Apart from Ben-Hur and El Cid, most of Charlton Heston’s movies in the 1960s were domestic box office disappointments. Despite this, he was deemed to be still flying high at the marquee, placed seventh in the annual star rankings just as negotiations began in 1967 for Pro (the title changed to Number One just a few months before release). Given there was little interest in American sports in the rest of the world, it was deemed a gamble. That was not just reflected in the budget – a miserly $1.15 million- but in Heston’s salary of $200,000. He and director Tom Gries (Will Penny, 1968) agreed to “work at substantially lower incomes in exchange for a bigger percentage.”
But to make any decent money, of course the movie had to be a big hit. Compare that to the $750,000 he stashed away for The Hawaiians (1970), admittedly after Planet of the Apes (1968) hit the jackpot, but still. From The War Lord, Heston had “learned actors should not put their own money into scripts,” but taking a pay cut appeared a more sensible route.
The movie was a long time coming to fruition. Initially, the idea had been rejected by National General and Martin Ransohoff of Filmways who worked with MGM. By April 1966, Heston was dejected. “Nothing stirring on Pro,” he recorded in his journal. But he understood the need not to “peddle the project” since “it tarnishes my image as an eminently in-demand actor.” Franklin Schaffner (Planet of the Apes) was initially keen, but dropped out after United Artists insisted on smaller fees against a bigger back end, star, director and producer to share 75 per cent of the profits, the kind of deal you get offered “when you want to make a film more than a studio does.” Tom Gries (Will Penny, 1968) was the next directorial target.
By June 1967, the deal was done for Heston, Gries and Selzer. ”I’m damned if know who will write the script,” noted Heston, “No one very expensive, I guess.” In July, he was in San Diego “investigating pro footballers in their natural habitat.” The NFL agreed to allow the New Orleans Saints to participate. David Moessinger had written two screenplays, Daddy-O (1958) and The Caper of the Golden Bulls (1967), but struggled to meet Heston’s expectations.
The actor felt the writer hadn’t “succeeded in dramatizing the most difficult and the most important element of the story. Why Caitlin feels as he does.” His wife, Lydia, agreed. “If women’s can’t relate to the story, then it’s just a picture about a football player and we’re in trouble.” UA had set a deadline and the screenplay would decide whether it was a go or no. Heston planned to get Gries to work on the script, and he subsequently nailed the vital scene.
Even when UA gave the go-ahead there were problems integrating the shooting schedule with that of the Saints which would require filming training camp in summer 1968 and the rest in the fall. Bob Waterfield was teaching Heston how to quarterback. Soon he would have “delusions of adequacy.” But the training took its toll in the shape of a pulled muscle. In his first proper game, he was “blitzed” 16 times. He ended one day “taped and doped, in the traditional bed of pain.”
Meanwhile, casting proceeded. Heston had “mixed feelings” about Eva Marie Saint (The Stalking Moon, 1968) and Joanne Woodward (Big Hand for a Little Lady, 1966). Suzanne Pleshette (A Rage to Live, 1965) was considered as well as Jean Simmons (Rough Night in Jericho, 1967) – “I think she’d be good for it,” noted Heston. Finally, he pushed for Jessica Walter (Grand Prix, 1966) – “old enough to be plausible as the wife, young enough to manage the flashbacks” – only to find Gries not so keen and preferring Anne Jackson (How to Save a Marriage and Ruin Your Life, 1968). When the situation was resolved in favor of Walter, Heston discovered she was being lined up for a television drama about pro football. The second female lead went to Diana Muldaur.
Meanwhile, Heston was having trouble with Gries. “His attitude towards this film…is very questionable…perhaps it has to do with his recent achievements as a director in theatrical films…he’s finding the wine a bit heady.” Gries fell behind schedule, but finished ahead of it, saving about $30,000. An important scene showing Walters and Heston in bed before the wedding didn’t work and was cut.
