Radio City Music Hall – The Magnificent 60s

Behind the Scenes: “Airport” (1970)

Ross Hunter had been a big wheel in the production business for the best part of two decades, shepherding home hits like Midnight Lace (1960), remakes of universal weepies like Back St (1961) and Madame X (1966), play adaptations such as The Chalk Garden (1964), the Tammy movie series and Julie Andrews musical Thoroughly Modern Millie (1967). He was as close to a sure thing as you could get. Even so, Airport, with a $10 million budget, was the biggest gamble of his career.

He paid $350,000 upfront plus another $100,000 in add-ons for the rights to the runaway Arthur Hailey bestseller. Initially, Hunter was targeting the roadshow audience, filming in 70mm, the first time Universal had employed Todd-AO.

Dean Martin, who had made Texas Across the River (1966) and Rough Night in Jericho (1968) for Universal, was first to sign up for his usual fee plus a percentage. Martin was at a career peak, carried along effortlessly at the box office by the Matt Helm quartet and targeted for westerns.

Hunter was pitching a movie with four major stars in Oscar-winner Burt Lancaster (Elmer Gantry, 1960), Dean Martin, Jean Seberg (Paint Your Wagon, 1969) and Oscar-winner George Kennedy (Guns of The Magnificent Seven, a1969) and another half-dozen names of varying marquee appeal that included British actress Jacqueline Bisset (Bullitt, 1968), and mature stars in Van Heflin (Once a Thief, 1965), Lloyd Nolan (The Double Man, 1967), Barry Nelson (The Borgia Stick, 1967), TV Perry Mason’s Barbara Hale and Oscar-winner Helen Hayes (Anastasia, 1956).

The picture came at a fortuitous time for Burt Lancaster. A trio of more challenging movies – The Swimmer (1968), Castle Keep (1969) and The Gypsy Moths (1969) – had flopped, so his marquee value was in question, especially at his going rate of £750,000 (plus a percentage). Doubts had set in with The Gypsy Moths, with MGM dithering over the opening date, switching it originally from summer to Xmas and then back again but happy to censor the picture to meet the approval of the Radio City Music Hall where it premiered.

And while he was still clearly in demand in 1968-1969, he had lost out the starring role in Patton (1970) with James Stewart in the Karl Malden role, which would have coupled commercial success with critical approbation. The shooting of Valdez Is Coming (1971) was postponed for a year. Originally it had been set for a January 1969 start date with Sydney Pollack directing. Face in the Dust, a Dino De Laurentiis production, never saw the light of day.

And although Lancaster later described Airport as “the biggest piece of junk ever made” (luckily he didn’t live to see Anora or Mercy), the disaster blockbuster put his career back on track. It was quite a change of pace for him, too. He wasn’t in every scene and at times he had to take whatever Dean Martin’s character threw at him. But what he brought to the picture was his natural electricity, the tension of never knowing what he was going to do. But Airport barely merits a page in Kate Buford’s biography.

Double Oscar-winner George Seaton was set the dual task of condensing Arthur Hailey’s 500-page novel into a lean two-hour movie which he would direct. In a directing career spanning a quarter of a century, Seaton was well-used to handling big stars of the caliber of William Holden (three pictures including The Counterfeit Traitor, 1962), Bing Crosby and Grace Kelly (The Country Girl, 1953) Kirk Douglas (The Hook, 1962), Montgomery Clift (The Big Lift, 1950) and Clark Gable and Doris Day (Teacher’s Pet, 1958),

Jean Seberg, under investigation by the FBI, had revived an ailing career with Paint Your Wagon (1969). Producer Ross Hunter initially preferred Angie Dickinson (Jessica, 1962) or Stella Stevens (Rage, 1966) for the role of Lancaster’s screen lover, but had to go along with Universal with whom Seberg had a two-picture “pay-or-play” deal (she got paid whether she made a picture or not). However, she was considered a marquee name in the international market, especially France where she had remained a cult figure after Breathless (1960).

