Behind the Scenes – “The Americanization of Emily” (1964)

Julie Andrews could not have made a more controversial choice in her bid to prove she was more than a Hollywood goody two-shoes as introduced in her debut Mary Poppins (1964). In the months leading up to release, The Americanization of Emily movie made all the wrong sort of headlines, aligning the innocent Andrews with the unsavory matter of producer Martin Ransohoff (The Cincinnati Kid, 1965) challenging the all-powerful Production Code, the self-censorship system in operation in the United States until the late 1960s.

Ransohoff demanded the right to include four scenes of substantial nudity in the film, at a time when any flashes of skin in mainstream pictures were taboo. He argued that the scenes were “necessary for the farcical overtones of the picture.” But more to the point, he was annoyed that foreign filmmakers, who did not have to abide by the stringent rulings of the Code, could show nudity, sometimes even condoned by censor Geoffrey Shurlock who accepted their artistic validity.  Ransohoff railed: “We are losing our market because we allow pictures that are full of nudity done in an artistic manner to play our top houses but we can’t get into them because the Code robs us of our artistic creativity.”

I’m not sure exactly when MGM dropped the “Americanization” element from the title and made Julie Andrews the star by promoting her image more than that of top-billed James Garner.

Faced with a lawsuit from studio MGM for delivering a movie not fit for the Code, Ransohoff conceded he had gone “overboard” with the nudity and that Judy Carne – who later sprang to fame in Rowan and Martin’s Laugh In (1969-1973) –  in particular, was “over exposed.” Other actresses named as revealing too much were Janine Gray (The Pumpkin Eater, 1964) and Kathy Kersh in her movie debut. The women were identified in the movie credits as, disgracefully, “Nameless Broad.”

At the outset, such agitation would not have preyed so much on Andrews’ mind as a possibly limitation in her future career, Mary Poppins not due to be unveiled until the summer and few members of the public aware of what a game-changer that would prove for studio and star alike. But once Mary Poppins hit the box office heights, there was every chance the star would quickly lose the adoration of the public if seen to play the female lead in a steamy picture. Ransohoff complicated matters by failing to come out and say whether Andrews was involved in the nude scenes, no matter they were considerably toned down by the time the movie hit cinemas in October 1964. (Had he delayed the picture’s release six months, his approach might have been deemed more acceptable, as, by that time, a flash of breasts had been passed by Shurlock for The Pawnbroker.)

It had been a troubled picture from the start. As early as 1962, Oscar-winner William Holden (The World of Suzie Wong, 1960) had been signed up to star and the movie was due to go before the cameras in London in July 1963 and, following a slight delay, re-scheduled for the next month under the direction of Oscar-winner William Wyler (Ben-Hur, 1959). Production was not quite settled because Andrews was only hired in September 1963. But when Wyler pulled out a month later he was quickly followed by Holden. Andrews was such an unknown quantity that when she signed up, the news did not even receive a headline in Variety, just a few lines at the bottom of a page.

And there were screenplay issues. Norman Rosten had begun work on the adaptation of the William Bradford Huie bestseller in April 1962 only for, 10 months later, the author to be drafted in. But scripting problems would continue until after shooting was complete (see below) with the filmmakers unable to make up their mind about the tone of the picture.

Despite Rosten being assigned, a story later emerged that the book had struggled to reach Hollywood. Huie contended that it had, after all, not been sold to Ransohoff in 1962 and that the sale only occurred later after the author had written the screenplay on spec and sold it to the producer. He tied this up with another contention, little borne out by fact, that producers had turned against buying blockbuster novels in favour of original screenplays.

At that point Ransohoff was on a roll as one of the biggest independent producers in Hollywood, on his slate The Sandpiper, which would appear in 1965, Topkapi (1964), The Loved One (1965), The Wheeler Dealers (1963) and The Americanization of Emily, a fantastic batting average for a neophyte producer.  Emily would be his third production, The Sandpiper, with two of the biggest stars in the world, Elizabeth Taylor and Richard Burton, his fourth.

