Kisses for My President (1964) ***

The concept of a female President was so alien to Hollywood that the only conceivable approach was to make it the story of the husband taking up the chores of the First Lady.

Having perfected his double takes and pratfalls on a string of Disney comedies Fred MacMurray plays Thad McCloud, straight man to incoming President Leslie McCloud (Polly Bergen) and after the screenwriters have exploited virtually every joke in the gender switch catalog it settles down to a more serious exploration of power.

Thad nurses a wounded ego after playing second fiddle to his more powerful wife, joining the anteroom queue to see her, any romantic notions interrupted by the telephone, and not enjoying his new role as chief menu selector and supporter of charities. So he’s a prime target for another powerful woman, Doris (Arlene Dahl), the head of a perfume company, an old flame who seduces him into taking charge of their male toiletries division. Meanwhile, Leslie challenges the foreign aid expectations of South American dictator supreme Valdez (Eli Wallach) while Thad gets into trouble escorting him to a night club.

Power is exploited not just by Valdez for whom financial aid means corruption but by the President’s children, the teenage Gloria (Anna Capri) who races round Washington in fast cars driven by louche boyfriends in the knowledge that she can’t be arrested,  and younger Peter (Ronnie Dapo) who attacks schoolmates knowing Secret Service agents will protect him from retaliation. The sexually frustrated Thad, excited at the prospect of developing a new masculine-oriented range of perfumes, does not realise that Doris, far from leading him into the sack, is merely leading him by the nose, having no intention of using his ideas, her sole interest being getting the presidential endorsement.

There are certainly some amusing sequences – Thad getting lost in the White House, discovering his bedroom is more luxuriously appointed, getting stoned on pills to make him relax for a television show, and his reactions to watching the dictator spend his country’s foreign aid on fast cars, speedboats and loose women (a stripper named Nana Peel). The children are not just entitled but vicious with it. And Leslie, the most powerful person in the country nonetheless impotent in the face of a rebellious brood.

There’s a welcome element of Yes, Minister (the British television comedy ridiculing political bureaucracy) as both wife and husband face up to the over-complications of White House life. And there are some good lines. Spouts Thad: “A man needs an office especially when he has nothing to do.” Without a hint of irony, Leslie tells him, “Nobody expects you to vegetate just because you’re married to the President.”

And at least the character of Leslie is treated with respect. There’s no falling back on stereotypes. She’s not out of her depth, or given to tantrums or bouts of tears, she’s not outmanoeuvred by more clever men and she doesn’t come running to Thad for help.

That said, you can’t help thinking of the picture they could have made if Leslie had been the complete focus, her battles with the political male hierarchy, the laws she would have attempted to enact, introducing a feminine perspective to the corridors of power. Even so, as written, she is strong-willed enough to strip the self-indulgent Vasquez of foreign aid and deal with the consequent political fall-out.

Generally under-estimated as an actor, and now in his third decade as a star, the high points being Double Indemnity (1945) and The Apartment (1960), he had reinvented himself as a slapstick comedian with The Shaggy Dog (1959). His work had largely remained in that vein ever since so he was adept at underplaying this kind of character. Polly Bergen (Move Over, Darling, 1963) is spared the comedy and could have been in a different movie entirely, her scenes primarily taken seriously. Eli Wallach (The Moon-Spinners, 1964) gives the game away, over-acting to his heart’s content. Arlene Dahl (Sangaree, 1953) conjures up her Hollywood glamor heyday. 

Hungarian blonde bombshell Anna Capri (Target: Harry, 1969) makes her movie debut. Variety’s Army Archerd had a cameo as did columnist Erskine Johnson. Beverly Powers (Jaws, 1975) plays the stripper.

This was the final picture in a 40-year career for German director Curtis Bernhardt (Possessed, 1947). Claude Binyon (North to Alaska, 1960) and Robert G. Kane (The Villain, 1979), in his movie debut, shared the screenplay credit.

Check out a Behind the Scenes for the Pressbook

Selling the Obvious: Pressbook for “Kisses for My President” (1964)

Fred MacMurray doesn’t actually wear a woman’s hat in this picture, he just imagines himself wearing one. But that image was all it took for the marketeers to do it to death. Warner Brothers clearly believed the picture was going to be a winner and produced a whopping 32-page A3 Pressbook (double the normal size) in a bid to persuade exhibitors of its potential. That included a blockbusting two dozen adverts. Although in the 1960s as this series on Pressbooks has shown, movies were not sold just on the basis of one core image, but even so a limit was generally called when the number of options reached eight or nine.

On top of that, the Pressbook writers provided interesting copy for editors who might file a snipper or two around the movie’s launch. Arlene Dahl, for instance, contended that a large proportion of the most prominent women in history – Salome, Cleopatra, Elizabeth I – had, like her, red hair. Writing a syndicated beauty column, Dahl also offered advice on wearing perfume.

