Timely reminder that Hollywood could make decent coin from lightweight romantic froth. Imagine how many movies this year would be delighted to be walking away with $84.1 million (around $111 million in today’s money) from the worldwide ticket wickets, especially given the low budget. So you have to wonder: what was the magic formula that audiences responded to that they’re not responding to now. Because, to be honest, this is the most unlikely of unlikely concoctions.
After a previous fairy tale Once (2007) – whose real-life happy ending included being adapted for theater and turned into a Broadway hit – writer-director John Carney (following two low budget flops) tries again but drives a tank through credibility. At this point rumpled Mark Ruffalo, whose undeniable charm has saved many a picture, had apparently lost the last of his nine marquee lives so that he now fell into the category of American actor fawned over by British filmmakers because he deigns – even though relegated to second billing – to get involved. For the top-billed Keira Knightley (Atonement, 2007) it would prove to be her last hit.
Musician Adam (Dave Kohl), on the cusp of stardom, has been flown over to New York by his record company. His girlfriend Gretta (Keira Knightley), along for the ride, is an unsuccessful songwriter. After Adam has an affair, she dumps him, wandering the streets with a bag and a bike until, lo and behold, she bumps into (as one does in a city of 19 million people) old pal Steve (James Corden) busking on a street corner.
At an open mic gig, she is pestered to do a number. The minute she starts singing the entire audience starts chatting amongst themselves. But wait, just-fired depressed alcoholic record producer Dan (Mark Ruffalo) in the audience recognizes her “talent,” immediately envisaging the string and percussion arrangement that could magically transform the number. Except, she doesn’t want fame, she wants purity. Initially, rejecting his (artistic) overtures, she agrees to his world-beating notion of recording an album in the streets, Steve having miraculously accumulated sufficient recording equipment. Cue umpteen shots of cute New York (Brooklyn Bridge, Greenwich Village) and no hummable songs.
There’s kind of a will-she-won’t-she romantic subplot with Dan but he’s still smitten with estranged and acidic wife Miriam (Catherine Keener). Another subplot involves his daughter Violet (Hailee Steinfeld). Sparks never fly and you start wishing for the next best thing – a speedy resolution. No such luck. Dan makes said album, complete with (would you believe) 24-page glossy booklet. Gretta rejects a record deal out of supposed purity, but in fact greed, wanting more than a 10% cut of the pie.
The disc sells 10,000 copies in a day on the internet. Rewind. It sells that amount because (purity be damned) one of Dan’s buddies is Mos Def and he is a God of Twitter and enough of his millions of followers obey his every command. There is but one subtle scene, when Knightley intuits her boyfriend’s betrayal and without a word slaps him in the face.
A few more slaps would have done this film good. Knightley gushes like one of the Famous Five, the film itself like a 1940s movie where rejected theatrical nobodies put on a show in a barn. The central theme of artistic purity and refusing to give in to an over-commercialized business scarcely rings true, but somehow it provides the movie with the kind of innocence that the more romantically-inclined among the audience would vote for in a world of wishful thinking.
And, actually, precisely because it refuses to give the audience what in one way it’s demanding – a proper romantic movie – and goes down the other route of artist fighting for integrity, it comes off with something of the rare feel of a movie being true to itself.
Of course, since then, Ruffalo’s career has occasionally soared, both artistically (three more Oscar nominations, most recently for Poor Things) and commercially (long-running role as The Hulk). Conversely, Knightley’s career has plummeted. Outside of The Imitation Game (2014) in which she had a supporting role and a bit part in the final Pirates of the Caribbean adventure, each successive movie in which she has been top-billed has made less than the last. From a $14 million haul for Colette (2018) we’re now down to $1.9 million worldwide for Misbehaviour (2020) and $400,000 for Silent Night (2021). After her breakthrough in True Grit (2010), Hailee Steinfeld’s career had also been wayward, big budget flops including Bumblebee (2018) and The Marvels (2023).
If the movie’s box office sounds like a Hollywood fairy tale and you maybe recall it as not doing much business Stateside, that’s because, in one of those anomalies that occasionally shine on a movie, it proved an absolute sensation in South Korea. Just under half of its entire worldwide revenue came from South Korea. Go figure.
Even without that, a $43 million haul for an improbable lightweight semi-romance mainlining on artistic purity would have had the backers rubbing their hands with glee.
The Magnificent 60s 