Behind the Scenes: “The Appointment” (1969)

When the Cannes Film Festival in 1969 gave The Appointment the honor of being the first film invited to compete it looked like an exercise in kudos. Quite how that turned into a humiliation that would deny the Sidney Lumet picture a U.S. release was one of the oddest stories of the decade.

Lumet, it has to be said, was not exactly flying high. After the double whammy in 1964 of The Pawnbroker and Fail Safe, his career had stalled, The Group (1966) not delivering the expected box office, fired from Funny Girl (1967) and The Deadly Affair (1967), Bye Bye Braverman (1968) and The Seagull (1968) all misfires. So it probably seemed like the ideal career fillip to recharge his creative batteries in Italy, with a movie starring Omar Sharif and Anouk Aimee, both Oscar-nominated and still bathing in the warm afterglow of worldwide successes via Doctor Zhivago (1965) and A Man and a Woman (1966), respectively.

Aimee had made the list of female stars dominating the box office along with the likes of Barbra Streisand, Faye Dunaway, Jane Fonda, Catherine Deneuve, Julie Christie, Mia Farrow, Julie Andrews and Joanne Woodward.  Although producer Martin Poll had a spotty record – just rom-com Love Is a Ball (1963) and thriller Sylvia (1965) on his dance card – that would change with  his most ambitious project to date, The Lion in Winter (1968) pairing Peter O’Toole and Katharine Hepburn.

In truth, Lumet thought the original screenplay by the distinctively offbeat James Salter – undergoing a highly productive period, Three (1969) and Downhill Racer (1969) also on the launch ramp – “a silly story” but one that “could be salvaged with careful creation of mood, texture and dialog.” But he was virtually the only American on the project, Sharif Egyptian, Aimee French while the rest of the cast (excepting Austrian Lotte Lenya) and crew was Italian.

Shooting began at the end of February 1968. Martin Poll had been already working for seven months on the project ensuring it didn’t suffer from the production mishaps that had blighted another, bigger, MGM production, The Shoes of the Fisherman (1968). Interiors were shot at the Palatino studios (now fully soundproofed) in Rome, with a key sequence filmed at Lake Bolsena 100km to the north, and Poll had gained permission to shoot in key locations in the capital including Via Condotti leading to the Spanish Steps.

But the lake proved a trial. High in the mountains, located in a crater, it was prone to sudden squalls. First day of shooting coincided with “maverick” winds on the lake. The 40ft boat hired to transport the crew three kilometres across the lake to the tiny island was wrecked. A helicopter flew in two smaller replacements, and helped ferry passengers across, but only if they signed disclaimers absolving Poll of any redress should there be an accident.

Poll had also granted the director a week’s rehearsal time with the full cast, the movie was filmed with direct sound, rather than the traditional Italian post-production synching. And he had been hard at work on a fashion promotion campaign, highlighting the 40 haute couture designs that designer Ghelardi had created for one sequence.

A fashion show was being programmed as part of the world premiere in Rome on April 2, 1969, with the expectation that newspaper and television coverage would drive up global media interest. Poll had also set up 26 openings worldwide as the first wave of an ambitious release program to start a few days later to capitalize on the Easter break. It was all looking good – the movie had even come in under budget and a week ahead of schedule.

But the world premiere and the global release pattern were cancelled when, out of the blue, the movie was invited to compete at Cannes. The showing there would constitute the world premiere. The existing strategy was shelved in the hope that victory at the festival would provide a bigger marketing hook. Cannes had already suffered controversy that year after Carl Foreman quit the jury following censorship in France of his big-budget Cinerama roadshow western Mackenna’s Gold (1969), incidentally also starring Sharif.

Nothing went according to plan at Cannes. Festival audiences booed and whistled and waved white handkerchiefs in a sign of their disapproval. Variety called it a “flimsy love story” while condemning Sharif’s performance as “laughable.” What should have been a triumph turned into a disaster. MGM pushed back release a year until further work was done on the film.

But even as MGM was considering what to do to produce a version that might satisfy U.S. exhibitors, audiences in other parts of the world had decided there wasn’t much wrong with the version shown at Cannes. In fall 1969, the movie registered “sensational grosses.” In Japan rentals topped $1 million, in Manila there was an “unusually long run” and it broke records in Buenos Aires. Even so, Stateside executives were dismissive, “abroad, speed doesn’t mean that much,” they declared and set about changing the movie.