James Garner, who had blown his entire fee of $100,000 from three years’ work on television series Maverick on getting out of his contract with Warner Brothers, had been given a helping hand by Ransohoff, winning second billing behind Kim Novak in Boys Night Out (1962) and Lee Remick in The Wheeler Dealers. Ransohoff gambled Garner was ready to make the jump up to top billing in The Americanization of Emily

In fact, it would take several years before Garner was considered a proper star, thanks to Support Your Local Sheriff (1969), with the kind of marquee appeal that produced box office commensurate with his fees. In fact, James Coburn was considered a better prospect with a seven-picture deal with Twentieth Century Fox – for whom he would make his breakthrough movie Our Man Flint (1966) – a five-film deal with Ransohoff and Major Dundee (1965) on the starting grid with Columbia.

The three-minute sequence of the D-Day beach landing cost $250,000. It was shot in California, sixty miles north of Hollywood, on a public beach though anyone happening upon the site would possibly be put off by signs proclaiming “Explosives next ½ mile.” The shoot involved 5,000lb of explosives, mostly dynamite and black powder, planted in iron tubs buried in the sand and connected by wires to a central control board. The complicated set-up involved four cameras rolling simultaneously with a 250ft high crane lifting a camera platform into the sky for aerial shots. Another platform was sited in the surf. Special effects expert Paul Byrd was on hand to point out to participants where explosions would occur. Eighty smoke pots were lit, each in an assigned position. Rehearsals soaked James Garner and while he waited for the scene to be set up again he lay down on the beach, still in n his wet clothes, but covered in a towel.

Preparing the segment had taken four months with bulldozers clearing the area. Ransohoff himself climbed into a camera platform to test the rig. Camera positions were selected to capture close-ups of the actors going ashore. To maximize daylight the lunch break was limited to 30 minutes.

Ransohoff, as much a maverick in marketing as in production, took out a double-page advertisement in Variety in July 1964 – nearly four months before the movie opened – to promote the response of the preview audiences. And although the comment cards returned easily promotable lines like “you have a blockbuster on your hand” and “one of those rare films that combine tragedy, comedy and drama properly,” Ransohoff was clearly intending to continue to court controversy by including quotes along the lines of “I’m broadminded but this time you’ve gone too far” and “a disturbing and terrible thing.”

But you couldn’t argue with Ransohoff seeking an alternative marketing strategy with such a recalcitrant publicist as Garner. The actor had a marked aversion to talking about his private life, which, of course, meant the focus would have to shift to his dubious star quality or the controversial scenes. Nothing infuriated journalists more, especially in those days when the media was not so tightly controlled, than to turn up for an interview with an actor who had nothing to say. “My private life is just that and I’ll keep it that way,” he averred.

Quite why the movie took so long to open is not really a mystery. Sneak previews might be followed by a little tweaking but the film would expect to be in cinemas within a month or so, the previews intended to build public awareness and word-of-mouth buzz rather than tell the director where he had gone wrong. But clearly Ransohoff held back in order to capitalize on the box office of Mary Poppins. Despite the wrangling with the Code being over and done with by March 1964 and the preview taking place three months later, the film did not open until October, going wide at Xmas, with the additional purpose of aiming for Oscar voters.

Even as Ransohoff was adding the finishing touches to the advertising campaign, there were doubts about what kind of picture the public would be shown. Four endings were considered, two filmed with Edison (James Garner) dead which turned the movie into a straightforward black comedy, but the other two retained the  romantic ending.

The black comedy approach dictated that the unsuspecting Edison (James Garner) was lured to his death on Omaha Beach by the glory-hunting Cummings (James Coburn). With no return from the dead, this left Emily (Julie Andrews) in one version to carry the movie to a dutiful conclusion, commiserating with Admiral Jessup, who had been committed to a mental asylum, while a parade commemorating Edison’s sacrifice and led by the treacherous Cummings took place in the background. This was junked when the parade prove too expensive an addition.