Disconcerted by being considered unwanted, her natural nervousness increased until Hunter made a point of convincing her that he was “genuinely happy” at her involvement.

She wasn’t the only person to be considered second best. For the part of the elderly stowaway, six-time Oscar nominee Thelma Ritter (Boeing, Boeing, 1965) and Jean Arthur, who hadn’t appeared in a movie since Shane (1953), had been wooed before Hunter settled on Helen Hayes.

For Seberg, it was the biggest pay cheque of her career – $150,000 plus use of a studio car and $1,000 a week expenses for the 16-week schedule, but she lost out on a percentage. She was billed third. High-flying her career might be, but personally she was struggling, her marriage to Romain Gary in trouble and under pressure to help raise funding for the Black Panther movement. She was receiving calls in the middle of the night. “Many nights she’d be so frightened, she’d come and sleep on the couch at my home,” recalled Hunter, “there’s no doubt it was an extremely difficult period for her.”

Helen Hayes reminded Seberg of her grandmother, to whom the stowaway’s exploits would have appealed. As a teenager, Seberg had idolized Hayes. Dean Martin pushed for Petula Clark (Goodbye, Mr Chips, 1969) for the Jacqueline Bisset role and Stella Stevens (Rage, 1966), as well as being considered for the Seberg part, was also in the frame.

Virtually all the bit parts were played by Universal’s contract players. For Airport, the studio rounded up thirty-two of them. Patty Paulsen, who played stewardess Joan, was a genuine stewardess for American Airlines before she won the role on the strength of winning a beauty contest. It was veteran Van Heflin’s final picture, and also for composer Alfred Newman. George Kennedy would reprise his role through three other pictures in the series – though he turned down Airplane! (1980).

Location filming at Minneapolis-St Paul International Airport began in January minus director George Seaton who had come down with pneumonia. Henry Hathaway stepped in, at no cost, to cover. The producer had headed to Minnesota for the snow, but there was none around, and the production team had to import tons of fake stuff made out of whitened sawdust. Filming took place at night in plunging temperatures. Despite wearing face masks, cast and crew suffered and the freezing conditions slowed down the shoot.

Hunter hired a $7.5 million Boeing 707 for $18,000 a day. For studio work in Los Angeles Hunter brought in a damaged Boeing. Ironically, Dean Martin had a fear of flying and travelled to the location by railway. Ditto Maureen Stapleton.

Seberg’s outfits, including calfskin sable-lined coats designed by Edith Head, cost $2,000 apiece, though Seberg was less keen on the airport uniform. With Seberg’s hometown less than a five-hour drive away she was able to head home during breaks in filming.

John Findlater, who played a ticket checker in the film, remembered Seberg as “frail and lonely…very shy…she had a very hard time of it.” It took four days to film the scene where Helen Hayes explains the art of the stowaway and feels the brunt of the wrath of Burt Lancaster and Seberg. Delays always niggled Lancaster, for whom they smacked of unprofessionalism. To raise her spirits, Seaton improvised little comedy skits.

Seberg befriended Maureen Stapleton, playing the bomber’s wife. Seberg was “impressed” that Stapleton could cry on cue and the minute the scene was over be laughing.

In the end Hunter gave up the idea of a prestigious roadshow run, settling instead for a premiere opening at the Radio City Music Hall and first run houses across the country. There had been no shortage of pre-publicity. Any time an airplane hijack hit the headlines or a snowstorm shut down airports or an airplane skidded off the runway, editors were happy to insert a mention of the picture.

And there was an abundance of airports and travel companies willing to sign up for cooperative promotions, helped along by the fact that Edith Head had designed the “Airport Look” launched not just with male and female fashions but a range of travel accessories. A beauty queen competition “International Air Girl” managed to hook a 45-minute television slot in Britain.

