billy Wilder – The Magnificent 60s

Behind the Scenes: Becoming a Producer, Part One – The Walter Mirisch Story

You don’t just waltz into Hollywood and start churning out classics like Some Like it Hot (1959), The Magnificent Seven (1960), West Side Story (1961) and The Great Escape (1963). Usually, there’s a long apprenticeship, especially for a producer. Walter Mirisch spent nearly a decade at the B-picture coalface. And before that a year as a gofer, working his way up in the business, but on one of the smallest rungs of all, at Monogram.

Born in 1921, the of a Polish immigrant tailor specializing in custom-made garments, one of whose customers was George Skouras, owner of a cinema chain, Walter, not surprisingly in the Hollywood Golden Age, started out an even lower rung, as an usher in the State Theater in Jersey City, owned by Skouras, an hour’s commute from his home in the Bronx, earning 25 cents an hour. He was quickly promoted to ticket checker.

His older brother Harold was a film booker, receiving an education in negotiation, and then as a cinema manager in Milwaukee flexed his entrepreneurial muscles by starting a concession company. After the family moved to Milwaukee, Walter attended the University of Wisconsin and then Harvard Business School. Physically unfit for active duty during the war, he worked for Lockheed in Los Angeles on its aircraft program in an administrative capacity.

While Harold was a highflyer at RKO, acting as chief buyer and then managing its cinema chain, Walter entered at a lower level in 1946 as a general assistant to Steve Broidy, boss of Monogram, maker of B-pictures of the series variety – Charlie Chan, The Bowery Boys, Joe Palooka, shot within eight days and at budgets under $100,000.

After badgering Broidy for a bigger opportunity, he was granted permission to hunt for a property he could produce. For $500 he found a Ring Lardner short story about a boxer, but Broidy felt the main character was unsympathetic. Stanley Kramer did not and snapped it up to make Champion (1949).

Walter’s first ventures were in film noir. Fall Guy (1947), based on a story by Cornell Woolrich, made for $83,000, broke even. I Wouldn’t Be In Your Shoes (1948) followed, from a Woolrich novel but there was a drawback to being a producer. He was taken off the payroll and his $2,500 producer’s fee didn’t compensate for the loss of a $75 weekly salary. The answer was to invent his own series, ripping off the Tarzan pictures for Bomba the Jungle Boy (1949), starring Johnny Sheffield who had played Tarzan’s son and utilizing stock footage from Africa Speaks. Apart from his fee, Walter had a 50 per cent profit share.

For six years, these appeared at the rate of two a year, earning Walter a minimum of $5,000 and he soon branched out into other genres, sci fi like Flight to Mars (1951) and westerns such as Cavalry Scout (1951) and Fort Osage (1951), both starring B-movie stalwart Rod Cameron.

Monogram had decided to move upmarket with the introduction in 1951 of Allied Artists, its sales division run by Walter’s brother Harold, with Walter acting as an executive producer and other brother Marvin as treasurer, turning out solid B-picture-plus hits like Riot in Cell Block 11 (1954).

When the threat from television hit the B-picture market Allied went properly upscale, investing in William Wyler western Friendly Persuasion (1956) and Billy Wilder’s Love in the Afternoon (1957), both starring Gary Cooper. Their failure at the box office sent Monogram back to basics.

But the Mirisches wanted more of the big time. The three brothers turned to United Artists and negotiated a deal for that studio to finance four pictures a year, cover the brothers’ overhead and salaries and throw in a profit share. The Mirisch Company was born and their creative credit within the industry was so high – and the deals they offered, it has to be said, so advantageous to their creative partners – that soon they were scooping up big names like Wilder (he made his next eight pictures for Mirisch), William Wyler, Gary Cooper, Tony Curtis, Doris Day, Audrey Hepburn and Lana Turner. One of the first pictures announced was a remake of King Kong (1933). Wilder planned My Sister and I with Hepburn. John Sturges was attached to 633 Squadron. Doris Day would star in Roar Like A Dove and there were two-picture deals with Alan Ladd and Audie Murphy.

