “entertainment” (Everest, 1998) and the movies were short by Hollywood standards, often less than an hour, which permitted Imax theater operators to present a greater number of daily screenings than an ordinary cinema.

Initially, they were not specifically premium-priced, but potentially more profitable because of the number of daily showings. Theaters typically kept 80 per cent of the box office which limited entrepreneurial interest since budgets for these movies were in the $6 million-$12 million range, not low enough to easily turn a profit. The movies could run for months, but there was the same problem as before – shortage of new product.

By 1990 Imax had largely pulled out of exhibition, ownership limited to nine theaters, and out of production.

Oddly enough, it was reissue that revived Imax. Disney planned a reworked version of its classic Fantasia (1940) as a method of generating more money from a picture that had already grossed $184 million on video. Traditionally, Fantasia got its best results from limited release, its previous revival outing shown in a maximum of 500 houses. Nor did Disney agree to the usual financial terms, demanding a 50 per cent share of the box office, rather than the normal 20 per cent.

Fantasia 2000 (2000) was released in 54 cinemas willing to commit to an 18-week run. While every Imax record was smashed, the picture, at a cost of $90 million, didn’t break even. But it did usher in Imax as a reissue vehicle. Disney used Imax for the 10^th anniversary relaunch of Beauty and the Beast (1992), bringing in an extra $25 million in rentals. Two years later The Lion King (1994) in Imax brought in $15.6 million and Apollo 13 (1995) $1.7 million.

Naturally enough, Disney recognized the potential for Imax for new films and made Treasure Planet (2002) in an Imax version. But the big boost came with The Matrix sequels. Both The Matrix Reloaded (2003) and The Matrix Revolutions (2003) were digitally remastered for Imax, the latter the first to be shown simultaneously with the ordinary print.

Nowadays, Imax is part of the release mix, bringing a hefty chunk of premium-priced box office to the overall gross and also, as witness the current Interstellar (2014) a hyped-up reissue vehicle.

SOURCES: Brian Hannan, Coming Back to a Theater Near You, A History of Hollywood Reissues (McFarland, 2016) p5, 10, 12, 295, 297-298; Kim R. Holston, Movie Roadshows (McFarland, 2013 )p 112-113; James B. Stewart, Disneywar (Simon and Schuster, 2008), p346-347; “A Decade of Limited Release,” Variety, February 18, 1998, p23; “Eric J. Olson, “Fantasia Signs Up Increase,” Variety, May 24, 1999, p32; Joseph Horowitz, “A Fantasia for the MTV Generation,” New York Times, January 2, 2000; “Fantasia Hits Imax Record,” Variety, January 4, 2000, p7; “Top 125 Worldwide,” Variety, January 15, 2001, p24; “The Top 250 Worldwide,” Variety, January 6, 2003, p26.

Miracle of the White Stallions (1963) ***

You wouldn’t look to Walt Disney in the 1960s to provide a tyro director with a calling card when so much of that studio’s output was saccharine. But this beautifully-mounted World War Two drama showed there was a new kid in town worth watching, name of Arthur Hiller. And if you always wondered why the later biopic of General Patton showed him in riding gear, that penchant is more clearly explained here.

You might balk, however, at the idea of a bunch of horses being considered in the same category as an art treasure worth protecting from the worst predations of war. And just as with the Von Trapp family, Austrians, despite welcoming the annexation of their country by Hitler in 1938, are given a free pass here.

In case you’re unfamiliar with the subject matter, the Spanish Riding School in Vienna was a celebrated nearly 200-year-old institution in which the famed Lipizzaner white “dancing” horses were put through their paces. With the Second World War coming to a close it was threatened on three fronts: the German Army poached its instructors to man the front line, the invading Russians wanted to appropriate the horses and starving refugees focused on the potential horse meat.

School chief Col Alois Podhajsky (Robert Taylor) and wife Pedena (Lili Palmer) organise an evacuation under the guise of using the horses to draw cartloads of legitimate art treasures. They hole up in the castle of Countess Arco-Valley (Brigitte Horney) but the mares are stolen by the Russians and hidden in Czechoslovakia. (Only the stallions perform, but without the females as breeding stock, the line would become extinct.)

The colonel ditches his German uniform on the arrival of American forces and puts on a performance in a makeshift arena in an attempt to convince Patton (John Larch) to mount a rescue of the captured horses. Patton, we learn here, is a renowned horseman, competed in the equestrian section of the 1912 Olympic Games, and if anyone considers a fabulous horse more valuable than a work of art it’s him. As it happens, there are prisoners to be freed in Czechoslovakia so the horses are included in that mission.

What’s unusual about this animal tale, given Disney’s predilection for anthropomorphising animals, is that it’s not told from the point-of-view of the horses. Nor, as you might have expected, given the studio’s plethora of young talent, turned into the story of a young girl or boy attached to the horses. Instead, the focal point is the impact of the creatures on those around them.

Of course the colonel is bound to be obsessed. But for the ordinary soldiers, who might never appreciate a work of art, they represent a kind of majesty, a grandeur, rising above the horror of war, something well worth the effort of rescue.

What’s even more unusual in saccharine-town is the script’s recognition of the effect of war on humanity. At one point Pedena laments that men are asked to possess “the strength and fury of giants…and then be again the men they were before.” And in some respects acknowledging the beauty of the horses is a step in the right direction. The Yanks are neither celebrated as brave nor foolhardy, in fact mostly they are just working grunts, cleaning out the castle, fixing up the arena, cracking jokes.