Opening at the Radio City Music Hall in New York, a couple of weeks in advance of the national roll-out, Airport plundered a record $235,000, topping that in its second week, and scooping up $1 million before the end of the month. It was gangbusters everywhere, opening in prestigious first run locations, with nary a showcase/multiple run in sight. “Wham” was the description beloved of the Variety box office headline writers, the word preceding its $80,000 opening week tally in Chicago, $28,000 in San Francisco, and $25,000 in Louisville. “Smash” was also brought into play for its $40,000 in Baltimore and $33,000 in Philadelphia. The subject matter allowed the sub-editors who wrote the headlines some license, so it was a “sonic” $40,000 in Boston and a “stratospheric” $45,000 in Detroit. And it had legs. Week-by-week fall-offs were slight. It was still taking in $25,000 in the 24^th week in Detroit, for example.

By year’s end it was easily the top film of the year with $37 million in rentals, way ahead of Mash on $22 million and Patton $1 million further back. And it kept going, adding another $8 million the following year as it was dragged back into the major cities for multiple showings (seven in New York) in multiple engagements.

Business was not so robust abroad. Though Airport managed a six-week run at the Odeon Leicester Square, where it received a Royal Premiere on April 22, 1970, its opening week’s figures were down on both the final week of its predecessor at the London West End cinema, Anne of the Thousand Days, and its successor Cromwell and the film didn’t make the Annual British Top Ten. But in Australia it led the field, though its returns were one-third down on the previous year’s Paint You Wagon and Butch Cassidy and the Sundance Kid.

For its television premiere on ABC in 1973, the network demanded a record $140,000 per minute for advertising. Outside of Gone with the Wind, it earned the highest rating of any movie from 1961 to 1977.

But it also set up an industry. Sequels were the name of the game. And though Airport ’75 (1974) headlining Charlton Heston and Airport ’77 (1977) starring Jack Lemmon were cut-price operations, they were huge successes at the box office, the former hauling in $25.8 million in rentals, the latter $16.2 million. A fourth venture, The Concorde…Airport ’79 (1979) with Alain Delon, flopped and put an end to the series.

SOURCES: Garry McGee, Jean Seberg, Breathless, 2018, p167-171; Kate Buford, Burt Lancaster, An American Life (Aurum Press, 2008) p264-265; “Cast Patton & Bradley,” Variety, September 20, 1967, p13; “Airport Film Deal,” Variety, May 29, 1968, p60; “Steiner at Goldwyn Plant,” Variety, July 24, 1968, p7; “Dean Martin First to Sign for U’s Airport,” Box Office, August 5, 1968, pK4; “Hollywood Happenings,” Box Office, January 6, 1969, pW2; “Airport Will Be U’s First Feature in Todd-AO,” Box Office, January 13, 1969, p12; “Seaton’s Temp Sub at U: H. Hathaway,” Variety, January 22, 1969, p7; “Airport Sequence Follows Real Event,” Box Office, January 27, 1969, pNC3; “17 Inches Snow Brings North East Business To Complete Standstill,” Box Office, February 17, 1969, pE1;“Ross Hunter’s Roadshow,” Box Office, April 28, 1969, pK2; “De Laurentiis Slates 3 Aussie Locationers,” Variety, September 24, 1969, p18; “Put Back Moths Scenes Cut Solely for Radio City,” Variety, October 22, 1969, p5; “Airport Smacks $1-Mil,” Variety, April 1, 1970, p4; “Airport Contest on TV,” Kine Weekly, April 18, 1970, p18; “Big Rental Films of 1970,” Variety, January 6, 1971, p11; “Encore Hits,” Variety, June 16, 1970, p5; “ABC Flying 140G Per Minute for Airport,” Variety, June 27, 1973, p14; “Hit Movies on TV Since ’61,” Variety, Sep 21, 1977, p70; “All-Time Film Rental Champs,” Variety, May 12, 1982, p5. U.S. weekly box office figures – Variety, March-April 1970; U.K. weekly box office figures, Kine Weekly, April-July 1970.