Under the terms of Lumet’s contract his right to final cut should have prevented any tampering with the picture. Unfortunately, he had gone along with the general consensus that the Michel Legrand score, minimalist though it was, required changing. But substituting John Barry music took the movie past its agreed completion date, thus negating Lumet’s contract and allowing MGM free rein.

At first, following a “disappointing” sneak preview in the U.S. in 1969, Lumet was involved in the editing but the studio found it easier to move forward if the original director was not looking over its shoulder. A new editor, Margaret Booth, was called in. She sliced 25 per cent out of the picture and added stock Italian footage to give the movie what MGM guessed would pass for “authenticity”, a more sun-kissed version of the country. MGM’s assessment was that  the new version was “much better, much faster, playable.”

Lumet disagreed, “The MGM version now makes no sense. Characters appear and disappear, plot elements emerge and then are dropped. It’s ridiculous.” Being enraged was as close as the director came to affecting the outcome. It wasn’t the only box office disappointment facing MGM at the time. Much of the $20 million invested in four pictures – The Appointment, Goodbye Mr Chips (1969), Zabriskie Point (1970) and Captain Nemo and the Underwater City (1969) – was lost.

A “disappointing” test date in April 1970 in San Francisco confirmed what the studio feared. The movie was unreleasable. It might have been a different story if the two stars had unassailable box office track records. But Omar Sharif’s career had dipped. Mayerling (1968) though a success abroad barely hit the million-dollar mark in the U.S., while Mackenna’s Gold , Che! (1969), The Last Valley (1970) and The Horsemen (1971) were all expensive flops.

Anouk Aimee had done little better, pulling out of The Mandarins with James Coburn,  Fox’s big-budget Justine (1969) a spectacular flop, Jacques Demy’s The Model Shop (1969) – “a really bad movie” according to Vincent Canby of the New York Times – also tanking and Columbia failing to find a release slot for One Night A Train (1968).

Lumet remained in a commercial wilderness. He was touted in a two-page advertisement as lining up two features for Avco Embassy, but they never appeared, nor did The Confessions of Nat Turner and We Bombed in New Haven, based on the Joseph Heller play, while Last of the Mobile Hot Shots (1970) with James Coburn flopped. He only managed an unexpected return to form with hit crime caper The Anderson Tapes (1971).

The 100 prints made by MGM – half in the original version, half the recut version – sat on the shelf as new studio management pondered whether the film was worth any further investment in the advertising and marketing required to shape a launch or even worth wasting any more time. In the end, it took the easier option, and without permitting any more cinematic screenings, sold it to CBS for its Late Movie slot – “the film buff graveyard” – which played host to such other lost pictures as The Picasso Summer starring Albert Finney and John Frankenheimer’s The Extraordinary Seaman (1969) with Faye Dunaway.

Beyond the abortive sneak preview and the test showing, the first anyone in America caught glimpse of The Appointment was on July 20, 1972 – three years after its Cannes disaster – on the small-screen on CBS.

SOURCES: “Roman Settings for Appointment,” Variety, February 28, 1968, p25; “Appointment Has Quick Dates with Squall,” Variety, March 20, 1968, p28; “Elated Poll Completes Appointment,” Variety, June 2, 1968, p22; Advertisement, Variety, November 13, 1968, p54-55; Shelagh Graham, “Film Industry in New Garbo Epoch as Femme Stars Dominate B.O,” Variety, January 8, 1969, p1; “Anouk of the Scram,” Variety, January 29, 1969, p26; “Holdbacks Explained,” Variety, February 26, 1969,   p21; “Set Appointment Preem in Rome,” Variety, February 26, 1969, p38; “MGM Cancels Italo Appointment So As To Qualify at Cannes,” Variety, March 19, 1969, p5; “Appointment in Cannes,” Variety, April 16, 1969, p13; “Booing of Metro’s Appointment,” Variety, May 28, 1969, p28; Review, Variety, May 28, 1969, p34; “Re-edit Appointment After Cannes Booing,” Variety, July 9, 1969, p5; “Lumet Ponders Slave Revolt,” Variety, September 3, 1969, p6; “Capsized in Cannes,” Variety, September 19, 1969, p5; “Appointment Does Big Biz O’Seas,” Variety, October 8, 1969, p5; “MGM Delayed Appointment Pic,” Variety, January 20, 1970, p5; “MGM Write-Downs,” Variety, April 22, 1970, p5; “Cannes-Jeered Pic,” Variety, July 19, 1972, p7.