Ann-Margret was a late arrival on the scene. The voluptuous Mamie van Doren (3 Nuts in Search of a Bolt, 1964) had bought the rights to the novel by Wade Miller in September 1959 before selling them on the Universal a couple of months later, possibly in exchange for the starring role.
Wade Miller was the pseudonym of writing team Robert Wade and H. Bill Miller, who had teamed up at the age of 12, and wrote screenplays under another pseudonym, Whit Masterson. Together they had turned out 30 novels, and hundreds of short stories and their work had been the basis for, most famously, A Touch of Evil (1958). The later Yellow Canary (1963) and Warning Shot (1966) were based on their novels. The moment Hollywood came calling Fawcett publishing, through its Gold Medal paperback division. rushed out a movie tie-in edition, adding another when the film was due for release.
Laszlo Gorog (Too Soon to Love, 1960) was initially allocated the screenplay, but was quickly replaced by Alfred Benner (Key Witness, 1960). Nancy Kwan (Tamahine, 1963) and Steve Forrest (Yellow Canary) entered the frame when Richard Rush (Too Soon To Love) was being tipped to direct. Brigitte Bardot turned it down. And it languished in limbo for a couple of years before being handed to television director Douglas Heyes – a journeyman known for episodes of Laramie, Cheyenne, The Twilight Zone, The Virginian, et al.
It wasn’t meant to be his debut feature. That was intended to be If One Is To Die from his own original screenplay, announced in 1961. But that was for Twentieth Century Fox. When that failed to materialize, and after a short spell back in television, he did double duty – writer and director, a role he had carried out countless times for television – for Kitten with a Whip
It was the last of the 11 movies scheduled by Universal for production in 1963, shooting beginning on December 27. The studio, at the forefront of developing new talent, put new recruit Patrica Barry (Send Me No Flowers, 1964) in the secondary female role.
That this got into the mix for Ann-Margret must have taken some determined wheeling and dealing for by 1963 the actress was in phenomenal demand, especially for someone with so little experience. She had contracts for over a dozen pictures. In part, she was the most exciting addition to a growing pool of new talent that included Michael Callan (The Interns, 1962), Alex Cord (Stagecoach, 1966), George Segal (The Quiller Mmorandum, 1966) and Peter Fonda (Lilith, 1964), but the fact that she could sing and perform made her doubly attractive since Hollywood had now worked out that hit singles and live performances were “the fastest route to the showbiz area…and the springboard to…film fields.”
Film adaptations of hit musicals, benefitting from the “broader pull of Hollywood productions” and “wider audience exposure,” boosted sales not just of the original soundtrack but also the original Broadway cast recording. Columbia’s Bye, Bye Birdie (1963) sold two million copies of the movie soundtrack and album and 1.5 million of the Broadway version.
There was a three-picture deal with Frank Sinatra’s Essex Productions that should have included Marriage on the Rocks (at that time known as Community Property, its original Broadway title) delayed until 1965 when the original director pulled out. Columbia was owed three movies, Twentieth Century Fox five. Every time she signed a new contract her price went up. She was the object of a bidding war. MGM appeared to be in the lead when it raised her going rate, ponying up $275,000 plus a percentage for two movies – Viva Las Vegas (1964) and Say it with Music (shelved). But Universal trumped that, $250,000 per picture for six movies, the first being Kitten with a Whip.
Her arrival in showbiz had triggered whirlwind of promotion. She snaffled her first headline in December 1960, at the age of 19, when Jack Benny added her to his nightclub act in las Vegas. Four months later her face adorned a full-page ad in Hollywood Reporter that announced her television debut on the Jack Benny Show on CBS April 2, 1961. By then Twentieth Century Fox was sniffing around and she landed a $1,000 a week contract. The studio set her as female lead in State Fair (1962) but she was abruptly dropped and when reinstated it was as second female lead.
At this stage, publicity focusing around her voice. Signed to RCA Victor, she quickly became a top-selling artist. In return for delivering 12-24 singles and a number of albums over three years, the label committed to spending $50,000 a year in promotion. Columbia assigned George Sidney, director of Bye, Bye Birdie, to make an eight-minute promotional film.
After well-received turns in A Pocketful of Miracles (1962), Bye, Bye Birdie and female lead to Elvis Presley in Viva Las Vegas, Kitten with a Whip represented departure, her first dramatic role. Although some observers later criticized her management team, in retrospect it’s clear that a sensible strategy was in operation, alternating lighter fare where she could sing and dance with more serious works (Once a Thief and The Cincinnati Kid, 1965, and Stagecoach the following year) where she did neither.
Exhibitors were so convinced she was the real deal that she was the youngest-ever winner of their Star of the Year Award, previous holders of the trophy including the more established likes of John Wayne, Gregory Peck, William Holden, Deborah Kerr and Doris Day, but only after they had been in the business for several years with umpteen box office hits to prove their worth.
Male lead John Forsythe, after years on television in Bachelor Father (1957-1962), was making a movie comeback. But he had signed an unusual contract with Universal, suggesting nobody was confident he was as genuine a prospect. The studio offered him a deal for two pictures a year, but one that also included television work for its television arm Revue.
Reviews were better than the actress might have expected. Eugene Archer, the second-string critic on the New York Times said “she demonstrated enough untrained talent to suggest interesting dramatic possibilities in better films.” Box Office opined that Ann-Margret delivered “a realistic and surprisingly effective characterization” but pleaded for studios to “let her return to lighter fare.” Variety was dismissive: “display of over-acting.”
Exhibitors took a negative view. “Does this popular star a great deal of harm,” was typical of the response. Others were more forthright, describing the movie as a “glaring example of the type of show that shouldn’t be made.” Overall, it was not what anybody – critics, audiences, cinema managers – expected and not in a good way. The St Paul Evening Dispatch took the MPAA’s Production Code to task for passing a picture of “sheer sadism, depravity without redeeming reason.”
In some first run situations, it was the solo feature. Other cinemas paired with Lolita (1962), a somewhat obvious choice, or Lilith (1964) or British film Young and Willing (1962), Faces in the Dark (1960) with Mai Zetterling and Audie Murphy western Bullet for a Badman (1964). In some cities, it bypassed first run and went straight into the drive-ins. In smaller locales it went out on the lower half of a double bill.
Only in Pittsburgh did it score at the box office, “lofty” the assessment. It was deemed “sluggish” Washington, “slow” in Chicago and Los Angeles, and “slim” in Columbus, Ohio. Of 21 movies released in the Winter Quarter, it was ranked lowest where it mattered most, at the ticket wickets, according to Box Office. It didn’t rake in $1 million in rentals, the amount required to earn a place on Variety’s annual box office chart.
Kitten with a Whip didn’t appear to harm the star’s career. Critics praised her work on Once A Thief and The Cincinnati Kid. But as her career first prospered and later crashed and burned it was considered something better not mentioned. John Forsythe fared less well. Outside of television, he only made five movies in five years.
Heyes’ movie career stuttered. He had been due to write and direct The 12th of Never, based on his own novel, to star Sandra Dee, one of Universal’s top marquee names, in June 1964, but when that was cancelled returned to television until called back to direct Beau Geste (1966).
There might have been reassessment of the value of the original film when Gus Van Sant announced he planned a remake in 2007. On the other hand, that it was Lindsay Lohan’s favorite picture didn’t do it much good.
The Magnificent 60s 
Can’t imagine Gus Van Sant taking this in at all…
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It did seem odd. Remaking Psycho seemed more sensible.
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