Behind the Scenes 2: “Napoleon” (1927) – The Revolutionary Reissue

If you ever wondered what kicked off the fad for having live orchestras playing at screenings of older films, you might be even more surprised to discover that Napoleon (1927) was the cause. And, for that matter, created the “event” movie, another contemporary buzzword that appears to indicate a limited-time-only showing. Abel Gance’s picture also set up another template, one that every director and critic ascribed to in their thousands, the restoration. For, in one fell swoop, the revival of this picture in 1981 after over half a century of neglect, turned restoration into an event, worthy of acres of newspaper articles, hi-hat premieres, and subsequent profitable release in both the theatrical and ancillary pipeline.

Equally, as luck would have it, Abel Gance’s Napoleon (1927), truly was an event, a silent epic, the last section projected across three screens (the famed triptych, precursor of Cinerama and 70mm), road-shown with a full orchestra and ticket prices as high as $20. It became the “must-see” cultural happening of the year. American journalists gave director Francis Coppola virtually all the credit and he was certainly due everything that went with the bold showmanship and the financial risk, underwritten by his Zoetrope company, of launching the film in America’s largest cinema, the Radio City Music Hall in New York, with a complete score (incorporating classical music) by his father Carmine and the aforementioned full orchestra.

But in fact, the actual restoration had been carried out in Britain by silent film expert Kevin Brownlow – author of The Parade’s Gone By and director of It Happened Here (1965), the documentary Abel Gance, The Charm of Dynamite (1969) and Winstanley (1976) – who had compiled his version from eleven different sources including the Cinematheque in Paris, an MGM print and a seventeen-reel version from a private collector.

Thanks to Brownlow, Napoleon became “The Greatest Reissue Story Ever Told.”

Why? Because it was the result of obsession and passion, emotions every artist shares with every cinephile. Brownlow first came across Napoleon as a fifteen-year-old, and although he only glimpsed a few fragments, it was enough to trigger a quest that was to last nearly thirty years. Ironically, it was thanks to a quirky French invention that Brownlow encountered the Gance masterpiece. Where other countries adapted the 8mm format for showing abridged features at home, the French projected these films on a 9.5mm gauge.

After being gifted such a projector for his eleventh birthday, Brownlow started hunting down and purchasing silent films. In 1954, at the age of fifteen, disappointed by Jean Epstein’s Lion des Mongols (1924) he asked for a replacement and was offered two reels of a movie of which he had never heard – Napoleon vu par Abel Gance. It proved a revelation. He was “converted as surely as Paul on the road to Damascus.” He found exhilarating the “rapid cutting and swirling camera movement…and the magic of the visuals were exceptional.” From scouring junk shops and advertising in magazines, he assembled other reels and began showing a 90-minute version to family, friends and other film lovers. Even when the British National Film Archive turned down the opportunity to view the picture Brownlow, undeterred, wrote to Gance and, by happy coincidence in 1955, was invited to meet the director at the British Film Institute.

The accepted version of the Gance story was that Napoleon was a neglected masterpiece, but that was not strictly true. If the parade had passed him by, it was not for want of trying. Napoleon was revived (although primarily in France) as Napoleon Bonaparte in 1935 and in 1953-1955 on the back of his original technological innovations and other films about the French Emperor. In directing the silent picture, Gance had anticipated the arrival of sound and made his actors speak actual dialogue which later facilitated dubbing. The 1935 sound reissue (140 minutes including new footage), partly piggybacked on a new film about Napoleon written by Mussolini.

The next revival owed everything to recognition of his part in creating the first wide screen. Another French inventor Henri Chretien, inspired by Gance’s triptych, had invented what Twentieth Century Fox marketed as CinemaScope. While delighting in Chretien’s process, French journalists recognized Gance’s contribution. In 1953, when Twentieth Century Fox toured Cinemascope throughout Europe one port of call was the Venice Film Festival where the organizers “planned to surprise those who think widescreen is a new thing” by showing Napoleon on the CinemaScope screen.

