Although this Blog focuses on films made in the 1960s, I have written various business histories of Hollywood as well as this book about cinemagoing in 1950 in the town where I live. Paisley, in Scotland, at that time had eight cinemas for its 93,000 inhabitants. Over 1200 movies were shown that year in the town, far more than you would see at your local picture house these days. Six of the cinemas were first-run and two were second-run. Most cinemas changed their programs mid-week, but one house, the Astoria, changed its program three times a week.
Although national statistics on the annual popularity of films and stars are readily available, what is less known is that the experiences of few cities or towns fitted in with that. Each area had its own favorite movies and stars. In Paisley, in 1950, for example, the top star was Virginia Mayo followed by Abbott & Costello and John Wayne. Less than 10 per cent of the films shown were British. And, unlike today, when movies are shown everywhere all at once, less than 10 per cent of the movies seen in Paisley in 1950 were released in 1950. So it was quite a different experience to the present era. You could still see serials as part of the program and series characters like Blondie, Charlie Chan, Hopalong Cassidy, Tarzan and Bulldog Drummond were regularly shown.
There are over 50 illustrations and the book also includes a list month-by-month cinema-by-cinema of all the films shown in Paisley that year.