westerns – The Magnificent 60s

The Annual Xmas Puff

It’s become something of a Xmas tradition that I puff up the books I have written in the hope you will stick them in your (or someone else’s) Xmas stocking. I’ve authored over a dozen publications – from “Behind the Scenes” books (known as “Making of” titles in the publishing business) and compilations of my daily reviews to histories of aspects of the Hollywood business machine, as well as those concentrating on my favorite era (the 1960s in case you can’t guess), and a few relating to my home-town of Paisley in Scotland.

The most popular has been, without doubt, The Making of the Magnificent Seven. Telling the “Behind the Scenes” tale of how one of the most popular westerns ever made wasn’t so initially popular (it flopped in the U.S.). Given the various problems it needed to overcome – loss of three directors, umpteen screenwriters involved, Actor’s Strike. Writer’s Strike, censorship by the Mexican government, the threat of severe editing – it was a wonder it ever saw the light of day.

If you’re keen on this line of Hollywood history you might also be interested in a couple of other “Behind the Scenes” volumes – The Making of The Guns of Navarone (Revised Edition) and The Making of Lawrence of Arabia. For that matter, there is ample “behind the scenes” material in two other books: The Magnificent 60s – looking at the top 100 movies of the decade and which could be retitled “how the decade was born” – and The Gunslingers of ’69 which examines the western in a pivotal year that saw the release of The Wild Bunch, True Grit, Once Upon a Time in the West and Butch Cassidy and the Sundance Kid.

I’ve possibly had an unusual writing career in that one idea has usually led to another. While researching The Magnificent Seven, two aspects of that film fascinated me. The first, as mentioned above, is that it was a flop but that it became very successful as a reissue. So that sent me looking at the whole issue of reissue/revival. That took me way back to the Silent Era. And given no one else has written so extensively on the subject I guess I can fairly claim to be the leading expert. The result was my biggest book – 250,000 words including Notes – Coming Back to a Theater Near You, A History of Hollywood Reissues 1914-2014.

The Magnificent Seven was also given an unusual kind of release – what was called a “saturation” release with about 750 prints racing from state to state in a staggered release around the country. Eyebrows were raised because that was the way dodgy films were distributed, exploitation and horror films, whipped out of cinemas before word of mouth could kill them off. Because prints already had another pre-designated destination, The Magnificent Seven, no matter how well it played, could not be retained at any cinema, so word-of-mouth was killed stone dead.

But when I did a bit of digging I discovered that the wide release had been in sporadic use since the Silent Era and I told that story in In Theaters Everywhere: A History of the Hollywood Wide Release 1913-2017.

Oddly enough, doing the research for both those books led me to my most unusual enterprise. When you go so far back in time doing research, and digging through the daily and weekly issues week-by-week of the Hollywood trade papers as was my wont, you tend to turn up other interesting facts. One of these was a report that in 1935 Mae West was the highest-paid actor (male or female).

Like everyone else I had assumed that female stars were underpaid compared to their male counterparts. But in digging deeper I came across another article that showed in the Silent Era that Mary Pickford, at the height of her box office powers, substantially out-earned a Charlie Chaplin at the height of his box office powers.

The result of that was When Women Ruled Hollywood – between 1910 and 1948 the top female stars often out-earned the top male stars – which examines the so-called gender pay divide.

Another movie-related hobby led me to a separate string of books. I have a collection of Pressbooks/Campaign Manuals dating from the 1950s. As well as providing, literally, cinemas with adverts in various sizes for a forthcoming movie, these publications (anything from double-sided A5 to 32-page full-color A3) came up with dozens of publicity wheezes. I got to wondering how many of these clever ideas a cinema manager put into practice. So I went down to the museum in Paisley, where I was living, and starting looking through five years’ worth (1950-1954) of the local newspaper the Paisley Daily Express.

In those days, local newspapers in Britian had adverts on the front page not news stories. And the biggest advert here was a block advert listing what was showing every day at the town’s eight cinemas. I didn’t find any examples at all of cinema managers using the ideas suggested in the Pressbooks but I did, as a matter of course, write down what was showing every day at every cinema. So at the end of the process I had five years’ worth of interesting data.

What to do? What else but turn the material into a book, relating the movie-going patterns of this town, what movies and stars were most popular, distribution patterns, B-movies, serials and reissues. That turned into Paisley at the Pictures 1950 (and there have been two sequels so far).

But since I’m not from Paisley, and as ever, in order to write this book, I started digging backwards into the town’s history of cinemas, I discovered that a horrific disaster had occurred in a cinema in 1929 where over 70 children attending a matinee perished. That became The Glen Cinema Disaster.

As a result of researching The Magnificent 60s book I came across so many interesting movies that didn’t fit into the remit, which was to analyze the 100 most popular films of the decade. In fact, I soon became aware, that thanks to academics, I had quite a distorted view of the 1960s cinema. And that nobody had really done any consistent work on popular rather than Oscar- or arthouse-worthy movies. And also, except for critics writing for monthly magazines, newspapers only allocated few hundred words to cover an entire week’s output. So most movies really only got potted reviews of less than 100 words. So I thought I would dig.