Gance timed public demonstrations of his process (called Polyvision) to coincide with the launch of The Robe. The arrival of Cinerama also sent journalists delving into the past. However, Gance’s film had to wait until 1955 for another commercial outing, when it rode in on the heels of Sacha Guitry’s phenomenally successful Napoleon (the most expensive French film ever made and a box office smash) and enjoyed a two-year run at the Studio 28 arthouse in Montmartre aided by the releases of Desiree (1954) starring Marlon Brando and King Vidor’s War and Peace (1956). Independent distributor Tomas J. Brand acquired the U.S. rights in 1954, hoping to interest Cinerama in showing the movie as a “spectacle.” Gance toured his process, renamed Magirama, through France in 1956 but his comeback venture Austerlitz (1960) with an all-star cast of Orson Welles, Claudia Cardinale, Maurice Chevalier, Leslie Caron and Vittorio de Sica flopped in the U.S.

And there, pretty much, the matter lay, the parade now racing past Gance, until 1969 when, separately, Brownlow, using the facilities of the British Film Institute, began work on restoring the silent picture, while French film director Claude Lelouch (A Man and a Woman), who owned a cinema devoted to classics, purchased the rights and with funding from the French government released in 1971 (the 150th anniversary of Napoleon’s death) the 235-minute sound version Bonaparte and the Revolution, with some new scenes shot by Gance, who had reworked other scenes and added a color preface. Outside of France, it was destined for the rarified atmosphere of the film festival circuit, turning up in Rotterdam in 1972, Boulogne in 1972, the University of California in 1973, Paris again in 1973, not reaching New York till 1976.

Brownlow was aghast at this version, which had, in effect, been butchered by its maker, but after running out of money to complete his version turned in 1975 to the British National Film Archive which made a master print. The U.S. rights were purchased by Image Film Archive in 1975, which, with the New York Museum of Modern Art, purchased the rights to the MGM negative which contained several sections never seen before and working with Brownlow produced the five-and-a-half hour silent shown at the Telluride Film Festival in late summer 1979 in the presence of the director on a giant exterior screen erected by mountaineers for a screening beginning at nine o’clock at night. This edition, with music by Carl Davis, was the highlight of the London Film Festival in November 1980.

Interesting though all this was to the film buff, it was not going to make headlines across America. That was where Coppola’s marketing genius came in. He saw the necessity of creating an event that would match Gance’s ambitious scope and in one fell swoop remove restoration from the discreet chambers of museums and arthouses and push it out in the full public spotlight. For commercial reasons, Image Film Archive trimmed an hour, achieved by projecting the film at a faster speed and, at Brownlow’s suggestion, cutting scenes from the Toulon battle and a subplot concerning the secret passion of an innkeeper’s daughter for Napoleon.

Hiring Radio City Music Hall was an act of unsurpassed faith. The premiere on January 23, 1981, and two other performances cost $150,000, break-even set at ten thousand admissions (at $10-$15 a ticket) and the days when the Music Hall commonly did that were long gone. Bookings were sluggish until an article in the New York Times stimulated interest.

Napoleon at the Radio City Music Hall counted as three days that shook the reissue world. A gross of $297,000 spurred further showings. Image Film archive envisaged a 70mm version to avoid the necessity of projecting across three screens. If New York was a marketing coup, it was just the start. Coppola and Image Film Archive conceived an even bolder strategy. The movie would embark on an old-fashioned roadshow, harking back to the days of Griffith’s Birth of a Nation, when print and orchestra traveled from city to city. The touring schedule took in Columbus, Chicago and Los Angeles (in time for Bastille Day). Tickets would cost $10-$20. The 3,890-seat Chicago theater racked up $195,000 for the first four performances, $199,000 for the second four and $173,000 for the third. The 2,750-seat Midland in Kansas City pulled in $150,000, in New Orleans at the 2,800-seat Saenger Performing Arts Center it was $232,000, in Syracuse $93,000 at the Area Landmark.

