Big names were rarely immune to box office upset. Top stars like Sean Connery, Robert Redford, Jack Nicholson, Meryl Streep, Al Pacino and Sylvester Stallone had their fair share of clinkers while the careers of the likes of the much-touted Mickey Rourke fizzled out in the face of audience indifference. Of course, it was the supposed marquee pull of big stars that got them attached to sometimes dodgy projects in the first place, the idea that their presence would be sufficient to generate box office heat.
You’ll probably be surprised to discover that Highlander (1986) – especially given its cult status and the various sequels – was an out-and-out flop in the U.S., rentals of just $2.8 million on a budget of $17 million. But that was a comparative hit compared to other Connery items, Fred Zinnemann’s Five Days One Summer (1982) with only $100,000 in the kitty on a $15 million budget. The Red Tent (1969) was covered in so much red ink it could have qualified as a horror picture, a return of $900,000 on a $10 million cost. Martin Ritt’s mining saga The Molly Maguires (1968) dug out only $1.1 million, around 10 per cent of its budget. Comparatively speaking, Meteor (1979) was a success, $6 million taken in on a $20 million budget.
Connery wasn’t the only big name cashing in on the disaster picture only to encounter disaster at the box office. Income from When Time Ran Out (1980), another in the $20-million range, barely covered Paul Newman’s fee. Other than a big fat check who knows what Jack Nicholson saw in an octet of calamities. The Border (1982) generated just $4.6 million rentals from a $22 million investment, the joke was on Martin Scorsese for King of Comedy with $1.2 million from $19 million, and even the $30 million Midnight Run (1988) failed to cross the line with just $18 million. Prayers and good reviews couldn’t save The Mission (1986) its $8.3 million take barely one-third of its cost, Angel Heart (1987) took about the same level of hit, $6.5 million from an $18 million expenditure.
A dream teaming with Oscar fave Meryl Streep proved a nightmare, not once but twice, Ironweed (1987) smoking out $3.5 million from $27 million, Falling in Love (1984) marginally better with $5.8 million out of $14 million, but all hope dashed on Once Upon a Time in America (1984), $2.5 million retrieved from $30 million spent. Streep on her own, and even with a dark wig, could do little to save A Cry in the Dark (1988) from picking up a paltry $2.5 million from a $15 million undertaking.
When you realize Angel Heart was one of Mickey Rourke’s better performers you can guess at the scale of his problem. The heavily-touted 9½ Weeks (1986) went straight down the plughole, recovering a distant $2.5 million from hot $17 million. Crime didn’t pay either, Michael Cimino’s Year of the Dragon (1985) flamed out at $7.3 million, less than one-third of cost.
Few were exempt. Richard Gere might as well have worn a crown of thorns in King David (1985) – $2.5 million return on $22 million forked out. And he was impotent to revive Sidney Lumet’s Power (1986), $1.7 million from a $14 million handout. Al Pacino served up $200,000 for Revolution (1985), a $28 million turkey. Burt Reynolds was stuck on $3.4 million for his directorial debut the $22 million Stick (1985). Steve Martin billed just $2.3 million for Lonely Guy, a $14 million no-hoper.
Even Clint Eastwood could not always work his box office magic, The Dead Pool (1988), his fifth iteration on Dirty Harry, coming up $1 million shy of its $20 million budget. Bruce Willis in Sunset (1988) lost $17 million. Sylvester Stallone was down $30 million for Rambo III (1988) and $16.7 million for Over the Top (1987).
Michael Keaton in The Squeeze (1987) lost $21 million, Sidney Poitier and River Phoenix in Little Nikita (1988) lost $14.3 million, The Adventures of Baron Munchausen (1988) lost a colossal $48 million hit, Heaven’s Gate (1980) $34.5 million, Honky Tonk Freeway (1981) $23.5 million, Bette Midler in the appropriately-named Jinxed (1982) $13.1 million. The Big Town (1987) starring Matt Dillon lost virtually all its $17 million budget, as much as prehistoric drama Clan of the Cave Bear (1986). Sheena (1984) roped a $23.1 million loss, Supergirl (1984) $24 million, the original Dune (1984) $25.4 million
Francis Coppola will be hoping his forthcoming self-financed $120 million Megalopolis doesn’t go the way of The Cotton Club (1984) – $12.9 million in rentals from $51 million – or One from the Heart (1981) – $400,000 back out of $26 million.
Of course, the best stars have longevity, a bad run doesn’t always spell the end. Connery bounced back big style with The Untouchables, The Hunt for Red October, Indiana Jones, Rising Sun and The Rock. Stallone went back to basics and drew on more Rocky and Rambo and flexed his muscles with The Expendables franchise.
SOURCE: “Film Costs vs Rentals,” Variety, February 21, 1990.
The Magnificent 60s 