All the other endings kept Edison alive, but in one, partly filmed, Cummings was banished to the North Pole, the producers going as far as to film Coburn with penguins.

The major adjustment in all versions was to present Jessup as off his head when he conceived the plan. That meant the Navy could not be blamed for outrageous publicity-seeking, with the finger instead pointed at a maverick officer, whose decisions could be tempered by his temporary instability.

SOURCES: “Holden’s Americanization,” Variety, May 23, 1962, p11; “Screenplay (Ready to Shoot) Cost-Conscious Producers Goal in Retreat from Pre-Sold,” Variety, January 30, `1963, p3; “Emily Screenplay to Be Done by William Bradford Huie,” Box Office, February 11, 1963, pW1; “Ransohoff’s Big Spurt of Features,” Variety, February 17, 1963, p3; “Ransohoff To Start Five Films in 6 Month Period,” Box Office, June 17, 1963, p27; “Julie Andrews,” Variety, September 11, 1963, p16; “Bill Holden Follows Wyler in Leaving Emily,Box Office, October 7, 1963, pW2; “Garner Gets Emily Lead,” Box Office, October 14, 1963, p9; Michael Fessier Jr., “Can’t Be Americanized With Duds On,” Variety, November 20, 1963, p5; “Martin Ransohoff To Seek Production Code Seal,” Box Office, November 26, 1963, p6; “Emily and Her Attire Settled,” Variety, March 25, 1964, p5;“Nudies In Emily Are Cut to Get MPAA’s Seal,” Box Office, March 30, 1964, pW4; “Advertisement,”  Variety, July , 1964, p14; “Admiral’s Glory Seeking Is Final Ending of Metro’s Emily,” Variety, November 4, 1964, p5; “Mad Film Promotion,” Variety, November 4, 1964, p15; “Promo Credo of Hollywood Actor,” Variety, November 4, 1964, p15; Action on the Beach (1964) MGM promotional featurette.

Behind the Scenes: “The Girl on a Motorcycle” / “Naked under Leather” (1968)

Although multi-country co-productions were very common in the 1960s, British-French co-productions were particularly thin on the ground, as if the cultural identities were so far apart there was nowhere they could ever meet. This was only the third such co-production in three years. British Lion, a long-established operation, had recently been overhauled with a new boss in John Boulting, a renowned filmmaker of Boulting Brothers (The Family Way, 1966) fame.

The film was based on a prestigious prize-winning French novel by Andre Pieyre de Manidargues. The budget was set at a modest $1.5 million with location shoots in Geneva, Heidelberg and Strasbourg with interiors shot at Shepperton. Director Jack Cardiff (Dark of the Sun, 1967) had originally hired a German actress, a Playboy centerfold,  for the leading role of the young girl who marries a timid young man while obsessed with a less conventional ex-lover. But the actress suffered a drug overdose and dropped out. Ironically, Marianne Faithful, her replacement, was also a drug addict and famed as a singer and as girlfriend of Mick Jagger.

Although her acting  experience was limited to television film Anna (1967) and a small part in Michael Winner’s I’ll Never Forget Whatsisname (1967), Cardiff was captivated by her sensuality which was ideal for her character. Bear in mind that Cardiff knew what a camera captured. He had made his name as a cinematographer and worked with great beauties like Ava Gardner (The Barefoot Contessa, 1954), Sophia Loren (Legend of the Lost, 1957) and Marilyn Monroe (The Prince and the Showgirl, 1957) so if he thought Faithfull fitted that category then there was no reason to doubt his assessment. He commented: “Never since I saw Marilyn Monroe through the camera lens have I seen such irresistible beauty. To focus on her is to focus the camera on your innermost heart.”  

Cardiff took advantage of a new trend to film movies in both English and French to open up distribution channels. Claude Chabrol’s The Road to Corinth (1967) was shot in this manner as was Farewell Friend / Adieu L’Ami (1968) with Charles Bronson and Alain Delon.   