By July the gross from just forty-five performances was over $2.5 million and for cinemas that could not afford the expense of a live orchestra the score was married to the print. Two more weekends at the Radio City Music Hall in October added $834,000. By year end that had more than doubled, an unbelievable sum for a silent movie revival. The way the film was presented was seen as the reissue catalyst to fight the twin onslaught of video cassettes and cable, since it could not be mounted anywhere but a cinema.

In a move that would have far-reaching implications for the reissue business, Universal’s new classics division was emboldened to buy the worldwide rights from Image. “This will be the kind of event that will be the mainstay for exhibitors over the next five to ten years as we come to grips with home entertainment,” prophesied Ben Commack Jr., the unit’s boss. “If all we get are film buffs, we’ve failed,” he added, “There’s no reason why this film can’t be accessible to mainstream audiences.” A second release wave in 1982-1983, minus the orchestra, targeted smaller first run emporiums in eleven key cities, following a more traditional roadshow pattern of two performances a day and three on Saturdays, an intermission and sales of posters and records in the lobby.

The 70mm six-track stereo version, utilizing the Carmine Coppola score, was tested at the 915-seat Cinerama Dome ($7.50) in Los Angeles. Brochures were distributed to high schools, colleges, hospitals, corporations and museums. The concept almost fell at the first hurdle, first week only $18,400. The second week rose by $100, and fell, but not by much, over the next three weeks. When a final week was announced, takings soared to $19,900. Universal need not have worried. Seattle opened “big” on two small theaters, Philadelphia figures were excellent, Pittsburgh was “wow,” San Francisco “dandy,” Denver “impressive” and Cleveland took in a “sensational” $40,000 opener. Returning to New York, it scored $9,000 at the 549-seat Sutton (at $5 a ticket) arthouse. Although the French premiere of the revival had taken place in Le Havre in 1982, the film did not open commercially until July 1983. Running at five-and-a-quarter hours and with top tickets priced at $20, the three shows at the 3,700-seat Palais de Congress saw twelve thousand admissions.

All in all Napoleon was a triumph, grossing $7.5 million worldwide, certainly the most unexpected reissue of all time, and one that changed attitudes to revivals for the next three decades.

SOURCES: Brian Hannan, Coming Back to a Theater Near You, A History of Hollywood Reissues, 1914-2014 (McFarland, 2016) p275-279; Kevin Brownlow, Napoleon, Abel Gance’s Classic Film, (London: Jonathan Cape, 1983); “Il Duce’s World Try on Napoleon Pic,” Variety, April 3, 1935, 19; “20^th Fox Adaptation of Chretien System Stirs Paris Interest in 3D,” Variety, August 19, 1953, 13; “27 Pix from 16 Lands Incl Russia in Venice Festival Race This Week,” Variety, August 19, 1953, 3; “More 3D Systems Flooding Paris,” Variety, September 2, 1953, 10; “The New Always Has a Past,” Variety, November 3, 1954, 20; “Gance Preps Polyvision Prod. like Cinerama,” Variety, August 17, 1955, 14; “Gance Takes His Screen Process on Road Tour,” Variety, November 21, 1956, 14; “Abel Gance, at Age 90, Hit of Telluride; Napoleon on 3 Screens Runs Till 3am,” Variety, September 12, 1979, 28; “Gance’s Napoleon to be Shown at Nuart,” October 23, 1979, 17; “Zoetrope Mulls Symphonic Music for Gance’s Napoleon at Radio City,” Variety, March 19, 1980, 6; “British Slighted on Napoleon,” Variety, November 4, 1980, 1; “1926 Napoleon to Play Music Hall,” Variety, November 5, 1980, 1; Vincent Canby, “Gance’s Silent Napoleon is Reconstituted,” New York Times, January 24, 1981; “1927 Napoleon Makes Strong Showing,” Variety, January 27, 1981, 3; “Napoleon Sellout Prompts Added Screenings,” Variety, January 28, 1981, 2; “Picture Grosses,” Variety, 1981 – Chicago (April 29), Kansas City (May 27); “Napoleon Wow B.O. with 232G, 4 Shows; Syracuse is also Happy,” Variety, July 8, 1981, 5; “Napoleon Grosses $2.6-Mil to Date,” Variety, July 21, 1981, 4; Kevin Brownlow, “Napoleon a Triumph,” New York Times, October 11, 1981; “U’s new deal for Napoleon,” Variety, December 4, 1981, 2; “Big Rental Films of 1981,” Variety, January 13, 1982, 42; “Napoleon Retakes Paris,” Variety, July 27, 1983, 7.