Their first two efforts didn’t break the budget bank, Fort Massacre (1958) starring Joel McCrea, and Man of the West (1958) headlined by Cooper, but neither were they hits. Hoping to provide ongoing financial sustenance, Walter turned to television, turning Wichita (1955) into the series Wichita Town (1959), and further television contributions were mooted for UA Playhouse but that and Peter Loves Mary and The Iron Horseman failed.

Movies proved a better bet and Walter struck gold with the third picture in the Mirisch-UA deal, Some Like it Hot (1959), costing $2.5 million, an enormous financial and critical success and tied down a triumvirate of top talent in John Wayne, William Holden and John Ford for western The Horse Soldiers (1959), the actors pulling down $750,000 apiece.

Such salaries sent the nascent company on a collision course with traditional Hollywood. The majors “screamed” that independents were overpaying the talent, hefty profit shares accompanying the salaries.

On top of that in 1959 in the space of two weeks Mirisch spent a record $600,000 pre-publication on James Michener blockbuster Hawaii and tied up a deal to film Broadway hit West Side Story. Within two years of setting up, Walter Mirisch announced a $34.5 million production slate, earning the company the tag of “mini-major,” as part of a shift in attitude to a “go for broke” policy. By the start of the new decade it was by far the biggest independent the industry had ever seen, handling $50 million worth of product, including The Magnificent Seven and The Apartment (1960). Average budgets had risen from $1.5 million to $3.5 million.

To outsiders, assuming the Mirisch venture was Walter’s first, it might look as if Walter had knocked the ball out of the park in a very short space of time, but, in reality, by the time he produced Some Like it Hot, he had been responsible for thirty-three pictures. Not bad for a “beginner.”

Explained Walter Mirisch, “Producing films is a chancy business. To produce a really fine film requires the confluence of a large number of elements, all combined in the exactly correct proportions. It’s very difficult and that’s why it happens so infrequently. It takes great attention to detail, the right instincts, the right combinations of talents and the heavens deciding to smile down on the enterprise. Timing is often critical.”

What would have happened to Allied Artists, for example, had Wilder made Some Like it Hot there instead of Love in the Afternoon?

Added Walter, “Where is the country’s or the world’s interest at that time? What is the audience looking for? Asking them won’t help because they themselves will tell you they don’t know what they’re looking for. They don’t know what it is until they’ve seen it. All the elements must come together at exactly the right time. So to say one embarks with great certainty on such an endeavor is an exaggeration.”

After 33 films Mirisch hit a home run with Some Like It Hot and continued to do so throughout the 1960s chalking up further critical and commercials hits like The Pink Panther (1964), In the Heat of the Night (1967) and The Thomas Crown Affair (1968) and vacuuming up a stack of Oscars.

SOURCES: Walter Mirisch, I Thought We Were Making Movies, Not History (University of Wisconsin, 2008); “Mirisch Freres Features Outlet Via United Artists,” Variety, August 7, 1957, p16; “3 Mirisch Bros Set Up Indie Co for 12 UA Films,” Variety, September 11, 1957, p7; “RKO vs Mirisch Kong,” Variety, September 11, 1957, p7; Advertisement, “United Artists Welcomes The Mirisch Company,” Variety, November, 13, 1957, p13; “Brynner, Mirisch Pledge UA TV Tie,” Variety, January 1, 1958, p23; “Mirisch Freres 6 By Year-End,” Variety, March 19, 1958, p3; “Majors Originated Outrageous Wages,” Variety, December 10, 1958, p4; “UA-Mirisch’s $600,000 For Michener’s Hawaii,” Variety, August 26, 1959, p5; “Mirisch West Side Story,” Variety, September 2, 1959, p4; “Mirisch Takes on ‘Major’ Mantle With 2-Yr $34,500,000 Production Slate,” Variety, October 21, 1959, 21; “Mirisch Sets $50,000,000 14-Pic Slate; Biggest for Single Indie,” Variety, August 17, 1960, p7.

The Fortune Cookie / Meet Whiplash Willie (1966) ***

It’s the miracle of cinema. A supporting actor whom you might have glimpsed in a variety of roles over the preceding years suddenly appears as if by magic in a new screen persona and is hailed as a new star. One such was Walter Matthau. From the lecherous neighbor in Strangers When We Meet (1960), good guy in Lonely Are the Brave (1962), bad guy in Charade (1963) and Mirage (1965) and tetchy arrogant analyst in Fail Safe (1964), as if undergoing metamorphosis he creates the slimy, grouchy, crouchy, greedy lawyer duping his brother-in-law in Billy Wilder’s too-obvious satire The Fortune Cookie, beating the top-billed Jack Lemmon (How To Murder Your Wife, 1965) into a cocked hat.

