Genghis Khan began life in the early 1960s as the main plank of a reboot for American International, the low-budget production company best known for churning out B-features in the horror, motorcycle and generally exploitation vein.
Greenlit in 1962 with a $4.5 million budget it was intended to be a Xmas 1963 release. American International planned to partner with British company Anglo-Amalgamated. As late as 1964 it was still seen as a launchpad for the mini-major’s leap into the bigger leagues with a starring role for company protégé Susan Hart (Ride the Wild Surf, 1964) but when production stumbled it was picked up by independent American producer Irving Allen who used Britain as a production base.
Allen had set up Warwick Films in conjunction with Albert Broccoli making films like Hell Below Zero (1954) with Alan Ladd and Fire Down Below (1957) with Rita Hayworth and Robert Mitchum. When Broccoli moved into the James Bond business, Allen ventured out on his own with Viking adventure The Long Ships (1964) starring Richard Widmark and Sidney Poitier. Although European co-productions had been all the rage for some time, this was an unusual venture in that a large chunk of the funding came from Yugoslavian operation Avala.
For Genghis Khan, Allen drew on Avala again, plus $1.5 million from German company CCC and $2.5 million from Columbia Pictures. Avala was a mainstream coproduction outfit with a couple of dozen projects in the works including The Fabulous Adventures of Marco Polo with Horst Buchholz and Omar Sharif, western Buffalo Bill – Hero of the West with Gordon Scott and Uncle Tom’s Cabin headlining Herbert Lom after James Mason pulled out. The final budget topped out at $5 million, small potatoes for an ambitious historical epic, less than half the sums allocated El Cid (1961) or Spartacus (1961) for example.
Yul Brynner had been approached for the leading role but his $400,000 fee ruled him out given the total spend on the principals was around that sum. Reportedly, Stephen Boyd earned $250,000, but Sharif was on a pittance. Exteriors were shot in Yugoslavia and interiors in Berlin. It was made in Panavision on the 2.35:1 widescreen format and although lensed with 35mm cameras was blown up to 70mm for roadshow release in Germany and Australia. The world premiere was scheduled, unusually, for Germany, for the new Royal Palast in Berlin but when that was not ready in time shifted to the Cinerama Grindel cinema in Hamburg at the end of April, 1965.
It opened in simultaneous roadshow in Berlin, Dusseldorf, Munich and Stuttgart. It proved a strong draw in Germany, pulling in $1 million in rentals, a quarter of the total European business, and one-sixth of the global total. After a dual premiere in Dallas and Houston in June, it rolled out in general release in America.
There was some controversial publicity after Playboy magazine ran a photographic spread of Telly Savalas in a bath with some topless women, a scene edited out of the picture. A couple of five-minute featurettes – Instant People focusing on actors being made up for their roles and The Director Is a General featuring Henry Levin marshalling the battle scenes – went out on local television.
It opened in Los Angeles the same week as newcomers What’s New, Pussycat, roadshow The Great Race, war picture Operation Crossbow and comedy The Art of Love starring James Garner. Response was muted, and total rentals hardly exceeded $2.25 million, leaving it in 60th position in the annual U.S. box office race. The extent of Columbia’s disappointment could be measured by the speed with which it was sold to television, appearing on CBS the year after launch.
Sources: “Genghis Khan Invasion of Big Budget Market by American International,” Variety, Jul 18, 1962, 4; “American Int’n’l Setting 3-Film Deal with Anglo-Amalg.,” Variety, Aug 1, 1962, 13; “10 Years Ago Nicholson and Arkoff…,” Variety, Jul 22, 1964, 7; “American International’s Susan Hart, Bobbi Shaw First on Exclusive,” Variety, Aug 5, 1964, 24; “Genghis at $4,250,000 a New German High,” Variety, Oct 14, 1964, 3; “Upcoming Product of American Int’n’l,” Variety, Oct 14, 1964, 6; “World Preem for Khan in Berlin,” Variety, Apr 28, 1965, 24; “Khan May Launch New Berlin House,” Variety, May 17, 1965, 31; “Yugoslavia’s Stake in Yank Films, Avala Owns 51% of Genghis Khan,” Variety, Jun 16, 1965,3 ; “Playboy: Code’s Last Stand,” Variety, Oct 27, 1965, 7; “Big Rental Pictures of 1965,” Variety, Jan 5, 1966, 6.