Hiller is the big find here. There’s a brilliant scene, all of 40 seconds long (I timed it) that would have been cut out of any other Disney picture. In a chiaroscuro of light, the colonel walks from one end of the deserted Vienna riding hall to the other and his wife, entering the frame, goes to join him. Nothing more is needed to indicate loss. Hiller clearly recognised opportunity and while the film itself is no masterpiece every single frame reveals a talented mind at work, his use of colors and costume, movement within the frame, employing Pedena and the Countess to comment on the action, allowing the inbuilt tension to carry the story without extraneous drama.

You’re mostly likely to remember the performing horses, the balletic choreographed movements, the “airs above the ground,” and indeed Hiller wisely devotes a good 15 minutes to this, but without his input this would either be overly sentimental, saccharine or little more than a documentary. This is a very grown-up picture for Disney.

Robert Taylor (A House Is Not A Home, 1964) was at the tag-end of his career, his first film in four years, but he still has the charisma to carry the film and the gravitas to see it over the line. Lili Palmer (The Counterfeit Traitor, 1962) is well cast as a voice of reason and offering commentary on humanity. Curt Jurgens (Pysche ’59, 1964) has an interesting role, lamenting, as he picks out a classical tune at the piano, how Hitler outlawed famous composers.

There’s a stronger supporting cast than you might expect: Eddie Albert (Captain Newman M.D., 1963) , James Franciscus (Valley of Gwangi, 1969) and German actress Brigitte Horney (The Trygon Factor, 1966).

Somebody certainly took notice of Hiller’s talent because his next films were The Wheeler Dealers (1963) with Lee Remick and James Garner and The Americanization of Emily (1964) with Julie Andrews and Garner. A.J. Carothers (The Happiest Millionaire, 1967) based the screenplay on the book by Alois Podhajsky.

Dr Syn, Alias The Scarecrow (1963) ****

The mysterious masked Scarecrow was the creepiest character thus far put on celluloid by Disney. A lot of the action takes place at dusk so it is soaked in crepuscular atmosphere. Filmed against the sky, every horse seems to thunder past. Gallows swing ominously. Coupled with a strong storyline and clever ruses by alter ago the mild-mannered clergyman Dr Syn (Patrick McGoohan), this is one for the Under-Rated Hall of Fame.

While the character has antecedents in folk-hero Robin Hood, the Scarecrow is more rooted in the brutal reality of Britain in the mid-1700s when to fund a host of foreign wars King George taxed already-impoverished peasants to the hilt, making smuggling essential to survival. The Scarecrow is not just the underworld kingpin but has operational skills a spy would be proud of, coded messages, secret rendezvous et al.

Ruthless General Pugh (Geoffrey Keen), sent to rid the countryside of this menace, makes no bones about putting the squeeze on the wives of villagers to force them into providing the information he requires. Outwitted from the off by Dr Syn, the infuriated general begins torching houses. Helped unwittingly by local squire and judge Thomas Banks (Michael Hordern), the general acquires an informer Joseph Ransley (Patrick Wymark).

This is not the bucolic England of Robin Hood or other historical yarns of Hollywood invention featuring glorious scenery and ample female cleavage. Here, a barmaid is likely to use a meat cleaver to defend herself. This was also the era of press gangs, where government-appointed hoodlums would raid a village and carry off young men as unwilling recruits for the Royal Navy. It was a time of imminent insurrection, the King’s subjects in the North American colonies on the point of sedition. And when money – or its lack – infected every area of society.

Although like any super-hero the Scarecrow occasionally comes to the rescue, the movie is distinguished by the fact that is more often Dr Syn who subverts the General through cunning subterfuge. Victory through force of arms is impossible since violence visited on the king’s troops would result in a multiplication of their numbers. So it is more a battle of wits. In addition, the Scarecrow faces a dilemma – how to punish a traitor with such severity his authority is never questioned again while at the same time upholding the principles of Dr Syn. Just how these issues and others are resolved make for a very involving picture.

Minor subplots – a romance between the squire’s daughter and an officer, a deserter from the Navy and the presence of an American (Tony Britton) – serve the main story. So the narrative remains taut. And, interestingly, that hangs upon what characters have to lose rather than gain. It is not about greed but survival.

For a Disney picture there is considerable directorial vigor, not just the depiction of the smuggling and pounding hooves accompanying peril or escape, but two terrific trial scenes, a masterly escape conducted in the complete absence of on-screen music and, of course, the terrifying vision of the Scarecrow himself.

The acting has a sterling quality. While Michael Hordern was a stage star, the film primarily called upon actors who later achieved fame on British television programs. Patrick McGoohan headlined The Prisoner (1967-1968), George Cole was in Minder (1979-1994), Patrick Wymark and Alan Dobie in The Plane Makers (1963-1965) Geoffrey Keen in Mogul (1965-1972), and Tony Britton in Robin’s Nest (1977-1981). McGoohan had a previous television incarnation as Danger Man (1960-1961) and Cole had been a con man in the St Trinian’s films. You can also spot in small roles Kay Walsh, a former British leading lady, and a young Richard O’Sullivan, later star of Man About the House (1973-1976).

Director James Neilson was a Disney favorite, having helmed Moon Pilot (1962), Bon Voyage! (1962) and Summer Magic (1963). But these were all lightweight features and it is to his credit he met the challenge of turning Dr Syn, Alias the Scarecrow into a dramatic actioner. British writer Robert Westerby (The Square Ring, 1953), who also created the source material for Kali-Yug, Goddess of Vengeance (1963), fashioned the screenplay from the books of William Buchanan and Russell Thorndike

Although Disney had cannibalized the Davy Crockett television series in the 1950s, stitching together episodes for feature films, this was something of a reversal. As part of its The Magical Wonderful World of Disney U.S. television program the studio had shown The Scarecrow of Romney Marsh as a three-part mini-series while Dr Syn, Alias the Scarecrow was released as a movie in Britain.

You will need to go onto ebay or other secondhand sources to find the movie. The television mini-series can be found below.