It doesn’t help Lemmon that this most physical of actors is physically constrained for the bulk of the picture, trussed up within an inch of his life as the key ingredient in a million-dollar insurance scam. And Matthau makes the most of the opportunity, dominating the screen not just with his octopus-like arms, but with his facial expressions, his snarling and growling and snapping, as if this was in fact a one-man movie. He’s so dominant that you almost forget Lemmon, an unavoidable force in most of his movies, is there.

And it’s true that television cameraman Harry Hinkle (Jack Lemmon) is a patsy, duped by his adulterous wife Sandy (Judi West), conned by ambulance-chasing lawyer Willie Gringrich (Walter Matthau) into believing that exaggerating the injury he suffered from colliding with pro football player Boom Boom (Ron Rich) will bring her scurrying back. Never mind that while on the phone apparently going with her ex-husband’s fantasies, we can see her current boyfriend in the background lying abed or taking a shower.

But then Willie has everyone figured out. He can play highball or lowball, he knows every trick in the book and if you try to challenge him he can quote chapter and verse on every personal injury claim over the last century that would favor the victim. And he expects his opposite numbers to play dirty too, and uses to his own advantage the microphones and cameras they have planted in the apartment where Harry is purportedly recuperating.

There’s not much more to the picture than to enjoy Willie hoodwinking everybody in sight. But he’s such a performer to watch that you will be rooting for him rather than his sad sack brother-in-law who you know has paid-up membership of the Suckers Union.

*Not for the first time, foreign distributors felt they were saddled with an unworkable title so in*
*the UK it became Meet Whiplash Willie even though the idea of the con of the whiplash*
*injuries in supposed car accidents was more prevalent in the US than Britain.*

There’s some neat observations of the way law firms work, and the way medical experts refuse to commit in case they are later sued for a wrong diagnosis, and there’s some cute stuff about nuns with the gambling habit and seeing Boom Boom fall apart with guilt. But given the movie’s running time and the talent involved – script by Billy Wilder and I.A.L. Diamond (Some Like it Hot, 1959) and directed by the said Wilder – it’s not as funny as it could be and sometimes it feels like they’re scraping the barrel to squeeze out an unfunny joke.

But it hardly matters. This could be Fail Safe and with this Walter Matthau persona on the loose you wouldn’t care tuppence if the Russians bombed the hell out of everyone as long as Matthau was in the middle of the action, working out how to chisel a bigger piece for himself, and playing everyone for the dumb schmucks they are.

After this Walter Matthau – as unlikely a mainline star as Lee Marvin or Charles Bronson – never looked back. Unlike other major stars he never had to be completely trustworthy and was almost virtually responsible for bringing a severe dose of cynicism to the forefront of American acting. He could charm you if he set out to do so, but you better keep your wits about you because the chances are he would be robbing you blind.

If The Odd Couple (1967) set the seal on one of Hollywood’s greatest comedy partnerships, The Fortune Cookie was where it all began. Lemmon isn’t bad, just out-acted, and we’ve seen his whiny/forlorn/dumb act many times before. Judi West (A Man Called Gannon, 1968) has the other plum role as the blonde who is anything but dumb and would have proved an ideal partner for Gringrich except he would have seen through her too easily. Ron Rich (Chubasco, 1968) plays the only other character who isn’t spun out of a cliché.

Below par Wilder redeemed by heavenly performance by Matthau.

Behind the Scenes: Sherlock Holmes and Other Stories, Thumbs Up or Thumbs Down, United Artists 1966 – Part Two

Although Billy Wilder had written a script based on The Life of Sherlock Holmes, he was not considered as its director. Mirisch was looking at a budget in the region of $2 million, which would rule out any big star. However, there were issues with the Conan Doyle Estate which was in the process of firing up other movies based on Sherlock Holmes, A Study in Terror (1965) being the most recent. That had been the brainchild of Henry Lester and perhaps to general astonishment these days Mirisch had agreed Lester would be allowed to make more Sherlock Holmes pictures as long as they remained very low-budget, on the assumption, presumably, that the marketplace would treat them as programmers rather than genuine competition.

