Wow! From an academic/critical perspective this is veteran director Howard Hawks (Hatari!, 1962) taking the mickey out of his famed style, where women are always competing to enter the sacrosanct male world. But, shades of his earlier Bringing Up Baby (1938), a fast-talking assured sassy woman takes command of a hapless male. Sure, Rock Hudson and newcomer Paul Prentiss aren’t in the Cary Grant-Katharine Hepburn league but they make darned good substitutes. And there’s a big difference to the earlier picture. There, Grant was an accepted expert, and it’s not his knowledge that’s in question but here Hudson is a phoney and relies on the woman.
But fiddlesticks to academe and critics, this is just helluva good fun. Built on a brilliant premise, it just rolls along from one set-piece to another to fashion as daft a screwball comedy as you could imagine. Maybe Rock Hudson left all the physical comedy in Send Me No Flowers (1964) to Doris Day because he was plumb tuckered out by his exertions on this one.

So, Roger Willoughby (Rock Hudson) is a fishing expert employed as a salesperson by Abercrombie & Fitch. When, in a public relations wheeze, Abigail Page (Paula Prentiss) invites him to participate in a competition, she uncovers his terrible secret. He’s never fished before in his life, he’s just a clever listener, passing on fishing lore from one customer to another. She agrees to help him out. But, of course, he’s an idiot and it’s not long before he’s upside down in a car that’s way too small for him, walking around with rubber buckets for shoes and upside down (again) in a lake trapped by inflatable waders.
There’s a marvellous meet-cute where they get off on the wrong foot because she steals his reserved parking spot and his first encounter with her dexterity with language should have warned him what he’s letting himself in for. The situation is complicated by, natch, Abigail falling in love with him, not to mention her buddy Easy (Maria Perschy) not unattracted either, and his fiancée Tex (Charlene Holt) about to appear any second.
So when Roger’s not tying himself in knots, he’s allowing himself to be persuaded to pretend to have a broken arm, which to make it realistic must be encased in plaster, which Abigail and Easy concoct. The fact you know full well this is only the first step to major complication doesn’t make it any the less funny. Then there’s the problem of the zip in a sleeping bag. And the fiancée turning up at the wrong time.

I could have done without the fake Native American (Norman Alden), but the rest is top-notch. Any other director would have kept the wig gag going for ages, but here it’s dumped early on because the wearer, Roger’s boss Cadwalader (John McGivern), needs little excuse to stop wearing it.
You’d be hard put to find sexuality as cleverly dealt with as here, Abigail and Easy provided with good reason to swan around in skin-tight clothing and later prattling on fifteen to the dozen as pouring rain renders their shirts see-through much to the discomfort of Roger. While Roger might be a typical male, the trio of women are far from typical of the period with a streak of independence that allows little room for the notion of men as the superior species. Not only is Abigail as competent as any male in this type of sport, she far exceeds the capabilities of the supposed expert. Furthermore, Abigail is the antithesis of the scatter-brained Susan Vance from Bringing Up Baby. She knows exactly what she’s doing even if shifted slightly off kilter by the unexpected impact of love.
As the male coming unstuck outside of his comfort zone, Rock Hudson is excellent especially in the physical comedy but the real gem is Paula Prentiss, as effervescent a star as you would ever find. You only have to see her in The Parallax View (1974) to understand what a terrific character she has succeeded in creating. Never mind that she handles the script deftly, she virtually bursts off the screen.
The general critical consensus is that Howard Hawks went downhill after Rio Bravo (1959), and that outside his final pair of westerns El Dorado (1966) and Rio Lobo (1971) was very much at the tail end of his career. Most critics seemed to have simply ignored that Man’s Favorite Sport took a different approach to the male-female dynamic or that, setting academia aside, this is just a very enjoyable romantic comedy.
I caught this a few years ago and thought it was charming. Prentiss was cute, had terrific screen presence and was a comedy natural. It’s a pity Hollywood didn’t come up with more and better work for her, especially after Hawks showed everyone what she was capable of. Her career shifted over to television just a few years after this and her talent was perhaps too big for the small screen.
Hudson was effortlessly fine as always and it’s a shame this kind of bright, frothy comedy faded away by the end of the decade because he was an underated natural. Hudson did later quite successfully carry his charm over to television on “McMillan and Wife” where he was similarly well-paired with Susan Saint James. It was about as much as we could hope for on American TV in the seventies.
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I agree with you that Prentiss was a wasted talent. Hudson managed to expand his range especially with films like Seconds. But you would have thought someone in Hollywood would have kept the screwball comedy going since it had proved so successful.
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Prentiss would be the big draw for me here, great in Stepford Wives. Did sex ruin the screwball comedy? It seemed to die a death once the permissive society too over…
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What’s Up Doc was probably the last great screwball comedy of that era.
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Did Gene Wilder keep the form alive?
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I thought he was a genre all on hos own.
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