Harley Davidson and the Marlboro Man (1991) *****

I always approach cult with some unease. You never know why a film has fallen into the category. It could simply be awful and resurrected with glee because someone has cleverly constructed a sub-genre called So Bad It’s Good – check out Orgy of the Dead (1965) or Can Hieronymus Merkin Ever Forget Mercy Humpe and Find True Happiness? (1969). Or it’s been a surprising flop first time round and discovered an audience through VHS and DVD – The Shawshank Redemption (1994) the forerunner in that field. But the plusses – well-made, great characters, some standout scenes – in the Stephen King adaptation were so obvious and the studio put a lot of dough behind re-marketing it to the at-home audience that it was not so surprising that it found a better response second time around.

But Harley Davidson and the Marlboro Man did not, as with The Shawshank Redemption, come garlanded with seven Oscar nominations, and the stars had considerably less marquee appeal and peer acceptance than Tim Robbins (The Player, 1992) and Morgan Freeman (Driving Miss Daisy, 1990). Mickey Rourke (9½ Weeks, 1986) and Don Johnson (The Hot Spot, 1990) had not only mostly blown their status in the Hollywood hierarchy but only seemed one newspaper headline away from further notoriety.

That it works – and so well- relies on mix of several ingredients. In the first place it’s a throwback to the buddy movie, the easy camaraderie between Harley Davidson (Mickey Rourke) and the Marlboro Man (Don Johnson) has obvious precedents from Butch Cassidy and the Sundance Kid (1969) and clearly is some kind of homage to the Paul Newman-Robert Redford picture since it pinches three of the elements that made the western such a box office smash.

Secondly, our fellas do bad for a good – if somewhat lopsided – reason so aren’t true criminals and, in any case, earn a get-out-of-jail-free card because it turns out they’ve robbed from proper bad guys. Thirdly, there’s a terrific robbery and street shoot-out. Fourthly, it draws on the spaghetti western in the costume department, repurposing the top-to-toe dusters into black leather, an idea that would be snatched up by the likes of The Matrix and quintet of bad guys toting machine guns and dressed in black picked up not only by The Matrix but also by Men in Black (1997).

You could argue that a better director than Simon Wincer (Harlequin, 1980) would have done more visually with the leather-clad gangsters emerging from a vehicle and producing a solid wall of lead – perhaps through slo-mo or taking more time to concentrate on their sudden appearance – and made it a scene that might stand up to the ambulatory episodes in The Wild Bunch (1969) or Reservoir Dogs (1992). Even so, quite simply, it is a stunningly arresting piece of cinema.

But the real reason this works is that the two main characters are so human. Harley is given to philosophizing and wondering (in the manner, it might be said, of Butch Cassidy) and Marlboro loses out in love. While they fall into the category of endless drifters, an aversion to commitment, living easy, and more in love with their bikes than anything else, they are almost winsome in their innocence, as if everyone else will just fall into line with their world view.

Signed photo of Mickey Rourke in this piacture will set you back three hundred bucks.
That’s cult for you.

Anyways, we are duped into thinking this is going to be a John Wick-Die Hard wild ride from the opening scenes where both dudes prove mighty handy with their fists, Harley preventing a gas-station robbery, Marlboro taking on poolroom cheats in a bar. The plot only kicks in when they discover that the bank is planning to foreclose on their favorite bar. Needing to get their hands on a quick $2.5 million, the boys decide to do a bit of foreclosing themselves, taking the required sum from the bank in question, organizing a neat heist only to discover they’ve not stolen money but drugs.

Being smarter than your average hood, they swap the drugs for the dough but don’t take into account that the villains are smarter than the average thug and aren’t in the business of donating to good causes. The gangsters hunt them down. Harley and Marlboro could just disappear, especially once they dispose of the hidden tracking device, because they are A-grade students in the art of hiding away. Instead, honor is at stake so they set up an ambush in an airplane graveyard.

Since you’re asking, the Butch Cassidy the Sundance Kid grace notes are: Marlboro is the equal of The Sundance Kid is the shooting stakes and, in fact, like his predecessor, Marlboro manages the same trick of shooting off a character’s gunbelt; in the gunfighting stakes, Harley is the equivalent of Butch, never killed a man, absolutely useless with a pistol; and, the piece de resistance, when trapped they jump off an exceptionally high ledge into water.

Mickey Rourke and Don Johnson take the opportunity to shift well away from their existing screen personas and are thoroughly engaging. Simon Wincer keeps to a tidy pace. Written by Don Michael Paul (Half Past Dead, 2002) in his debut.

The action is top-notch, all the characters are well-drawn, the women not just bed fodder, usually brighter than the men. Terrific roster of supporting cast including Chelsea Field (The Last Boy Scout, 1991), Tom Sizemore (Saving Private Ryan, 1998), Robert Ginty (The Exterminator, 1980), Daniel Baldwin (Mulholland Falls, 1996), pop star Vanessa Williams (Eraser, 1996), Giancarlo Esposito (Megalopolis, 2024), Tia Carrere (Rising Sun, 1993) and Kelly Hu (X-Men 2, 2003).