However, Mirisch and UA retained the upper hand as regards the Conan Doyle Estate and “could cut him (Lester) off at such time as we have made definite plans to proceed.”

There was another proviso to the deal. The Estate would agree to forbid any further television productions unless Mirisch decided it wished to go down the small screen route itself. It was odd that Mirisch had eased Billy Wilder out of the frame given the mini-major had enjoyed considerable success with the director on Some Like it Hot (1959) and The Apartment (1960), a commercial partnership that would extend to The Fortune Cookie (1966).

Instead, Mirisch lined up British director Bryan Forbes who would be contracted to write a screenplay based on the Wilder idea. The sum offered – $10,000 – was considered too low, but it was intended as enticement, to bring Forbes into the frame as director. If Forbes refused to bite, “the only other name suggested and agreed upon was that of John Schlesinger.” Although David Lean was mooted, UA were not in favour. Mirisch didn’t want to risk paying for a screenplay before there was a director in position.

The offer of the Sherlock Holmes picture was seen as a sop to Forbes. At this meeting, Mirisch had canned The Egyptologists, a project which Forbes believed had been greenlit. And why would he not when he was being paid $100,000 for the screenplay. In bringing the project to an untimely close Mirisch hoped to limit its financial exposure to two-thirds of that fee. Should Forbes balk at Sherlock Holmes, he was to be offered The Mutiny of Madame Yes, whose initial budget was set at $1.5 million, plus half a million for star Shirley Maclaine. Another Eady Plan project, this was aimed to go before the cameras the following year. If Forbes declined, then Mirisch would try Norman Jewison with Clive Donner and Guy Hamilton counted as “additional possibilities.”

As for Billy Wilder he had much bigger fish to fry. He was seeking a budget of $7.5 million to adapt into a film the Franz Lehar play The Count of Luxembourg to pair Walter Matthau and Brigitte Bardot. Should Matthau pass, Wilder would try for Cary Grant (whose retirement had not yet been announced) or Rex Harrison. Both sides played negotiation hardball. UA currently in the hole for $21 million for The Greatest Story Ever Told (1965) and Mirisch, having pumped $13 million into the yet-to-be-release Hawaii (1966), didn’t want to commit to another unwieldy expensive project. So Mirisch insisted the project advance on a “step basis” allowing UA to reject the project after seeing the screenplay. Wilder countered by insisting that if it went into turnaround he, rather than the studio, would have the right to hawk it elsewhere (generally, studios tried to recover their costs if a movie was picked up by another studio). But Wilder was also in placatory mood and even if UA rejected this idea he was willing to work with the studio on a Julie Andrews project called My Sister and I.

However, UA and Mirisch were all show. “After Billy left the meeting,” read the minutes, “it was agreed we would not proceed with The Count of Luxembourg since we did not want to give Billy the right to take it elsewhere if United Artists did not agree to proceed.” Harold Mirisch was detailed to give Billy the bad news, but use a different excuse.

Mirisch was also on the brink of severing links with Blake Edwards. Negotiations for a new multiple-picture deal were to be terminated, which would mean the director would only earn his previous fee of $225,000 for What Did You Do in the War Daddy? It was also sayonara for Hollywood agent Irving Swifty Lazar, whose current deal was not working out to the studio’s satisfaction.

Other long-term deals with directors were under discussion. While its previous John Sturges movie, The Hallelujah Trail (1965), had flopped, UA was still keen on the Mirisches pursuing a long-term deal with the director, feeling that he was a “good picture-maker with the right project.” To that end, it was suggested Mirisch reactivate Tombstone’s Epitaph, but emphasising Stuges had to bring the cost down.

At this point nobody knew Norman Jewison was embarking on all almighty box office roll – The Russians Are Coming, The Russians Are Coming set to hit the screens, In the Heat of the Night at screenplay stage, so Mirisch was prescient in trying to put together a long-term deal with the director. Wind on Fire and Garden of Cucumbers were seen as tentpoles for a multi-picture deal. Mirisch had already agreed a $50,000 producer’s fee for Wind of Fire, payment of one-third of which was triggered for supervising the screenplay.