The initial result was this blog. But after receiving so many requests to make the material more easily available for consumption, I have started to turn the reviews and “Behind the Scenes” articles into books. Ambitious though this seems, I’m aiming to put into book form, one way or another, reviews on 1,000 films from the decade – and at the standard length I use for the blog, not reduced into capsule reviews like you get in so many other compendiums.

I’m going to have two types of books, splitting the actual reviews into one series of volumes (I’ve reached Volume Two so far) and the Behind the Scenes into another. Eventually, all will be available on both print and e-book formats.

So everything I’ve written is available on Amazon. I’m assuming the link below will take you to my Amazon page (you might find some items cheaper on Ebay) but if not then just put my name into Amazon and my page should pop up.

Even if you’re disinclined to purchase any books, you could do me a good favor by passing on details of my Blog to other interested parties. Currently, I’m approaching 90,000 views a year and I need 100,000 to be welcomed into the holy grail of Rotten Tomatoes.

https://amzn.to/3TjQXfI

Books by Brian Hannan – The Gunslingers of ’69 – The Western’s Greatest Year

While Easy Rider was triggering a “youthquake” and Midnight Cowboy breaking censorship taboos, the western in 1969 hit a new peak. Or so I had thought for many years.

So I set out to see if my theory might have some truth in it. Four true masterpieces in The Wild Bunch, True Grit, Once upon a Time in the West and Butch Cassidy and the Sundance Kid – more than in any other single year – were helped along by a few others that for various reasons fell shy of greatness such as The Stalking Moon, Tell Them Willie Boy Is Here, and the hilarious Support Your Local Sheriff.

I watched the 40-plus westerns that were released in 1969 to write this book. New directors like George Roy Hill reinvigorated the western while veteran Sam Peckinpah at last found popular approval and the even more experienced Henry Hathaway turned his decades of skills onto True Grit.

Andrew V McLaglen fulfilled the promise of Shenandoah with the vastly underrated The Undefeated. Raquel Welch was anointed Queen of the Western. Old-timers John Wayne (True Grit and The Undefeated), Gregory Peck (The Stalking Moon and Mackenna’s Gold)and Robert Mitchum (Young Billy Young and The Good Guys and the Bad Guys) appeared in a brace of westerns each, as did newcomer Robert Redford. While Clint Eastwood and Lee Marvin tried their hand at a musical (the latter scoring a hit single) it was Jean Seberg who stole that show.

Taken as a whole, I found themes repeated again and again. The most obvious, of course, were allusions in one way or another to Vietnam. But pursuit and escape were other dominant themes, and the movies also took a good hard look at women’s rights, changing attitudes towards African-Americans (100 Rifles turned Jim Brown in an action star) and Native Americans.

Watching so many movies from a single genre one after the other I also became very conscious of how directors used the screen, Hathaway’s use of extreme long shot, for example, or McLaglen’s widescreen compositions. Of all the books I’ve written this was the most enjoyable to write because I had so much fun watching the movies.

Industry Insider : Ben Marcus

You’ll probably never have heard of Ben Marcus but without him you would not be seeing movies the way you do these days.

Polish-born Marcus owned a chain of 36 picture houses in Wisconsin and he was growing alarmed at two aspects of a fast-changing business: how long it took for big movies to reach his theaters and the fact that by the time he did get hold of them audience interest had been sapped by their long runs in big city houses.

So he invented the Marcus Plan. In the early 1960s there was no such thing as a national wide release as there is now, the same movie appearing at the same time in every multiplex in the country. Instead, there was a drip-feed down the long tail of a food chain, some movies taking a year or more to complete their release.

There had been some experiments in localized wide release – what was then known as “saturation” – The Magnificent Seven the most high-profile movie shown in this manner, bundled from one small group of states to another over a matter of months, but mostly pictures that went down this route were low-budget exploitationers, gone before word-of-mouth could sink them.

Marcus thought it would make more sense for exhibitors and studios to work together in a concerted fashion, equally contributing to a marketing campaign, to come up with a longer-term strategy for coordinated wide release. So he set up a test project in 1961 and soon had the box office figures to prove that movies as disparate as Operation Petticoat, The Time Machine and Gidget could make more by using the plan than Pollyanna, The Apartment and Ocean’s 11 could without.

Just to prove the idea did not depend on star names or films with an inbuilt attraction, he ran the experiment again, this time revolving around The Trapp Family, The Little Shepherd of Kingdom Come, Hoodlum Priest and Operation Eichmann with nary a star between them and The Great Imposter starring Tony Curtis whose initial prospects had been considered bleak. The Trapp Family was not just already six years old but a foreign picture, made in West Germany, the only element in its favor that Twentieth Century Fox had snapped up the Rodgers and Hammerstein Broadway hit The Sound of Music based on their story.

The five pictures sent out in this fashion did so much better than expected that trade magazine Box Office called the Marcus Plan a “magic device.” United Artists, Columbia and Universal became enthusiastic supporters and worked alongside exhibitors to develop the idea. But it was the participation of Warner Brothers which took the concept to the next stage.

The studio was persuaded to switch release dates to suit exhibitors and brought forward Robert Aldrich’s Whatever Happened to Baby Jane from March 1963 to November 1962 resulting in a release in a thousand theaters in three consecutive waves. It went into profit in the first two weeks and the modern wide release was born.