The kind of movie where you wish they would do it all over again. Had the movie been a success a sequel would have been a shoo-in. As it is, we’ve only got this, so enjoy it while you can.

Catch it (for the moment) on Amazon Prime.

Behind the Scenes: Sean Connery, Robert De Niro, Kings of the Flop

Big names were rarely immune to box office upset. Top stars like Sean Connery, Robert Redford, Jack Nicholson, Meryl Streep, Al Pacino and Sylvester Stallone had their fair share of clinkers while the careers of the likes of the much-touted Mickey Rourke fizzled out in the face of audience indifference. Of course, it was the supposed marquee pull of big stars that got them attached to sometimes dodgy projects in the first place, the idea that their presence would be sufficient to generate box office heat.

You’ll probably be surprised to discover that Highlander (1986) – especially given its cult status and the various sequels – was an out-and-out flop in the U.S., rentals of just $2.8 million on a budget of $17 million. But that was a comparative hit compared to other Connery items, Fred Zinnemann’s Five Days One Summer (1982) with only $100,000 in the kitty on a $15 million budget. The Red Tent (1969) was covered in so much red ink it could have qualified as a horror picture, a return of $900,000 on a $10 million cost. Martin Ritt’s mining saga The Molly Maguires (1968) dug out only $1.1 million, around 10 per cent of its budget. Comparatively speaking, Meteor (1979) was a success, $6 million taken in on a $20 million budget.

Connery wasn’t the only big name cashing in on the disaster picture only to encounter disaster at the box office. Income from When Time Ran Out (1980), another in the $20-million range, barely covered Paul Newman’s fee. Other than a big fat check who knows what Jack Nicholson saw in an octet of calamities. The Border (1982) generated just $4.6 million rentals from a $22 million investment, the joke was on Martin Scorsese for King of Comedy with $1.2 million from $19 million, and even the $30 million Midnight Run (1988) failed to cross the line with just $18 million. Prayers and good reviews couldn’t save The Mission (1986) its $8.3 million take barely one-third of its cost, Angel Heart (1987) took about the same level of hit, $6.5 million from an $18 million expenditure.

A dream teaming with Oscar fave Meryl Streep proved a nightmare, not once but twice, Ironweed (1987) smoking out $3.5 million from $27 million, Falling in Love (1984) marginally better with $5.8 million out of $14 million, but all hope dashed on Once Upon a Time in America (1984), $2.5 million retrieved from $30 million spent. Streep on her own, and even with a dark wig, could do little to save A Cry in the Dark (1988) from picking up a paltry $2.5 million from a $15 million undertaking.

When you realize Angel Heart was one of Mickey Rourke’s better performers you can guess at the scale of his problem. The heavily-touted 9½ Weeks (1986) went straight down the plughole, recovering a distant $2.5 million from hot $17 million. Crime didn’t pay either, Michael Cimino’s Year of the Dragon (1985) flamed out at $7.3 million, less than one-third of cost.

Few were exempt. Richard Gere might as well have worn a crown of thorns in King David (1985) – $2.5 million return on $22 million forked out. And he was impotent to revive Sidney Lumet’s Power (1986), $1.7 million from a $14 million handout. Al Pacino served up $200,000 for Revolution (1985), a $28 million turkey. Burt Reynolds was stuck on $3.4 million for his directorial debut the $22 million Stick (1985). Steve Martin billed just $2.3 million for Lonely Guy, a $14 million no-hoper.

Even Clint Eastwood could not always work his box office magic, The Dead Pool (1988), his fifth iteration on Dirty Harry, coming up $1 million shy of its $20 million budget. Bruce Willis in Sunset (1988) lost $17 million. Sylvester Stallone was down $30 million for Rambo III (1988) and $16.7 million for Over the Top (1987).

Michael Keaton in The Squeeze (1987) lost $21 million, Sidney Poitier and River Phoenix in Little Nikita (1988) lost $14.3 million, The Adventures of Baron Munchausen (1988) lost a colossal $48 million hit, Heaven’s Gate (1980) $34.5 million, Honky Tonk Freeway (1981) $23.5 million, Bette Midler in the appropriately-named Jinxed (1982) $13.1 million. The Big Town (1987) starring Matt Dillon lost virtually all its $17 million budget, as much as prehistoric drama Clan of the Cave Bear (1986). Sheena (1984) roped a $23.1 million loss, Supergirl (1984) $24 million, the original Dune (1984) $25.4 million

Francis Coppola will be hoping his forthcoming self-financed $120 million Megalopolis doesn’t go the way of The Cotton Club (1984) – $12.9 million in rentals from $51 million – or One from the Heart (1981) – $400,000 back out of $26 million.

Of course, the best stars have longevity, a bad run doesn’t always spell the end. Connery bounced back big style with The Untouchables, The Hunt for Red October, Indiana Jones, Rising Sun and The Rock. Stallone went back to basics and drew on more Rocky and Rambo and flexed his muscles with The Expendables franchise.

SOURCE: “Film Costs vs Rentals,” Variety, February 21, 1990.

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