The meeting also gave the greenlight to Death, Where Is Thy Sting-A-Ling, a project that would be later mired in controversy with shooting ultimately abandoned. The go-ahead was given with the proviso the Mirisches secured the services of Gregory Peck or an actor of his stature. Budget, excepting Peck’s fee, was just over $3 million and it was another one hoping to take advantage of the Eady Plan.

This kind of production meeting was probably more typical than you would imagine, studios trying to keep talent sweet while not committing themselves to dodgy product. It’s perhaps salutary to note that of the projects under discussion, only a handful found their way onto cinema screens. Garden of Cucumbers (as Fitzwilly), How To Succeed in Business, having met budget restraints, and Tombstone’s Epitaph (as Hour of the Gun) with James Garner all surfaced in 1967 and Inspector Clouseau the following year. Neither of the Steve McQueen projects survived nor the pair proposed by Billy Wilder. High Citadel, Saddle and Ride, The Narrow Sea, The Great Japanese Train Robbery, and The Cruel Eagle failed to materialize. Billy Wilder eventually made The Private Life of Sherlock Holmes under the Mirisch auspices but not until 1970.

What the Exhibitor Did

Movie studio publicity teams bombarded exhibitors with gimmicky promotions via the Pressbooks used to publicize movies. Some of the ideas were so outlandish it is easy to imagine that exhibitors’ eyes glazed over at the prospect.

But that would be to misunderstand the character of the cinema manager/owner on the 1960s. They often referred to themselves as “showmen” (ignore the gender slip) because they saw themselves as hustlers of the old school, required to come up with all sorts of schemes to ensure moviegoers were aware of what was showing.

So they weren’t short of coming up with their own ideas. To promote Billy Wilder comedy The Apartment (1960) with Jack Lemmon and Shirley Maclaine, Loews State in New Orleans set up a replica three-room apartment within the Hurwitz-Minze furniture store in the city. A female model was hired to live there for a week during opening hours. She cooked, washed dishes, watched television and listened to records. “Her daytime routine was complete even to changing her clothes – behind a screen, of course.” The store advertised her presence daily and explained why there was model in the window. The Monteleone Hotel joined in the promotion by providing the model with free accommodation.

Handcuffs were handed out to customers going in to see Psycho (1960) at Proctor’s Theatre in Schenectady, New York, on the basis that it would be advantageous for patrons to handcuff themselves to their seats in case nerves got the better of them and they tried to dash out before the end.

Of course, that was a long way from offering patrons a dead body, raffled off in the intermission between the movies on a midnight horror program, as carried out by the Super 422 Drive-In in Pittsburgh. A dead body was given away – it just turned out to be a turkey.

Exhibitors pushing a horror picture might plant a coffin in the lobby – more effective if there was a hand sticking out – or, as indicative of the terrors that lay ahead, have a white-coated nurse prominently positioned or park an ambulance outside. Certificates of bravery might be issued to attendees.

To promote Macumba Love (1960) – starring Ziva Rodann from The Giants of Thessaly – which featured cannibals and shrunken heads, Loews State in Cleveland put their own shrunken head on display in the lobby behind reducing glass which made it seem even smaller.

Love takes people the strangest places. Two cycling enthusiasts planning to get married were persuaded by Twentieth Century Fox to travel from New York to Juneau, Alaska, a mere 4,776 miles to promote john Wayne picture North to Alaska (1960).They were paid, of course, and had the honor of being married by the Governor of the state, William Egan. They passed through a hundred towns and cities, stopping off to talk to interested media about their unusual adventure and, in case anyone missed the point, their bikes were plastered with publicity material for the film.

SOURCES: “The Midnight Show,” Box Office, Aug 1, 1960, p64-65; “Girl Keeps House in Window for a Week Prior to Opening of The Apartment,” Box Office, Aug 8, 1960, 118; “Handcuffs Go to Patrons in Advance of Psycho,” Box Office, Oct 3, 1960, 103; “Couple in Bicycle Trip North for To Alaska,” Box Office, Nov 14, 1960, 73.