Eli Wallach put forward a convincing argument for remaining a supporting actor. “Get your name above the title,” he opined, “and if you make a hit you have to play the same thing over and over – the actor gets sick of the monotony and sooner or later so does the public.” Polly Bergen, who based her screen wardrobe on Jackie Kennedy, argued that ordinary women were well turned out in America whereas abroad that was the preserve of the wealthy. Starting out in Wisconsin Fred MacMurray scraped paint off cars for $20 a week.

To get exhibitors in the mood to sell a political comedy, the Pressbook offered eight “punchy and funny” spoof campaign posters, suggesting they be positioned in door panels or along one wall in a straight line and on a voting booth in the lobby. Expanding on the concept in their local area, exhibitors were encourage to recruit an important woman “holding some office” who could be corralled into acting as a “president” embarking on an imitation tour backed up by supporters carrying placards.

Silent screen star Carmel Myers, who manufactured a fragrance line for men, was enrolled by Warner Brothers for a nationwide tour in part talking about the subject that is key to the movie’s subplot – “can a beautiful and glamorous woman be a successful business executive?” A high-flying vamp of the silent era, Myers starred in Ben-Hur: A  Tale of the Christ (1925) and later had her own short-lived television series before entering the beauty business.

Except twice, each of the other myriad adverts stuck with a photo of MacMurray wearing a hat. The taglines, running on the theme of what happened to the female President’s male consort, varied only slightly. “When a woman becomes President, what happens when her poor husband becomes First Lady?” / “President arrives in New York today, leaves First Lady home with knitting”/ “Women rise, men revolt, everybody cheer”

Inevitably, advertising focused on politics. “Republicans and Democrats agree this is the funniest picture you’ll ever see” / “First male First Lady takes Washington by storm” / “Is America prepared for the first woman president and her First Lady?

Some taglines took a different approach. “This year a woman will be elected President of U.S….and a man will be elected to the Comedy Hall of Fame” /”Vote the sdtraight ticket (the movie ticket, we mean” / “When you cast your next vote for President, be sure to do it at (this) theatre” / My father is the hostess with the moistest.” 

Move Over, Darling (1963) ***

Doris Day never quite replaced Cary Grant or Rock Hudson in her romantic comedy ventures. This is her second outing with James Garner – The Thrill of It All had appeared earlier the same year. Ironically, it’s based on a Cary Grant film, My Favorite Wife (1940) with Irene Dunne. Having been lost at sea for the requisite five years, this version kicks off with Day being pronounced legally dead in court to pave the way for Garner to marry Polly Bergen (Cape Fear, 1962). Naturally, she turns up on the day of their wedding and the first part of the movie is Garner trying to keep the women apart. Cue comic pratfalls, double takes, diving in an out of bedrooms, but Day and Bergen seem to be trying to out-screech each other. The idea of bigamy, scandalous at the time, has lost its power to shock.

While Day spent much of the picture in hysterics, I didn’t, and wished they had moved quicker to the complication which was that she had shared her desert island with a hunk (Chuck Connors). The pace picks up a bit after that as Day has to pretend that it was nerd (Don Knotts) with whom she was stranded while Garner knows the truth. There is some good reversal, her kids, who naturally don’t recognize her, complaining about her singing. A number of set pieces save the day – two court scenes with an exasperated judge (Edgar Buchanan), Day disguised as a Swedish masseuse giving Bergen a savage work-over and Day trapped in car wash.

Michael Gordon had helmed Pillow Talk (1959) but missed the mark here. Don Knotts, prior to his incarnation as The Incredible Mr Limpet (1964) show his potential as the shoe salesman recruited by Day to impersonate Connors. Accomplished comedienne Thelma Ritter holds back on the comedy instead playing a straight role as the meddling mother-in-law. Fred Clark as the alternately bemused and suspicious hotel manager gets the best of the double takes. Garner, unfortunately, has little opportunity to exhibit his sly sense of humor or the laid-style that worked a treat in Support Your Local Sheriff (1969).

Hal Kanter, who worked on the George Gobel and Milton Berle television shows and scripted Blue Hawaii (1961) fashioned the screenplay along with the more versatile and sometime director Jack Sher (Paris Blues, 1961).

When it was known as Something’s Got to Give, George Cukor was set to direct a cast that included Marilyn Monroe, Dean Martin, Cyd Charisse, Tom Tryon and Phil Silvers from a script by Nunnally Johnson and Walter Bernstein. Monroe had nixed working with Garner and Knotts. When Monroe was fired, Kim Novak and Shirley Maclaine refused offers to replace her. Dean Martin refused to continue without Monroe and although re-hired she died before production recommenced.

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