Behind the Scenes: “The Grass Is Greener” (1960)

Cary Grant was coming off a commercial career peak, comedy Houseboat (1958) with Sophia Loren, Hitchcock thriller North by Northwest (1959) and war comedy Operation Petticoat (1959) all among the top box office hits of their years. He was in enormous demand. In 1960 Jerry Wald wooed him for Tender Is the Night, eventually made in 1962 with Jason Robards. He went so far along considering Can-Can (1960) that he began working with a voice coach and passed on Let’s Make Love (1960).

The prospect of Lawrence of Arabia – he had been lined up to play the lead over two decades before – reared his head with producer Sam Spiegel eyeing him up for Allenby (played in the 1962 picture by Jack Hawkins). He turned down Lolita and a remake of The Letter. The biggest letdown was John Huston’s The Man Who Would Be King which would have teamed him with Clark Gable. Of the screenplay, Grant commented: “I’ve read it twice and am still uncertain whether it’s fair, good, or perhaps, even excellent.” (It would not be filmed until 1975.)

Also in the pipeline was an intriguing original screenplay in which he and Ingrid Bergman would essay dual roles and his alternative company, Granart, also purchased The Day They Robbed the Bank. (Neither project was made.)

In the face of such indecision it’s not surprising he decided to play safe. The Grass Is Greener would be made by his own company, Grandon, a production outfit set up with director Stanley Donen – they had previously made Indiscreet (1957) – at that point still best known for musicals including Singin’ in the Rain (1951), though he had also directed Grant in the comedy Kiss Them for Me (1957).

Initially Grant cast himself as the American, with Rex Harrison (The Honey Pot, 1967) and his real-life wife Kay Kendall (Once More with Feeling, 1960, also directed by Donen) the titled British couple. Harrison would certainly have brought more natural acidity to the part but he pulled out after his wife died prematurely. Deborah Kerr, the most English of actresses, was ideal for the Earl’s wife.

Robert Mitchum, with whom Kerr had just appeared in The Sundowners (1960), was a late addition as the Yank even though it meant him dropping to third billing for the first time in over a decade. For The Sundowners he had ceded top billing to Kerr on the basis it would be better for the poster, not realizing he would be viewed as the male lead rather than the acknowledged star (not quite as subtle a difference as you might imagine in the cut-throat credits business). Kerr was at an artistic peak, winning her sixth Oscar nomination for The Sundowners. Mitchum, by contrast, nominated in a supporting role for The Story of G.I. Joe (1945) had nary a sniff of peer recognition since.

Jean Simmons (Spartacus, 1960) was a surprise choice for Grant’s character’s ex-lover but was willing to accept lower billing because she was desperate to extend her range by doing comedy. The foursome already had considerable experience working with each other, Mitchum paired with Simmons for Angel Face (1952) and She Couldn’t Say No (1953) while Kerr and Grant had dallied in Dream Wife (1953) and An Affair to Remember (1957). To round things off Kerr had played opposite Mitchum in Heaven Knows, Mr. Allison (1957) and, as mentioned, The Sundowners.

Although the picture was financed by Universal, director Donen was more of a Columbia favorite. On top of Once More with Feeling and Surprise Package for the latter studio, he was contracted to make another four, all to be filmed abroad, the director having set up home in London. Deborah Kerr was involved in Cakes and Ale, based on the Somerset Maugham novel, with George Cukor and was announced as starring in Behind the Mirror (neither film made). Mitchum was also diversifying, the first of a three-picture deal between United Artists and his company being North from Rome (never made), based on the Helen MacInnes thriller.

