Jack Rose – The Magnificent 60s

Complication. The keenest weapon in the screenwriter’s armory. And the most overused and, conversely, not employed to its greatest potential. Generally, it’s the only device for a romance – boy meets girl, (enter complication as…) boy loses girl, boy gets girl. But, just occasionally, it appears with some skill, layer after layer of deft complication until a whole story is tied up in acceptable and believable knots.

Before we get into all that it’s worth pointing out how language changes. These days mention of “action” will carry connotations of a sexual nature, so, just to be clear, here we’re talking about gambling, betting on horses, the mythical sure thing. And if you want to take a more cosmic perspective, we can apply the scientific rule that every action has a re-action, in other words consequence.

Attorney Steve Flood (Dean Martin) has a gambling addiction. He’s $8,000 in the hole to illegal bookie Clutch (Lewis Charles). Steve’s wife Melanie (Lana Turner) comes up with a clever idea to wean him off his addiction, by creating a fictional bookie, so that her husband’s losses will come to nothing. So she calls in Steve’s partner Clint Morgan (Eddie Albert) triggering Complication No 1. Clint’s always had the hots for Melanie and hopes to take advantage of Steve’s problems, helping her out by agreeing to act as the mythical bookie.

And that would be fine except for Complications No 2 and No 3. Instead of losing, as has been the trend, Steve wins big on his first bet, so now Melanie has to find a large chunk of dough. In dumping Clutch, Steve has come to the attention of mobster Tony Gagouts (Walter Matthau) who’s wondering about the mysterious new bookie queering his pitch and denying him a good customer (such is the definition of a loser).

Steve’s gambling success creates Complication No 4, attracting the interest of a pair of judges who are happy to stake the gambler, whose winning streak shows no sign of stopping.

Complication No 5 – Melanie turns to nightclub singer Saturday Knight (Nita Talbot), her next door neighbor and girlfriend of Tony, for help in raising cash and she obliges by buying some of the couple’s furnishing while Melanie also pawns jewelry.

Complication No 6 is created by Tony, who, trying to trace the rival bookie, installs a wiretap that leads him to the Flood apartment. And that should be the end of the tale, and little chance of a happy ending, except for Complication No 7. Tony has incriminated himself via the wiretaps and with an attorney ready to exploit the situation, it all works out fine, original debt to the gangster wiped out and the mobster blackmailed into marrying Saturday.

Now, with so many complications and sub-plots, this isn’t a Dean Martin picture the way the Matt Helm series is, especially not with a co-star like Lana Turner (By Love Possessed, 1961) who, not weighed down by the kind of heavy romantic tangle that seemed her remit at this point of her career, has the chance to steal a good deal of the limelight.

But the strong supporting case also do their best to chisel scenes away from the big stars. Eddie Albert’s (Captain Newman M.D., 1963) idea of a seductive lunch is a cracker and Nita Talbot (Hogan’s Heroes series, 1965), fashion ideas like Audrey Hepburn on speed, can’t help but play up to the camera. Walter Matthau is trying out a characterization for Charade (1963).

The beauty of this is that the narrative follows a neat logic. You can’t just muscle in on the illegal gambling business.

Director Daniel Mann ( A Dream of Kings, 1969) whips up an entertaining Runyonesque comedy from a screenplay by Jack Rose (It Started in Naples, 1960) based on a novel by namesake Alexander Rose who you might have spotted wearing his acting hat in The Hustler (1961).

They seemed to be a lot better at these effortless concoctions back in the day.

Unusually for a movie of this era, Paramount took one image of Clark Gable and Sophia Loren up close and personal and stuck to it. It was more normal for an marketing campaign to include half a dozen different adverts each with a separate strapline. Here, while the copy occasionally changed the central image remained the same.

Unusually, too, Paramount made a big play of getting critics on board prior to the film’s release. So it came garlanded with the imprimatur of the likes of television host Ed Sullivan, famed critic Louella Parsons and syndicated columnist Dorothy Kilgallen. Plus the studio had embarked on a major promotional campaign in the Sunday supplements of the biggest circulation newspapers in the U.S.

Overall, there was a broad sell. While Clark Gable and Sophia Loren – “two prime examples of cinematic sex appeal” – were of course key, the marketeers also promoted “sensational young Italian boy Marietto” (playing the orphaned Nando) and Carlino, the Neapolitan answer to Elvis Presley who was Loren’s guitar-playing accompanist. In appealing to “those who like poignant drama” it also set out to hook “those who like musicals” as well as moviegoers who “like being magic-carpeted away to far-away places.” In other words, something for everyone.

Cartoon of Clark Gable and director Melville Shavelson consulting on set. Cartoons like this were occasionally part of a promotional push, giving newspapers something different to use, and they were seen as a classier promotional device than just stills or adverts.

But the write-ups and photography favor Loren, who displays her legs in a revealing costume, as well as her cleavage and a separate article extols her singing and dancing, the latter described as “her secret career passion.” Audiences were promised an “all-out rock-and-roller.” Loren, of course, had come into her own as a singer in Houseboat (1958), where she performed two songs, but declined offers of a recording career.

The Pressbook is somewhat short on the nuggets that usually accompany this kind of promotional material because the two stars were already so well known. About all potential moviegoers learned about Gable was that he was now such a devoted father he brought his family on location.

There’s certainly a curious piece called “It Hurt Gable More Than Sophia” which, on reading the text, turned out to be untrue. When Gable was called upon to throw Loren out of bed in one scene, he “put too much Gablesque gusto” into it, flipping her out onto the marble floor. Loren was the one who suffered bruises on legs, hips and shoulders. And in true Hollywood fashion producer Jack Rose “rushed to her aid” but only after ensuring that her startled expression had been captured on camera.

Tie-ups were travel agencies. Italian restaurants and department stores featuring Italian imports were suggested to exhibitors as cost-free ways of encouraging local support. A soundtrack album featuring Loren’s voice was released as well as a paperback novelization targeted at book stores, drug stores, supermarkets and newsstands.

Taglines employed included “you, too, will say it’s wonderful;” “you’ll loosen up and pleasure up on the isle of Capri;” and “you’ll want to be there when the fun starts.”

Tag: Jack Rose

Who’s Got the Action (1962) ***

Selling Sophia Loren – The Pressbook for “It Happened in Naples”