Keeping tabs on the budget was producer Walter Selzer, who had worked with the star on The War Lord (1964) and Will Penny, and, would team up with him again for The Omega Man (1971), Skyjacked (1972), Soylent Green (1973) and The Last Hard Men (1976). “You have to be realistic about the subject matter,” said Selzer. “Every story has a certain price and if you try to cheat on your requirements it shows on screen.” That said, he was king of the penny pinchers. “We didn’t use a single piece of new lumber,” he boasted, meaning they didn’t built a single set, instead adapting or re-using old ones.
On location, he negotiated “locked-in” costs, “a flat pre-arranged price” for variety of elements which had a tendency to become variable, increasing costs, such as space on a sound stage, equipment and the editing suite. Cameraman Michel Hugo had to agree to shoot in any weather. “This is very important. Very often a cameraman will refuse to shoot if the weather is questionable, claiming the shots won’t match and then you have the whole company idle for a day when on location.” He nailed down composer Dominic Frontiere (Hang ‘Em High, 1968), paying him a flat fee, with Frontiere left with the task and cost of hiring an orchestra and rehearsal and recording space.
Despite showing his rear end in Planet of the Apes, Heston was touchy about the sex scene. “It’s not really a nudie scene but an intensely sexual scene,” he explained, “There’s not a bare breast seen.” Heston had enough controversy elsewhere. As president of the Screen Actors Guild he appeared not to note the irony that while he was pocketing hundreds of thousands of dollars a picture, he could complain that extras were the cause of the “major increase in costs” of movies.
He was also accused of being hypocritical, signing for Eagle at Escombray, directed by Alexander Mackendrick, to be made by CBS while at the same time, as union leader, pressurizing the Department of Justice to prevent television companies such as ABC and CBS entering the movie business. (It was never made.) For that matter, he shouldn’t have been trying to get National General to fund Pro either, since it owned a cinema chain, and that, too, went against previous Department of Justice rulings.
While Heston like the movie – “some of the best contemporary work I’ve done” – UA did not. The title changed to Number One. By the time the movie appeared, in August 1969, Heston couldn’t have been hotter, thanks to the unexpected success of Planet of the Apes. So the world premiere in New Orleans was allocated a full array of razzamatazz – in the parade were the New Orleans football team, its mascot, cheerleaders and a stream of antique cars, but there was a fire in Heston’s hotel.
Box office was less rosy. There was a decent $179,000 from 32 in New York, a “big” $9,000 in Washington, a “hotsy” $24,000 in Baltimore (and $20,000 in the second week), a “neat” $12,000 in San Francisco and a “trim” $27,000 in St Louis but mostly the figures were “mild”, “okay”, or “fair.” Outside of first run it couldn’t run up any juice. Estimated rentals were $1.1 million, so just about break-even, but United Artists, understandably despite Heston’s contention that it was about a man not American football, refused to give it any meaningful release overseas.
SOURCES: Charlton Heston, The Actor’s Life, Journals 1956-1976 (Penguin, 1980); “All-American Favorites of 1966,” Box Office, March 20, 1967, p19; “Charlton Heston Denies Conflict Between Eagle Role, SAG Policy,” Box Office, January 15, 1968, pW3; “Sports, Flop-Prone Theme Still Dared,” Variety, September 25, 1968, p2; Army Archerd, “Hollywood Cross-Cuts,” Variety, December 18, 1968, p22; Army Archerd, “Hollywood Cross-Cuts,” Variety, February 5, 1969, p34; “Number One Parade To Precede Premiere,” Box Office, August 18, 1969, pSE5; “Falling Stars,” Variety, September 3, 1969, p70; “Critics Wrap Up,” Variety, September 24, 1969, p26; “Variety Box Office Charts Results 1969,” Variety, April 29, 1970, p26. Weekly box office figures – Variety, 1969 : August 27, September 3, September 10, September 17, September 24
The Magnificent 60s 