Shooting began at Shepperton in London on April 4, 1860, but this time round, the personalities did not quite gel. Simmons complained that Grant was “a fuss-budget, everything must be just so.” Although she did admit that his preparation worked wonders. “He’d come forth with the most amusing, polished take, everything so effortless.” Mitchum complained Grant lacked a sense of humor. “He’s very light and pleasant but his humor is sort of old music-hall jokes.”

Despite the high-class cast, Grant had very definite ideas about his star status. In one scene that called for both actresses to be bedecked in expensive jewelry, he instructed the jewels be removed in case the audience was distracted from him.

Grant and Mitchum had one thing in common, a liking for experimenting with drugs. Mitchum’s preference for marijuana was well-known. Although he had been previously jailed for his “addiction,” Mitchum still grew his own. Grant’s drug of choice, on the other hand, was LSD. He had been on a course of LSD treatment since 1958 and was in the middle of coming off the drug. “He was a little weird,” noted Mitchum.

Fittingly, their personality clash was very English, “a mild, undeclared, rivalry.” The battleground was costume, Grant perturbed that Mitchum’s laid-back style was making him look over-dressed while Mitchum complained that he was a glorified feed, employed simply to make non-committal comments in the middle of a Grant monologue.

Grant’s parsimony was also a bit extreme. As part of his invoice for doing publicity on the picture, “not only did he turn in his hotel bills and meal receipts for those four extra days but also the costs of the suits” he had had made in Hong Kong. In other words, he billed his own company. Money paid for these expenses would be deducted from any potential profit he would receive.

Kerr, however, had no complaints. “Between Cary’s superb timing and Bob’s instinctive awareness of what you’re trying to do, this was a very happy film.” But there was one other source of contention. The British media were barred from the set on by Stanley Donen on the grounds that journalists of the more sensation-seeking newspaper were apt to needle actors. Grant softened the blow by arranging to be interviewed once filming was complete.

However, Variety was able to give the picture a publicity boost by hailing stately home tourism as “a new type of British show business,” reckoning the 400 operations raked in $4 million a year. Average admission prices of 35 cents meant over 10 million visitors a year.

Ironically, the infidelity theme cost The Grass Is Greener a lucrative Xmas launch at the prestigious Radio City Music Hall in New York. The cinema felt the content was not in keeping with Yuletide and opted for The Sundowners instead, the Donen picture shifting to the much smaller and semi-arthouse Astor. Just how important the Hall was to a movie’s public reception could be judged by the takings the previous year for Operation Petticoat (a Granart release), a whopping $175,000 opener. The point was made when The Sundowners grossed $200,000 in its first week, three times as much as The Grass Is Greener.

SOURCES: Scott Eyman, Cary Grant, A Brilliant Disguise (Simon & Schuster, 2020) p339-343,363-368; Lee Server, Robert Mitchum, Baby I Don’t Care (Faber and Faber, 2002) p204-207, 429; Eric Braun, Deborah Kerr (WH Allen, 1977) p176-177; “Deborah’s Cakes & Ale,” Variety, July 15, 1959, p3; “Grant in Original, with Himself and Bergman in Dual Roles,” Variety, September 30, 1959, p10; “Nativity and Grant Combo at Hall,” Variety, December 9, 1959, p9; “Maugham-Hurst Film Location in Tangier,” Variety, January 6, 1960, p167; “Col Extending Donen,” Variety, May 25, 1960, p20; “400 Stately Homes of England,” Variety, June 1, 1960, p2; “Needling and Smartalec British Interviewers Not Allowed In By Donen,” Variety, June 22, 1960, p2; “Infidelity Theme Cancels Grant’s Comedy at Hall,” Variety, September 21, 1960, p7; “Cary Grant’s,” Variety, November 9, 1960, p20; “B’Way soars,” Variety, December 28, 1960, p9.