Faithfull could not ride a motorbike so a stunt double was utilised for long shots. But instead of resorting to back projection, for medium shots and close-ups the actress was towed on a trailer behind a camera car. Not having to worry about the controls also meant that Faithfull could look dreamlike while driving and with Cardiff not having to think about the actress he could turn the camera in a 360-degree pan while she rode along.

Since Faithfull was going to be seen on a motorbike for long sections of the movie, Cardiff came up with a method of creating variety. One of the techniques employed was “solarization.” This was, in effect, a half-positive half-negative exposure, but it had only been used in the past in very small doses, nothing like what Cardiff had in mind. BBC boffin Laurie Atkin had invented a computer system that allowed solarization to be used more extensively. Footage shot during the day was taken immediately to the BBC lab at night where Cardiff could tinker about with creating his effects.   

One of the biggest beneficiaries of this technique were the sex scenes. Without the solarization which hid naked bodies under a psychedelic whirl the sex scenes would never have got past the censor.  There was an unfortunate downside, however. The Girl on a Motorcycle had been invited to the Cannes Film Festival. Critical approval there would have given the picture artistic momentum. Unfortunately, delays caused by the laboratory work meant the film missed its scheduled screening slot. Even so, French critics gave it the thumbs-up. British critics, on the other hand, gave it the thumbs-down. Lack of critical estimation did not appear to matter to British audiences who came out in their droves.

But it was a different story in the United States.

No wonder that to some extent this is one of the great lost pictures because Warner Brothers could not find a way to sell it in the U.S. Having paid a record $1.5 million advance, the studio (known at that time as Warner-Seven Arts) was hit by a double whammy. The picture was the first to receive an X-rating from the newly-established MPAA censorship system which replaced the previous Production Code. The new system was supposed to allow filmmakers greater latitude in terms of sex, violence and language.

Theoretically, that should have been a marketing bonus and the film should have ridden the “sex-art” wave and turned into an arthouse hit with the mainstream, captivated by solid grosses, to follow.  In reality, many exhibitors refused to touch it, regarding the X-rating as a separate category catering for the worst of the adults-only smut market. Newspapers refused to carry advertising for films so rated. Critics hated it, all the New York critics giving negative reviews.

Warners slotted it into a handful of arthouse houses before pulling all prints out of circulation in May 1970 and sending to back for re-editing with the intention of re-submitting it, shorn of some of the nudity, to the MPAA in a bid to win a more acceptable R-rating. In other words, to “re-gear the picture for the general market rather than the adult sex-art trade originally in mind.”  

To ensure that its reputation was not “soiled” the picture was re-titled Naked under Leather – if the content was tamer, the title was certainly not. Initially, that appeared to do the trick when it was re-released a full year later. It pulled in a “boff” $125,000 (worth around $864,000 now – a whopping $36,000 per-screen average) in 24 houses in wide release in Los Angeles, was “hot” in Denver and “tidy” in Chicago and found a few bookings elsewhere. But then it stalled and could not find the extra gear. In reality it did not do much better than on initial release. In the 1969 annual box office chart it featured at No 231 and for the corresponding 1970 chart it placed at number 253.

Sources: Jack Cardiff, Magic Hour, Faber and Faber, 1996, p242-243; “New British Lion Mgt. Gets Motorcyle Rights in UK,” Variety, October 18, 1967, 23; “Stylistic Dash Marks Cannes Films,” Variety, May 22, 1968, 26“British Lion Wraps Up Distribution Deal with W-7 for U.S., Towa for Japan,” Variety, August 28, 1968, 29, “Features Passing Through MPAA,” Variety, December 4, 1968, 20; “All Imports; N.Y. Critics All Bad,” Variety, December 4, 1968, 7; “Recall and Re-Edits W-7’s Motorcycle; X-Rating Now R,” Variety, January 29, 1969, 7; “Computer Tally of 729, 1968,” Variety,  May 7, 1969, 36; “Naked under Leather,” Variety, April 22, 1970, 4; “L.A. First Run Healthy,” Variety, May 13, 1970, 9; “Top 330 Pix in U.S. for 1970,” Variety, May 12, 1971, 37.

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